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O que há em comum entre os grandes navegadores que descobriram novos continentes no século XV e os empreendedores de nossos dias? A inovação sempre esteve presente em projetos de ontem e de hoje, e é o que garante a sobrevivência e a sustentabilidade de um empreendimento. É sob essa premissa que o empreendedor Leandro Jesus discute a nova economia do século XXI no livro “Exploradores de um mundo em transformação”. Lançado em formato digital em março este ano, a obra está em processo de crowdfunding para ter sua versão impressa publicada. Leandro Jesus concedeu a seguinte entrevista ao Horyou:

Leandro Jesus

Qual é o principal foco de discussão do livro?

A transição para uma nova economia e seus impactos para os negócios e a sociedade como um todo. Estamos construindo, nesse início de século 21, as bases de um novo modelo que vai romper com os padrões do sistema econômico dominante nos últimos séculos e impactar na forma como vivemos, trabalhamos e nos relacionamos em sociedade. Um momento de profunda transformação, uma mudança de era, habilitada pelo uso intensivo de tecnologia. Acredito que momentos como esse demandam exploração, ou seja, busca por novos caminhos. É hora de assumirmos nosso espírito explorador e encontrarmos soluções para um mundo melhor, para nós e para as próximas gerações. Esse é o foco do livro.

O livro trata da nova economia. Quais são os aspectos mais marcantes dos negócios do futuro?

O ponto de partida é a capacidade de adaptação a um futuro volátil e incerto. Com o progresso tecnológico exponencial e a democratização da informação e conhecimento, aumentam as exigências por parte de consumidores e cidadãos. Acredito que os negócios do século 21 precisarão operar com um propósito que traga significado às pessoas, entregar experiências positivas para seus clientes, habilitar a realização de talentos e vocações no ambiente de trabalho e, ainda, gerar impacto positivo para sociedade e meio ambiente. Organizações tradicionais, com suas estruturas burocráticas e foco prioritário em crescimento e lucro, terão dificuldade nesse novo contexto. Por isso, estamos vendo o surgimento de uma infinidade de novos negócios de base digital que são ágeis, enxutos, descentralizados e orientados para causar impacto positivo ao seu redor.

Qual será a importância dos temas sociais e ambientais nessas empresas?

Está cada vez mais claro que não podemos pressupor crescimento econômico infinito num mundo com recursos naturais finitos. Hoje, no entanto, numa competição por espaço e escala, empresas de todo tipo estão degradando o meio ambiente numa velocidade sem precedentes. Da mesma forma, crescimento econômico não é suficiente sem progresso social – se nossa sociedade não consegue suprir necessidades básicas nem consegue garantir o bem-estar de todos seus cidadãos, não pode ser considerada bem-sucedida. É ingenuidade acharmos que esses problemas são apenas do Estado, pois as corporações são a base de sustentação da economia. Em todo o mundo, crescem movimentos de incentivo a negócios que estejam voltados para resolver problemas sociais e ambientais por meio de seus produtos e serviços. Penso então que veremos maior número de empresas conscientes, que busquem equilíbrio e integração de resultados financeiros com impacto ambiental e social. No fundo, precisaremos de organizações mais comprometidas com o bem-estar coletivo, que nos ajudem a construir a sociedade que desejamos – empresas que pensem apenas em si próprias não terão vida longa no século 21.

Livro já foi lançado em versão digital

Tecnologia e sustentabilidade podem trabalhar juntas?

Devem. A tecnologia está evoluindo num ritmo cada vez mais acelerado, que certamente vai viabilizar o surgimento de novos negócios e extinção de outros. Penso, no entanto, que a grande questão não é a evolução da tecnologia em si, mas o potencial que ela tem para mudar nossas vidas para melhor. É nisso que temos que focar. É possível que, em breve, a tecnologia nos permita abundância de energia limpa, transporte inteligente e recursos materiais, por exemplo. Talvez possamos migrar para uma era de produtos e serviços praticamente gratuitos, precipitando um crescimento meteórico da economia colaborativa e a ruína do Capitalismo tradicional. Particularmente, acredito que a revolução digital seja tão impactante para nós quanto foi o surgimento da energia elétrica ou da imprensa escrita, e acho até difícil visualizar agora a profundidade de suas consequências futuras para a sociedade.

