event

During the week of September 18 to 24, New York City hosted an annual Climate Week, which has been taking place since 2009. This year it happened simultaneously with the 72nd session of the UN General Assembly. This event is devoted to debate the scale of global climate action and how to ensure jobs and prosperity for all segments of the society. It attracts attention of the most influential leaders from United States, cities, businesses and non-governmental organizations from all over the world. Various activities have been taking place in the course of the week. One of the most notable events is the Media for Social Impact Conference, which took place at United Nations Headquarters, on 14 September 2017.

The Media for Social Impact Summit took place in New York
The Media for Social Impact Summit took place in New York

The Media for Social Impact Conference 2017 gathered a diverse group of speakers, artists, celebrities and even astronauts. The speakers were, among others, Dan Thomas, Media for Social Impact 2017 Master of the Ceremony, Liba Rubenstein, Social Impact at 21st Century Fox, Christie Marchese, CEO of Picture Motion, Ahmed Musiol, Executive Producer at Wayfarer Entertainment, Jill Cress, CMO at National Geographic Partners and Ariana Stolarz, Global Chief Strategy Officer at MRM/McCann. They took the podium to discuss how the United Nations Sustainable Development Goals could be achieved by 2030. Indeed, with 169 targets, the SDGs may be seen as an ambitious agenda. However, most speakers noted that some progress had already been made in the world for reaching these goals.

The Conference focused on ways to move forward in implementing SDGs by encouraging various stakeholders, such as NGOs, Corporations and Media Companies to adopt social good campaigns incorporating the SDGs. Many speakers believed that with sustainable development goals we could re-frame the larger context of our future, the image of which we always have to keep in mind. Many expressed optimism that by 2030 there would be notable improvements in health metrics and innovation in technology, among other fields.

However, the progress achieved so far is uneven. There is a dire need to lift people out of poverty. According to statistics from DoSomething.org, over 1.3 billion people live in extreme poverty and subsist on less than $1.25 a day. Furthermore, UNICEF determined that almost 1 billion children worldwide are in poverty and 22,000 children are dying every day due to poverty’s acute negative effects. Providing everyone with sanitary and safe water, clean and affordable energy sources will contribute to attenuating poverty. As Dan Thomas, spokesperson of the UN General Assembly indicated, the resources are available, but we have to be mindful of the planetary limitations that we have while encouraging sustainable consumption. Echoing the main theme of the climate week, many speakers voiced strong concerns about climate change and urged world leaders, states, businesses and private individuals to be actively involved in addressing this major problem.

Perspectives of businesses with regard to SDGs were also discussed. Some participants noted progress that certain businesses have made in contributing to the sustainable development agenda. For example, progress could be seen in relation to industry, innovation, and infrastructure (SDG 9), sustainable cities and communities (SDG 11), as well as responsible consumption and production (SDG 12). Businesses were urged to inspire customers to engage in social good causes with a view to contributing to sustainable consumption. This could be done through call-to-action in social good campaigns and investments in advertisements focused on social good. The close alignment between business and consumer preferences may be more tangible for the youth subcategory of consumers. The youth segment was noted as particularly influential for the sustainable development agenda. The causes that the brands support, many thought, are important for consumption of the brand’s products by youth.

The conference is devoted to debate global climate action and how to ensure jobs and prosperity for all segments of the society.
The conference is devoted to debate global climate action and how to ensure jobs and prosperity for all segments of the society.

In this context, Jill Cress, CMO of National Geographic, stressed the importance of constantly reinventing and reinvigorating brands. The panel “Documentaries Impacting the World” discussed National Geographic as an example of a brand that has been present for many decades and is most followed in social media. Indeed, more than 60 million people worldwide viewed the documentaries created by National Geographic. These films reinvigorate the brand by telling smart and compellingly bold stories that have strong impact on people. Thus, National Geographic has been able to establish a diverse group of devoted viewers.

Brands are seeking to launch social good campaigns of their own to engage with the world more thoughtfully and more strategically. They do so for the purpose of building up not only larger audiences, but also more receptive and influential ones. The participants of the conference encouraged the audience to speak up to SDGs and connect closer with consumers that increasingly demand social justice. Targeted marketing campaigns, surveys, and polls could be several of the many ways of achieving this improved connection between the consumer and the brand.

Several speakers were of the view that some business models could be re-oriented around health-related qualities of products, as health appears to be one of the themes that resonate with certain audiences in relation to sustainable development goals.

