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By Dearbhla Gavin

The Bloomberg Good Business Conference took place last Tuesday at Bloomberg HQ in London. As ‘good business’ is a relatively new phenomenon, many attendees were understandably cautious yet intrigued as to what to expect.

For me, having been with Horyou for a year now and having a working knowledge of concepts like ‘sustainability’ and ‘social impact’, it was music to my ears.

In his opening remarks, Head of Bloomberg Media Adam Freeman alluded to socially conscious business and values driven behavior, all concepts so familiar to me. I thought it could be our Horyou CEO Yonathan Parienti up on the podium and immediately felt that not only would I learn a lot but possibly be able to contribute to discussions throughout the day.

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There was a diverse mix of panelists representing the full spectrum of industry, from social entrepreneurs to sustainability and from big corporations officers to professors; there were truly interactive and multidisciplinary discussions.

Rupert Younger, Director of the Oxford University Centre for Corporate Reputation highlighted the importance of this interactive diversity, stating that it’s the ‘connectivity of stakeholder groups’ that can facilitate progress.

Other topics included the role of Government and policy in facilitating good business, the evolution of Formula E, harnessing new technology in motorsport and, my favorite of the day, how to attract and retain millennial talent.

As I technically come under the umbrella of ‘millennial’ (born between the late 1980’s and 1990’s), I could relate to everything that the panel expressed but what’s more, the subjects discussed got me excited like someone starting out in a career.

The heads of recruitment from Barclays, SAP and Ernst and Young gave their account on how they had to rapidly reform not only their recruitment policy but also the package that they offer to prospective employees in order to better compete with start-ups over attracting talent.

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Steering away from straight A’s in favor of evidence of community participation, the panelist insistence went to factors like flexitime and opportunity to test out the water in other departments: all things that companies have to consider in the race for talent. I can vouch for myself and everyone I know in saying that millennials will not work the same way as the previous generations.

We don’t want a job where we’re living for the weekend, we want a purposeful career, whether it is us benefiting individually or society as a whole.

We think and talk about our jobs outside of the office and we’re willing to put in the extra hours if it means a task get done but in return we want to feel valued, be granted mobility to work out of office if so we want and anything else that will encourage us giving our 100%.

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Overall,I thought this whole event was something more than just another conference on a rainy day in London. Distinguished businessmen, academics and journalists who gather at one of the world’s leading business news organizations is nothing new but what made this event different is its agenda. Talk of “maximizing profit” was replaced by “ESG” (environmental social governance) and “Dividends to shareholders” was replaced by “returns to society”.

This may all sound very Utopian; will CEO’s and shareholders really reform their bottom line and forgo monetary profits for doing good in society? The answer is surely yet to be found.

However, one of the main takeaways of the day was that it is not a zero sum game and there doesn’t need to be a choice. Doing good is actually good for business. The next generation of consumer and investor is demanding more from a company. They will give their support only to those who can show they are making a positive impact on society, whether they are choosing a more environment friendly way of doing business or simply are being more transparent with their workforce. Garnering clear support from stakeholders across all industry, the Bloomberg Good Business Conference was truly a sign of the times. It will take a concerted effort to make change but the will is there. I look forward to seeing how far we’ve come at the next BGBC.

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Version Française ici

Horyou is launching the website www.GreatDoingGood.com, a website dedicated to gathering testimonials from global citizens sharing their views on why it’s great to do good. The campaign supports the Social Good work promoted by the Horyou platform which has over one thousand non-profit organizations on the network sharing positivity everyday. The website presents 64 videos where citizens of the world in various cities answer the question: Why is it great to do good? The aim of the campaign is to inspire citizens of the world to support and spread positive actions. To encourage participation, a game has been established so that once the campaign has a global reach, a winner will be chosen to share $3000 for a personal social good project or action and a non-profit organisation or cause from the Horyou platform. Watch the promo video here !

WHY #GREATDOINGGOOD

Great Doing Good is a campaign to spread positivity and good actions. The idea is that there is a lot of different ways to make a positive impact in this world and everyone can do this through simple actions. The campaign supports the Social Good work promoted on the Horyou platform, where NGOs and members connect on a daily basis to share good news. The campaign takes this positivity beyond the platform and to the streets of different cities of the world by interviewing their citizens on the meaning of doing good. Ultimately, the game prize will serve to support the winner’s personal social good project(s) or action and an NGO of his/her choice so that concrete good actions can come from it.

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HOW IT WORKS

Anyone aged 18 and up can play. By visiting the website participants watch and Light their favorite videos. At any given moment there is a “winning video” amongst them. When the participant Lights the winning video, he/she automatically enters the draw to win $3,000. When the counter on the top left of the screen reaches 1 million Lights, a winner will be chosen from the draw and wins the $3,000. From the $3,000; 1,500 for a personal social good action and 1,500 dollars to donate to an NGO of their choice on the Horyou platform. Horyou platform members and organizations participate with their profiles and their existing Lights. If you are not yet a member of Horyou, you can participate using the five Horyou Lights available on the website. To obtain more Lights and be eligible for the global draw you will have to register to the Horyou Platform.

