philanthropy

Barcelona is hosting its 8th annual Corporate Social Responsibility Week, an event which connects the public sector to companies and non-profit organizations to discuss the recent developments in CSR. Horyou team has visited the venue and reports on some success stories.

8th CSR Week Barcelona took place from 14th to 18th November

What can a food bank do about global warming? Why should a healthcare and beauty products industry career coach unemployed women? Those are merely signs that CSR is pushing companies to go beyond their backyard. We all find profit in a better world.

The 8th edition of the annual CSR Week in Barcelona was an indication that many companies are trying to run the extra mile through their environmental and social actions. On a panel titled «Conferencias Soc-Eco-Amb», held on Tuesday, four organizations from very diverse industries showcased their actions.

Miguel Ángel Trabado, Henkel Beauty and Healthcare regional head of Professional Partnership Services (PPS), shared the «Fundación Quiero Trabajo» experience inaugurated this year. The project provides hairdressing, clothing, styling and professional coaching to unemployed women, helping them to recover from a job loss and restore their self-confidence. So far, 53 women have received assessment and advice, and 71% have found a new job. «It’s important to notice that most of the work is done by volunteers, and the great majority are women as well», he said. It is a global project that has produced remarkable results in Spain, with a high rate of successful job placements.

Speaking for Metro de Madrid on its recently launched CSR Policy, in line with the 11th and 13th UN Sustainable Development Goals on Sustainable Cities and Climate Action respectively, Monica Mariscal insisted on the company’s commitment to invest in innovation and technology in order to deliver the best user travel experience. Metro de Madrid is thus reusing 80% of its consumed water and, in 2017, it will reduce by 25% its energy consumption. Insisting on the responsibility to cater for the vast diversity of its users, she disclosed that «From a social perspective, the company has a commitment to diversity, and is building accessible stations and training both employees and people with disability to better use the metro». The goal is to have 73% of all stations accessible to people with disability by 2030.

Ana Gonzales talks about the CSR and Environment projects in Caprabo

As for the national supermarket chain Caprabo and its microdonations program, it is striving to reduce food waste, as well as to support people in need. Hence, the company donate small quantities of its unsold products – a pack of eggs in which just one is broken, for instance -, to non-profit organizations or food banks. This sounds simple but it requires some logistics in relation to food preservation and employee training to send out only items that are safe for consumption. According to Ana Gonzales, in charge of CSR and Environment for Caprabo, «The program is a success as it helps to feed 788 families per year. It also reduces food waste by more than 2,000 tons».

Caprabo micro donations go to organizations like Banc dels Aliments de Barcelona, a food bank that provides 18,000 tons of food to 137,000 people in Catalonia. In addition to putting meals on needy families tables, the organization has recently signed an agreement with the public sector by which it is working on reducing CO2 emissions. According to Joan Bosch, Economic Resources Coordinator, it is an extra challenge they are happy to take. «We have changed all our lamps to LED and are looking forward to reducing our emissions by more than 2,300 tons of CO2 in 2017», he stated. It is all done thanks to volunteering work and donations, and we aim higher each year. «Poverty is more intense and chronic than ever. We cover only 27% of families in need, and we expect to improve this number and the quality of what people are eating», he added. It will be done, of course, with lower emissions and the tireless commitment to building a better society.

The Global Entrepreneurship Summit (GES), an event co-organized by the United States Government and the Republic of India, will take place in Hyderabad, India, on 28-30 November. This year, it will highlight the theme Women First, Prosperity for All, and focus on supporting women entrepreneurs and fostering economic growth globally.

Acting Assistant Secretary for South and Central Asian Affairs Alice Wells delivers opening remarks at the U.S.-India Business Council Road to GES Entrepreneurship Conclave, U.S. Chamber of Commerce, Washington, D.C. (Photo: U.S. Chamber of Commerce)

A strong group of entrepreneurs, government officials and impact investing actors will attend the event, reflecting the GES diversity of cultures and expertise. The Summit aims to foster the conditions that empower innovators to take their ideas to the next level. Horyou will present aspects of its experience as a social network for social good, in resonance with this inspiring social innovation initiative. Yonathan Parienti, founder and CEO of Horyou, has been invited by the US State Department and its Permanent Mission to the United Nations in Geneva to attend the GES and speak for the network on the topic of “Go For It: Tapping Alternative Financing Solutions”. Before the international attendees, he will share his vision and perspective around the launch of Spotlight, the first digital currency for impact that supports philanthropy and economic inclusion.

With Spotlight, as well as its many other events and initiatives, and Foundation, Horyou supports the implementation of the 2030 Agenda of the United Nations Sustainable Development Goals, while aiming to provide philanthropic support to millions of social entrepreneurs, women, youth and social good projects.

