Social Impact

O que há em comum entre os grandes navegadores que descobriram novos continentes no século XV e os empreendedores de nossos dias? A inovação sempre esteve presente em projetos de ontem e de hoje, e é o que garante a sobrevivência e a sustentabilidade de um empreendimento. É sob essa premissa que o empreendedor Leandro Jesus discute a nova economia do século XXI no livro “Exploradores de um mundo em transformação”. Lançado em formato digital em março este ano, a obra está em processo de crowdfunding para ter sua versão impressa publicada. Leandro Jesus concedeu a seguinte entrevista ao Horyou:

Leandro Jesus

Qual é o principal foco de discussão do livro?

A transição para uma nova economia e seus impactos para os negócios e a sociedade como um todo. Estamos construindo, nesse início de século 21, as bases de um novo modelo que vai romper com os padrões do sistema econômico dominante nos últimos séculos e impactar na forma como vivemos, trabalhamos e nos relacionamos em sociedade. Um momento de profunda transformação, uma mudança de era, habilitada pelo uso intensivo de tecnologia. Acredito que momentos como esse demandam exploração, ou seja, busca por novos caminhos. É hora de assumirmos nosso espírito explorador e encontrarmos soluções para um mundo melhor, para nós e para as próximas gerações. Esse é o foco do livro.

O livro trata da nova economia. Quais são os aspectos mais marcantes dos negócios do futuro?

O ponto de partida é a capacidade de adaptação a um futuro volátil e incerto. Com o progresso tecnológico exponencial e a democratização da informação e conhecimento, aumentam as exigências por parte de consumidores e cidadãos. Acredito que os negócios do século 21 precisarão operar com um propósito que traga significado às pessoas, entregar experiências positivas para seus clientes, habilitar a realização de talentos e vocações no ambiente de trabalho e, ainda, gerar impacto positivo para sociedade e meio ambiente. Organizações tradicionais, com suas estruturas burocráticas e foco prioritário em crescimento e lucro, terão dificuldade nesse novo contexto. Por isso, estamos vendo o surgimento de uma infinidade de novos negócios de base digital que são ágeis, enxutos, descentralizados e orientados para causar impacto positivo ao seu redor.

Qual será a importância dos temas sociais e ambientais nessas empresas?

Está cada vez mais claro que não podemos pressupor crescimento econômico infinito num mundo com recursos naturais finitos. Hoje, no entanto, numa competição por espaço e escala, empresas de todo tipo estão degradando o meio ambiente numa velocidade sem precedentes. Da mesma forma, crescimento econômico não é suficiente sem progresso social – se nossa sociedade não consegue suprir necessidades básicas nem consegue garantir o bem-estar de todos seus cidadãos, não pode ser considerada bem-sucedida. É ingenuidade acharmos que esses problemas são apenas do Estado, pois as corporações são a base de sustentação da economia. Em todo o mundo, crescem movimentos de incentivo a negócios que estejam voltados para resolver problemas sociais e ambientais por meio de seus produtos e serviços. Penso então que veremos maior número de empresas conscientes, que busquem equilíbrio e integração de resultados financeiros com impacto ambiental e social. No fundo, precisaremos de organizações mais comprometidas com o bem-estar coletivo, que nos ajudem a construir a sociedade que desejamos – empresas que pensem apenas em si próprias não terão vida longa no século 21.

Livro já foi lançado em versão digital

Tecnologia e sustentabilidade podem trabalhar juntas?

Devem. A tecnologia está evoluindo num ritmo cada vez mais acelerado, que certamente vai viabilizar o surgimento de novos negócios e extinção de outros. Penso, no entanto, que a grande questão não é a evolução da tecnologia em si, mas o potencial que ela tem para mudar nossas vidas para melhor. É nisso que temos que focar. É possível que, em breve, a tecnologia nos permita abundância de energia limpa, transporte inteligente e recursos materiais, por exemplo. Talvez possamos migrar para uma era de produtos e serviços praticamente gratuitos, precipitando um crescimento meteórico da economia colaborativa e a ruína do Capitalismo tradicional. Particularmente, acredito que a revolução digital seja tão impactante para nós quanto foi o surgimento da energia elétrica ou da imprensa escrita, e acho até difícil visualizar agora a profundidade de suas consequências futuras para a sociedade.

Horyou é a rede social para o bem social. Qual o papel das redes na nova economia?

