philanthropy

Transformar milhas de viagens em benefícios para projetos sociais de educação. Essa é a proposta do Milhas do bem, lançado pela Smiles este mês para estimular o voluntariado entre seus funcionários e a doação de milhas entre seus clientes. O objetivo do projeto é apoiar instituições parceiras que trabalham com educação de crianças e jovens e que atuam com projetos que vão desde capacitação para o trabalho até educação através do esporte. Entrevistamos o CEO da Smiles, Leonel Andrade, sobre o projeto.

Evento de lançamento do Milhas do Bem, com todas as instituições parceiras. Foto Denise Andrade
Evento de lançamento do Milhas do Bem, com todas as instituições parceiras. Foto Denise Andrade

Como surgiu o projeto de responsabilidade social e voluntariado da Smiles?

Com foco na missão da empresa de “transformar milhas em sorrisos”, percebemos que poderíamos ajudar a preparar as novas gerações para atuarem no desenvolvimento humano e social e diminuir as desigualdades, proporcionando a crianças e jovens em situação de risco, educação e alternativas de futuro, para que possam exercer sua cidadania e se sentir parte da sociedade. A partir daí contratamos um consultor para nos ajudar a desenhar o projeto, definir as causas e escolher as instituições participantes do Milhas do Bem.

Qual é o objetivo do projeto em seu primeiro ano?

Na verdade, não há um objetivo específico, mas o compromisso de disseminar essa semente entre colaboradores, clientes e parceiros da Smiles, para que juntos, realizemos o maior número de projetos possíveis. Por esse motivo, a Smiles participará ativamente das doações, oferecendo uma milha a mais a cada milha doada.

Quais são as instituições parceiras?

São seis instituições que atuam em projetos nas áreas de educação/ empreendedorismo/ gestão e uma instituição de voluntariado. São elas:
✓ Cruzada
✓ Instituto Reação
✓ Parceiros Voluntários
✓ Junior Achievement
✓ Fundação Dom Cabral
✓ ESPM Social
✓ CEPAC (voluntariado).

As atividades vão desde a capacitação de jovens para o mercado de trabalho, passando por oficinas de linguagem, teatro, atendimento psicológico, à iniciação aos esportes e capacitação.

Na sua opinião, por que o setor privado deve se envolver em projetos de responsabilidade social?

É responsabilidade dos empresários, empreendedores, gestores das empresas retribuírem e participarem do desenvolvimento da sociedade, não só gerando empregos, mas participando ativamente de projetos sociais. É importante capacitar as novas gerações para a entrada no mercado de trabalho, e de que forma poderíamos fazer isso, se não começar pela educação. O Milhas do Bem não é um projeto da Smiles, mas de toda a sociedade, que tem como objetivo auxiliar os menos favorecidos por meio da doação de milhas para os projetos voltados à educação e empreendedorismo ou, no caso do voluntariado, de horas dos colaboradores da Smiles durante o expediente, para dar aulas, trocar cartas com as crianças ou dar dicas de finanças pessoais, por exemplo.

Horyou é uma rede social para o bem social. Qual a importância estratégica da internet e das redes sociais para o projeto de responsabilidade social e voluntariado da Smiles?

A internet é democrática e pode ser alcançada de qualquer parte do mundo e para um projeto de responsabilidade social e voluntariado, precisamos que nossas crenças, nossas mensagens cheguem a todos os cantos, sem discriminação. A melhor forma de multiplicar nossas ideias é distribuí-las nos canais digitais, nas redes sociais. É importante que as empresas encorajem seus parceiros, clientes e colaboradores a compartilhar nossos sonhos de contribuir para que crianças e jovens tenham esperança de um futuro melhor. Além disso, a Smiles é 100% digital e baseada em transações pela internet, ou seja, esse canal é o nosso dia-a-dia, nosso meio de negócios.

Horyou apoia as iniciativas de inovação social que ajudam o mundo a alcançar os Objetivos de Desenvolvimento Sustentável, e é organizadora do SIGEF, o Fórum de Inovação Social e Ética Global. Seja a mudança, seja Horyou

On the International Day of the World’s Indigenous Peoples, the UN warns about the vulnerability of native populations around the globe.

Native Americans, Indiana
Native Americans, Indiana

Forty UN agencies and other international organizations made a joint statement today, raising awareness on the critical situation of native populations on the 10th anniversary of the UN Declaration on the Rights of Indigenous People. Despite acknowledging the progress that has been made in terms of their formal recognition in several countries, the UN alerts that they continue to face discrimination, marginalization and lack of basic rights.

