impact

O fotógrafo Tomás Cajueiro tem um projeto ousado – percorrer o Brasil mostrando as diferentes faces do país a seu próprio povo. O projeto Retratos Brasileiros, que faz uma edição especial pelo estado de São Paulo, é resultado de um trabalho de diferentes fotógrafos que viajaram pelo Brasil e pelo exterior desde 2014 em busca de brasileiros. Além das imagens, o projeto também conta com relatos sobre cada personagem retratado, exposições e palestras sobre fotografia. O Horyou blog entrevistou Tomás Cajueiro, que conta sobre a história do projeto e sua inspiração nas causas sociais.

Foto: Tomás Cajueiro
Foto: Tomás Cajueiro

Como surgiu a ideia do projeto Retratos Brasileiros?

Nasce como uma maneira de colocar um pouco em prática, diversas das reflexões teóricas que eu tive nos meus anos de estudo, sobretudo no mestrado, onde estudei muito identidade nacional e a função do jornalismo e do fotojornalismo como instrumentos de formação de identidade nacional. O brasileiro e o latinoamericano em geral tem uma identidade ainda muito fraca, ainda em construção. O Retratos surge como uma utopia de propiciar uma reflexão que faça o brasileiro pensar quem ele é, quem é o povo brasileiro.

Foto; Tomás Cajueiro
Foto; Tomás Cajueiro

O projeto está em fase de curadoria. Quais são os próximos passos e o plano de divulgação?

A edição 2017 do projeto, que é viabilizado com recursos do ProAC (Programa de Ação Cultural – Estado de São Paulo) está na fase final de curadoria para seleção das imagens que irão compor a exposição e seu catálogo. Serão escolhidas 100 imagens. Os próximos passos serão as exposições em si que devem acontecer em Sorocaba, Araçatuba e Santos. A divulgação acontece pelas redes sociais e assessoria de imprensa.

Como continuidade do projeto, o próximo passo é inscrevê-lo na Lei Rouanet, para que aconteça em nível nacional. Nosso objetivo é voltar o Retratos, a partir do ano que vem, para o Brasil todo, que foi como começarmos. Esperamos fazer isso agora com o financiamento da Lei Rouanet. O objetivo é termos um livro publicado com as próximas imagens, até 2019.

Foto: Érica Dezonne
Foto: Érica Dezonne

Você se sente engajado com questões sociais e de meio ambiente?

A fotografia é uma consequência desse engajamento. Meu engajamento se manifestou através de uma série de trabalhos voluntários que eu sempre fiz. A fotografia, na verdade, nos últimos anos tem se transformado num instrumento que dá voz a esse engajamento social, ela é a consequência. E a maneira através da qual eu acredito que eu consigo dar voz a pessoas que são forçadamente mudas. Sobretudo nesse sistema midiático que a gente vive hoje, bastante mercadológico, muita gente que não vende pauta (jornal) não tem voz.

Com quais causas sociais você se sente mais conectado?

Pessoalmente eu me interesso muito por desigualdade social e inclusão social. São duas causas que me interessam bastante. Gosto muito de trabalhar com pessoas marginais à grande massa da sociedade. Eu acho que o que a gente chama de minoria na verdade é a maioria, são pessoas que não estão no centro do debate sócio-político.

Foto; Daniel Arroyo
Foto; Daniel Arroyo

Na sua opinião, como a arte pode colaborar para construir uma sociedade mais justa?

Acredito que a arte empodera as pessoas, pois gera uma visão crítica, a partir do momento que as tira da zona de conforto. Mexe com um lado do cérebro que não é racional. Acho que faz com que a pessoa tenha a capacidade de pensar mais no abstrato, e a pessoa acaba tendo uma visão de mundo diferente, que não teria se ela ficasse vivendo aquele mundo muito cartesiano que a sociedade põe de frente pra gente. Vivemos em uma sociedade muito pragmática. Acho que a arte é uma maneira de acabar com esse pragmatismo. Assim, as pessoas se tornam mais críticas e fazemos com que a sociedade seja mais justa.

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Hermes Investment Management is one of the UK’s largest institutional asset managers, advising in both the public and private sectors. What makes Hermes stand out in the crowded market of wealth management is its values or, more likely, the CEO that cultivates them.

On a preliminary search of Saker Nusseibeh, I came across words like ‘stewardship’ or ‘responsible capitalism’, or again statements like ‘We believe that better governed companies create a better society for our investors to live in’, all things often more associated with social enterprise than high finance. I was excited to meet him.