Nesse mundo digital, no qual estamos todos informados e conectados, veremos grandes instituições e suas hierarquias serem cada vez mais questionadas por redes de indivíduos conectados. O futuro está nas redes e na colaboração. Juntos somos mais fortes e podemos fazer a diferença ao nosso redor.

Horyou apoia as iniciativas de inovação social que ajudam o mundo a alcançar os Objetivos de Desenvolvimento Sustentável, e é organizadora do SIGEF, o Fórum de Inovação Social e Ética Global. Seja a mudança, seja Horyou!

During the week of September 18 to 24, New York City hosted an annual Climate Week, which has been taking place since 2009. This year it happened simultaneously with the 72nd session of the UN General Assembly. This event is devoted to debate the scale of global climate action and how to ensure jobs and prosperity for all segments of the society. It attracts attention of the most influential leaders from United States, cities, businesses and non-governmental organizations from all over the world. Various activities have been taking place in the course of the week. One of the most notable events is the Media for Social Impact Conference, which took place at United Nations Headquarters, on 14 September 2017.

The Media for Social Impact Summit took place in New York
The Media for Social Impact Summit took place in New York

The Media for Social Impact Conference 2017 gathered a diverse group of speakers, artists, celebrities and even astronauts. The speakers were, among others, Dan Thomas, Media for Social Impact 2017 Master of the Ceremony, Liba Rubenstein, Social Impact at 21st Century Fox, Christie Marchese, CEO of Picture Motion, Ahmed Musiol, Executive Producer at Wayfarer Entertainment, Jill Cress, CMO at National Geographic Partners and Ariana Stolarz, Global Chief Strategy Officer at MRM/McCann. They took the podium to discuss how the United Nations Sustainable Development Goals could be achieved by 2030. Indeed, with 169 targets, the SDGs may be seen as an ambitious agenda. However, most speakers noted that some progress had already been made in the world for reaching these goals.

The Conference focused on ways to move forward in implementing SDGs by encouraging various stakeholders, such as NGOs, Corporations and Media Companies to adopt social good campaigns incorporating the SDGs. Many speakers believed that with sustainable development goals we could re-frame the larger context of our future, the image of which we always have to keep in mind. Many expressed optimism that by 2030 there would be notable improvements in health metrics and innovation in technology, among other fields.

However, the progress achieved so far is uneven. There is a dire need to lift people out of poverty. According to statistics from DoSomething.org, over 1.3 billion people live in extreme poverty and subsist on less than $1.25 a day. Furthermore, UNICEF determined that almost 1 billion children worldwide are in poverty and 22,000 children are dying every day due to poverty’s acute negative effects. Providing everyone with sanitary and safe water, clean and affordable energy sources will contribute to attenuating poverty. As Dan Thomas, spokesperson of the UN General Assembly indicated, the resources are available, but we have to be mindful of the planetary limitations that we have while encouraging sustainable consumption. Echoing the main theme of the climate week, many speakers voiced strong concerns about climate change and urged world leaders, states, businesses and private individuals to be actively involved in addressing this major problem.

Perspectives of businesses with regard to SDGs were also discussed. Some participants noted progress that certain businesses have made in contributing to the sustainable development agenda. For example, progress could be seen in relation to industry, innovation, and infrastructure (SDG 9), sustainable cities and communities (SDG 11), as well as responsible consumption and production (SDG 12). Businesses were urged to inspire customers to engage in social good causes with a view to contributing to sustainable consumption. This could be done through call-to-action in social good campaigns and investments in advertisements focused on social good. The close alignment between business and consumer preferences may be more tangible for the youth subcategory of consumers. The youth segment was noted as particularly influential for the sustainable development agenda. The causes that the brands support, many thought, are important for consumption of the brand’s products by youth.

The conference is devoted to debate global climate action and how to ensure jobs and prosperity for all segments of the society.
The conference is devoted to debate global climate action and how to ensure jobs and prosperity for all segments of the society.

In this context, Jill Cress, CMO of National Geographic, stressed the importance of constantly reinventing and reinvigorating brands. The panel “Documentaries Impacting the World” discussed National Geographic as an example of a brand that has been present for many decades and is most followed in social media. Indeed, more than 60 million people worldwide viewed the documentaries created by National Geographic. These films reinvigorate the brand by telling smart and compellingly bold stories that have strong impact on people. Thus, National Geographic has been able to establish a diverse group of devoted viewers.