In the panel on digital transformation of social impact, it was noted that a social good campaign should be moving “in the right direction” rather than “in some direction.” Such campaigns could be beyond impressions count and should incorporate concrete decision making based on data analytics. In addition, communication is important in not only achieving commercial success, but also in terms of helping people understand the social good causes that the brand is supporting. This is why comprehensive examining of consumer behavior becomes crucial. Accountability and measurability are both significant for companies to have an influence on their clients.

Partnerships in general are crucial for reaching target audiences to more effectively communicate the stories and see a much larger impact. They help a social media campaign reach a much larger audience than it would have reached independently. Creativity in delivering global issues and creating action around such issues was also stressed at the conference. In this respect, Horyou, the social network for social good, could be seen as a good example for a platform to channel creativity within its members.

Using the platform to amplify musicians’ works was also highlighted. Music can inspire a large and diverse audience to take action for social good. Moreover, art plays a vital role in the story and thus has the capacity to change and shift perspectives. For example, well known singers Aria and Miou along with other famous artists, regularly post about their art pieces for social good on the Horyou website.

Immediate and concrete action on the SDGs was called for. Bringing people together and motivating them around the SDGs is a very important step. For instance, presenting the SDGs in unique and captivating manner was considered useful. The example of using comic books for this purpose was highlighted by Sean Southey, co-founder of Comics Uniting Nations who pointed out that “comics play a significant role because we can reach people in a very engaging way.”

The ultimate goal of the modern society is to prepare the world for the next generation. Dan Thomas in his opening speech said: “It’s all about the future.” Many participants of the Conference explored ways and means to inspire the next generation to adopt the causes that we feel strongly about. All agreed that driving next generation to play an active role in supporting social good was crucial at this time. Leadership is important, both in the family, as well as in the community. Certainly the Media for Social Impact Conference was a very interesting event, and it was worth attending.

Written by Elena Tarrassenko

On 17 of September, I attended the Social Good Summit 2017, which took place at 92 Street Y Club in New York. A diverse group of speakers and performers got together and vividly presented in nearly 40 panels what social good means to society. All of the panels were thought provoking and inspiring. Some put forward incredible performances for a diverse audience, which consisted of acting, singing, cooking and displaying innovative medical devices.

Social Good Summit 2017
Social Good Summit 2017

I particularly enjoyed Erika Ender’s panel called “A Conversation with Erika Ender.” Erika Ender, a famous singer and songwriter is from Panama. She performed several songs in an inspirational show. One of the strong messages of her truly moving songs was about young people growing up in modern society and needing more support and better opportunities to become productive members of society.

Madame Gandhi, a singer, activist from Los Angeles, as well as graduate from Harvard Business School, put on a video aimed at inspiring various segments of the society, especially young people, to work for social good, to which she dedicated her entire career. Madame Gandhi expressed the strong belief that social media is one of the most powerful tools to be used to motivate people to work towards achieving the U.N. sustainable development goals.

Benj Pasek, an American songwriter and composer pointed out that music can be a tremendously influential force in the society. He is a strong believer that music helps people of all ages, and the youth in particular is strongly influenced by music. Similarly, art can be very powerful in leading the young generation. Aaron Huey, National Geographic photographer stated that art is more than beauty and decoration. According to him, art can be a weapon and a shield, and it can be used as a compass for children, guiding them into the future.

The importance of the focus of the society on youth resonated throughout this incredibly moving and artistic gathering. Notably, according to the UN studies the youth group of age 15-24 was portrayed as key in terms of their potential to make a difference for the world and its future and help the world achieve the UN Sustainable Development Goals.

It is interesting to note that the Social Good Summit in New York was echoing concerns that were expressed at the Social Innovation and Global Ethics Forum organized by Horyou, the social network for social good, in Astana, Kazakhstan on 5-7 September 2017. At SIGEF 2017, Yonathan Parienti, CEO of Horyou pointed out: “we live in a world of exacerbated consumption at all levels that is seriously hindering the implementation of critical sustainable development goals. SIGEF 2017, is set to explore, define and share new ideas that advance social innovation and social good for a sustainable growth for all. It is clear that the involvement of the younger generation, that everywhere is acting for change, alongside stakeholders of all ages, is a positive indication that we are moving forward in the right direction of shaping better times to come.”

Many speakers at the Summit in New York echoed this positive message. No doubt, the youth can become truly productive members of the society if society invests in their education. Education for youth was one of the key themes in the Summit.

