Diversity

Barcelona is hosting its 8th annual Corporate Social Responsibility Week, an event which connects the public sector to companies and non-profit organizations to discuss the recent developments in CSR. Horyou team has visited the venue and reports on some success stories.

8th CSR Week Barcelona took place from 14th to 18th November

What can a food bank do about global warming? Why should a healthcare and beauty products industry career coach unemployed women? Those are merely signs that CSR is pushing companies to go beyond their backyard. We all find profit in a better world.

The 8th edition of the annual CSR Week in Barcelona was an indication that many companies are trying to run the extra mile through their environmental and social actions. On a panel titled «Conferencias Soc-Eco-Amb», held on Tuesday, four organizations from very diverse industries showcased their actions.

Miguel Ángel Trabado, Henkel Beauty and Healthcare regional head of Professional Partnership Services (PPS), shared the «Fundación Quiero Trabajo» experience inaugurated this year. The project provides hairdressing, clothing, styling and professional coaching to unemployed women, helping them to recover from a job loss and restore their self-confidence. So far, 53 women have received assessment and advice, and 71% have found a new job. «It’s important to notice that most of the work is done by volunteers, and the great majority are women as well», he said. It is a global project that has produced remarkable results in Spain, with a high rate of successful job placements.

Speaking for Metro de Madrid on its recently launched CSR Policy, in line with the 11th and 13th UN Sustainable Development Goals on Sustainable Cities and Climate Action respectively, Monica Mariscal insisted on the company’s commitment to invest in innovation and technology in order to deliver the best user travel experience. Metro de Madrid is thus reusing 80% of its consumed water and, in 2017, it will reduce by 25% its energy consumption. Insisting on the responsibility to cater for the vast diversity of its users, she disclosed that «From a social perspective, the company has a commitment to diversity, and is building accessible stations and training both employees and people with disability to better use the metro». The goal is to have 73% of all stations accessible to people with disability by 2030.

Ana Gonzales talks about the CSR and Environment projects in Caprabo

As for the national supermarket chain Caprabo and its microdonations program, it is striving to reduce food waste, as well as to support people in need. Hence, the company donate small quantities of its unsold products – a pack of eggs in which just one is broken, for instance -, to non-profit organizations or food banks. This sounds simple but it requires some logistics in relation to food preservation and employee training to send out only items that are safe for consumption. According to Ana Gonzales, in charge of CSR and Environment for Caprabo, «The program is a success as it helps to feed 788 families per year. It also reduces food waste by more than 2,000 tons».

Caprabo micro donations go to organizations like Banc dels Aliments de Barcelona, a food bank that provides 18,000 tons of food to 137,000 people in Catalonia. In addition to putting meals on needy families tables, the organization has recently signed an agreement with the public sector by which it is working on reducing CO2 emissions. According to Joan Bosch, Economic Resources Coordinator, it is an extra challenge they are happy to take. «We have changed all our lamps to LED and are looking forward to reducing our emissions by more than 2,300 tons of CO2 in 2017», he stated. It is all done thanks to volunteering work and donations, and we aim higher each year. «Poverty is more intense and chronic than ever. We cover only 27% of families in need, and we expect to improve this number and the quality of what people are eating», he added. It will be done, of course, with lower emissions and the tireless commitment to building a better society.

O Brasil é o campeão mundial de violência contra as pessoas transgênero – além da gravidade das ameaças físicas, há outro tipo de violência menos visível. O preconceito contra essa parcela da população leva à marginalização e à falta de oportunidades de trabalho, estudo e integração à sociedade. Pensando nesse cenário, a empresa de bebidas Pernod Ricard Brasil fez uma parceria com as ONGs Transemprego e a Casal para lançar uma iniciativa de transformação e inclusão: um programa que oferece cursos profissionalizantes gratuitos na área de coquetelaria, já que essas pessoas encontram mais abertura no ambiente de bares e casas noturnas. Cinco turmas já foram organizadas e os participantes já vêm usando modernas técnicas nacionais e internacionais para preparação de coqueteis e atendimento ao público. No final, todas ganham um certificado da Drink Design, que é uma das empresas mais renomadas do Brasil nesse quesito. Entrevistamos Luana Iurillo, porta-voz da Pernod Ricard Brasil, sobre essa iniciativa de inclusão e profissionalização.

Alun@s do curso de profissionalização em coquetelaria

Quando e por que a Pernod Ricard decidiu lançar o projeto de formação do público transgênero?

