Youth

Transformar milhas de viagens em benefícios para projetos sociais de educação. Essa é a proposta do Milhas do bem, lançado pela Smiles este mês para estimular o voluntariado entre seus funcionários e a doação de milhas entre seus clientes. O objetivo do projeto é apoiar instituições parceiras que trabalham com educação de crianças e jovens e que atuam com projetos que vão desde capacitação para o trabalho até educação através do esporte. Entrevistamos o CEO da Smiles, Leonel Andrade, sobre o projeto.

Evento de lançamento do Milhas do Bem, com todas as instituições parceiras. Foto Denise Andrade
Evento de lançamento do Milhas do Bem, com todas as instituições parceiras. Foto Denise Andrade

Como surgiu o projeto de responsabilidade social e voluntariado da Smiles?

Com foco na missão da empresa de “transformar milhas em sorrisos”, percebemos que poderíamos ajudar a preparar as novas gerações para atuarem no desenvolvimento humano e social e diminuir as desigualdades, proporcionando a crianças e jovens em situação de risco, educação e alternativas de futuro, para que possam exercer sua cidadania e se sentir parte da sociedade. A partir daí contratamos um consultor para nos ajudar a desenhar o projeto, definir as causas e escolher as instituições participantes do Milhas do Bem.

Qual é o objetivo do projeto em seu primeiro ano?

Na verdade, não há um objetivo específico, mas o compromisso de disseminar essa semente entre colaboradores, clientes e parceiros da Smiles, para que juntos, realizemos o maior número de projetos possíveis. Por esse motivo, a Smiles participará ativamente das doações, oferecendo uma milha a mais a cada milha doada.

Quais são as instituições parceiras?

São seis instituições que atuam em projetos nas áreas de educação/ empreendedorismo/ gestão e uma instituição de voluntariado. São elas:
✓ Cruzada
✓ Instituto Reação
✓ Parceiros Voluntários
✓ Junior Achievement
✓ Fundação Dom Cabral
✓ ESPM Social
✓ CEPAC (voluntariado).

As atividades vão desde a capacitação de jovens para o mercado de trabalho, passando por oficinas de linguagem, teatro, atendimento psicológico, à iniciação aos esportes e capacitação.

Na sua opinião, por que o setor privado deve se envolver em projetos de responsabilidade social?

É responsabilidade dos empresários, empreendedores, gestores das empresas retribuírem e participarem do desenvolvimento da sociedade, não só gerando empregos, mas participando ativamente de projetos sociais. É importante capacitar as novas gerações para a entrada no mercado de trabalho, e de que forma poderíamos fazer isso, se não começar pela educação. O Milhas do Bem não é um projeto da Smiles, mas de toda a sociedade, que tem como objetivo auxiliar os menos favorecidos por meio da doação de milhas para os projetos voltados à educação e empreendedorismo ou, no caso do voluntariado, de horas dos colaboradores da Smiles durante o expediente, para dar aulas, trocar cartas com as crianças ou dar dicas de finanças pessoais, por exemplo.

Horyou é uma rede social para o bem social. Qual a importância estratégica da internet e das redes sociais para o projeto de responsabilidade social e voluntariado da Smiles?

A internet é democrática e pode ser alcançada de qualquer parte do mundo e para um projeto de responsabilidade social e voluntariado, precisamos que nossas crenças, nossas mensagens cheguem a todos os cantos, sem discriminação. A melhor forma de multiplicar nossas ideias é distribuí-las nos canais digitais, nas redes sociais. É importante que as empresas encorajem seus parceiros, clientes e colaboradores a compartilhar nossos sonhos de contribuir para que crianças e jovens tenham esperança de um futuro melhor. Além disso, a Smiles é 100% digital e baseada em transações pela internet, ou seja, esse canal é o nosso dia-a-dia, nosso meio de negócios.

Horyou apoia as iniciativas de inovação social que ajudam o mundo a alcançar os Objetivos de Desenvolvimento Sustentável, e é organizadora do SIGEF, o Fórum de Inovação Social e Ética Global. Seja a mudança, seja Horyou

A two-day event will discuss challenges faced by children in urban areas; they will include a Hackathon and roundtables on innovation.

Girl in a Turkish language class in a refugee camp in southern Turkey
Girl in a Turkish language class in a refugee camp in southern Turkey

The United Nations Children’s Fund (UNICEF) in Kazakhstan will host a two-day event on Innovation and Technology for Children at Astana EXPO 2017. On the 18th and 19th of August, international and local experts in technology, innovators and entrepreneurs will join thought leaders and members of the academia, along with public sector officials to discuss the challenges faced by children growing up in cities.

