Media

During the week of September 18 to 24, New York City hosted an annual Climate Week, which has been taking place since 2009. This year it happened simultaneously with the 72nd session of the UN General Assembly. This event is devoted to debate the scale of global climate action and how to ensure jobs and prosperity for all segments of the society. It attracts attention of the most influential leaders from United States, cities, businesses and non-governmental organizations from all over the world. Various activities have been taking place in the course of the week. One of the most notable events is the Media for Social Impact Conference, which took place at United Nations Headquarters, on 14 September 2017.

The Media for Social Impact Summit took place in New York
The Media for Social Impact Summit took place in New York

The Media for Social Impact Conference 2017 gathered a diverse group of speakers, artists, celebrities and even astronauts. The speakers were, among others, Dan Thomas, Media for Social Impact 2017 Master of the Ceremony, Liba Rubenstein, Social Impact at 21st Century Fox, Christie Marchese, CEO of Picture Motion, Ahmed Musiol, Executive Producer at Wayfarer Entertainment, Jill Cress, CMO at National Geographic Partners and Ariana Stolarz, Global Chief Strategy Officer at MRM/McCann. They took the podium to discuss how the United Nations Sustainable Development Goals could be achieved by 2030. Indeed, with 169 targets, the SDGs may be seen as an ambitious agenda. However, most speakers noted that some progress had already been made in the world for reaching these goals.

The Conference focused on ways to move forward in implementing SDGs by encouraging various stakeholders, such as NGOs, Corporations and Media Companies to adopt social good campaigns incorporating the SDGs. Many speakers believed that with sustainable development goals we could re-frame the larger context of our future, the image of which we always have to keep in mind. Many expressed optimism that by 2030 there would be notable improvements in health metrics and innovation in technology, among other fields.

However, the progress achieved so far is uneven. There is a dire need to lift people out of poverty. According to statistics from DoSomething.org, over 1.3 billion people live in extreme poverty and subsist on less than $1.25 a day. Furthermore, UNICEF determined that almost 1 billion children worldwide are in poverty and 22,000 children are dying every day due to poverty’s acute negative effects. Providing everyone with sanitary and safe water, clean and affordable energy sources will contribute to attenuating poverty. As Dan Thomas, spokesperson of the UN General Assembly indicated, the resources are available, but we have to be mindful of the planetary limitations that we have while encouraging sustainable consumption. Echoing the main theme of the climate week, many speakers voiced strong concerns about climate change and urged world leaders, states, businesses and private individuals to be actively involved in addressing this major problem.

Perspectives of businesses with regard to SDGs were also discussed. Some participants noted progress that certain businesses have made in contributing to the sustainable development agenda. For example, progress could be seen in relation to industry, innovation, and infrastructure (SDG 9), sustainable cities and communities (SDG 11), as well as responsible consumption and production (SDG 12). Businesses were urged to inspire customers to engage in social good causes with a view to contributing to sustainable consumption. This could be done through call-to-action in social good campaigns and investments in advertisements focused on social good. The close alignment between business and consumer preferences may be more tangible for the youth subcategory of consumers. The youth segment was noted as particularly influential for the sustainable development agenda. The causes that the brands support, many thought, are important for consumption of the brand’s products by youth.

The conference is devoted to debate global climate action and how to ensure jobs and prosperity for all segments of the society.
The conference is devoted to debate global climate action and how to ensure jobs and prosperity for all segments of the society.

In this context, Jill Cress, CMO of National Geographic, stressed the importance of constantly reinventing and reinvigorating brands. The panel “Documentaries Impacting the World” discussed National Geographic as an example of a brand that has been present for many decades and is most followed in social media. Indeed, more than 60 million people worldwide viewed the documentaries created by National Geographic. These films reinvigorate the brand by telling smart and compellingly bold stories that have strong impact on people. Thus, National Geographic has been able to establish a diverse group of devoted viewers.

Brands are seeking to launch social good campaigns of their own to engage with the world more thoughtfully and more strategically. They do so for the purpose of building up not only larger audiences, but also more receptive and influential ones. The participants of the conference encouraged the audience to speak up to SDGs and connect closer with consumers that increasingly demand social justice. Targeted marketing campaigns, surveys, and polls could be several of the many ways of achieving this improved connection between the consumer and the brand.

Several speakers were of the view that some business models could be re-oriented around health-related qualities of products, as health appears to be one of the themes that resonate with certain audiences in relation to sustainable development goals.