Horyou é a rede social para o bem social. Qual o papel das redes na nova economia?

Nesse mundo digital, no qual estamos todos informados e conectados, veremos grandes instituições e suas hierarquias serem cada vez mais questionadas por redes de indivíduos conectados. O futuro está nas redes e na colaboração. Juntos somos mais fortes e podemos fazer a diferença ao nosso redor.

Horyou apoia as iniciativas de inovação social que ajudam o mundo a alcançar os Objetivos de Desenvolvimento Sustentável, e é organizadora do SIGEF, o Fórum de Inovação Social e Ética Global. Seja a mudança, seja Horyou!

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Hermes Investment Management is one of the UK’s largest institutional asset managers, advising in both the public and private sectors. What makes Hermes stand out in the crowded market of wealth management is its values or, more likely, the CEO that cultivates them.

On a preliminary search of Saker Nusseibeh, I came across words like ‘stewardship’ or ‘responsible capitalism’, or again statements like ‘We believe that better governed companies create a better society for our investors to live in’, all things often more associated with social enterprise than high finance. I was excited to meet him.

Nusseibeh studied medieval history to PhD level and I was intrigued as to whether this critical academic training gave him a pluralist attitude and the ability to see a situation from all angles and solve it? It was an unequivocal yes. He said it is essential for any leader to think and act rationally in any situation. He champions cross collaboration, saying that when recruiting, he is most interested in candidates with diverse profiles for ‘diversity helps nurture innovation in teams’.

Something that may well have been the deal breaker in winning the title of Global Investor CEO of the year is the culture that he cultivates among his staff that gets half of their bonus each year for ‘being nice’. As vague as this may sound, Nusseibeh assures that it’s simple: ‘we reward attitude. Kindness and care towards your colleagues and clients ensure that every day runs smoothly.’

I agree with him, mentioning my training in yoga that teaches that conflict and tension are wasted energy that does not serve us and is certainly no addition to any workplace.

On a more business note, Hermes have adopted a model that helps cultivate more sustainable behavior in the world of investing, as stated in their latest published survey ‘Responsible Capitalism’: ‘Investment decisions should be about outcomes that are not purely nominal but allow savers to retire into a stable social system’.

Horyou team member Dearbhla Gavin with Saker Nusseibeh
Horyou team member Dearbhla Gavin with Saker Nusseibeh

During the interview, Nusseibeh repeatedly referred to ‘holistic profits’. Intrigued, I asked him to clarify. ‘Reasonable, sustainable companies have a social license to exist; they are part of society, their presence impacts on society and has no right to impact negatively on the majority while benefiting just the few’ he says.

I asked him about his industry predictions for the short to medium term. More specifically, did he think that sustainable business possible? That profit can exist without social cost?

He says that he has never witnessed client demand for measured social impact and transparency like he has in the last twelve months: ‘a key part of Hermes’ strategy is ‘stewardship’, i.e. being completely accountable and responsible for all that they invest in’.

Nusseibeh predicts that attitudes to environmental and social governance will be a key measure of a company’s development and growth over the next year.

Tube-riding home, I read through their survey ‘Responsible Capitalism’.

Statistics peppered each page but in keeping with what I had witnessed at the event all day, they weren’t measures of company growth or consumer confidence in the brand, but social statistics; figures illustrating female representation on boards, or diversity in the workplace, or energy efficiency. In the same vein as Bloomberg hosting a day long conference dedicated to good business, it was a sign of the times to see social impact highlighted on every page of a global asset management survey.

It is no longer the economy at one end and society at the other. As Nusseibeh said himself: ‘we own the economy, we all have a stake, we benefit and we lose out, our fate is in our own hands’.