The statistics in relation to education worldwide demand urgent action. Statistics are one of the important indicators of progress highlighted in SDG 4, Education. According to statistics shared at Social Good Summit, half of the young people in the primary school age group regrettably are not in primary school, and nearly ¾ of youth in the secondary school age group are not in secondary school. In order to achieve the sustainable development goals by 2030, there is an acute need for urgent action. At the Summit, youth was portrayed as being key innovators to drive forward new products and designs. This age group is often receptive to and friendly with new technologies and trends. Hence, youth can influence United Nations Sustainable Development Goal 9, Industry, Innovation and Infrastructure.

Certainly, young people are significant in terms of influencing businesses. They look to companies for the latest trends, and companies, in turn, look to influence youth. Many speakers noted progress in achieving the sustainable development goals for businesses. The great majority of youth seem to care about the causes the business is supporting. Young people are also key drivers of innovation.

Youth may even be able to influence economic growth by becoming loyalty customers, long-term customers to the various brands. This will help shape the formation of businesses in terms of their demand patterns and various preferences in product selection. Customers who value the brand for the causes it stands for are likely to be both early adopters of new products, as well as loyalty customers, as they feel connection with the brand. As such, they will be a driving force behind the brands and thus contribute to both industry and economic growth, foreseen by SDG 9 and SDG 8, respectively.

Many speakers expressed strong views that to achieve the sustainable development goals youth and other sectors of society need proper housing, food, and affordable health care services. In regards to proper housing, SDG 11, it was pointed out that nearly 15 million children are currently on the move and lack permanent housing means. Being often on the move makes it difficult for them to complete school.

Poverty concerns figured highly on the agenda at the Summit. According to statistics shared at the meeting, while overall poverty levels have declined since 1990, a substantial part of the world still lives on less than 1 dollar per day. In this connection, many participants stressed substantial ongoing hunger in the world, while there is also a lot of food waste. This food could potentially be distributed among those who are in need in inexpensive and effective ways. One speaker expressed a particular view that billions of dollars can be made by alleviating hunger and providing other sustainability resources to people in acute poverty.

In regards to inadequate access to sustainable energy sources, it was stressed that twenty percent of people worldwide do not have access to electricity at all.

There is no affordable healthcare in many parts of the world. More than 400 million people still lack access to healthcare worldwide. This problem is substantial. Whoopi Goldberg eloquently stressed the particular problem of having people turned away from hospitals when they are ill. Some were in favor of universal healthcare coverage, as is the case in many countries, and argued that it would allow for more affordable healthcare.

Global warming was also stressed. Many urged to take proactive action on this important issue. While some highlighted that solutions have been constantly put off, others were alarmed that even one degree of warming is significant.

All agreed that it is important to give people a sense of worth through education, jobs, poverty reduction and access to various energy sources, pursuant to relevant Sustainable Development Goals of the United Nations. The Social Good Summit is an event that happens annually, and it is worthwhile attending it.

Written by Elena Tarrassenko

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. Horyou is also the host of SIGEF, the Social Innovation and Global Ethics Forum, taking place in Astana, Kazakhstan during the EXPO 2017, from 5-7 September. We invite you to Be the Change, Be Horyou!

Умные города, энергетика будущего и цели устойчивого развития ООН » были рассмотрены на четвертой конференции Форума социальных инноваций и глобальной этики, состоявшегося в Казахстане

Opening ceremony SIGEF 2017
Opening ceremony SIGEF 2017

Астана, столица Казахстана, была городом-участницей 4-й конференции SIGEF 2017, Форум Социальных инноваций и глобальной этики. Первая конференция, состоявшаяся в Центральной Азии, была организована Horyou, социальной сетью за социальное благо. Конференция прошла 5 сентября в отеле Rixos President Astana с целью дальнейшего продвижения Целей устойчивого развития ООН в контексте выставки EXPO 2017, одного из самых важных глобальных событий года. В конференции SIGEF 2017 приняли участие самые разные международные докладчики и эксперты перед местной и международной аудиторией, а также широкий круг зрителей планеты при помощи потоковой передачи обсуждений через «Livestream».