In the panel on digital transformation of social impact, it was noted that a social good campaign should be moving “in the right direction” rather than “in some direction.” Such campaigns could be beyond impressions count and should incorporate concrete decision making based on data analytics. In addition, communication is important in not only achieving commercial success, but also in terms of helping people understand the social good causes that the brand is supporting. This is why comprehensive examining of consumer behavior becomes crucial. Accountability and measurability are both significant for companies to have an influence on their clients.

Partnerships in general are crucial for reaching target audiences to more effectively communicate the stories and see a much larger impact. They help a social media campaign reach a much larger audience than it would have reached independently. Creativity in delivering global issues and creating action around such issues was also stressed at the conference. In this respect, Horyou, the social network for social good, could be seen as a good example for a platform to channel creativity within its members.

Using the platform to amplify musicians’ works was also highlighted. Music can inspire a large and diverse audience to take action for social good. Moreover, art plays a vital role in the story and thus has the capacity to change and shift perspectives. For example, well known singers Aria and Miou along with other famous artists, regularly post about their art pieces for social good on the Horyou website.

Immediate and concrete action on the SDGs was called for. Bringing people together and motivating them around the SDGs is a very important step. For instance, presenting the SDGs in unique and captivating manner was considered useful. The example of using comic books for this purpose was highlighted by Sean Southey, co-founder of Comics Uniting Nations who pointed out that “comics play a significant role because we can reach people in a very engaging way.”

The ultimate goal of the modern society is to prepare the world for the next generation. Dan Thomas in his opening speech said: “It’s all about the future.” Many participants of the Conference explored ways and means to inspire the next generation to adopt the causes that we feel strongly about. All agreed that driving next generation to play an active role in supporting social good was crucial at this time. Leadership is important, both in the family, as well as in the community. Certainly the Media for Social Impact Conference was a very interesting event, and it was worth attending.

Written by Elena Tarrassenko

Journalistes, activistes et défenseurs de la pensée plurielle et critique – le « magazine indigné » Te Laisse pas Faire a de vrais penseurs dans son équipe. Ce magazine alternatif est un membre actif de la communauté Horyou dont il fait partie depuis le lancement de sa plate-forme. Nous vous invitons à réfléchir et profiter de cette interview avec les indignés du social good!

Te Laisse Pas Faire - un magazine alternatif
Te Laisse Pas Faire – un magazine alternatif

Pouvez-vous nous présenter brièvement Te Laisse Pas Faire?

Le thème principal est le naturel. Pour nous reconnecter avec notre être, avec les autres et avec le merveilleux monde qui nous entoure, en toute positivité!  telaissepasfaire.com est un site internet et une application mobile qui traite de sujets ouverts sous un angle différent de ceux que l’on voit dans les médias mainstream. Écologie et paix, voilà notre crédo!

Vous vous êtes donné le nom de Magazine Indigné. Quelles sont les raisons de ce cri d´indignation?

Nous nous indignons contre la pensée unique, ou la pensée binaire! Être dans le bien ou être dans le mal. Vivre « normalement », comme tout le monde, ou vivre en « marge de la société ». La vie ce n’est pas noir ou blanc, la vie c’est plein de couleurs !  Nous nous indignons contre les injustices. Nous nous demandons pourquoi des multinationales, par exemple, ont le droit de saccager la terre et nous empoisonner en toute impunité alors que les autres citoyens tombent sous le coup de la loi à la première occasion venue. TLPF s’indigne contre les idées reçues qui nous coupent de notre être et de nos si belles différences. Si on y réfléchit bien, quel intérêt y a t-il à vivre dans un monde uniformisé? Nous nous indignons contre tout ce qui peut nous faire culpabiliser d’être nous même et de vouloir vivre pleinement notre vie. Mais plutôt que passer notre temps à être contre, nous savons qu’il est surtout important d’être pour! C’est pourquoi nous préférons nous focaliser sur les bonnes actions et les alternatives, plutôt que de passer du temps à critiquer ce qui ne nous plaît pas.

Vos sujets sont l’alimentation, l’écologie, la santé, la spiritualité et la consommation. Pourquoi vous avez choisi de traiter ces questions et quels sont vos objectifs?