By Dearbhla Gavin

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    English version here

    L’Organisation des Nations Unies pour l’éducation, la science et la culture – Unesco – a toujours agi pour la jeunesse en général et pour l’éducation pour le développement durable en particulier, d’où son projet Green Citizens qui s’inscrit dans le prolongement de la COP21 et la perspective de l’autonomisation des jeunes. La force motrice derrière le projet est le développement durable; l’idée est de rappeler aux différentes parties prenantes l’importance du développement durable pour notre avenir et de mettre en avant les meilleures solutions aux problèmes qui y sont liés.

    Le projet consiste à collecter des histoires du monde entier par le biais d’une exposition itinérante qui partira de Paris avec un titre évocateur – UNESCO GREEN CITIZENS: Les éclaireurs du changement – pour rejoindre New York. 25 acteurs du changement y seront mis en évidence et raconteront leurs histoires. Le projet comprend également un concours qui sélectionnera deux vidéos de projets dont les porteurs pourront participer à la COP21.

    Horyou a pu parler à certains dirigeants du projet et notamment à Armelle Arrou qui nous a fourni des éclaircissements sur cette initiative aussi originale qu’importante.

    © KARAT/SIPA
    © KARAT/SIPA

    Le projet, organisé dans le cadre de la COP21 est le fruit d’une collaboration entre l’Unesco et la conférence tenue à Paris en décembre. Il vise à soutenir des projets éducatifs de développement durable qui prennent en compte les problématiques actuelles. «Ces types de projets sont partout, ils sont portés par des personnes qui sont inconnues, mais qui ont la force de les construire à partir de rien et, surtout, d’amener des jeunes à s’investir dans des actions de développement durable», dit Mme Arrou.

    Grâce à ce projet l’Unesco cherche à apporter une reconnaissance à ceux qui travaillent à développer l’éducation, à leur offrir un espace pour présenter leurs projets et être une source d’inspiration les uns pour les autres. Le projet initialement prévu pour deux ans, a gagné en ampleur tant et si bien que l’Unesco y voit un des meilleurs moyens de soutenir des projets innovants et durables.

    Les projets ont afflué des quatre coins de la planète. Ils sont classés par thème et catégorie de sorte que le plus grand nombre possible d’entre eux obtiennent la reconnaissance qu’ils méritent. «L’idée était d’identifier 8 projets axés sur des sujets variés. Par exemple, nous avons une catégorie qui englobe l’éducation traditionnelle qui comprend un projet pour la conservation de la connaissance des peuples autochones», explique Mme Arrou. Un autre thème portait sur l’eau et les océans, un autre encore sur le recyclage ou sur les déserts, pour ne citer que quelques-uns. A l’intérieur de chaque thème, les projets ont été identifiés dans deux catégories: Environnement et développement durable. «Dans un sens général et plus large, la qualité d’un projet réside dans sa capacité à proposer des solutions éducatives et de développement durable», explique-t-elle. Par sa présence à la COP21, le projet Unesco Green Citizens espérait contribuer aux solutions apportées sur le climat, notamment en ce qui concerne les océans, le développement durable, la gestion de l’eau, la biodiversité, et le changement climatique. Leur présence devait porter la voix des jeunes qui innovent pour un avenir meilleur de façon concrète.

    © CAHEN/SIPA
    © CAHEN/SIPA

    Mme Arrou a souligné la capitale implication de la jeunesse via ce projet: «Les jeunes sont à la fois les acteurs et les bénéficiaires de ce changement pour leur propre avenir», déclare-t-elle. Pour l’Unesco, l’éducation de la jeune génération est aussi naturelle que de respirer et l’accent est mis sur l’éducation pour le développement durable. «Il est logique pour nous de soutenir et d’accompagner les jeunes d’aujourd’hui. Ils sont une communauté importante pour nous et ils portent les mêmes valeurs d’éducation et de développement», souligne-t-elle. L’aspect concours du projet est le symbole de ce soutien. En sélectionnant deux gagnants parmi les projets vidéo et en leur permettant d’assister à la COP21, l’UNESCO leur donne une chance unique de faire entendre leur voix. L’idée est de rappeler aux jeunes qu’ils sont les principaux acteurs du changement et du développement.