Horyou founder and CEO Yonathan Parienti with members of the US State Department from the US Mission in Geneva

«It is a great credit to our efforts to be given such a unique opportunity to share with this international audience the disruptive innovations we have been working on over the past few years at Horyou to further social good and to set up more harmonious conditions for economic inclusion», says Mr. Parienti. «Horyou, the social network for social good, has many stories to disclose about inspiring women, with our member organizations, whose initiatives lead by example in shaping a better future for their communities », he adds.

The Global Entrepreneurship Summit is one of the most important annual entrepreneurship gatherings in the world in that it showcases the efforts of both emerging and developed countries to answer the challenge of furthering joint business opportunities worldwide. GES 2017 aims to create an empowering environment for innovators, especially women, to take their ideas to the next level. The Right Honorable Prime Minister of India, Mr. Narendra Modi, is expected to inaugurate the Summit on 28 November 2017 and Mrs. Ivanka Trump, advisor to the President of the United States on advancing policies and initiatives for women empowerment, is due to lead the US delegation. As she recently reminded the World Assembly for Women in Tokyo: «Ensuring 50% of our population can fully participate in the workforce is critical to strengthen our communities and grow our prosperity».

Ivanka Trump at the World Assembly for Women in Tokyo

GES participants will be supported by mentors and coaches, through workshops and networking sessions, and will be provided with opportunities to meet funders, build partnerships and find their target customers. Plenary sessions will highlight businesses led by women and their stories while master classes will discuss innovative topics as Blockchain, Fintech and e-commerce. «It is an amazing ecosystem to be part of and feel inspired by, due to the diversity of its participants. We will be there to speak the language of social entrepreneurship to shape a better future for the generations to come», concludes Yonathan Parienti.

Horyou blog will provide regular GES updates! Be the change, be Horyou!

UN End Hunger goal is to achieve food security and improved nutrition and promote sustainable agriculture

Horyou’s new series is about the UN Sustainable Development Goals (SDG). Every week, Horyou blog will publish an article about one goal, highlighting projects and actions that have been supporting its implementation.

Children under 5 are one of the most hunger vulnerable groups

One in ten people on our planet is undernourished. In rough numbers, they are 793 million, and one-fifth of them are children under 5 years of age. By contrast, 41 million children under 5 worldwide are affected by overweight and obesity – that’s 6% of children population. The numbers are shocking, yet the situation has improved in the 21st century – efforts to combat hunger and malnutrition have advanced significantly since 2000. Ending hunger, food insecurity for all, however, will require continued and focused efforts, especially in Asia and Africa.

Is there a way to improve both scenarios?

Horyou volunteer serving food at “The Meal”

The answer, according to the UNDP, lies in more investments in agriculture, including government spending and aid. It is in funding small-scale agriculture and sustainable food production systems, as well as making an effort to maintain the genetic diversity of plants and animals, both crucial for agriculture and food production. As of February 2017, 20 percent of local animal breeds were classified as at risk, according to data gathered in 128 countries. It’s all connected – global warming affects crops, animal breeds and food prices -, causing insecurity, civil unrest and wars. In 2016, 21 countries experienced high or moderately high domestic prices, relative to their historic levels, for one or more staple cereal food commodities. Thirteen of those countries were in sub-Saharan Africa. The main causes of high prices were declines in domestic output, currency depreciation, and insecurity.

Some governments have invested in long-term agricultural subsidies programs, according to the UNDP. It’s not enough. We, as a society, can act, either by supporting organizations which foster diverse and sustainable agriculture, participate in educational projects to promote healthy and responsible food consumption or spread the word about reducing waste.

On our Horyou platform, you can support projects like The Meal, which organizes festive and healthy meals for people who can’t afford good food in several countries – the last edition took place in 54 consecutive cities around the world! Or SOS Faim Luxembourg, an NGO which works in African rural areas to promote family farming and microfinance. The Green Bronx Machine, based in the US, uses education and school farming to teach kids about the importance of healthy eating habits and local food systems.

If you wish to support this SDG, you can do so through Horyou. Go to Horyou platform and choose an NGO or project that helps fight hunger in your region or anywhere in the world. Your support can be made easier and more effective with Spotlight, our digital currency for impact. Check it out and start using it to engage in any cause you feel concerned about. Be the change, be Horyou!

Step 1 – End Poverty in All its Forms, Everywhere Horyou’s new series is about the UN Sustainable Development Goals (SDG). Every week, Horyou blog will publish an article about one of them, highlighting projects and actions that have been supporting its implementation.

Women in East Timor counts with NGO help. Females are one of the groups most affected by poverty. Source UNDP.
Women in East Timor counts with NGO help. Females are one of the groups most affected by poverty. Source UNDP.