On the 18th of August, young programmers from Astana, Almaty and other Kazakhstan cities will compete in a hackathon entitled “Innovating for children in an Urban World”. Participants will offer prototype solutions to children’s challenges in urban areas that range from tackling air pollution and improving safety to providing accessible transportation and safer streets for children.

Adolescent girls use cellphones and tablets in the Za’atari camp for Syrian refugees
Adolescent girls use cellphones and tablets in the Za’atari camp for Syrian refugees

The 19th of August will organize talks on “Advancing the Rights of Children through Innovation” and will gather international speakers from UNICEF, Google.org (Google’s charitable arm), Project Connect (global mapping project on schools’ internet connectivity), the Cooper Union for the Advancement of Science and Art, and Youth Policy Labs (a global think-tank on youth) to share their expertise on expanding opportunities for children and youth through innovation.

UNICEF Talks will also feature promising change-makers, start-ups, corporate and public sector pioneers from Kazakhstan who will discuss challenges and opportunities in the country’s emergent innovation ecosystem.

UNICEF innovation for children at Astana Expo

Time: 09:30-18:00

Date: 18 – 19 August 2017

Place: Creative Energy Pavillion, Expo

Speakers: International speakers from UNICEF, Google.org (Google’s charitable arm), Project Connect (global mapping project on schools’ internet connectivity), The Cooper Union for the Advancement of Science and Art, and Youth Policy Labs (a global think-tank on youth).

The Horyou’s 4th Edition of SIGEF will take place during EXPO 2017 Astana, in Kazakhstan. The Social Innovation and Global Ethics Forum will discuss Future Energy, Smart Cities, SDGs, and lead official delegation to EXPO 2017 Astana. More information on www.sigef2017.com and consult agenda or register your attendance.

The United Nations Development Program, in partnership with “MEGA Silk Way”, Künde, “Public association of disabled people “Bakyt” and the Medical Center of Mental Health, have organized a crowdfunding campaign to open a coffee shop in Astana that promotes the integration of people with special needs. The coffee shop is Künde Café, an inclusive socially responsible café in Astana, Kazakhstan.

Students of Nazarbayev University promote events to raise funds and awareness to the project
Students of Nazarbayev University promote events to raise funds and awareness to the project

Künde Café is an innovative social entrepreneurship projects that offers work opportunities to people with mental or special development needs, in order to better integrate them in society.

The project started one year ago in collaboration with the Astana Medical Center of Mental Health, providing opportunities to people with special needs who are part of the Medical Industrial Workshops. One of the partners is Künde, a network comprised of 102 workshop personnel, their parents and friends, as well as psychologists and psychiatrists, along with students of Nazarbayev University and catering professionals.

Besides raising funds for the project, the campaign aims to increase awareness of the issues that people with mental and development needs face everyday. A concert was held within the framework of the Sustainable Development Goals (SDGs), whose core message is to ‘Leave No One Behind’ and thus help provide good health and well-being, decent work and economic growth, and reduce inequalities, wherever they are needed.

Promotion piece about the café
Promotion piece about the café

“When given an opportunity, people with special needs can become fully included into the society, and bring in transformative ideas, great knowledge and a wealth of experience. UNDP has been working to create and promote such opportunities for people with special needs for a long time and in over 170 countries around the world“, stated UN Resident Coordinator and UNDP Resident Representative, Norimasa Shimomura.

“My aim is to work in the social café, get on my feet, make money, and improve my quality of life. I want to achieve all of that by myself. I would like to create a family. My goal is to achieve all of that and not give up,” declared Kuanysh Nogaibayev, one of the future workers at Künde Café.

To date, approximately 600,000 people with special mental needs live in Kazakhstan. Less than 3% of those people have jobs. When launched, Künde Café will give them an opportunity to provide for themselves and their families, to socialize, and to successfully integrate into society.

If you would like to support this campaign, become a part of Künde’s success story, and be a donor, go to this link.

News from Astana is a content project by Horyou, the social network for social good and host of SIGEF 2017, the Social Innovation and Global Ethics Forum. The 4th edition of SIGEF will take place in Astana, Kazakhstan, from 5-7 September.

Forced marriage is still an issue that affects more than 700 million women globally – a third of them are less than 18. In order to raise awareness of this issue, the UNICEF partnered with major African artists to write a song against child marriage.

In Central and Western Africa, 41% of the girls above 18 are married (illustrative photo, source: UNICEF)
In Central and Western Africa, 41% of the girls above 18 are married (illustrative photo, source: UNICEF)

In Central and Western Africa, 41% of the girls above 18 are married – in countries like Benin, one in ten girls is married under the age of 15. More than depicting a social issue, these statistics are alarming from a health care standpoint as many of these girls are not able-bodied for childbearing and could face permanent physical and psychological damage.