    “Earth to Paris” est un autre projet que l’Unesco soutient. Il s’agit d’un rassemblement qui réunira 150 jeunes dans le domaine des médias sociaux et les blogs influents pour le changement. A cette occasion, les jeunes auront la chance de rencontrer de grandes personnalités qui vont inspirer et soutenir leurs initiatives. Ils vont ainsi se retrouver face à face avec de vrais leaders et comprendre le rôle important qu’ils jouent. «Les jeunes qui veulent agir ne sont pas toujours accompagnés par les pouvoirs publics. Ce projet doit pallier cette réalité. Il est essentiellement à but non lucratif et est soutenu par de nombreux enseignants. Notre objectif est de créer un écosystème qui les encourage et les soutient en leur donnant de la visibilité et le respect de leurs actions», explique Mme Arrou. Un autre aspect de ces types de projets est la participation des élèves des écoles de commerce qui ont également besoin d’être confrontés à des modèles économiques alternatifs. Un jour, ils pourront décider de créer des entreprises viables : «C’est une façon pour cette nouvelle génération de connaître un modèle de développement différent. Lors du Forum Economie Positive, ils rencontreront également 200 chefs d’entreprise rassemblés pour contester et être contestés et examiner de nouveaux modèles économiques », a-t-elle ajouté.

    © BRESSION/SIPA
    © BRESSION/SIPA

    Aujourd’hui, le projet UNESCO Green Citizens a grandi d’une manière inattendue. Lancé comme un simple projet de communication il est en passe de devenir un moyen de partage des connaissances: des plans, des projets et des programmes d’étude seront mis à disposition de tous ceux qui voudraient les utiliser. Le site Web offre des liens vers les programmes d’études et sera pris en charge par la jeune communauté afin de former au développement durable.

    Rêver pour l’Unesco c’est tout simplement croire que le changement est possible par l’éducation et que rien ne peut vraiment être construit sans elle, d’abord pour le développement durable, ensuite pour éradiquer la pauvreté et plus encore. “Tout vient de l’éducation», pour Mme Arrou. Comme un incubateur bas-budget, le projet vise à créer un espace pour l’inspiration: «UNESCO Green Citizens est un espace où les éclaireurs du changement peuvent partager leurs expériences et leurs contenus et s’inspirer les uns les autres. L’Unesco possède un large éventail de communautés d’experts: scientifiques, éducateurs, artistes … etc. Cet espace leur permet de s’inspirer mutuellement et de partager leurs rêves», conclut-elle.

    «Nos actions viennent du fait que nous sommes un incubateur», poursuit-elle, «nous réalisons et accompagnons des projets. Les 8 projets que nous avons sélectionnés obtiendront le soutien des différentes branches de l’Unesco. Nous sommes là pour guider, encourager et mettre en valeur ces éclaireurs du changement. Tel est notre objectif. Voilà comment nous agissons.»

    Regardez la vidéo de UNESCO Green Citizens ici

    Écrit par Amma Aburam

    ryanscott_profile-2Ryan Scott is the CEO and Founder at Causecast, the leading cause integration company. The platform offers workforce matching donations, volunteering including dollars for doers, disaster response, and custom campaigns. He is the Founder of The Impact and Educational Sections of the Huffington Post. Ryan Scott has served as Board Member of the Taproot Foundation. He has been a game platform developer. Ryan also holds a patent from the NetCreations, Inc., a company he co-founded. — by Elena Tarassenko

    Can you please speak about the need you see present for improved employee engagement in volunteer work and corporate social responsibility?

    The world’s leading companies in 2015 understand the need for employee volunteer programs and the majority offer some sort of opportunities for their employees to give back. Engaging one’s employees in community impact isn’t just a nice thing to do; it’s an essential part of today’s bottom line. But it’s not enough to simply offer a program and assume that your employees will gratefully line up to get involved. Too many companies don’t put forth the effort to foster employee engagement in their programs, and the result is that participation rates are typically low. This is a lost opportunity with many ripples of consequences. Corporate volunteerism presents a powerful opportunity to transform the relationship that companies have with their communities, employees and stakeholders, and it’s vital that companies treat this part of their business with the same degree of care and thought as the rest of their operations.