В панелях SIGEF 2017 обсуждалась интересная тематика о трех наиболее важных проблемах современности – “Умные города”, “Цели устойчивого развития ООН” и “Энергетика будущего.” Последняя тема была приурочена к лейтмотиву выставки EXPO 2017 в Астане. Со вступительным словом выступил Йонатан Париенти, основатель и главный исполнительный директор Horyou. Он, в частности, отметил: “Мы живем в мире чрезмерного потребления на всех уровнях, которое серьезно

Dr Li Ruohong
Dr Li Ruohong

осложняет усилия в области устойчивого развития. SIGEF 2017 предоставляет отличную возможность, чтобы рассмотреть и обменяться решениями для уточнения наших приоритетов и способствовать ускоренному внедрению Целей устойчивого развития. В этом мы действительно объединяем наши усилия для всеобщего благо». Вслед за Йонатаном Париенти выступил доктор Ли Руохонг, председатель китайского Фонда Мира, основатель Сада Мира и Генеральный директор Пекинского международного Фонда культуры во имя мира. Он подчеркнул необходимость стремления к миру на планете, где проявляется напряженность на разных уровнях. Будучи решительным оптимистом, доктор Руохонг ​​подчеркнул сильную взаимосвязь между гармоничным поиском устойчивого развития и уважительным подходом к культурам и разнообразию для формирования лучшего будущего.

Smart Cities panel
Smart Cities panel

Первая панель, посвящённая теме «Умные города: города завтрашнего дня?», рассмотрела влияние новых технологий и широкого доступа к информации на неизбежное расширение урбанизации и подчеркнула необходимость создания более эффективных и самодостаточных городов. По прямой трансляции из Кении, основной докладчик панели Николас Ю, бывший советник ООН по Хабитат и сопредседатель Глобального делового альянса городов, напомнил аудитории, что «умный город заботится в первую очередь о людях и постоянно изучает обстановку, распространяя информацию в реальном времени ». К нему присоединился Андрю Сноууайт, исполнительный директор павильона США на

ЭКСПО-2017 и Пьер-Оливье Бойер, Директор стратегического партнерства Vicat Group. Они выступили за всеобъемлющее городское
планирование, которое фокусируется на потребностях граждан, а не корпоративных или политических интересах.

Вслед за панелью “Умные Города» состоялись две других панели, посвященные теме, под названием “Цели Устойчивого Развития ООН (SDGs) для создания возможностей заинтересованным сторонам». На них выступили докладчики из частного сектора и международных организаций для оценки динамики целей ООН в области устойчивого развития. Открывая прения в первой группе, Мунтхтуи Алтангерел, заместитель постоянного представителя Программы развития ООН в Казахстане, остановилась на основных этапах целей устойчивого развития для Центральной Азии. Она отметила, что “в то время как достигнуты значимые успехи в сокращении масштабов малообеспеченности и в отчетности, в регионе все еще остаются проблемы». Ее точка зрения была усилена доктором Ли Руохонгом от
Китайского фонда мира, Жанар Сагимбаевой, специалистом ЮНИСЕФ по наблюдению за детьми и Йонатаном Париенти. Они поделились мыслями и надеждами в отношении будущего, в котором мы хотим жить, и наследия, которое мы оставляем.

Panel SDGs
Panel SDGs

Во второй панели, посвященной целям устойчивого развития ООН (SDGs) приняли участие Йошиока Тацуя, соучредитель и директор Лодки Мира,

Майкл Ивс, главный бухгалтер группы Swiss Re Group и Питер Бивотт, генеральный директор Export Promotion Council по содействию Кении. Они всесторонне обсудили возможности, которые цели устойчивого развития ООН могут предоставить частному сектору. Участники дискуссии сошлись во мнении, что вовлечение всех в социальную жизнь должно быть правилом, так как это приносит пользу всем членам общества. Г-н Бивотт, со своей стороны, добавил, что «Наша конечная цель – уменьшить голод и укрепить образование».

Согласуясь с Парижским соглашением, заключительная сессия была посвящена теме под названием «Энергетика будущего», в ходе которой ораторы имели возможность поделиться своим видением и перспективами, возможно, самого большого вызова человечеству. Основываясь на убеждении, что социальные предпринимательство и инновационные бизнес-модели являются прочными инструментами для положительных перемен, основной докладчик Йошиока Тацуя рассказал о проекте “Лодка мира”, в котором используются круизные суда для исследований, связанными с целями устойчивого развития. За ним в дискуссии приняли участие д-р Пьер Киала, заместитель директора Павильона Анголы, Диалла Бейнке, инженер-консультант по вопросам энергетики и Кодзо Алабо, посол Ганы. Они поделились своими мыслями о необходимости диверсификации источников энергии и содействия социальному образованию в целях обеспечения устойчивого потребление энергии.