Indigenous Raramuris from Mexico
Indigenous Raramuris from Mexico

“While indigenous peoples have made significant advancements in advocating for their rights in international and regional fora, implementation of the Declaration is impeded by persisting vulnerability and exclusion, particularly among indigenous women, children, youth and persons with disabilities,” said the joint statement.

There are an estimated 370 million indigenous people in some 90 countries around the world. Practising unique traditions, they retain social, cultural, economic and political characteristics, bringing diversity and richness to the societies in which they live.

Indigenous people from Brazil
Indigenous people from Brazil

The United Nations Declaration on the Rights of Indigenous Peoples, from 13 September 2007, defends minimum standards for the well-being, survival and dignity of indigenous peoples. The document established their rights to self-determination, traditional lands, territories and resources, education, culture, health and development. The declaration took more than 20 years to negotiate and is a benchmark of rights and reconciliation. However, many challenges remain – violence and rights violations are, in some countries, more common now than decades ago.

Indigenous experts from Canada, Congo, Ecuador and Namibia will discuss the issue at a special event at UN Headquarters in New York, on Wednesday, 9 August, International Day of the World’s Indigenous Peoples. UN offices around the world are also celebrating the day with special events and activities, including in Australia, Brazil, Colombia and Mexico. In order to raise awareness and promote the anniversary on social media, the UN created a branded emoji for the hashtags #WeAreIndigenous and #IndigenousDay, that will be live from 8 August to 15 September on Twitter.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

The United Nations Development Program, in partnership with “MEGA Silk Way”, Künde, “Public association of disabled people “Bakyt” and the Medical Center of Mental Health, have organized a crowdfunding campaign to open a coffee shop in Astana that promotes the integration of people with special needs. The coffee shop is Künde Café, an inclusive socially responsible café in Astana, Kazakhstan.

Students of Nazarbayev University promote events to raise funds and awareness to the project
Students of Nazarbayev University promote events to raise funds and awareness to the project

Künde Café is an innovative social entrepreneurship projects that offers work opportunities to people with mental or special development needs, in order to better integrate them in society.

The project started one year ago in collaboration with the Astana Medical Center of Mental Health, providing opportunities to people with special needs who are part of the Medical Industrial Workshops. One of the partners is Künde, a network comprised of 102 workshop personnel, their parents and friends, as well as psychologists and psychiatrists, along with students of Nazarbayev University and catering professionals.

Besides raising funds for the project, the campaign aims to increase awareness of the issues that people with mental and development needs face everyday. A concert was held within the framework of the Sustainable Development Goals (SDGs), whose core message is to ‘Leave No One Behind’ and thus help provide good health and well-being, decent work and economic growth, and reduce inequalities, wherever they are needed.

Promotion piece about the café
Promotion piece about the café

“When given an opportunity, people with special needs can become fully included into the society, and bring in transformative ideas, great knowledge and a wealth of experience. UNDP has been working to create and promote such opportunities for people with special needs for a long time and in over 170 countries around the world“, stated UN Resident Coordinator and UNDP Resident Representative, Norimasa Shimomura.

“My aim is to work in the social café, get on my feet, make money, and improve my quality of life. I want to achieve all of that by myself. I would like to create a family. My goal is to achieve all of that and not give up,” declared Kuanysh Nogaibayev, one of the future workers at Künde Café.

To date, approximately 600,000 people with special mental needs live in Kazakhstan. Less than 3% of those people have jobs. When launched, Künde Café will give them an opportunity to provide for themselves and their families, to socialize, and to successfully integrate into society.

If you would like to support this campaign, become a part of Künde’s success story, and be a donor, go to this link.

News from Astana is a content project by Horyou, the social network for social good and host of SIGEF 2017, the Social Innovation and Global Ethics Forum. The 4th edition of SIGEF will take place in Astana, Kazakhstan, from 5-7 September.

As a network organization, the Social Entrepreneurship Akademie aims to educate and support social entrepreneurs and innovators. Established in 2010, the institution is a joint initiative of four universities from Munich, Germany. By coaching startups and helping students and professionals to gain entrepreneurial skills to solve global challenges, the SE Akademie embeds the idea of social entrepreneurship in society. Horyou blog interviewed the team spokeswoman Kristina Notz about the network and the social innovation landscape.

SE Akademie is a result of the cooperation between  four German universities
SE Akademie is a result of the cooperation between four German universities

As a social entrepreneurship supporter and accelerator, what would you say are the biggest challenges for a social entrepreneur?

Every entrepreneur faces similar challenges and there are many. We observe that some social entrepreneurs have more difficulties to think and talk about profit, since they are impact-driven. At the same time they need more time to figure out their business model, to find funding, and to convince people and supporters. In the social sector, it is a challenge to find and retain talent, even though it seems to be an attractive working environment at first sight. The ability to stay motivated intrinsically is key.