L’idée est de montrer comme, en général, dans nos sociétés occidentales, nous ne faisons plus rien naturellement, instinctivement ou en suivant nos réelles envies… Nous naissons pleins de bonnes intentions, connectés à nous même puis la société tente de nous façonner à sa manière. Résultat? Nous ne savons plus réellement qui nous sommes, ce que nous aimons, ce que nous voulons. Nous aimons ce qu’on nous dit d’aimer, nous mangeons ce qu’on nous dit de manger, nous pensons ce qu’on nous dit de penser. Mais… stop ! Nous pouvons aussi nous poser, nous questionner, savoir si notre vie nous convient. On nous dit qu’il faut être beau, avoir un bon travail, gagner de l’argent, avoir une belle maison, une belle voiture, être poli, manger 3 repas par jour, manger de tout, être heureux avec ça.. On nous dit qui il faut aimer, qui il faut détester. Ouf, c’est bien strict tout ça ! Il se peut que cette vie « générique » plongée dans la société de consommation convienne à certains. Et qu’ils la suivent en pleine conscience! Mais il se peut également qu’elle déplaise à d’autres personnes. Nous prônons donc une société ou chacun a sa place, sans jugement et sans pensée unique et où nous ne vivons plus notre vie comme une habitude. TLPF montre ainsi différentes façons de voir les choses et présente les alternatives qui s’offrent à nous, pour que chacun s’interroge et puisse vivre sa vie comme il le souhaite. Pour que chacun puisse s’écouter, écouter son corps et répondre à des lois naturelles plutôt que sociétales. Car toutes les idées se valent, tous les choix sont parfaits, la nature est tellement variée! Pour que chacun soit informé et ait la liberté de choisir quel mode de vie lui convient. 

Le magasin partage des messages qui provoquent la réflexion
Le magasin partage des messages qui provoquent la réflexion

Y a-t-il eu une réalisation qui a eu une importance toute particulière pour votre magazine ces dernières années?

telaissepasfaire.com est une véritable source de positivité, et apporte un tas de découvertes ! Toutes ces rencontres faites au fil des mois, avec des personnes aussi différentes qu’intéressantes nous enrichissent les uns les autres et c’est pour notre plus grand bonheur! TLPF agit par petites touches, en aidant et en recevant tout autant. Nous partageons nos services autant que possible avec les différents acteurs de la toile mais également dans diverses associations. Ce qui est formidable justement c’est de pouvoir donner à son échelle, sans forcément passer par un échange monétaire. Toutes ces rencontres ont leur importance.

Avez-vous un projet que vous espérez mettre en place prochainement et dont vous souhaiteriez nous parler?

TLPF souhaite partager les multiples façons de voir la vie et nous sommes donc ouverts à toute personne qui souhaite écrire sur un sujet qui la passionne ou simplement pour passer un message. Plusieurs rédacteurs ou novices nous ont déjà fait l’honneur d’écrire pour donner leur point de vue. Nous passons donc le message pour ceux que cela pourrait intéresser : ce serait avec plaisir !

Nous allons également lancer un nouveau projet participatif qui mettrait en scène des petites actions au quotidien, des idées que peuvent avoir certains pour être toujours plus écolo, être dans le partage ou s’ouvrir l’esprit.

Donc dans tous les cas, si vous souhaitez partager avec nous, n’hésitez pas à nous écrire à contact@telaissepasfaire.com

Que pensez-vous de Horyou et de sa communauté dont vous êtes un membre actif?

TLPF est inscrit dur Horyou depuis sa création. C’est apparu comme une évidence! Un réseau social accès sur les « bonnes causes » et qui véhicule un esprit positif et d’entraide, c’est tout ce que nous aimons. Nous postons tous nos articles sur le réseau et c’est également une façon de parler à un public ouvert et sensibilisé. Si « leur » monde ne nous plaît pas, à nous d’en créer un meilleur. Horyou y contribue en offrant un réseau parallèle relatant uniquement les actions et pensées qui vont dans un sens d’ouverture et de solidarité. Merci pour cela!

Si vous pouviez partager un message avec l’ensemble des membres de la communauté Horyou, quel serait-il?

Vous êtes parfait! Ne changez pas, acceptez-vous et le monde s’adaptera. Les choses changent, de plus en plus de personnes prennent conscience que ce mode de vie ne leur convient pas. Au fil du temps, nos connaissances augmentent, on tire des leçons de nos erreurs. Prenons aujourd’hui conscience de la conséquence de nos actes, assumons-les pleinement et vivons ainsi en harmonie avec la nature tout en étant en paix avec nous-même. Bonne journée à tous!