Yonathan Parienti, founder and CEO Horyou
Yonathan Parienti, founder and CEO Horyou

В своём заключительном выступлении Йонатан Париенти пригласил международную аудиторию SIGEF 2017, подумать о том, как способствовать формированию лучшего будущего. «Задача SIGEF – вдохновлять людей из многих стран, географических регионов и национальностей вырабатывать оптимальные решения для будущего», – сказал основатель и главный исполнительный директор Horyou.

Конференция транслировалось в прямом эфире более чем 250 000 сторонникам Horyou из 180 стран и большому количеству партнеров SIGEF на местном и международном уровнях.

За обсуждениями в панелях SIGEF 2017 последовала сетевая сессия и коктейль, которые дали всем ораторам и участникам дискуссий возможность «подключиться к Horyou для всеобщего благо». 6 и 7 сентября, Horyou возглавила Международную делегацию SIGEF 2017 с официальным визитом в несколько страновых павильонов EXPO 2017. Для получения дополнительной информации посетите сайт www.sigef2017.com.

Информация о Horyou
Horyou – социальная сеть за социальное благо. С помощью технологий, инноваций и социальной поддержки предпринимательства, Horyou способствует содержательному и глобальному взаимодействию между участвующими в ее сети организациями, членами и личностями. На основе своей платформы App и

Spotlight – первая Глобальная социальная валюта для воздействия, Horyou помогает преобразовать позитивные идеи в конкретные действия для построения конструктивных отношений как в Интернете, так и во вне.

Для получения дополнительной информации посетите сайт www.horyou.com.

Les villes intelligentes, l’énergie du futur et les objectifs de développement durable au menu de la 4e édition du Forum de l’innovation sociale et de l’éthique globale, organisé par Horyou au Kazakhstan.

Céremonie d'ouverture SIGEF 2017
Céremonie d’ouverture SIGEF 2017

C’est la ville d’Astana au Kazakhstan qui a accueilli la 4e édition du SIGEF, Forum de l’innovation sociale et de l’éthique globale. Première édition tenue en Asie centrale et organisée par Horyou, le réseau social pour le social good, elle s’est tenue le 5 septembre à l’Hôtel Rixos Président Astana, avec pour objectif de promouvoir et faire progresser les Objectifs du Développement Durable des Nations Unies dans le cadre de l’EXPO 2017, un des événements mondiaux les plus importants de l’année. Le SIGEF 2017 a accueilli un large éventail de conférenciers et de panélistes internationaux de haut niveau devant un public local et international qualifié, ainsi qu’un grand nombre d’internautes du monde entier, connectés à la retransmission en live streaming des sessions.

Les panels du SIGEF 2017 ont exposé un condensé intéressant d’idées et de propositions relatives à trois des défis les plus importants de notre époque : les villes intelligentes, les objectifs de développement durable et l’énergie du futur – ce dernier thème étant par ailleurs celui de l’EXPO 2017 Astana. En guise d’ouverture, Yonathan Parienti, fondateur et CEO d’Horyou, a déclaré : “Nous vivons dans un monde de consommation exacerbée à tous les niveaux et cela pèse lourdement sur les efforts de développement durable. Le SIGEF 2017 est une excellente occasion d’examiner et de partager des solutions pour redéfinir nos priorités et contribuer à accélérer sa mise en œuvre. Ici, nous sommes vraiment connectés pour le positif”. Dr. Li Ruohong, président de la China World Peace Foundation, fondateur du Jardin de la paix et directeur général de la Beijing International Peace Culture Foundation, a succédé à Yonathan Parienti sur scène pour souligner la forte aspiration mondiale à la paix dans un monde aux prises avec des tensions de toutes sortes. Optimiste résolu, Dr. Li Ruohong a souligné la forte corrélation entre une recherche harmonieuse de durabilité et une approche respectueuse des cultures et de la diversité pour façonner un avenir meilleur.