Brands are seeking to launch social good campaigns of their own to engage with the world more thoughtfully and more strategically. They do so for the purpose of building up not only larger audiences, but also more receptive and influential ones. The participants of the conference encouraged the audience to speak up to SDGs and connect closer with consumers that increasingly demand social justice. Targeted marketing campaigns, surveys, and polls could be several of the many ways of achieving this improved connection between the consumer and the brand.

Several speakers were of the view that some business models could be re-oriented around health-related qualities of products, as health appears to be one of the themes that resonate with certain audiences in relation to sustainable development goals.

In the panel on digital transformation of social impact, it was noted that a social good campaign should be moving “in the right direction” rather than “in some direction.” Such campaigns could be beyond impressions count and should incorporate concrete decision making based on data analytics. In addition, communication is important in not only achieving commercial success, but also in terms of helping people understand the social good causes that the brand is supporting. This is why comprehensive examining of consumer behavior becomes crucial. Accountability and measurability are both significant for companies to have an influence on their clients.

Partnerships in general are crucial for reaching target audiences to more effectively communicate the stories and see a much larger impact. They help a social media campaign reach a much larger audience than it would have reached independently. Creativity in delivering global issues and creating action around such issues was also stressed at the conference. In this respect, Horyou, the social network for social good, could be seen as a good example for a platform to channel creativity within its members.

Using the platform to amplify musicians’ works was also highlighted. Music can inspire a large and diverse audience to take action for social good. Moreover, art plays a vital role in the story and thus has the capacity to change and shift perspectives. For example, well known singers Aria and Miou along with other famous artists, regularly post about their art pieces for social good on the Horyou website.

Immediate and concrete action on the SDGs was called for. Bringing people together and motivating them around the SDGs is a very important step. For instance, presenting the SDGs in unique and captivating manner was considered useful. The example of using comic books for this purpose was highlighted by Sean Southey, co-founder of Comics Uniting Nations who pointed out that “comics play a significant role because we can reach people in a very engaging way.”

The ultimate goal of the modern society is to prepare the world for the next generation. Dan Thomas in his opening speech said: “It’s all about the future.” Many participants of the Conference explored ways and means to inspire the next generation to adopt the causes that we feel strongly about. All agreed that driving next generation to play an active role in supporting social good was crucial at this time. Leadership is important, both in the family, as well as in the community. Certainly the Media for Social Impact Conference was a very interesting event, and it was worth attending.

Written by Elena Tarrassenko

The Social Innovation and Global Ethics Forum organized by Horyou will discuss Future Energy, Smart Cities, SDGs, and lead official delegation to EXPO 2017 Astana

SIGEF 2017 will take place in Astana, Kazakhstan
SIGEF 2017 will take place in Astana, Kazakhstan

Horyou, the Social Network for Social Good, announces the 4th edition of SIGEF, the Social Innovation and Global Ethics Forum. The world-class event will take place on the 5th of September 2017, at Rixos President Astana Hotel in Astana, Kazakhstan. It will be followed by an official delegation’s visit to EXPO 2017 on the 6th and 7th of September.

With a team of top-class international speakers, panellists and moderators, SIGEF will cover three of the most critical issues of our time – Smart Cities, the UN Sustainable Development Goals (SDGs) and Future Energy. «With SIGEF, Horyou is committed to encourage multi-stakeholders to gather, interact, and establish partnerships to shape better times to come. SIGEF will bring together social entrepreneurs, impact investors, philanthropists, government officials and representatives from civil society, to spread the message that we can all be changemakers», says Yonathan Parienti, founder and CEO of Horyou.

Opening ceremony of SIGEF 2016 with Yonathan Parienti, Founder of Horyou, H.E Rosalie Matondo, Minister of Environment Republic of Congo, Dr. Ali Bin Samikh Al Marri, Chairman of the National Human Rights Committee (NHRC) in Qatar, HRH Prince Nawaf bin Saad al Saud, Chairman of the Al-Hilal Saudi football club and Yasuhiro Yamamoto, President of Eneco Holdings.
Opening ceremony of SIGEF 2016 with Yonathan Parienti, Founder of Horyou, H.E Rosalie Matondo, Minister of Environment Republic of Congo, Dr. Ali Bin Samikh Al Marri, Chairman of the National Human Rights Committee (NHRC) in Qatar, HRH Prince Nawaf bin Saad al Saud, Chairman of the Al-Hilal Saudi football club and Yasuhiro Yamamoto, President of Eneco Holdings.