Nusseibeh studied medieval history to PhD level and I was intrigued as to whether this critical academic training gave him a pluralist attitude and the ability to see a situation from all angles and solve it? It was an unequivocal yes. He said it is essential for any leader to think and act rationally in any situation. He champions cross collaboration, saying that when recruiting, he is most interested in candidates with diverse profiles for ‘diversity helps nurture innovation in teams’.

Something that may well have been the deal breaker in winning the title of Global Investor CEO of the year is the culture that he cultivates among his staff that gets half of their bonus each year for ‘being nice’. As vague as this may sound, Nusseibeh assures that it’s simple: ‘we reward attitude. Kindness and care towards your colleagues and clients ensure that every day runs smoothly.’

I agree with him, mentioning my training in yoga that teaches that conflict and tension are wasted energy that does not serve us and is certainly no addition to any workplace.

On a more business note, Hermes have adopted a model that helps cultivate more sustainable behavior in the world of investing, as stated in their latest published survey ‘Responsible Capitalism’: ‘Investment decisions should be about outcomes that are not purely nominal but allow savers to retire into a stable social system’.

Horyou team member Dearbhla Gavin with Saker Nusseibeh
Horyou team member Dearbhla Gavin with Saker Nusseibeh

During the interview, Nusseibeh repeatedly referred to ‘holistic profits’. Intrigued, I asked him to clarify. ‘Reasonable, sustainable companies have a social license to exist; they are part of society, their presence impacts on society and has no right to impact negatively on the majority while benefiting just the few’ he says.

I asked him about his industry predictions for the short to medium term. More specifically, did he think that sustainable business possible? That profit can exist without social cost?

He says that he has never witnessed client demand for measured social impact and transparency like he has in the last twelve months: ‘a key part of Hermes’ strategy is ‘stewardship’, i.e. being completely accountable and responsible for all that they invest in’.

Nusseibeh predicts that attitudes to environmental and social governance will be a key measure of a company’s development and growth over the next year.

Tube-riding home, I read through their survey ‘Responsible Capitalism’.

Statistics peppered each page but in keeping with what I had witnessed at the event all day, they weren’t measures of company growth or consumer confidence in the brand, but social statistics; figures illustrating female representation on boards, or diversity in the workplace, or energy efficiency. In the same vein as Bloomberg hosting a day long conference dedicated to good business, it was a sign of the times to see social impact highlighted on every page of a global asset management survey.

It is no longer the economy at one end and society at the other. As Nusseibeh said himself: ‘we own the economy, we all have a stake, we benefit and we lose out, our fate is in our own hands’.

By Dearbhla Gavin

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By Dearbhla Gavin

The Bloomberg Good Business Conference took place last Tuesday at Bloomberg HQ in London. As ‘good business’ is a relatively new phenomenon, many attendees were understandably cautious yet intrigued as to what to expect.

For me, having been with Horyou for a year now and having a working knowledge of concepts like ‘sustainability’ and ‘social impact’, it was music to my ears.

In his opening remarks, Head of Bloomberg Media Adam Freeman alluded to socially conscious business and values driven behavior, all concepts so familiar to me. I thought it could be our Horyou CEO Yonathan Parienti up on the podium and immediately felt that not only would I learn a lot but possibly be able to contribute to discussions throughout the day.

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There was a diverse mix of panelists representing the full spectrum of industry, from social entrepreneurs to sustainability and from big corporations officers to professors; there were truly interactive and multidisciplinary discussions.

Rupert Younger, Director of the Oxford University Centre for Corporate Reputation highlighted the importance of this interactive diversity, stating that it’s the ‘connectivity of stakeholder groups’ that can facilitate progress.

Other topics included the role of Government and policy in facilitating good business, the evolution of Formula E, harnessing new technology in motorsport and, my favorite of the day, how to attract and retain millennial talent.

As I technically come under the umbrella of ‘millennial’ (born between the late 1980’s and 1990’s), I could relate to everything that the panel expressed but what’s more, the subjects discussed got me excited like someone starting out in a career.

The heads of recruitment from Barclays, SAP and Ernst and Young gave their account on how they had to rapidly reform not only their recruitment policy but also the package that they offer to prospective employees in order to better compete with start-ups over attracting talent.

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Steering away from straight A’s in favor of evidence of community participation, the panelist insistence went to factors like flexitime and opportunity to test out the water in other departments: all things that companies have to consider in the race for talent. I can vouch for myself and everyone I know in saying that millennials will not work the same way as the previous generations.

We don’t want a job where we’re living for the weekend, we want a purposeful career, whether it is us benefiting individually or society as a whole.