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THE CHALLENGE

Horyou is organizing a social media challenge in support of this campaign. The #GreatDoingGood challenge involves people sharing a good action on social media and challenging their friends to do the same. We invite everyone to participate through the Horyou App, Twitter, Instagram or Facebook and show why it’s great to do good. Simply take a photo/video of a good action you witness or do, share it via the HoryouApp, Twitter, Instagram and/or Facebook, challenge/tag two friends to have them post their own good actions and have them tag their friends to keep the challenge going. Finally, always include in your post #GreatDoingGood and the website www.GreatDoingGood.com.

Example - good action (1)

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    English version here

    Horyou lance le site web www.GreatDoingGood.com, un site rassemblant des témoignages de citoyens du monde entier sur l’importance d’agir pour le bien. La campagne soutient les actions solidaires promues sur la plateforme Horyou, sur laquelle se trouvent plus de mille organisations à but non lucratif qui partagent leurs actions positives. Le site propose 64 vidéos de citoyens du monde venant de nombreuses villes et répondant à la question: Pourquoi agir pour le bien? Le but de la campagne est d’inspirer les citoyens du monde entier à soutenir et partager des actions positives. Pour les encourager à participer, un jeu a été mis en place. Une fois que cette campagne atteindra une portée mondiale, un gagnant sera alors désigné et remportera la somme symbolique de $3’000 à partager entre un projet ou action solidaire personnel(le) et une organisation ou cause à but non lucratif qui se trouve sur la plateforme Horyou. Regardez la vidéo de promo ici !

    POURQUOI #GREATDOINGGOOD ?

    Great Doing Good est une campagne promouvant les actions positives et solidaires. A travers le monde, il y a de nombreuses manières de créer un impact positif et toute personne peut y parvenir grâce à de simples actions. La campagne soutient les actions solidaires promues par la plateforme Horyou sur laquelle les organisations à but non-lucratif et les membres se connectent pour partager de bonnes actions. La campagne va au-delà de ces actions sur la plateforme en s’étendant jusque dans les rues de nombreuses villes du monde en interrogeant ces citoyens sur l’importance d’agir pour le Bien. Le prix de $3’000 servira de moyen de financement pour un projet ou une action personelle pour le gagnant ainsi que d’un soutien financier pour une organisation que celui-ci choisira sur la plateforme.

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    COMMENT CA MARCHE ?

    Toute personne ayant 18 ans ou plus peut participer au concours. Il lui suffit d’aller sur le site Great Doing Good pour regarder et lighter ses vidéos favorites parmi celles qui montrent ce que cela apporte de faire le bien. Une des vidéos est la “vidéo gagnante” du moment, sélectionnée par un ordinateur à intervalles aléatoires. Si l’une de vos vidéos Lightées correspond à la sélection de l’ordinateur de la “vidéo gagnante” du moment, vous êtes éligible pour gagner le prix GDG. Lorsque le site web atteint les 1’000’000 lights, un gagnant(e) sera tiré(e) au sort et gagnera la somme de $3’000 : $1’500 pour une action solidaire personnelle et $1’500 pour l’organisation à but non lucratif de son choix sur la plateforme Horyou. Les membres et les organisations Horyou participent avec leurs profils et leur nombre de Lights. Si vous n’êtes pas encore un membre Horyou, vous pouvez participer en utilisant les 5 Lights Horyou disponibles sur le site. Pour obtenir plus de Lights et être éligible pour le tirage au sort final, vous devrez cependant vous inscrire sur la plateforme Horyou.

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    LE CHALLENGE

    Horyou organise un challenge sur les réseaux sociaux en parallèle avec la campagne #GreatDoingGood. Le challenge Great Doing Good consiste à partager une action positive sur les réseaux sociaux et défier deux ami(e)s qui devront le réaliser à leur tour. Nous invitons tout le monde à participer à ce challenge à travers les applications Horyou, Twitter, Instagram ou Facebook et de démontrer l’importance d’agir pour le bien. Il vous suffit simplement de prendre une photo ou une vidéo d’une bonne action dont vous êtes témoin ou que vous avez réalisé, partager la photo sur les applications Horyou, Facebook, Twitter et/ ou Instagram sous forme de vidéo ou photo. Partagez-la sur ces applications défiez deux de vos amis en les taguant. Ils devront alors eux aussi poster leurs actions positives pour continuer le challenge. Il faut toujours inclure #GreatDoingGood ainsi que le site www.GreatDoingGood.com dans vos publications.

    Example - good action (1)

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