Last year, SIGEF was the leading side event at the UN COP22, in Marrakesh, Morocco. The 3-day conference was attended by a 2500-wide international audience, while offering a space for non-profit organizations from all around the world, staging artistic acts, organizing an Horyou Foundation dinner, and presenting an award for social impact projects. It was the first SIGEF to be held out of Europe and in Africa.

This year, reinforcing its global presence and impact, Horyou is organizing the first SIGEF in Central Asia, with an agenda of discussions deeply anchored in the future of our interconnected societies. At the opening and end of the one-day SIGEF conference, the participants will have the opportunity to meet and greet some of the most important players in social entrepreneurship, as well as business leaders, funders and government officials, during a special networking session.

On the 6th and 7th of September, Horyou and the SIGEF team will lead an official visit to the country pavilions of EXPO 2017 Astana, the biggest future energy gathering this year. «We are thrilled to bring our SIGEF international delegations to connect with participants from all continents who are attending EXPO 2017 Astana, to build bridges of collaboration and foster sustainable solutions that will benefit our societies», says Parienti.

More information on www.sigef2017.com The agenda can be consulted here. Click to apply for speaking and to buy your ticket for SIGEF 2017.

About Horyou

Horyou is the social network for social good. Through technology, innovation and social entrepreneurship advocacy, it promotes meaningful and global interactions amongst its adherent organizations, members and personalities. With its platform, App and Spotlight, the first Global Social Currency for Impact, Horyou helps transform positive ideas into concrete actions while building constructive relationships both online and offline.

The Horyou App is available for free download via iOS and Android.

For more information visit www.horyou.com

From June 30 to July 2, European Youth Awards invite creative minds to join a game marathon at the Technical University of Graz, in Austria.

EYA Game Jam
EYA Game Jam

Why not use technology to discuss social and environmental changes? That’s the challenge presented by the European Youth Awards to the young, creative minds that will be part of EYA Game Jam. The programming competition takes place at the Technical University of Graz, in Austria, and will use tools like virtual reality and 360° to discuss topics like water and family.

The goal is to create game prototypes to address both topics, that are intrinsically connected to the Sustainable Development Goals. Says Kathrin Quatember, EYA spokesperson: “Two of the UN SDGs focus on the topic of water; Goal 6 – Clean water and sanitation and Goal 14 – Life below the sea. By establishing a special category, EYA wants to contribute to the international awareness of treating the “source of life“. Secondly, we try to motivate young innovators and entrepreneurs to develop smart solutions for water related problems and apply for European Youth Awards 2017”. Water should also be the topics of the EYA 2017, she added.

The idea of using virtual reality and tech gadgets in the event stems from the fact that EYA wanted to bring digital technologies to the center of social innovation discussions within the EYA community. “The combination of the Game Jam topics ‘water’ and ‘family’ with VR and 360° technology is thrilling. It enriches the possibilities for the Game Jammers to reach the peak of creativity and opens new possibilities to approach the topics”, said Kathrin.

The competition is open to everyone interested in game and development. EYA partnered with VRCORE, the organizer of the “Global VR Hackathon“ – a worldwide event with regional competitions and a Championship Final in Shanghai at the end of August. Three Winners of the Jam will be invited to the Championship Final – a unique opportunity for the participants to expand their network and learn!

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

On the 20th of June, the World Refugee Day, we remember the most vulnerable group of refugees worldwide: girls and women whose basic humanitarian rights are denied. Alongside the UN motto for the Sustainable Development Goals which is to «leave no one behind», the Horyou blog stands for women empowerment and protection.

Woman in refugee camp in Democratic Republic of Congo
Woman in refugee camp in Democratic Republic of Congo

We live in a world with unprecedented numbers of refugees. The statistics of the UNHCR released this week show that, last year, the number of displaced people has reached a record 65,5 million, the vast majority living in challenging conditions in developing countries. More than a third of these refugees are women and girls in their childbearing years, being considered amongst the most vulnerable.

UN Women reminds us that women and girls face many humanitarian violations such as forced marriages and that, while many families believe they are protecting their girls through arranged husbands, many of them end up even more exposed to domestic violence and early pregnancies. Besides having their childhood shortened, they tend to drop out of school and to have their sexual and reproductive rights denied.