As part of the Zero Tolerance Campaign against child marriage that the government launched last June, nine artists from Benin committed themselves to breaking the silence around child marriage. UNICEF’s Goodwill Ambassadors Angélique Kidjo and Zeynab Abib, supported by Danialou Sagbohan, Kalamoulaï, Don Métok, Sessimè, Dibi Dobo, Norberka and Olga Vigouroux, gathered to craft a deeply moving song and a video that call the population to act.

“A little girl is still a child. She cannot be a mother or a bride. Let her grow up to live a fulfilling life. Say NO to child marriage!”; so goes the song, co-written by Angelique Kidjo and Zeynab Abib.

The artists sing in a variety of languages, including Fon, Mina, Mahi, Sahouè, Yoruba, Goun, Bariba and French in order for the message to spread throughout the country and neighbouring countries.

Artists from Benin are engaged in the cause
Artists from Benin are engaged in the cause

“The impact on these girls is terrible. Once married, they no longer go to school, they are raped, they get pregnant, which puts their health and that of their baby in danger. We artists are saying NO to all these injustices! Girls are not the property of anyone; they have the right to choose their own destinies”, says Beninese pop star Zeynab Abib, who was able to mobilise Benin’s greatest artists around this cause.

Early marriage prevents girls from getting proper education and leads them to poverty, while enforcing the prevalence of traditions and belief systems that are tied to the continued practice of child marriage.

“We need all the strength and weapons we can muster to fight the scourge of child marriage. Art, especially music, is a powerful weapon. As Nelson Mandela said, ‘politics can be strengthened by music, but music has a potency that defies politics’. This power must be harnessed!” says Dr Claudes Kamenga, UNICEF Representative in Benin.

Watch the video [English subtitles] [SAY NO TO CHILD MARRIAGE]1 Watch the video [French subtitles] [DISONS NON AU MARIAGE DES ENFANTS]2

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

The Swiss Pavillion Expo 2017 Astana is committed to the SDGs. From 13 to 27 July, it develops several activities in order to raise awareness about the challenges of building a better future for the next generations.

Horyou CEO and founder, Yonathan Parienti, with Swiss Pavilion visitors (Photo Swiss pavilion)
Horyou CEO and founder, Yonathan Parienti, with Swiss Pavilion visitors (Photo Swiss pavilion)

The Swiss pavilion, organized by Presence Switzerland, showcases the Confederation as an innovative country with an interactive and surprising exhibition on the issues of energy efficiency, renewable energies and global water management. As part of the Swiss Pavillion, the Swissnex Lab is dedicated to thematic immersion and networking, in order to facilitate bilateral cooperation and academic exchange between Switzerland and Kazakhstan.

One of the activities, Perception Change Project, includes a temporary installation with a wheel of fortune that introduces sustainable development, a Human Library involving innovators and presenting a talk on Education and Innovation with experts and changemakers.

Horyou Team attended an event on Education & Innovation on July 18, 2017, and had the opportunity to hear unique stories from speakers invited by the Perception Change Project in cooperation with partner organizations, notably the International Organization for Standardization (ISO) and the Kazakhstan Institute of Standardization and Certification, the UNICEF Kazakhstan and its Liaison Office in Geneva, the University of Geneva, the Sustainable Development Solutions Network (SDSN), and the United Nations Office for Project Services (UNOPS). «Horyou Team was excited to see the commitment of the Swiss Pavilion to promoting the sustainable development goals in Astana. We share the same resolve to shape better times to come, and SIGEF 2017 in Kazakhstan will be our initiative during EXPO2017 to support that momentum of awareness and implementation», said Yonathan Parienti, founder and CEO of Horyou.

Horyou team visits the Swiss Pavillion at EXPO2017 in Kazakhstan
Horyou team visits the Swiss Pavillion at EXPO2017 in Kazakhstan

The event was followed by a project called “Human Books”, whereby people shared their stories with the public, creating empathy by touching on topics such as climate change and education in emergency situations and refugee camps. One of the touching stories was Isaac Mustopulo’s, a 15-year old student from Kazakhstan who was diagnosed with cerebral palsy and, despite all odds, has finished 8th grade at a local school in Taraz where he excels academically and is actively involved in extracurricular activities. He is an advocate for inclusion and is working on a project that would introduce tutors to public schools for students with disabilities.

“Sustainable Development Goals are not only the UN’s or governments’ business, we all have a role to play in achieving them. The topics related to the SDGs and the work of organisations in Geneva and elsewhere can be illustrated in a playful manner and through storytelling. We are delighted to be a part of Expo 2017 Astana”, said the Head of Project, Aziyadé Poltier-Mutal.