Dr Li Ruohong
Dr Li Ruohong

Le premier panel, “Villes intelligentes: villes de demain ?”, a examiné l’impact de la technologie et de la connectivité sur l’expansion inévitable de l’urbanisation, en soulignant la nécessité de construire des villes plus efficaces et durables. En direct du Kenya, Nicholas You, ancien conseiller de l’ONU pour l’habitat et co-président de Global Cities Business Alliance, a rappelé à l’auditoire qu’ “une ville intelligente met les personnes au premier plan et s’investit dans un apprentissage continu, où l’information est partagée en temps réel”. Lui ont succédé au pupitre Andrew Snowhite, Directeur exécutif du Pavillon des USA à l’EXPO 2017 et Pierre-Olivier Boyer, Directeur du Partenariat Stratégique chez Vicat Group. Les deux panélistes se sont faits les promoteurs d’une planification urbaine inclusive qui prend en compte les besoins des citoyens avant les intérêts corporatifs ou politiques.

Session villes intelligentes
Session villes inteligentes

La session “Villes intelligentes” a été suivie de deux panels consacrés aux “ODD (Objectifs de développement durable) en tant qu’opportunités multipartites”, des intervenants du secteur privé et des organisations internationales y ont pris la parole pour évaluer la dynamique des Objectifs de Développement Durable de l’ONU. Prenant la première la parole, Munkhtuya Altangerel, Représentante résidente adjointe du PNUD au Kazakhstan, a souligné les jalons des ODD en Asie centrale, affirmant que “des progrès remarquables ont été accomplis en matière de responsabilisation et de réduction de la pauvreté “, tout en admettant que “nous sommes toujours confrontés à des défis dans la région”. Son allocution a été amplifiée par le Dr Li Ruohong, de la China World Peace Foundation, ainsi que par Zhanar Sagimbayeva, spécialiste du suivi des enfants à l’UNICEF et Yonathan Parienti, fondateur et CEO d’Horyou, qui ont partagé leurs idées et leurs espoirs pour un avenir dans lequel nous voudrions vivre – et se sont fait l’écho de l’importance du legs que nous aimerions laisser aux générations futures.

Le second panel ODD a été animé par Yoshioka Tatsuya, co-fondateur et directeur de Peace Boat, Michael Eves, actuaire en chef du Swiss Re Group et Peter Biwott, CEO du Export Promotion Council Kenya. Leurs interventions ont tourné autour des opportunités que les ODD offrent au secteur privé ; les panélistes sont ainsi convenus que l’inclusion sociale devrait être la règle parce qu’elle profite à tous les acteurs de la société. De son côté, M. Biwott a insisté que “notre but ultime est de réduire la faim et de renforcer l’éducation”.

Session ODD
Session ODD

En résonnance avec l’Accord de Paris, la séance de clôture a été consacrée à “L’énergie du futur”, au cours de laquelle les intervenants ont eu l’occasion de partager leurs visions et perspectives sur ce grand défi pour l’humanité. Faisant valoir la conviction que l’entrepreneuriat social et les modèles d’affaires innovateurs sont de puissants outils pour promouvoir le changement positif, Yoshioka Tatsuya, conférencier principal, a présenté le cas Peace Boat, qui utilise les paquebots de croisière comme outil éducatif pour les études ODD. Pierre Kiala, directeur de la coopération internationale au ministère de l’Energie et de l’Eau de l’Angola et directeur adjoint du Pavillon de l’Angola, Kodzo Alabo, ambassadeur du Ghana en Russie, et Diala Beinke, ingénieur et conseiller en énergie, ont quant à eux fait part de leurs réflexions sur la nécessité de diversifier les sources d’énergie et de promouvoir l’éducation sociale pour parvenir à une consommation durable d’énergie.

Enfin, Yonathan Parienti a invité l’audience internationale du SIGEF 2017 à construire de meilleures perspectives d’avenir. “Le SIGEF est une source d’inspiration partagée. Nous pouvons réunir des personnes de tous horizons, de toutes nationalités et de toutes parcours de vie pour trouver des solutions pour l’avenir”, a ainsi déclaré, en guise de conclusion, le fondateur et CEO de Horyou.

Yonathan Parienti, fondateur et PDG Horyou
Yonathan Parienti, fondateur et PDG Horyou

L’événement a été retransmis en live streaming à plus de 250 000 adhérents d’Horyou dans 180 pays, ainsi qu’à la large audience des partenaires locaux et internationaux du SIGEF 2017.

Les panels du SIGEF 2017 ont été suivis d’une session de réseautage et d’un cocktail qui ont donné à tous les intervenants, ainsi qu’au public présent, l’occasion de “connect for good”. Enfin, les 6 et 7 septembre, Horyou a conduit la délégation internationale du SIGEF17 pour une visite officielle de plusieurs pavillons pays de l’EXPO 2017.