Woman prepares meals in a refugee camp in Cameroon
Woman prepares meals in a refugee camp in Cameroon

«On World Refugee Day, we acknowledge the unique vulnerabilities of women and girl refugees, and the need for us all to do better to serve them. We also celebrate their strength. From crisis to crisis, it is the resilience and persistence of women and girls that carries their families, their communities and their societies through hardship to durable solution», said UN Women Executive Director Phumzile Mlambo-Ngcuka in a statement.

Phumzile stresses the strenght of women and girls who call tirelessly for effective services such as health and education, and who develop creative and efficient approaches to support livelihoods. «When in camps, they are rapid adopters of opportunities through new technologies, like education via mobile devices, or cash-for-work programmes that develop skills for a life outside the camp. They are the experts on safe sanitary facilities, female-friendly camp design and other aspects critical for reducing women’s risk of physical and sexual violence and increasing their capacity to live independent and fulfilled lives. We must listen to their insights and amplify them», added the UN Women Director.

Woman learns the French alphabet in a refugee camp in Cameroon
Woman learns the French alphabet in a refugee camp in Cameroon

The opportunities for these women lie in education programs, health care and open opportunities for small businesses, especially in camp areas which suffer from the lack of funds and international support. «The international community must recommit itself to placing women and girls equally with men and boys at the heart of humanitarian action for the world’s refugees. We, and they, cannot afford anything less», concluded Phumzile Mlambo-Ngcuka.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

Being a social entrepreneur requires more than good intentions and resilience. Like any company, social enterprises need planning, a solid business model and cooperative networks. Through initiatives like The Global Good Fund and its support, social entrepreneurs are empowered and have access to tools to develop their businesses and become global leaders, bringing positive changes to the world. Carrie Rich, GGF’s CEO spoke to Horyou Blog and announced that applications are open for the 2018 Fellowship.

Global Good Fund fellows
Global Good Fund fellows

What is the scope of The Global Good Fund’s work?

The Global Good Fund develops social entrepreneurs into impactful global leaders through its Fellowship Program. Each Fellow is paired with a c-suite executive who serves as mentor, and is provided proprietary leadership assessment resources, a network of peers, sector expertise, and targeted financial capital. The result is confident leaders who scale their social enterprises and deliver sustainable positive social impact. We believe growing leaders is the most effective strategy for solving complex social problems and achieving global good. The Global Good Fund is currently seeking social entrepreneurs for its 2018 Fellowship Program -Apply Now.

As a social entrepreneurship supporter and accelerator, what would you say are the biggest challenges to be a social entrepreneur?

The two responsibilities that I focus most on as a social entrepreneur are similar to how a traditional entrepreneur spends her time. I focus on our people internally and growing our revenue model. We are fortunate to have an incredible team of dedicated professionals who consistently go above and beyond to support each other while serving the social entrepreneurs we are privileged to support. That culture does not happen by accident, rather our people are a core component of The Global Good Fund that require attention and nurturing over the long haul. Second, we are committed to growing our earned income so that we are financially viable long term. It’s exciting to find mission aligned methods to sustain our organization in addition to philanthropy.

The Global Good Fund focus in leadership development
The Global Good Fund focus in leadership development

What are the main aspects of a social business you evaluate in order to give it support?

We focus on the leadership development of individuals as the vehicle for growing social businesses. We look for social entrepreneurs who are full-time committed to their work, have enough “ego-strength” to stand by their convictions, and enough humility to be coachable.

Are you committed to the Sustainable Development Goals or do you address some of the SDGs with your projects?

We are not explicit in our commitment to the SDGs. We are philosophically aligned in that several of the social entrepreneurs we support lead enterprises that address the SDGs by focusing on health, poverty alleviation, gender equality, education, energy and water sanitation.

Global Good Fund
Global Good Fund

How do you see the future of social entrepreneurship?

Many of my peers (millennials) aim to work for companies that have strong social values. Others are creating their own businesses when employers don’t meet social enterprise standards. I imagine a rich future wherein social values permeate business culture as millennials assume leadership roles.

On its social platform, Horyou connects thousands of social entrepreneurs, philanthropists and organizations around the world. In your opinion, what’s the importance of social networks for social entrepreneurship and, particularly, for The Global Good Fund’s work?

The Global Good Fund brand and community is largely built on social networks. We thrive as an organization when we connect with partners around the globe who share our commitment to growing high potential young leaders who are using business for social good.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

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