We think and talk about our jobs outside of the office and we’re willing to put in the extra hours if it means a task get done but in return we want to feel valued, be granted mobility to work out of office if so we want and anything else that will encourage us giving our 100%.

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Overall,I thought this whole event was something more than just another conference on a rainy day in London. Distinguished businessmen, academics and journalists who gather at one of the world’s leading business news organizations is nothing new but what made this event different is its agenda. Talk of “maximizing profit” was replaced by “ESG” (environmental social governance) and “Dividends to shareholders” was replaced by “returns to society”.

This may all sound very Utopian; will CEO’s and shareholders really reform their bottom line and forgo monetary profits for doing good in society? The answer is surely yet to be found.

However, one of the main takeaways of the day was that it is not a zero sum game and there doesn’t need to be a choice. Doing good is actually good for business. The next generation of consumer and investor is demanding more from a company. They will give their support only to those who can show they are making a positive impact on society, whether they are choosing a more environment friendly way of doing business or simply are being more transparent with their workforce. Garnering clear support from stakeholders across all industry, the Bloomberg Good Business Conference was truly a sign of the times. It will take a concerted effort to make change but the will is there. I look forward to seeing how far we’ve come at the next BGBC.

Action 1 - GalileoMobile2_copy

Each day we see the wonderful work of our Members, Personalities and Organizations on the Horyou platform. They are always Ready to Act! This week, we highlight the work and actions of great Organizations from Switzerland, Benin and Brazil.

Taking Astronomy to the World

Organization: GalileoMobile Location: Switzerland

The GalileoMobile is a non-profit organization. It is a science education initiative with the goal of bringing modern astronomy close to young people around the world. Created in 2009 with inspiration from the International Year of Astronomy 2009 it is currently run by astronomers, educators and science communicators. The initiative is six years old this year. This action post tells the story of its many inspiring achievements over the years, mainly in connecting people across South America. Discover this action post here.

By Amma Aburam

Action2 - L’Association Défis des Jeunes pour le Développement copy

Le Noel des enfants pour la paix

Organisation: L’Association Défis des Jeunes pour le Développement Lieu: Bénin

L’Association Défis des Jeunes pour le Développement a été créée dans le but de lutter contre la pauvreté et surtout de soutenir les jeunes dans l’accomplissement de leur devoir de pousser le Bénin vers l’avant. L’association répond aux besoins pour l’amélioration des conditions de vie dans l’économie, l’éducation, la culture, l’environnement et bien d’autres domaines. Leur action de cette semaine est en lien avec l’approche de la saison de Noël. Le Noël des enfants pour la paix en est sur sa cinquième Edition cette année. Le but de l’évènement est de créer un lieu de rencontre et d’animation pour les enfants et les jeunes qui n’ont pas la chance de fêter Noël comme ils le devraient. Découvrez et contribuez à cette action ici.

Par Amma Aburam

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Reciclar e reutilizar são dois dos 5 R’s da Sustentabilidade

Organização: Centro Social João da Costa Localização: Brasil

O Centro Social João da Costa existe há mais de 40 anos no Brasil. A instituição busca favorecer a formação integral do indivíduo com o compromisso de garantir prioridades socioeducativas voltadas para a promoção dos direitos de cidadania às crianças, adolescentes, jovens e adultos da comunidade e adjacências. Uma das atividades do Centro Social Dom João Costa é a oficina de Puff, que tem o intuito de ajudar o meio ambiente, retirando da natureza seus agentes prejudiciais e ao mesmo tempo, levar alegria e conforto paras as famílias que utilizam o produto. Para saber mais clique aqui.

Por Edriana Oliveira Major

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By Amma Aburam

We sat in a booth at the rear of the Fert Barton hall in Geneva, a gracefully and beautifully lit white exhibition space. At its center, a long sculpture representing passing people and beyond that hang two large size photographs by photographer Jean Jacques Dicker. The two photographs represent two rooms he lived in during his many travels – Dicker has visited 92 countries in his lifetime and he masters six languages. They were part of an exhibition that was to showcase the African continent. Well-chosen they represented the highlights from his two years travel on the continent, in 1977-1978 and then again in 1984, crossing from North to South Africa. Horyou seized a chance to talk to Mr. Dicker about his lifetime of travels and the stories behind his photos.

As he walks in, it is obvious that Jean Jacques Dicker is a child of the Hawaiian Islands. Wearing sandals, a tussled scarf and a light khaki jacket, he states his rebellion against the cold weather and his desire to return to his home in Honolulu, Hawaii. Born and raised in Switzerland, he studied at the University of Geneva before heading to Honolulu to study at the University of Hawaii. Today, he still lives and finds inspiration on the island as a waiter and a photographer.