Are you committed to the Sustainable Development Goals ? Do you address some of the SDGs with your projects?

Yes, we’re using the SDGs in most of our workshops as a starting point to raise people’s awareness and give impulses towards the field they could become active in as a social entrepreneur. Many of the social enterprises we support tackle one of the challenges addressed by the SDGs.

How do you see the future of social entrepreneurship?  

My vision is that all entrepreneurship is social and we can leave out the word “social” and herewith differentiate. The future is that every entrepreneurial activity respects the triple bottom line and bears in mind people, planet, and profit. And I strongly believe this is possible but requires a certain change in mind-set.

Many social entrepreneurs supported by the institution develop SDG-related projects
Many social entrepreneurs supported by the institution develop SDG-related projects

Horyou connects on its social platform thousands of social entrepreneurs, philanthropists and organizations around the world. In your opinion, what’s the importance of social networks for social entrepreneurship and, particularly, for your work?

Social networks offer powerful tools to raise awareness about social entrepreneurship and bring its idea and examples to a broader audience. Platforms like yours are very valuable to the sector since you showcase best practices and role models and inspire others, and ideally turn information into action.

In our work, Social media are our main tool to reach out to and stay in touch with our participants and alumni. We focus as well on offline networks, make people meet and experience the network face to face. They can learn from each other, be inspired by others and exchange ideas and best practices. The flux of ideas, learnings, dreams, and failures contributes a lot to the venture development and success.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

The Swiss Pavillion Expo 2017 Astana is committed to the SDGs. From 13 to 27 July, it develops several activities in order to raise awareness about the challenges of building a better future for the next generations.

Horyou CEO and founder, Yonathan Parienti, with Swiss Pavilion visitors (Photo Swiss pavilion)
Horyou CEO and founder, Yonathan Parienti, with Swiss Pavilion visitors (Photo Swiss pavilion)

The Swiss pavilion, organized by Presence Switzerland, showcases the Confederation as an innovative country with an interactive and surprising exhibition on the issues of energy efficiency, renewable energies and global water management. As part of the Swiss Pavillion, the Swissnex Lab is dedicated to thematic immersion and networking, in order to facilitate bilateral cooperation and academic exchange between Switzerland and Kazakhstan.

One of the activities, Perception Change Project, includes a temporary installation with a wheel of fortune that introduces sustainable development, a Human Library involving innovators and presenting a talk on Education and Innovation with experts and changemakers.

Horyou Team attended an event on Education & Innovation on July 18, 2017, and had the opportunity to hear unique stories from speakers invited by the Perception Change Project in cooperation with partner organizations, notably the International Organization for Standardization (ISO) and the Kazakhstan Institute of Standardization and Certification, the UNICEF Kazakhstan and its Liaison Office in Geneva, the University of Geneva, the Sustainable Development Solutions Network (SDSN), and the United Nations Office for Project Services (UNOPS). «Horyou Team was excited to see the commitment of the Swiss Pavilion to promoting the sustainable development goals in Astana. We share the same resolve to shape better times to come, and SIGEF 2017 in Kazakhstan will be our initiative during EXPO2017 to support that momentum of awareness and implementation», said Yonathan Parienti, founder and CEO of Horyou.

Horyou team visits the Swiss Pavillion at EXPO2017 in Kazakhstan
Horyou team visits the Swiss Pavillion at EXPO2017 in Kazakhstan

The event was followed by a project called “Human Books”, whereby people shared their stories with the public, creating empathy by touching on topics such as climate change and education in emergency situations and refugee camps. One of the touching stories was Isaac Mustopulo’s, a 15-year old student from Kazakhstan who was diagnosed with cerebral palsy and, despite all odds, has finished 8th grade at a local school in Taraz where he excels academically and is actively involved in extracurricular activities. He is an advocate for inclusion and is working on a project that would introduce tutors to public schools for students with disabilities.

“Sustainable Development Goals are not only the UN’s or governments’ business, we all have a role to play in achieving them. The topics related to the SDGs and the work of organisations in Geneva and elsewhere can be illustrated in a playful manner and through storytelling. We are delighted to be a part of Expo 2017 Astana”, said the Head of Project, Aziyadé Poltier-Mutal.