Valeria is a Peruvian woman who struggles to support her family. A single mom with 2 small children and a sick parent who lives with her, she works as a waitress in a restaurant during the day and in a bar at night. She only has 4 hours sleep every night, yet her income is only enough to pay the rent of her room and some basic expenses. «Luckily, I can bring home some food from the restaurant and I can feed my daughters. But I can’t buy them clothes or books», she says.

Like Valeria, about 10% of the world’s workers and their families live with less than $1,90 per person per day. According to the UN, the rate has declined steadily in the past 17 years, though an estimated 767 million people still live below the poverty line. About one third is unprotected by their national and regional social systems.

Interactions and Solidarity project in Kenya
Interactions and Solidarity project in Kenya

When the UN Sustainable Development Goals were launched in January 2016, following the 15-year Millenium Development Goals, poverty was still one of the worst concerns in the developing and poor regions. For decades, institutions, NGOs and social entrepreneurs have developed support programs to take the poorer ones out of their condition and offer them perspective and hope.

Within the Horyou community and on its platform, NGOs like InterActions-Solidarity focus on poverty reduction and environment projects in Kenya. Based on the demands of each community, they provide support in the implementation of solidarity and socio-economic, eco-tourism and food safety programs. «We’ve seen an increase of productivity and profitability of farming and grazing activities respecting the environment, and with the sustainable management of natural resources», says the NGO spokesperson.

SER Sustentável works with homeless people from Brazil
SER Sustentável works with homeless people from Brazil

Other organizations like SER Sustentável, based in Brazil, help homeless people with addiction to alcohol or crack cocaine to step up and reintegrate life with dignity. The organizations also acts in poor communities providing them with sustainable housing and training support. «We want to reintegrate them in the society through work and income, offering workshops that would help them to find jobs», says Silvana Grandi, SER Sustentável president.

If you wish to support this SDG, you can do so through Horyou. Go to Horyou platform and choose an NGO or project that helps fight poverty in your region or anywhere in the world. Your support can be made easier and more effective with Spotlight, our digital currency for impact. Check it out and start using it to impact the Cause of poverty or any cause you feel concerned about. Be the change, be Horyou!

Organized by UNDP, the Social Good Summit will have guests and artists from all over the world to promote a message of justice

Social Good Summit 2017
Social Good Summit 2017

Held annually during the United Nations General Assembly week, the Social Good Summit focuses on the challenges of the 2030s. With its art installations, musical performances and conferences, the Summit will take place in New York on the 17th of September, and will adjoin a Geneva chapter, on October 13th, of which Horyou, the social network for social good, is media partner.

In a rapidly changing world, the New York Summit will contemplate the future via a dynamic exploration of life by 2030, exploring ways and means to unlock the potential of technology in order to make the world a better place.

Famous personalities, including The Color Purple’s actress Cynthis Erivo and Game of Thrones’ actor Nikolaj Coster-Waldau, are on the list of confirmed guests. An Emmy, Grammy and Tony awards-winning actress and singer, Erivo has been outspoken about the power of using your name and reputation to promote racial and social justice causes. Best known as a member of the villainous Lannister family in Game of Thrones, Nikolaj Coster-Waldau is a UNDP Goodwill Ambassador for gender equality and climate change.

The two personalities will be joined on stage by a host of activists to introduce innovative solutions to global issues, that includes:

ElsaMarie D’Silva, CEO & Founder of Safecity

Rocky Duwani, Singer-Songwriter

Ronald de Jong, Executive Vice President at Philips & Chairman of the Philips Foundation

Erika Ender, Singer-Songwriter

Filippo Grandi, United Nations High Commissioner for Refugees

Kate Hampton, CEO of the Children Investment Fund Foundation

Munira Khalif, United Nations U.S. Youth Observer

Rina Kupferschmid-Rojas, Head of Sustainable Finance at UBS & Society

Rachel Kyte, CEO & Special Representative of the UN Secretary for Sustainable Energy for All

Dr. Rebecca Martin, Director of the Center for Global Health (CGH) at the US Centers for Disease Control and Prevention (CDC)

Peter Maurer, President of the International Committee of the Red Cross

David Miliband, President & CEO of the International Rescue Committee

Lawrence O’Donnell, Anchor of MSNBC’s The Last Word with Lawrence O’Donnell

Juliana Rotich, Co-Founder of BRCK & Ushahidi

Martha Isabel “Pati” Ruiz Corzo, Director of Grupo Ecológico Sierra Gorda I.A.P.