Jean-Jacques Dicker and his wife Yuko Kamiyama
Jean-Jacques Dicker and his wife Yuko Kamiyama

The Afrique exhibition began on the 24th of November 2015 and will carry through to the 15th of January 2016. The photos tell the story of a well-travelled man, one that has found his “home” in many different places. Michel Auer, founder of The Auer Foundation, made the exhibition possible: “I have known Michel for many years and he decided to organize this exhibition for my work and that’s how I’m here,” Mr. Dicker utters. His photography career was triggered by one simple fact: “I wanted to travel,” he confesses. “I finished University and worked for a year then I travelled. I came back and took photo course because I figured if I could do that I could make a little money on the side.” Little did he know he had a natural talent with the camera. He got countless compliments for his work, learnt how to print, entered competitions and won awards: “I was flattered and enjoyed doing it, which is the most important part”, he admits.

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At the age of 71, Mr. Dicker has made his “home” in Kenya, Japan, South Africa, France, Switzerland and New York. We asked him about the highlights of some of these experiences, starting with the African continent. “In Africa, the highlights are the people, the relationships I built,” he says. One of the exposed photos is a shot of his room in Kenya, where you can tell he lived a simple life. It shows a simple bed and a simple coat hanging above the bed. He lived with prostitutes in Nairobi, as part of one of his photographic projects. Then, finally, he made it to South Africa: “travelling through the continent I crossed quite a few unsettling countries; but South Africa was the scary one. It’s what we had been hearing on the news: Mandela was in jail, apartheid was in full bloom and I was breaking the law because I had a black girlfriend when I was there.” Mr. Dicker didn’t let himself be influenced by the social and political state of affairs; he treated everyone equally and made life long friends thanks to his kind attitude: “I worked in a restaurant where the waiters were white and the assistants black. I would help them out, I would eat leftovers with them, they would ask if I didn’t mind eating with them and I would say of course not! I was from Europe and that was normal to me”, he recounts. Upon his departure, the assistants made a circle around him and told him he was the only white man they respected because of his humility and kindness.

In his South-Asian adventures he met with his aunt. An experience he relates with emotion, joy and awe just as if he was reliving it: “I met my Aunt who was French and who went to live in India about 40/50 years ago. I had lost touch with her since 1962 but I knocked on her door and said remember me I’m your sister’s son. That was fun. I met my nieces as well.” This experience was proof that we can find home in travelling as well.

Jean-Jacques Dicker with Michel Auer
Jean-Jacques Dicker with Michel Auer

Today, If there is still a place he would like to visit, it is Brazil; having missed the chance to go years ago. A hitch hiker at heart, in the sixties he took the road from San Diego to Mexico and then to different places for about 3 months: “I did that in 1966, back then it was all about flower power. I’m not sure what it would be like to do that today”, he adds.

Aside from his travels, Mr. Dicker keeps photography close to home. One of his recent series is comprised of portraits of restaurant workers, his colleagues back in Honolulu; a black and white series delicately highlighting the different personalities he encounters and works with everyday. “I’m not big on messages in my photography. I want to capture beauty and experiences for myself. If people like it, that’s even better,” he explains.

Mr. Dicker is a dreamer from the sixties: “I dream that there will be no religions, no nations and no flags. These are the things that separate people,” he declares passionately. For him inspiration simply resides in photography. He points to one of his photos of his bedroom in Kenya: “Hopefully, when you see that you are inspired to go live in a room like it or get on the road,” he says. He then points to a photo of a child on a boat on a river in Kenya as well: “look at that kid. I am so fortunate to have witnessed that and it was even more fun and special that he didn’t notice me taking the photo. He certainly made me so happy and maybe he will make others happy too.” To act for Mr. Dicker is to share his experiences through conversations such as this interview: “To act is to talk to you and say all these things about nations, flags and religions and if you put that in an article and someone is inspired or semi-thinks about it, that’s a good thing.”

His exhibition continues until the 16th of January at the Espace Fert Barton in Geneva.

ryanscott_profile-2Ryan Scott is the CEO and Founder at Causecast, the leading cause integration company. The platform offers workforce matching donations, volunteering including dollars for doers, disaster response, and custom campaigns. He is the Founder of The Impact and Educational Sections of the Huffington Post. Ryan Scott has served as Board Member of the Taproot Foundation. He has been a game platform developer. Ryan also holds a patent from the NetCreations, Inc., a company he co-founded. — by Elena Tarassenko

Can you please speak about the need you see present for improved employee engagement in volunteer work and corporate social responsibility?