Écrit par Vívian Soares

Media for Social Impact Summit engaged businesses and journalists
Media for Social Impact Summit engaged businesses and journalists

On June 1st, the UN Office for Partnerships and Public Foundation hosted the Media for Social Impact Summit 2016 . The event brought together representatives of numerous companies working in the area of media for social good. During the day of intense collaborative work, notable speakers, such as Susan McPherson, founder and CEO of McPherson Strategies, Aaron Sherinian, Chief Communications and Marketing Officer at UN Foundation, and Sean Southey, CEO of PCI Media Impact, addressed the audience.

The participants had the opportunity to watch vivid presentations featuring social good campaigns in video and song. A few panels addressing various aspects of media for social good focused on such topics as media corporations delivering socially impactful campaigns. It was emphasized time and again that the campaigns of media corporations within the sustainability space connect people with the entire planet, where economic growth and social progress are tied with sustainability. In the future, media companies and corporations will aim at promoting the SDG Agenda for Sustainable Development – a 15 year Agenda with 17 specific goals, including the issue of extreme poverty, eliminating inequalities, protecting the environment, promoting sanitation and clean water projects.

Among several social good presentations, the AngryBirdsHappyPlanet campaign, organized in part by the UN Foundation, featured Angry Birds taking a very proactive stance on climate change. An important message was delivered in the presentation by the ASPIREist – “A feature news show empowering 21st century viewers to take action on issues that ‘matter to them’ ” (in the show some of the causes included Birthright and Transgender People’s Rights). An additional plenary session was devoted to “Amber Alerts” and saving lives in real-time by using media to make messages easily accessible and inspire the audience to action.

The Summit took place at UN Headquarters in New York
The Summit took place at UN Headquarters in New York

The Conference featured a discussion around the power of using comics in conveying stories about SDG’s. Speakers also discussed the power of purposeful collaboration and communication; for example, emphasizing the importance of sustainability through film and music, creating digital platforms that encompass various communities. It was emphasized at the conference that in terms of measurement of success with global goals, the difference must be noted between activity and progress. Positive and meaningful dialogue around social good-related issues will lead to positive behavior and action; both dialogue and connection will be important for SDG’s. The conference additionally featured a discussion around innovation with impact. A call to action was made around increasing knowledge and implementation of SDG’s, especially with youth, as well as utilizing quantifiable metrics to measure success of SDG implementation.

An important part of the conference was interactive brainstorming breakout sessions around the notion of effective multi-platform content and common language that needs to be established to communicate SGD’s and social good messages.

Written by Elena Tarassenko

cleto fontoura
Cleto and his regional magazine

Jornalista e Apresentador de televisão, Cleto Fontoura é uma pessoa envolvida com causas sociais e faz o bem. Seu trabalho fala sobre as pessoas nos vários segmentos que acontecem como: Arte, Moda, Beleza, Decoração, Festas e Causas Sociais.

1. Você parece ser uma pessoa inspirada por várias coisas. Para você o que define inspiração?

Estar vivo e sentir a energia da vida a cada amanhecer: Ar, água e terra. Essas energias me trazem todas as inspirações para meu trabalho.

2. Ser um jornalista e apresentador multifacetado é um sonho realizado?

Sim! Acho que quando somos crianças temos sempre um sonho a concretizar e realizar. Através do jornalismo prestando serviço à comunidade ou mesmo no social, me sinto feliz e realizado. Hoje eu conquistei o meu espaço em Araçatuba, SP, onde moro, fazendo vários trabalhos como escrevendo para o jornal local e a TV através do Programa Revista Cleto Fontoura exibido na emissora SBT. E também escrevendo para revista Cletofontoura.com.br

Cleto F
Cleto always with gestures of positivity and joy

3.Como você espalha e faz o bem social?

Praticando sempre o bem entre as pessoas, podendo ajudar a cada uma delas dentro do possível com eventos sociais e apoio institucional através do meio de comunicação na qual atuo.


5. Como você espera que essas ações reflitam no futuro do mundo?

Harmonia, respeito entre as pessoas, fé e, acreditando sempre no dia melhor para o amanhã, sem egoísmo e sim confraternização, amizade, humanização entre as pessoas.

4. Na Horyou, a rede social para o bem social, temos um dos nossa declaração de chave é sonhar, inspirar e agir, você pode compartilhar com os membros da comunidade em todo o mundo seus pensamentos sobre o que essas palavras significam para você?

Ter atitude, praticar o bem entre as pessoas. E ter sempre a natureza por perto de você. Onde você pode buscar suas energias e equilíbrio espiritual.