A propos d’Horyou

Horyou est le réseau social pour le social good. Par la technologie, l’innovation et la promotion de l’entreprenariat social, Horyou met en avant les interactions globales significatives de ses partenaires, organisations adhérentes, membres et personnalités. Via la plate-forme, l’appli et le Spotlight, première devise sociale mondiale pour l’impact, Horyou contribue à transformer les idées positives en actions concrètes, tout en développant des relations constructives en ligne et hors ligne. Accédez à www.horyou.com

Smart Cities, Future Energy and Sustainable Development Goals were addressed in the 4th edition of the Social Innovation and Global Ethics Forum that took place in Kazakhstan

Panelists, SIGEF team and participants in open ceremony
Panelists, SIGEF team and participants in open ceremony

Astana, Kazakhstan, was the host city of the 4th edition of SIGEF, the Social Innovation and Global Ethics Forum. The first edition to be held in Central Asia, it was organized by Horyou, the social network for social good, and took plce on September 5 at Rixos President Astana Hotel with the objective to further promote and advance the UN Sustainable Development Goals in the context of EXPO 2017, one of the most important global events of the year. SIGEF 2017 hosted a broad variety of high profile international speakers and panelists before a qualified local and international audience, as well as a large spectrum of global viewers reached via the live-streaming of its sessions.

SIGEF 2017 panels offered interesting insights into three of the most critical challenges of our times: Smart Cities, Sustainable Development Goals and Future Energy – the latter supporting the theme of EXPO 2017 Astana. The opening remarks were delivered by Yonathan Parienti, founder and CEO of Horyou who stated: «We live in a world of exacerbated consumption at all levels that is seriously straining sustainable development efforts. SIGEF 2017 is a great opportunity to examine and share solutions to redefine our priorities and help accelerate its implementation. Here we are truly connecting for good». Parienti was succeeded on stage by Dr. Li Ruohong, Chairman of the China World Peace Foundation, founder of the Peace Garden, and Director-General of the Beijing International Peace Culture Foundation, who highlighted the strong global aspiration for peace in a world that is witnessing tensions of different sorts. A resolute optimist, Dr. Ruohong emphasized the strong correlation between a harmonious search for sustainability and a respectful approach to cultures and diversity to shape a better future.

SIGEF 2017 - Smart Cities panel

The first panel, «Smart Cities: Cities of Tomorrow?», considered the impact of technology and connectivity on the unavoidable expansion of urbanization, highlighting the need to build more efficient and sustainable cities. Live-streamed from Kenya, keynote speaker Nicholas You, former UN Habitat Advisor and Co-president of Global Cities Business Alliance, reminded the audience that «a Smart City puts people first and engages into continuous learning, where information is shared in real time». He was joined on the panel by Andrew Snowhite, Executive Director of the USA Pavilion at EXPO 2017 and Pierre-Olivier Boyer, Director of Strategic Partnership at Vicat Group. Both panelists promoted an inclusive urban planning that takes into puts citizen’s needs ahead of corporate or political interests.

SDG panel
SDG panel

Smart Cities was followed by two panels dedicated to the «SDGs as multi-stakeholders opportunities» session, speakers for the private sector and international organizations took the stage to assess the UN Sustainable Development Goals’ momentum. First to speak on the first panel, Munkhtuya Altangerel, Deputy Resident Representative of UNDP in Kazakhstan, highlighted the SDGs milestones in Central Asia affirming that «Remarkable achievements have been made in poverty reduction and accountability”, while admitting that “We still face challenges in the region». Her address was amplified by Dr. Li Ruohong, from China World Peace Foundation, Zhanar Sagimbayeva, UNICEF’s Child Monitoring Specialist and Yonathan Parienti who shared thoughts and hopes for the future we want to live in – and the legacy we are leaving.

Dr Li Ruohong
Dr Li Ruohong

The second SDG panel guested Yoshioka Tatsuya, co-founder and Director of Peace Boat, Michael Eves, Group Chief Actuary of Swiss Re Group and Peter Biwott, CEO of Export Promotion Council Kenya. The addresses revolved around the opportunities that the SDGs provide for the private sector whereby the panelists agreed that social inclusion should be the rule because it benefits all actors of society. Mr. Biwott, on his part, added that «Our ultimate goal is to reduce hunger and strengthen education».