The world’s leading companies in 2015 understand the need for employee volunteer programs and the majority offer some sort of opportunities for their employees to give back. Engaging one’s employees in community impact isn’t just a nice thing to do; it’s an essential part of today’s bottom line. But it’s not enough to simply offer a program and assume that your employees will gratefully line up to get involved. Too many companies don’t put forth the effort to foster employee engagement in their programs, and the result is that participation rates are typically low. This is a lost opportunity with many ripples of consequences. Corporate volunteerism presents a powerful opportunity to transform the relationship that companies have with their communities, employees and stakeholders, and it’s vital that companies treat this part of their business with the same degree of care and thought as the rest of their operations.

Explain the new pro-social model for capitalists and why this theory is important.

In the past, creating economic value was purely the domain of corporations while social value creation was left to nonprofits, and never the twain shall meet. But what we’ve found is when corporations and nonprofits work together – combining a company’s unique ability to leverage capital with a nonprofit’s talents in working on social problems – we have something new, and we call it shared value. The magic of shared value is scale. We can finally get solutions at the scale that is required to actually solve those problems. I believe that by leveraging the power of capitalism in the service of causes and stretching the skills of your employees, we will see a historic shift to a world where, ultimately, businesses will compete with each other not only to make the most profit, but to do the most good. That’s the world we’re working toward.

Screen Shot 2015-09-25 at 2.11.45 PM How does your platform succeed in engaging employees’ corporations?

I think that only when companies demonstrate economic incentive to creating social value will we be able to reach the scale we need to solve our problems, and I’m honored to be a part of helping enable companies to craft and execute these programs. The economic incentive will not come without seeing real impact – within communities and within the companies themselves, and impact won’t happen without robust engagement. At Causecast, we believe that engagement in volunteering and giving comes from a social, mobile and interactive experience. That’s why we designed our platform to foster a real-time connection between employees and their peers, their community and the company. Everything is designed to be easy, highly secure, automated and engaging, making involvement so seamless, trusted and fun that employees want more. Ultimately, the volunteer experience needs to feel rewarding for employees, administrators and nonprofits – that’s how you build on positive experiences to create a corporate culture of giving back.

If you could summarize what corporations have to gain from using a platform such as Causecast in a few phrases, what would they be?

For innovative growth companies, Causecast provides giving and volunteering technology solutions to reach the highest levels of employee engagement and social impact. In contrast to the sluggish, forms-based, top-down administrator focus that has historically dominated employee giving and volunteering mindset, our unique technology and one-on-one support model enables companies to build high-impact employee-led programs that are globally meaningful, locally relevant, and easy to manage – for a far lower total cost of ownership than traditional solutions.

Where do you believe senior executives have the most impact in terms of promoting social impact and investment within corporations?

The more that senior leaders can point to the bottom line benefits of corporate social responsibility, the more investment they’ll see their companies making in these areas. What we’ve started to see happen is more and more of our clients realize they want to invest in our system for recruiting and retention purposes, not just for PR. Recruiting and retention are the real business needs they can measure and something all businesses are struggling with right now. Ultimately, because of financial incentives, retaining top-level employees who are involved with the company’s corporate social responsibility programs will increase giving and the impact they’re going to have on the world. It’s also very important that senior executives demonstrate their leadership and commitment to their philanthropy initiatives by participating in them alongside their employees.

Causecast's team volunteer day for Enrich LA in May 2015.
Causecast’s team volunteer day for Enrich LA in May 2015.

What do you see as the connection between working on boards of nonprofits and the Causecast initiative?

Board service offers unique advantages as a form of volunteering that should influence anyone interested in their personal and professional growth as well as their ability to make a difference. No matter what your professional field or expertise, everyone should step up to the experience of serving on a nonprofit board for its untold positive benefits. That’s why one project I’m particularly enthusiastic about is giving all of our clients’ employees the opportunity to get involved with nonprofit board service, which is typically an opportunity exclusive to VPs and executives. There’s an organization that we’re working with for this project called CariClub.

What about Horyou’s Social Innovation and Global Ethics Forum (SIGEF) is most interesting to you?

I’m very excited to see what strategic collaborations and powerful ideas emerge from SIGEF 2015, particularly within the “Technological Evolution for Social Good” theme. I’ve made that my life’s work, first as the co-founder of NetCreations, which paved the way for opt-in email marketing, and now as the CEO and founder of Causecast. It’s not easy to pull off an event like this on a global scale, but I think the world is in desperate need of it. I’m looking forward to the meaningful change that will inevitably result from this exciting social experiment.

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