Cleto Fontoura sur   Facebook   Instagram   Website

Por Claudio Rahal

cleto fontoura
Cleto e sua revista regional

Jornalista e Apresentador de televisão, Cleto Fontoura é uma pessoa envolvida com causas sociais e faz o bem. Seu trabalho fala sobre as pessoas nos vários segmentos que acontecem como: Arte, Moda, Beleza, Decoração, Festas e Causas Sociais.

1. Você parece ser uma pessoa inspirada por várias coisas. Para você o que define inspiração?

Estar vivo e sentir a energia da vida a cada Amanhecer : Ar , água e terra Essas energias me trazem todas as inspirações para meu trabalho.

2. Ser um Jornalista, Apresentador, multifacetado é um sonho realizado?

Sim !!!! Acho que quando somos crianças temos sempre um sonho a concretizar e realizar. Através do jornalismo prestando serviço à comunidade ou mesmo no social , me sinto feliz e realizado . Hoje eu conquistei o meu espaço na cidade onde eu moro Aracatuba SP , fazendo vários trabalhos como escrevendo para Jornal local e TV através do Programa Revista Cleto Fontoura exibido na emissora SBT todos os sábados às 10:HS da manhã É escrevendo para revista Cletofontoura.com.br

Cleto F
Cleto sempre com seus gestos de positividade e alegria

3.Como você espalha e faz o bem social?

Praticando sempre o bem entre as pessoas , podendo ajudar a cada uma delas dentro do possível com eventos sociais e apoio institucional através do meio de comunicação na qual atuo.


5. Como você espera que essas ações reflitam no futuro do mundo?

Harmonia, Respeito entre as pessoas, Fé e, acreditando sempre no dia melhor para o Amanhã, sem egoísmo e sim confraternização, amizade, humanização entre as pessoas.

4. Na Horyou, a rede social para o bem social, temos um dos nossa declaração de chave é sonhar, inspirar e agir, você pode compartilhar com os membros da comunidade em todo o mundo seus pensamentos sobre o que essas palavras significam para você?

Ter atitude, praticar o bem entre as pessoas. E ter sempre a natureza por perto de você. Onde você pode buscar suas energias e equilíbrio espiritual.

Cleto Fontoura sur   Facebook   Instagram   Website

Por Claudio Rahal

Rutadegigantes_7

“Compartimos instantes de las ballenas jorobadas en tiempos de reproducción en el Pacífico panameño y proporcionamos información al público internacional sobre el avistamiento responsable. Al observarlas respetuosamente, las gigantes seguirán llegando por siempre a Panamá para dar a luz a sus crías.” – Alejandro Balaguer, Dir. de Fundación Albatros Media

Ruta de Gigantes es una iniciativa global de la Fundación Albatros Media, cuyo objetivo es aumentar el nivel de conciencia de los habitantes del planeta, en torno a la destrucción de los ecosistemas marinos. En este sentido, el avistamiento de ballenas responsable, promueve la preservación de las numerosas especies en peligro así como la multiplicación de una sociedad más participativa en la defensa de los océanos. A continuación presentamos un resumen de la entrevista realizada por el equipo Horyou al director y talentoso fotógrafo de esta fundación latinoamericana.

Por Kristopher Torra

¿Puede por favor presentarse y hablarnos sobre su rol dentro de la organización?

Soy Alejandro Balaguer, director de la Fundación Albatros Media. Mi papel dentro de la organización, además de fotografiar y realizar audiovisuales a nivel regional, consiste en compartir con la audiencia, una visión que es consciente del futuro, inspirando así a las personas para convertirse en agentes de cambio que puedan mejorar sus vidas y comunidades.

Concretamente, creamos y distribuimos campañas de alto impacto, acompañadas de programación premiada para concientizar y educar sobre los temas sociales, ambientales y culturales más críticos para el desarrollo sostenible. Particularmente en Ruta de Gigantes, los enormes cetáceos protagonizan exhibiciones interactivas de fotografía y video, en espacios públicos estratégicos de gran afluencia en diferentes partes del mundo.

¿Cuándo y cómo comenzó el proyecto Ruta de Gigantes?

Albatros Media nace formalmente en Panamá en el año 2003, con una gran presencia en la región latinoamericana desde sus inicios. En cuanto a Ruta de Gigantes, iniciamos la campaña en enero del año 2012, en el marco de la reunión de la Comisión Ballenera Internacional realizada precisamente aquí en Panamá, en junio de ese mismo año.

