Horyou ventures

Foi a partir da pergunta: ‘como seria o mundo se a Mercur não existisse mais?’ que a empresa que fabrica borrachas e produtos para a saúde, começou um projeto de transformação há quase dez anos. Desde então vem revendo seus projetos de gestão e sustentabilidade. Entre as mudanças mais importantes, a Mercur passou a investir em negócios locais, substituindo importações por compra de insumos nacionais, e incentivando pequenos empreendedores a vender sua produção em uma feira orgânica organizada internamente para funcionários. Um trabalho com comunidades extrativistas no Pará e no Acre garante que os seringueiros recebam remuneração justa e consigam proteger e conservar as florestas, sem pensar em extrair o máximo para ganhar o mínimo. Pensando nessa visão para o futuro, a Mercur criou um Laboratório de Inovação Social, onde investe em educação e diálogo com os colaboradores da empresa para manter o tema presente e vivo na cultura corporativa. Entrevistamos Jorge Hoelzel Neto, facilitador da Mercur, sobre os projetos de sustentabilidade da companhia.

A empresa faz parcerias com cooperativas e comunidades seringueiras
A empresa faz parcerias com cooperativas e comunidades seringueiras

Quais foram os motivadores para que a Mercur iniciasse seus investimentos em novos projetos sustentáveis?

A partir de um olhar para o futuro com lentes mais sensíveis, passando a considerar não apenas as questões econômico/financeiras, mas também as questões humanas, sociais e ambientais, percebemos a necessidade de considerar também um novo modelo de gestão, que pudesse dar conta de necessidades que passavam de forma despercebidas nos planejamentos que fazíamos. Esta avaliação iniciou em 2008, e, de lá para cá, os principais resultados já alcançados têm a ver com a evolução do diálogo entre as pessoas que interagem com a empresa e da co-criação de novas possibilidades na busca da construção de um mundo que possa ser mais confortável para todos. Os projetos surgem nesse contexto, como pano de fundo para uma atuação que busca e experimenta o que não era conhecido por nós até então, com o objetivo de viabilizar soluções legítimas com as pessoas que nos relacionamos.

Você acredita que empresas com responsabilidade social têm resultados melhores? De que forma essas ações e projetos de sustentabilidade se traduziram em resultados corporativos?

A Mercur não estabeleceu essa caminhada com a intenção de atuar como uma empresa que, através da comunicação ou de projetos de responsabilidade social, tem melhores resultados, em função do reconhecimento das pessoas. Toda a legitimidade do nosso processo de gestão está em não ser pautado em modelos pré-existentes, modismos e tendências. Buscamos uma atuação coerente aos nossos valores e direcionamentos, nos orientamos a partir deles e vamos encontrando soluções que fazem sentido para nós.

Acreditamos que por meio do “desenvolvimento do ser humano” podemos contribuir para a formação de uma sociedade mais preparada para a construção do seu próprio sistema de vida. E é esse o resultado que nos interessa, se queremos que nossos produtos e serviços possam ter consumidores, precisaremos construir, com estes mesmos, um novo modelo ou sistema de produção e consumo que sustente a vida humana no planeta de forma sustentável.

Workshop sobre inovação e sustentabilidade com funcionários da empresa
Workshop sobre inovação e sustentabilidade com funcionários da empresa

Como funciona o laboratório de inovação social e quais são os seus objetivos?

O Laboratório de Inovação Social Mercur foi pensado com o objetivo de ser um ambiente que permita à empresa vivenciar descobertas e promover interações com a comunidade e públicos com os quais se relaciona. A ideia é que o espaço seja um instrumento que promova momentos significativos de ensinar e aprender e, também, de criação de soluções que ajudem a melhorar a vida das pessoas, a partir de necessidades legítimas e da convivência com elas. O LAB comporta dois modelos de atividades chamadas de aprendizagem e prototipação. Os espaços de aprendizagem são as atividades em que as pessoas colocam seus conhecimentos a serviço de outras pessoas, criando momentos significativos de ensinar e aprender. Essas ações podem acontecer por meio de uma oficina, roda de conversa, palestra ou até mesmo de um filme que gostariam de compartilhar. Já os espaços de prototipação são as atividades de colocar a mão na massa para construir protótipos de produtos ou serviços.

Qual a visão da empresa para o futuro?