Resonating with the Paris Agreement, the closing session was on «Future Energy», during which the speakers had the opportunity to share their visions and perspectives about perhaps the biggest challenge for humanity. Advancing the conviction that social entrepreneurship and innovative business models are strong tools to promote positive change, keynote speaker Yoshioka Tatsuya presented the Peace Boat case which uses cruise ships as an educational tool for SDG studies. He was followed by panelists Dr. Pierre Kiala, Deputy Director of Angola Pavilion, Diala Beinke, Engineer and Energy Advisor, and Kodzo Alabo, Ambassador of Ghana who shared their thoughts on the need to diversify sources of energy and to promote social education in order to reach a sustainable consumption of power.

Yonathan Parienti, founder and CEO of Horyou
Yonathan Parienti, founder and CEO of Horyou

Lastly, in his closing remarks, Yonathan Parienti invited the international audience of SIGEF 2017 to shape better times to come. «SIGEF is about sharing inspiration. We can have people from many backgrounds, geographies and nationalities standing together to work out solutions for the future», said the founder and CEO of Horyou.

The event was live streamed to more than 250,000 Horyou adherents from 180 countries, and a large number of SIGEF’s partners followers locally and worldwide.

SIGEF 2017 panels were followed by a networking session and cocktail, which gave all speakers and members of the audience the opportunity to “connect for good”. On the 6th and 7th of September, Horyou led a SIGEF17 International delegation to an official visit of a number of EXPO 2017 country pavilions. For more information visit www.sigef2017.com.

About Horyou

Horyou connects more than 250,000 Internet users to Non-Profit Organisations, Artists, and Innovators in 180 countries. Horyou organizes international events in resonance with the United Nations Sustainable Development Goals, such as the Horyou Village in Cannes during the Film Festival and the Social Innovation and Global Ethics Forum, SIGEF. Horyou recently launched Spotlight, the first global social currency supporting economic inclusion worldwide, embedded into the social network. Horyou aims to connect CSR and innovative companies to its diverse community of change-makers worldwide.

For more information visit www.horyou.com

What do alternative sources of energy, cooking workshops and a virtual reality device to make people feel like refugees have in common? Cultural innovation and the will to change positively the world we live in. Last month, the Center for Contemporary Culture in Barcelona hosted a round of conferences and a prize for social innovation, gathering specialists in such topics as sustainable cultural management and climate change in a two-day row of interesting debates about the challenges of our times.

Cultural Innovation International Prize
Cultural Innovation International Prize

The pannels started with Laura Pando, an experienced cultural manager who strives to help the cultural sector to adopt more sustainable practices. In the last 10 years, Laura helped museums, music festivals and governments to opt for clean energy solutions, calculate their carbon footprint and develop leadership in the industry. «In a recent poll, we discovered that 50% of people don’t remember ever having a conversation about climate change. Art and culture have a great responsibility on promoting this debate. If we don’t talk about it, it won’t exist in people’s minds», she said.

The following conference was presented by Laura Faye Tenembaum, science senior editor for NASA’s Jet Propulsion Lab. In a passionate talk, she engaged the audience on the idea that climate change is a «fascinating challenge». «You can’t see countries’ political divisions or boundaries from the space. We’re all facing the climate change and have to work together», she said. Laura warned that the effects of carbon pollution might be invisible on earth but are becoming more visible from space. Climate change, she says, is not a topic of the future. It’s already been happening for decades now and affecting our daily lives. «We need to transform how we live. Society is resistent to change, and has a negative feeling about it. I dare you to face the challenges as exciting”, she concluded.

Laura Faye Tenembaum
Laura Faye Tenembaum

Laura Tenembaum was also a member of the jury for the Cultural Innovation International Prize. In its second edition, the competition gathered 228 projects from 59 countries, mainly developed by young researchers, artists and entrepreneurs. The 10 finalists presented their projects in Barcelona and the winner was The Newton Machine, a battery prototype that stores renewable energy using gravity. The prize also gave an audience award to Neighbourhood Upcycling, a locally based project for plastic recycling that can be replicated to promote circular economy worldwide.

The jury gave a special mention for the project Ode for the Future, which used art, installation, and performances to show the effects of climate change in six geographic spots from Catalonia, Spain. All the projects, though, had the opportunity to be presented to a broader audience and to create an impact – the finalists received feedback from the jury, as well as ideas to put into practice.

The projects were exposed at the Centre of Contemporary Culture in Barcelona
The projects were exposed at the Centre of Contemporary Culture in Barcelona

Click here to read more about the 10 finalists and the Cultural Innovation International Prize. (in Spanish)

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

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