More than 700 people visited the Swiss Pavilion on its first day
More than 700 people visited the Swiss Pavilion on its first day

Finally, the Education & Innovation Talk session opened a dialogue between several thought leaders. Ms Tatiana Aderikhina from the Education and Child Protection at UNICEF shared how an equity–focused and inclusive approach starting from early childhood education can have positive impact toward social inclusion and reduce the numbers of unschooled children. Mr Zhasulan Kenzhegalyiev, a specialist from the International Cooperation Department of the Unified Government Fund of Normative outlined how Astana is leading the way in SmartCities and how this can benefit both the population and the overall sustainability efficiency. Prof Barbara Moser-Mercer, from the University of Geneva, a specialist in higher education in emergency and crises situations, expressed how connected learning builds the knowledge and skills needed to adapt, and how that could prove to be a key factor in the development of higher education for people victims of conflict situations within refugees camps. Ms Ekaterina Perfilyeva, editor in chief of the Open School of Sustainable Development, shared how through volunteering to support facilitation of translation and sharing of knowledge and meaningful information we could advocate a better understanding and implementation of sustainability principles with the Youth.

The overall discussion from the panelists with the audience, outlined the fact that there are numerous synergies and initiatives that could support the achievement of SDG 4, related to Education.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

Fundada em 1985, a Casa Pequeno Davi é uma organização incansável no compromisso com crianças e adolescentes em vulnerabilidade social e em situação de rua. Desde os anos 1990, o trabalho social realizado na capital da Paraíba, João Pessoa, vem se ampliando para atender ao entorno familiar de crianças e adolescentes, atuando também em escolas do bairro do Roger, onde funcionava o lixão metropolitano, e também no estado do Ceará. Hoje, a Casa Pequeno Davi é uma organização que atua nos espaços de formulação de políticas públicas (conselhos, fóruns e redes), conquistando parcerias ao longo do tempo e conquistando a credibilidade da comunidade e da sociedade em geral. Leia mais sobre esse membro ativo da nossa plataforma Horyou!

A Casa Pequeno Davi promove atividades de apoio a crianças e adolescentes na Paraíba e no Ceará
A Casa Pequeno Davi promove atividades de apoio a crianças e adolescentes na Paraíba e no Ceará

Quais são as principais inspirações para o trabalho da Casa Pequeno Davi?

A defesa dos direitos, o respeito à pessoa humana, a ética, a responsabilidade, a transparência, participação, a igualdade e a democracia plena.

Que tipo de impacto a organização deseja causar no mundo?

Uma sociedade justa e responsável, onde os direitos humanos, sobretudo de crianças e adolescentes, sejam respeitados e efetivados.

De que forma as redes sociais e a tecnologia influenciam no dia a dia da organização?

Maior visibilidade da organização por parte da sociedade em geral, possibilitando novas parcerias. Ainda com a possibilidade de inserção do público (crianças, adolescentes e familiares) na chamada inclusão digital por meio dos cursos, oficinas oferecidos pela instituição por meio das parcerias.

Quais foram as principais evoluções da atuação da organização em relação à comunicação e as novas tecnologias?

Visando ampliar sua visibilidade, a organização investiu na comunicação, utilizando todos os meios de comunicação possíveis (site, blog, redes sociais, campanhas e materiais impressos). Hoje, a Casa Pequeno Davi é uma organização de referência na área defesa dos direitos humanos, em especial de crianças e adolescentes no Estado da Paraíba.

A organização faz parcerias para promover atividades variadas com as crianças
A organização faz parcerias para promover atividades variadas com as crianças

Qual a importância de participar de uma rede social do bem social como a Horyou?

No mundo globalizado, a participação em uma rede social com a amplitude da Horyou, é de fundamental importância para ampliar a escala da visibilidade institucional. A conexão com outras organizações, o compartilhamento dos objetivos e das ações fortalece a metodologia do trabalho para o alcance da missão.

Vivemos em uma era de constante transformação. Quais são as mudanças positivas que você deseja para a sua comunidade e para as gerações futuras?

Acreditamos que, em primeiro lugar, precisamos de uma consciência ambiental globalizada porque as gerações futuras dependem do nosso comportamento atual. Não é mais possível conviver com o desrespeito em todos os níveis, seja entre as pessoas, seja com o ambiente em que vivemos.

Estamos contribuindo para a formação cidadã de crianças e adolescentes que são prioridade absoluta, de acordo com o Estatuto da Criança e do Adolescente. Esse público precisa ter seus direitos efetivados na prática para que possam ter melhoria na qualidade de vida e um amanhã diferente.

A Horyou é a rede social do bem social. Conectamos e apoiamos iniciativas sociais, empreendedores e cidadãos que promovem a implementação dos Objetivos de Desenvolvimento Sustentável da ONU, para que possamos construir um mundo mais harmonioso e inclusivo. Seja a mudança, seja Horyou!

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Transformar milhas de viagens em benefícios para projetos sociais de educação. Essa é a proposta do Milhas do bem, lançado pela Smiles este mês...