Ao construir intensas interlocuções em busca de se tornar uma indústria mais próxima e relevante para seus públicos, a Mercur foi conhecendo melhor a sua vocação e atualizando naturalmente a sua proposta de atuação. Recentemente fizemos um exercício de imaginar a empresa que queríamos ser em 2050 e concluímos que gostaríamos de continuar sendo uma organização comprometida com a construção de relacionamentos que valorizam a vida, sobretudo em iniciativas locais voltadas à criação de bem -estar. Essa visão foi transformada em macro-objetivos estratégicos e em decisões que possam viabilizá-los em perspectivas de tempo apropriadas, isto é, que levem em conta a gestão de potenciais externalidades.

Horyou apoia as iniciativas de inovação social que ajudam o mundo a alcançar os Objetivos de Desenvolvimento Sustentável, e é organizadora do SIGEF, o Fórum de Inovação Social e Ética Global. Seja o futuro, seja Horyou

The latest Green Transition Scoreboard® (GTS) found that private green investments now total more than $8.1 trillion USD ($8,133,456,730,370).

Published annually since 2009 by Ethical Markets, the GTS is a global measure of private green investment in five green sectors: 1) Renewable Energy, 2) Efficiency, 3) Life Systems (water, waste, recycling, community investing, e-learning and fintech), 4) Green Construction, and 5) Green Corporate R&D. Government investments have been omitted wherever possible and technological criteria are strictly applied.

Sector Amount US $


Renewable Energy – $3,427,534,992,202

Energy Efficiency – $1,748,904,490,919

Life Systems – $1,660,880,346,366

Green Construction – $914,736,379,757

Corporate Green R&D – $381,400,521,125

Grand Total – $8,133,456,730,370***

The aggregated total is tracked by Ethical Markets Media Certified B Corporation’s team of experts and global advisory board, led by CEO Dr. Hazel Henderson, futurist/author and former US government science policy advisor.

Henderson said “The green economy is growing faster than anyone realizes. We knew that this good news on the progress of the global green transition couldn’t be fully covered by mainstream financial media and news programs whose advertising is still from fossilized sectors.”

GTS co-author Tim Nash, The Sustainable Economist, adds “Although the USA is expected to fall behind due to federal policies that put obsolete industries like coal ahead of thriving green sectors, large corporations are stepping up to invest billions in more efficient technologies.”

The full 2017 GTS report titled “Deepening Green Finance” can be downloaded free here: 2017 Green Transition Scoreboard Cities and states worldwide are now leading, energized by former New York City mayor Michael Bloomberg and many others. The UNEP Inquiry on Design of a Sustainable Financial System is successfully engaging conventional financial markets. Co-director Dr. Simon Zadek welcomed the release of the GTS report, “With a changed political landscape, the case for green finance has to be strengthened, so your work is very important and has to be widely used”.

The GTS report traces private money shifting from incumbent fossilized sectors to emerging green opportunities. Financial firms are being forced to innovate as pressure grows from all sides.

Activist ethical investors and divestment campaigns are getting louder. New pressure from above is driven by the National Development Commitments (NDCs) signed by 194 governments under the UN COP 21 and 22 climate accords and Sustainable Development Goals (SDGs). Pressure is also coming from below with the rise of Silicon Valley’s Fintech100, including crowdfunding, peer-to-peer lending, and reward currencies.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. Horyou is also the host of SIGEF, the Social Innovation and Global Ethics Forum, taking place in Astana, Kazakhstan during the EXPO 2017, from 5-7 September. We invite you to Be the Change, Be Horyou!

Le Forum de l’Innovation Sociale et de l’Éthique globale abordera l’énergie du futur, les villes intelligentes et les SDG, et conduira une délégation officielle à l’EXPO 2017 Astana

SIGEF 2017 will take place in Astana, Kazakhstan
La 4ème edition du SIGEF aura lieu à Astana, au Kazakhstan

Horyou, le réseau social por le social good, annonce la 4ème edition du SIGEF, Forum de l’Innovation Sociale et de l’Étique Globale. Cet événement désormais mondialement reconnu, aura lieu le 5 septembre 2017, au Président Astana de Rixos, à Astana, au Kazakhstan. Il sera suivi d’une visite d’une délégation oficielle à EXPO 2017 les 6 et 7 septembre. Animé par une équipe de conférenciers internationaux, de panélistes et de modérateurs, le SIGEF débattra de trois questions cruciales, à savoir les villes intelligentes, les objectifs de développement durable de l’ONU (SDG) et l’énergie du futur. «Avec le SIGEF, Horyou s’est engagé à exhorter les parties prenantes à se rassembler pour interagir et établir des partenariats en vue de construire de meilleures perspectives d’avenir. Le SIGEF réunira des entrepreneurs sociaux, des investisseurs d’impact et des philanthropes, au côté d’officiels et de représentants de la société civile afin de diffuser le message que nous pouvons tous devenir artisans du changement », commente Yonathan Parienti, fondateur et PDG d’Horyou.

