Do you know that, in 2010, Syria was a peaceful and wealthy country, the land of several UNESCO World Heritage Sites, with a steadily growing tourism industry? Damascus, the capital, and Aleppo, were beautiful and lively places, with a strong traditon od trade and flourishing businesses. That was only seven years ago; today, whenever Syria is mentioned, it is war and refugees that first come to mind.
Last month, the UNHCR launched a multimedia platform, developed in partnership with Google, that uses technology, data visualization, videos, maps and photos to reach to a global audience about the real situation in Syria. Using the latest trends in content marketing, the Searching for Syria website is more than a journalistic project – it’s an educational tool that answers the most asked questions put through to Google worldwide.
. What was Syria like before the war?
. What is happening in Syria?
. Who is a refugee?
. Where are Syrian refugees going?
. How can I help Syrian refugees?
“Searching for Syria aims to dispel myths and misconceptions about Syria and refugees and provide an entirely fresh look at the biggest humanitarian tragedy of today,” said UN High Commissioner for Refugees Filippo Grandi. “This is a fantastic project with Google that allows us to pinpoint and answer the five key questions about Syrian refugees and displaced that audiences most want to know and help us rally much needed support and funding for our humanitarian effort.”
“We’re proud to work with the UNHCR to develop Searching for Syria to help raise awareness and inform the world on the human cost of the ongoing conflict and the refugee crisis,” said Jacquelline Fuller, Vice President of Google.org. “The scale of the Syrian refugee crisis is difficult for most of us to fathom, but the questions on Searching for Syria are a reflection of many a people’s desire to understand. Among the top searches in Germany, France, and the UK last year was: What is happening in Syria?”
Through the platform, the audience learns interesting facts like the actual number of Syrian refugees and where they are fleeing to – mostly neighbouring countries like Iraq and Lebanon. The vast majority doesn’t go to Western Countries. The content is presented through short editorial passages, refugee profiles, photographs and videos. Users can also share content via social networks, donate or sign up to UNHCR’s #WithRefugees global petition asking the world leaders to ensure education for refugee children, adequate shelter and livelihoods for refugee families.
The “Searching for Syria” website is available in English, French, German and Spanish with an Arabic version soon to follow.
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