    Explain the new pro-social model for capitalists and why this theory is important.

    In the past, creating economic value was purely the domain of corporations while social value creation was left to nonprofits, and never the twain shall meet. But what we’ve found is when corporations and nonprofits work together – combining a company’s unique ability to leverage capital with a nonprofit’s talents in working on social problems – we have something new, and we call it shared value. The magic of shared value is scale. We can finally get solutions at the scale that is required to actually solve those problems. I believe that by leveraging the power of capitalism in the service of causes and stretching the skills of your employees, we will see a historic shift to a world where, ultimately, businesses will compete with each other not only to make the most profit, but to do the most good. That’s the world we’re working toward.

    Screen Shot 2015-09-25 at 2.11.45 PM How does your platform succeed in engaging employees’ corporations?

    I think that only when companies demonstrate economic incentive to creating social value will we be able to reach the scale we need to solve our problems, and I’m honored to be a part of helping enable companies to craft and execute these programs. The economic incentive will not come without seeing real impact – within communities and within the companies themselves, and impact won’t happen without robust engagement. At Causecast, we believe that engagement in volunteering and giving comes from a social, mobile and interactive experience. That’s why we designed our platform to foster a real-time connection between employees and their peers, their community and the company. Everything is designed to be easy, highly secure, automated and engaging, making involvement so seamless, trusted and fun that employees want more. Ultimately, the volunteer experience needs to feel rewarding for employees, administrators and nonprofits – that’s how you build on positive experiences to create a corporate culture of giving back.

    If you could summarize what corporations have to gain from using a platform such as Causecast in a few phrases, what would they be?

    For innovative growth companies, Causecast provides giving and volunteering technology solutions to reach the highest levels of employee engagement and social impact. In contrast to the sluggish, forms-based, top-down administrator focus that has historically dominated employee giving and volunteering mindset, our unique technology and one-on-one support model enables companies to build high-impact employee-led programs that are globally meaningful, locally relevant, and easy to manage – for a far lower total cost of ownership than traditional solutions.

    Where do you believe senior executives have the most impact in terms of promoting social impact and investment within corporations?

    The more that senior leaders can point to the bottom line benefits of corporate social responsibility, the more investment they’ll see their companies making in these areas. What we’ve started to see happen is more and more of our clients realize they want to invest in our system for recruiting and retention purposes, not just for PR. Recruiting and retention are the real business needs they can measure and something all businesses are struggling with right now. Ultimately, because of financial incentives, retaining top-level employees who are involved with the company’s corporate social responsibility programs will increase giving and the impact they’re going to have on the world. It’s also very important that senior executives demonstrate their leadership and commitment to their philanthropy initiatives by participating in them alongside their employees.

    Causecast's team volunteer day for Enrich LA in May 2015.
    Causecast’s team volunteer day for Enrich LA in May 2015.

    What do you see as the connection between working on boards of nonprofits and the Causecast initiative?

    Board service offers unique advantages as a form of volunteering that should influence anyone interested in their personal and professional growth as well as their ability to make a difference. No matter what your professional field or expertise, everyone should step up to the experience of serving on a nonprofit board for its untold positive benefits. That’s why one project I’m particularly enthusiastic about is giving all of our clients’ employees the opportunity to get involved with nonprofit board service, which is typically an opportunity exclusive to VPs and executives. There’s an organization that we’re working with for this project called CariClub.

    What about Horyou’s Social Innovation and Global Ethics Forum (SIGEF) is most interesting to you?

    I’m very excited to see what strategic collaborations and powerful ideas emerge from SIGEF 2015, particularly within the “Technological Evolution for Social Good” theme. I’ve made that my life’s work, first as the co-founder of NetCreations, which paved the way for opt-in email marketing, and now as the CEO and founder of Causecast. It’s not easy to pull off an event like this on a global scale, but I think the world is in desperate need of it. I’m looking forward to the meaningful change that will inevitably result from this exciting social experiment.