L’année dernière, le SIGEF a été le principal événement parallèle officiel de la COP22, à Marrakech, au Maroc. Etalé sur trois jours, le forum a été suivi sur place par un public international de 2500 personnes, offrant un espace d’exposition à des ONG du monde entier, produisant des performance artistiques, organisant un dîner de la Fondation Horyou et présentant un prix pour les meilleurs projets d’impact social. C’était le premier SIGEF organisé hors d’Europe et en Afrique.

Cette année, Horyou affermit sa présence et sa notoriété mondiales en organisant le premier SIGEF en Asie centrale, avec un agenda profondément ancré dans l’avenir de nos sociétés interconnectées. À l’ouverture et à la clôture de la journée, les participants au SIGEF auront l’occasion, lors d’une séance de réseautage spécialement organisée, de rencontrer quelques représentants majeurs de l’entrepreneuriat social, au côté de chefs d’entreprises, de bailleurs de fonds et d’officiels.

Les 6 et 7 septembre, Horyou et l’équipe du SIGEF accompagneront une délégation officielle pour visiter les pavillons de l’EXPO 2017 Astana, le plus grand rassemblement sur l’énergie du futur de cette année. «Nous sommes ravis de faire en sorte que nos délégations internationales au SIGEF se connectent avec des participants de tous les continents présents à l’EXPO 2017 Astana pour établir des ponts de collaboration et favoriser des solutions durables qui profiteront à nos sociétés», explique encore M. Parienti.

Information sur www.sigef2017.com

A propos de Horyou

Horyou est le réseau social pour le social good. A travers une sensibilisation à la technologie, à l’innovation et à l’entrepreneuriat social, Horyou favorise des interactions impactantes et globales entre ses organisations adhérentes, ses membres et des personnalités membres. Sur sa plate-forme, ainsi qu’avec son application mobile et Spotlight, la première monnaie sociale mondiale d’impact, Horyou contribue à transformer les idées positives en actions concrètes, tout en stimulant des connexions constructives en ligne et hors ligne.

L’application mobile Horyou est disponible pour téléchargement gratuit sous iOS et Android.

Pour plus d’information, visitez www.horyou.com

Eurostat launched a report showing the progression of the European Union towards the 2020 social and economic targets.

The report highlights the main achievements of  EU 2020 targets
The report highlights the main achievements of EU 2020 targets

2020 is only three years from now and, surely, a lot has been already accomplished. Still there’s so much left to do in such short time. One major point raised by Eurostat is that he European Union lacks cohesion between its member States when it has to deliver better levels of employment and productivity while reducing the impact on the environment.

Europe 2020 targets cover five areas of concern: Employment, Research & Development, Climate Change & Energy, Education and Poverty Reduction. Each member state has its own national target within the common targets. By analyzing the data, Eurostat, the statistical office of the EU, produced a report called “Smarter, greener, more inclusive?”, in which it details the Unions accomplishments since 2008, as well as it outlines the programs major trends.

The report thus highlights the “substantial progress” made in the area of climate change and energy, through the reduction in greenhouse gas emissions and energy consumption, combined with an increase in the use of renewable sources of energy. Positive developments have been made also in education, through an increased tertiary education and a reduced number of early leavers from higher education.

The areas where progress was limited were employment and R&D expenditure, while poverty reduction has reached poor results since 2008.

When analyzing each EU Member State data, Eurostat shows there’s still a lack of cohesion among the 27 countries. When it comes to reducing greenhouse gases emissions, for example, States as Portugal and Denmark have surpassed their targets on energy consumption and efficiency when France and Italy are still far from honoring their commitments and are hardly likely to do so by 2020.

From the poverty reduction perspective, only a few countries, like Austria and Bulgaria, have shown a slight development, while Spain and Greece are struggling to reach the 2020 targets. Currently, 23% of the EU population faces the risk of poverty or social exclusion, while employment rates among females have risen since 2008, inducing a vulnerability of this gender group.

Access the full report here

All 2020 targets are directly or indirectly related to the UN Sustainable Development Targets and are part of the EU commitment to the social and economic inclusion of its population.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

The United Nations Development Program, in partnership with “MEGA Silk Way”, Künde, “Public association of disabled people “Bakyt” and the Medical Center of Mental Health, have organized a crowdfunding campaign to open a coffee shop in Astana that promotes the integration of people with special needs. The coffee shop is Künde Café, an inclusive socially responsible café in Astana, Kazakhstan.