Nuestro objetivo básico era contribuir significativamente en la salvaguarda de la vida de las ballenas. Desde el principio estábamos convencidos de que el turismo comunitario de avistamiento responsable de ballenas y delfines respondía como una estrategia real de conservación.

Además identificamos que este eco-negocio turístico, moviliza más de 1 billón de dólares anuales a nivel global, convirtiéndose hoy día, en una oportunidad para mejorar la calidad de ingresos en la comunidades afectadas por la sobrepesca global, y promoviendo también una cultura de sostenibilidad, respeto, a favor de la vida de las especies de nuestro planeta.

¿Cuáles son las características más importantes de su proyecto?

Particularmente en esta campaña, los enormes cetáceos protagonizan exhibiciones interactivas de fotografía y video, en espacios públicos donde existe un alto nivel de tránsito de personas. Los paneles se integran de imágenes de realidad aumentada en 3D, libros fotográficos, artículos científicos y noticias internacionales de relevancia, generando así una experiencia única y memorable entre los visitantes.

DSC_5860 crop_inarticle

La iniciativa promueve el uso no letal de los cetáceos, alentando el avistamiento eco-turístico responsable de ballenas y delfines. De esta manera, se abre la posibilidad un negocio social que favorece al desarrollo de las comunidades costeras. Las exhibiciones están dirigidas a todos los sectores de la sociedad, incluidos por supuesto turistas nacionales y extranjeros que transitan por dichos espacios: plazas públicas, parques recreativos, aeropuertos y centros comerciales. Además orientamos a las personas, para participar de una actividad lucrativa y sostenible, que respeta la vida de estos mamíferos, beneficiando tanto a las comunidades como a los grupos interesados en el desarrollo y promoción del turismo sustentable.

También hemos establecido alianzas con canales de televisión, foros internacionales como es el caso del Social Innovation & Global Ethics Forum (SIGEF2015), con la prensa y medios digitales, para así multiplicar nuestro impacto en la opinión pública. Aprovechando estos espacios interactivos, llevamos a cabo charlas informativas, talleres de capacitación y conferencias sobre las temáticas que nos parecen más relevantes actualmente.

¿Cuáles han sido algunos de sus logros más destacados?

Hemos colaborado con el Grupo de Buenos Aires formado por las naciones de las Américas en la Comisión Ballenera Internacional, difundiendo en los medios de comunicación de la región “El Uso No Letal de Cetáceos”, es decir en oposición a la cacería. También hemos por ejemplo difundido en medios de comunicación masivo la tesis conservacionista que prevaleció en la Corte Internacional de La Haya, donde se decretó este año el fin inapelable de la cacería de ballenas por los buques en los mares antárticos.

A lo largo de nuestra lucha, hemos informado a millones de personas sobre la conservación de ballenas y delfines. Hemos capacitado al público en seis países sobre las reglas correctas para la observación de ballenas así como sobre los beneficios económicos de su protección.

Rutadegigantes_2

A partir del 2012, adicionalmente producimos imágenes en Realidad Aumentada 3D como parte de las exhibiciones, y videos que se emitieron en canales de televisión y pantallas gigantes en diferentes locaciones. También, publicamos recientemente el libro fotográfico Ruta de Gigantes; y realizamos cuatro talleres de capacitación de avistamiento de ballenas en Panamá, y seis en Costa Rica. Desde entonces, numerosos países se han ido sumando para participar junto con Fundación Albatros Media, originando una iniciativa que hoy ya es global.

¿Cómo se proyecta la Fundación Albatros Media hoy hacia el futuro?

Queremos lograr una población regional bien educada ambientalmente e informada sobre los beneficios de la conservación de dichas especies, así como en los temas cruciales para nuestros mares. A la fecha estamos en plena campaña en Panamá, Perú, México, Colombia y Estados Unidos. Hacia 2016, Ruta de Gigantes se proyecta en México y Perú a nivel nacional, en Puerto Rico, República Dominicana, Ecuador, Bahamas y en varios aeropuertos en los Estados Unidos.

Además con el apoyo de la plataforma Horyou, la red social para el bien común, seguiremos amplificando la difusión de nuestras campañas e iniciativas, sumando cada vez más protectores de las ballenas y promoviendo en conjunto una práctica de turismo que además de generar beneficios comunitarios, nos permita aprender más sobre las soluciones planteadas por el ser humano para escatar los ecosistemas marinos.

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