Horyou and the Social Good Summit Geneva

Horyou is media partner of SGSGeneva 2017, a closed door event targeting high level decision makers and impact finance, entrepreneurs, governments, international organizations and large private sector companies. It will be marked by networking sessions and discussions that should take the SDGs to a higher level. It will be hosted in Geneva, an important hub for sustainable finance.

More information about the Social Good Summit in New York on http://mashable.com/sgs/

The Social Good Summit in Geneva http://www.europe.undp.org/content/geneva/en/home/ourwork/social-good-summit.html

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. Horyou is also the host of SIGEF, the Social Innovation and Global Ethics Forum, taking place in Astana, Kazakhstan during the EXPO 2017, from 5-7 September. We invite you to Be the Change, Be Horyou!

Transformar milhas de viagens em benefícios para projetos sociais de educação. Essa é a proposta do Milhas do bem, lançado pela Smiles este mês para estimular o voluntariado entre seus funcionários e a doação de milhas entre seus clientes. O objetivo do projeto é apoiar instituições parceiras que trabalham com educação de crianças e jovens e que atuam com projetos que vão desde capacitação para o trabalho até educação através do esporte. Entrevistamos o CEO da Smiles, Leonel Andrade, sobre o projeto.

Evento de lançamento do Milhas do Bem, com todas as instituições parceiras. Foto Denise Andrade
Evento de lançamento do Milhas do Bem, com todas as instituições parceiras. Foto Denise Andrade

Como surgiu o projeto de responsabilidade social e voluntariado da Smiles?

Com foco na missão da empresa de “transformar milhas em sorrisos”, percebemos que poderíamos ajudar a preparar as novas gerações para atuarem no desenvolvimento humano e social e diminuir as desigualdades, proporcionando a crianças e jovens em situação de risco, educação e alternativas de futuro, para que possam exercer sua cidadania e se sentir parte da sociedade. A partir daí contratamos um consultor para nos ajudar a desenhar o projeto, definir as causas e escolher as instituições participantes do Milhas do Bem.

Qual é o objetivo do projeto em seu primeiro ano?

Na verdade, não há um objetivo específico, mas o compromisso de disseminar essa semente entre colaboradores, clientes e parceiros da Smiles, para que juntos, realizemos o maior número de projetos possíveis. Por esse motivo, a Smiles participará ativamente das doações, oferecendo uma milha a mais a cada milha doada.

Quais são as instituições parceiras?

São seis instituições que atuam em projetos nas áreas de educação/ empreendedorismo/ gestão e uma instituição de voluntariado. São elas: ✓ Cruzada ✓ Instituto Reação ✓ Parceiros Voluntários ✓ Junior Achievement ✓ Fundação Dom Cabral ✓ ESPM Social ✓ CEPAC (voluntariado).

As atividades vão desde a capacitação de jovens para o mercado de trabalho, passando por oficinas de linguagem, teatro, atendimento psicológico, à iniciação aos esportes e capacitação.

Na sua opinião, por que o setor privado deve se envolver em projetos de responsabilidade social?

É responsabilidade dos empresários, empreendedores, gestores das empresas retribuírem e participarem do desenvolvimento da sociedade, não só gerando empregos, mas participando ativamente de projetos sociais. É importante capacitar as novas gerações para a entrada no mercado de trabalho, e de que forma poderíamos fazer isso, se não começar pela educação. O Milhas do Bem não é um projeto da Smiles, mas de toda a sociedade, que tem como objetivo auxiliar os menos favorecidos por meio da doação de milhas para os projetos voltados à educação e empreendedorismo ou, no caso do voluntariado, de horas dos colaboradores da Smiles durante o expediente, para dar aulas, trocar cartas com as crianças ou dar dicas de finanças pessoais, por exemplo.

Horyou é uma rede social para o bem social. Qual a importância estratégica da internet e das redes sociais para o projeto de responsabilidade social e voluntariado da Smiles?

A internet é democrática e pode ser alcançada de qualquer parte do mundo e para um projeto de responsabilidade social e voluntariado, precisamos que nossas crenças, nossas mensagens cheguem a todos os cantos, sem discriminação. A melhor forma de multiplicar nossas ideias é distribuí-las nos canais digitais, nas redes sociais. É importante que as empresas encorajem seus parceiros, clientes e colaboradores a compartilhar nossos sonhos de contribuir para que crianças e jovens tenham esperança de um futuro melhor. Além disso, a Smiles é 100% digital e baseada em transações pela internet, ou seja, esse canal é o nosso dia-a-dia, nosso meio de negócios.

Horyou apoia as iniciativas de inovação social que ajudam o mundo a alcançar os Objetivos de Desenvolvimento Sustentável, e é organizadora do SIGEF, o Fórum de Inovação Social e Ética Global. Seja a mudança, seja Horyou

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