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    Version Française ici

    The weekend 19th to the 20th of September in Geneva marked the yearly Alternatiba Léman Festival which was centered on the theme of promoting local initiatives for climate change and the art of positively living together. The Festival hosted conferences and debates, as well as food and clothing stands, music, movie projections and local food products. It took place on the sunny Plaine de Plainpalais, a prominent square within the city of Geneva, with events also held at the house of associations and the communal hall of the Plainpalais neighborhood.

    The Festival gathered around 500 people in support of local farmers, local merchants and helpful sustainable living in Geneva and the surrounding areas. It was a true embodiment of local actions for climate and the joys of connecting for a positive lifestyle. Horyou collaborated with the association and supported its “The Meal” initiative, a lunch cooked with locally produced agricultural products, with the idea to gather a large number of people from across the world to share a Meal in support of farmers and their plea for food sovereignty and access to resources, soil, water and seeds.

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    “The Meal” was held simultaneously in about 20 other locations worldwide, with the same goal of promoting consumption of local products. In Geneva, it delighted 200 people on the Plaine and consisted of long tables filled with fresh tomatoes, salads, gazpachos, fresh fruits and vegetables, sauces and pasta.

    “The Meal”, a truly unifying power in its ideals and encouragement throughout the world, was thus the occasion for all participants to get together, share thoughts and build solidarity within their communities, on the spot, as well as via Skype conversations. Geneva connected with Mali – led by Aminata Touré -, Morocco – led by Nicole Jeffroy -, Nepal – led by Jagat Basnet -, and Pakistan – led by a young university student called Irene Farkhanda -, to mention but a few locations.

    Proceeds from “The Meal” went to various nonprofits in Geneva and in Benin, as the Festival had a dedicated area for local nonprofits and various organizations. Horyou had a stand as well, and so did some of the organizations on the Horyou platform, such as One Action and Voix Libres. The event went on through Sunday with even more participants and visitors. We look forward to seeing bigger local agricultural food tables, and more Meals shared in more locations across the world at next year’s festival.

    By Amma Aburam

    Action1

    Each day we see the wonderful work of our Members, Personalities and Organizations on the Horyou platform. They are always Ready to Act! This week, we highlight the work and actions of great Organizations from Cameroon and Switzerland.

    by Amma Aburam

    1) Bringing “insects” to the Swiss Food market

    Association: GRIMIAM
    Location: Switzerland

    The Association GRIMIAM has a unique and valuable mission for the future of a more sustainable planet and sustainable food practices. Its main action is to create awareness and legalize the consumption of insects, starting in Switzerland. Increased world population means greater pressure on the environment, increased use of land and higher demands of nutrients and non-renewable energy. Innovative production solutions are needed. Insect raising systems do not require a lot of land, insects are rich in high quality protein, fatty acids, vitamins and minerals, to name a few advantages. The Association’s next action is to defeat the “yuck” factor we have been brought up with in the West towards insect consumption.

    Participate here

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    2) Don de Fournitures Scolaires

    Association: Travailler pour la dignité des personnes a mobilité réduite
    Lieu: Douala, Cameroun

    L’association Travailler pour la Dignité des personnes à mobilité réduite au Cameroun organise dans le but de leurs objectifs éducatifs un don de fournitures scolaires afin de promouvoir et rendre possible l’éducation dans leur communauté. L’association est composée d’un groupe d’artistes handicapés, des individus exemplaires qui prouvent qu’un handicap n’empêche pas de donner de soi aux autres, que cela peut devenir un encouragement et une inspiration autour de soi. Ils contribuent à la communauté avec ce type de petites actions qui ont un impact positif sur la vie quotidienne au sein de Douala.

    Participez à l’action ici

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    O que há em comum entre os grandes navegadores que descobriram novos continentes no século XV e os empreendedores de nossos dias? A inovação...