More than 700 people visited the Swiss Pavilion on its first day
More than 700 people visited the Swiss Pavilion on its first day

Finally, the Education & Innovation Talk session opened a dialogue between several thought leaders. Ms Tatiana Aderikhina from the Education and Child Protection at UNICEF shared how an equity–focused and inclusive approach starting from early childhood education can have positive impact toward social inclusion and reduce the numbers of unschooled children. Mr Zhasulan Kenzhegalyiev, a specialist from the International Cooperation Department of the Unified Government Fund of Normative outlined how Astana is leading the way in SmartCities and how this can benefit both the population and the overall sustainability efficiency. Prof Barbara Moser-Mercer, from the University of Geneva, a specialist in higher education in emergency and crises situations, expressed how connected learning builds the knowledge and skills needed to adapt, and how that could prove to be a key factor in the development of higher education for people victims of conflict situations within refugees camps. Ms Ekaterina Perfilyeva, editor in chief of the Open School of Sustainable Development, shared how through volunteering to support facilitation of translation and sharing of knowledge and meaningful information we could advocate a better understanding and implementation of sustainability principles with the Youth.

The overall discussion from the panelists with the audience, outlined the fact that there are numerous synergies and initiatives that could support the achievement of SDG 4, related to Education.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

With a mission statement focusing on childhood cancer support, the Boston-based Richi Foundation has bold objectives via an initiative called Richi Social Entrepreneurs which supports new innovative businesses to generate positive impact in society. Their immersion programs, counselling and sharing of entrepreneurship best practices seek to help shape the future of social innovation. The Horyou blog interviewed Ernest Lara, Executive Director of Richi Social Entrepreneurs.

Richi Immersion Team
Richi Immersion Team

What is Richi Foundation’s mission?

Richi Social Entrepreneurs (RSE) is a Richi Foundation initiative whose mission is to boost startups from around the world that have the potential to generate a substantial positive impact on society, by connecting them with Boston’s innovation key players and helping them take full advantage of this unique innovation ecosystem.

How did The Richi Foundation get started?.

In 2011, the founder’s son, Richi, was diagnosed with an aggressive medulloblastoma. His family, who was living in Spain, brought Richi to Dana Farber, where they literally saved his life. It was then that Richi’s father, Ricardo Garcia, a serial entrepreneur, decided to found the Richi Childhood Cancer Foundation to provide other children with the same opportunity that Richi had. We have built a strategy to raise funds through business units (initiatives) that provide value to society in sectors such as education, innovation & entrepreneurship, and culture. Richi Social Entrepreneurs is one of those initiatives.

You have an immersion program for social entrepreneurs. How does it work?

Our main program at RSE is named Boston Immersion. It is a three-week eye-opening bootcamp in Boston. Startups have the opportunity to embrace best practices from Boston’s unique ecosystem, and to connect and interact with potential clients, investors, strategic partners, and local top notch industry experts who lead them to outstanding synergies.

Social entrepreneurs attend lectures in the immersion program
Social entrepreneurs attending lectures in the immersion program

You have a strong commitment to social entrepreneurship. Can you share some of your projects in this area?

We have worked with very interesting social entrepreneurship projects in our past program editions, which now are RSE Alumni, such as Literates, PIC, and H20 Now. We like to emphasize that, for us, a social entrepreneur is anyone who provides a positive impact to society or environment with his project, being a startup or a traditional for-profit organization. This means that any life sciences or cleantech startup is perfectly eligible to participate in our program.

As a social entrepreneurship supporter and accelerator, what would you say are the biggest challenges for a social entrepreneur?

Generally speaking, for any entrepreneur, some main challenges are: being able to obtain enough deep knowledge about the unmet need the startup wants to address, and finding the correct fit between this unmet need and the value proposition. Additionally, de-risking the project by generating evidences / results to justify that the project is moving towards the right direction is also challenging (partly because of the economic resources needed to prove the assumptions). It’s also essential to convince key stakeholders that they should care about their project (which requires excellent communication skills and strategic focus).

What are the main aspects of a social business you evaluate in order to give it support?

One important thing for us is to make sure that the startup has (or is testing) a business model able to support the organization’s operations and scale globally. Then, we tend to support projects with a high technological or scientific component. And of course, the team is key. It’s key that projects are carried out by complementary teams and supported by experienced sectoral experts.

Entrepreneurs visiting Harvard University
Entrepreneurs visiting Harvard University

How do you see the future of social entrepreneurship?

Every time we see more and more startups trying to provide a positive impact to society or environment with their projects, and this is great. So we think social entrepreneurs will have, every time, more resources and help to boost their businesses.

Horyou connects on its social platform thousands of social entrepreneurs, philanthropists and organizations around the world. In your opinion, what’s the importance of social networks for social entrepreneurship and, particularly, for your work?

Social networks are a great place to learn about new players, resources and influencers. So social networks focused on social entrepreneurs for us is a great tool to meet new projects and stakeholders to collaborate with.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

More Stories

Transformar milhas de viagens em benefícios para projetos sociais de educação. Essa é a proposta do Milhas do bem, lançado pela Smiles este mês...