Students of Nazarbayev University promote events to raise funds and awareness to the project
Students of Nazarbayev University promote events to raise funds and awareness to the project

Künde Café is an innovative social entrepreneurship projects that offers work opportunities to people with mental or special development needs, in order to better integrate them in society.

The project started one year ago in collaboration with the Astana Medical Center of Mental Health, providing opportunities to people with special needs who are part of the Medical Industrial Workshops. One of the partners is Künde, a network comprised of 102 workshop personnel, their parents and friends, as well as psychologists and psychiatrists, along with students of Nazarbayev University and catering professionals.

Besides raising funds for the project, the campaign aims to increase awareness of the issues that people with mental and development needs face everyday. A concert was held within the framework of the Sustainable Development Goals (SDGs), whose core message is to ‘Leave No One Behind’ and thus help provide good health and well-being, decent work and economic growth, and reduce inequalities, wherever they are needed.

Promotion piece about the café
Promotion piece about the café

“When given an opportunity, people with special needs can become fully included into the society, and bring in transformative ideas, great knowledge and a wealth of experience. UNDP has been working to create and promote such opportunities for people with special needs for a long time and in over 170 countries around the world“, stated UN Resident Coordinator and UNDP Resident Representative, Norimasa Shimomura.

“My aim is to work in the social café, get on my feet, make money, and improve my quality of life. I want to achieve all of that by myself. I would like to create a family. My goal is to achieve all of that and not give up,” declared Kuanysh Nogaibayev, one of the future workers at Künde Café.

To date, approximately 600,000 people with special mental needs live in Kazakhstan. Less than 3% of those people have jobs. When launched, Künde Café will give them an opportunity to provide for themselves and their families, to socialize, and to successfully integrate into society.

If you would like to support this campaign, become a part of Künde’s success story, and be a donor, go to this link.

News from Astana is a content project by Horyou, the social network for social good and host of SIGEF 2017, the Social Innovation and Global Ethics Forum. The 4th edition of SIGEF will take place in Astana, Kazakhstan, from 5-7 September.

As a network organization, the Social Entrepreneurship Akademie aims to educate and support social entrepreneurs and innovators. Established in 2010, the institution is a joint initiative of four universities from Munich, Germany. By coaching startups and helping students and professionals to gain entrepreneurial skills to solve global challenges, the SE Akademie embeds the idea of social entrepreneurship in society. Horyou blog interviewed the team spokeswoman Kristina Notz about the network and the social innovation landscape.

SE Akademie is a result of the cooperation between  four German universities
SE Akademie is a result of the cooperation between four German universities

As a social entrepreneurship supporter and accelerator, what would you say are the biggest challenges for a social entrepreneur?

Every entrepreneur faces similar challenges and there are many. We observe that some social entrepreneurs have more difficulties to think and talk about profit, since they are impact-driven. At the same time they need more time to figure out their business model, to find funding, and to convince people and supporters. In the social sector, it is a challenge to find and retain talent, even though it seems to be an attractive working environment at first sight. The ability to stay motivated intrinsically is key.

Are you committed to the Sustainable Development Goals ? Do you address some of the SDGs with your projects?

Yes, we’re using the SDGs in most of our workshops as a starting point to raise people’s awareness and give impulses towards the field they could become active in as a social entrepreneur. Many of the social enterprises we support tackle one of the challenges addressed by the SDGs.

How do you see the future of social entrepreneurship?  

My vision is that all entrepreneurship is social and we can leave out the word “social” and herewith differentiate. The future is that every entrepreneurial activity respects the triple bottom line and bears in mind people, planet, and profit. And I strongly believe this is possible but requires a certain change in mind-set.

Many social entrepreneurs supported by the institution develop SDG-related projects
Many social entrepreneurs supported by the institution develop SDG-related projects

Horyou connects on its social platform thousands of social entrepreneurs, philanthropists and organizations around the world. In your opinion, what’s the importance of social networks for social entrepreneurship and, particularly, for your work?

Social networks offer powerful tools to raise awareness about social entrepreneurship and bring its idea and examples to a broader audience. Platforms like yours are very valuable to the sector since you showcase best practices and role models and inspire others, and ideally turn information into action.

In our work, Social media are our main tool to reach out to and stay in touch with our participants and alumni. We focus as well on offline networks, make people meet and experience the network face to face. They can learn from each other, be inspired by others and exchange ideas and best practices. The flux of ideas, learnings, dreams, and failures contributes a lot to the venture development and success.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

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