O treinamento de bartenders para o público transgênero faz parte de uma campanha chamada Absolut Art Resistance. Essa campanha possui foco no público LGBTQ+, especialmente nos Transgêneros. Por isso, firmamos parceria com artistas renomadas como Mc Linn da Quebrada e As Bahias e a Cozinha Mineira, que permeiam este universo. Por outro lado, não temos como pensar em Transgêneros sem levar em consideração que essa parte da população ainda é muito vulnerável na sociedade por causa do preconceito e, por isso, enfrenta mais obstáculos do que o normal para ingressar no mercado de trabalho. A partir disso, pensamos em oferecer o curso de bartender e barback para gerar conhecimento a esses participantes para que eles possam ter qualificação para trabalharem em eventos e festas.

Já existia algo parecido no exterior ou foi uma iniciativa 100% local?

Absolut apoia a arte e a criatividade como motores do progresso no mundo todo desde a década de 70. Porém, por mais que a campanha Art Resistance retrate o posicionamento global da marca, este é um projeto idealizado pela Pernod Ricard Brasil. Estamos sempre apoiando produções do universo artístico e LGBTQ+. Um exemplo claro de que isso está no nosso DNA é que, recentemente, aqui no Brasil, Absolut foi uma das primeiras empresas a se posicionar publicamente em sua fanpage sobre a polêmica da “cura gay”. Além disso, no passado, a marca já firmou parceria com grandes nomes da arte, como Keith Haring, Andy Warhol, Joyce Tenneson, Ross Bleckner e entre outros.

Qual o potencial a empresa vê nesses alunos?

Os participantes estão enxergando nesse curso uma oportunidade de profissionalização. Tornar-se um bartender profissional exige muita disciplina e técnica. Todos eles conseguiram assimilar isso já no primeiro dia. Eles estão bastante animados e recebemos um retorno que ficaram muito felizes com essa chance que estão tendo. Para nós, é gratificante poder participar ativamente dessa formação e acompanhar de perto a evolução de cada um deles. Esperamos que eles sejam os primeiros a gerar uma consciência para o mundo sobre a grande oportunidade que existe de profissionalizar pessoas com um grau de energia e força de vontade para fazer a diferença. E que tudo isso não tem a ver com identidade de gênero ou orientação sexual.

Vale ressaltar ainda, que, este ano, Absolut promoverá uma festa como parte das ativações da campanha Art Resistance. Nesse evento nós vamos convidar os melhores alunos do curso para já atuarem profissionalmente, colocando em prática todo o aprendizado que foi adquirido. Além disso, vamos indicá-los para toda nossa rede de fornecedores que atuam nesse universo de festas, bares e mixologia. Uma ótima notícia é que até os sócios da Drink Design já sinalizaram interesse em chamar alguns alunos para fazerem parte do staff da empresa.

Horyou apoia as iniciativas de inovação social que ajudam o mundo a alcançar os Objetivos de Desenvolvimento Sustentável, e é organizadora do SIGEF, o Fórum de Inovação Social e Ética Global. Seja a mudança, seja Horyou!

The Global Entrepreneurship Summit (GES), an event co-organized by the United States Government and the Republic of India, will take place in Hyderabad, India, on 28-30 November. This year, it will highlight the theme Women First, Prosperity for All, and focus on supporting women entrepreneurs and fostering economic growth globally.

Acting Assistant Secretary for South and Central Asian Affairs Alice Wells delivers opening remarks at the U.S.-India Business Council Road to GES Entrepreneurship Conclave, U.S. Chamber of Commerce, Washington, D.C. (Photo: U.S. Chamber of Commerce)

A strong group of entrepreneurs, government officials and impact investing actors will attend the event, reflecting the GES diversity of cultures and expertise. The Summit aims to foster the conditions that empower innovators to take their ideas to the next level. Horyou will present aspects of its experience as a social network for social good, in resonance with this inspiring social innovation initiative. Yonathan Parienti, founder and CEO of Horyou, has been invited by the US State Department and its Permanent Mission to the United Nations in Geneva to attend the GES and speak for the network on the topic of “Go For It: Tapping Alternative Financing Solutions”. Before the international attendees, he will share his vision and perspective around the launch of Spotlight, the first digital currency for impact that supports philanthropy and economic inclusion.

With Spotlight, as well as its many other events and initiatives, and Foundation, Horyou supports the implementation of the 2030 Agenda of the United Nations Sustainable Development Goals, while aiming to provide philanthropic support to millions of social entrepreneurs, women, youth and social good projects.

Horyou founder and CEO Yonathan Parienti with members of the US State Department from the US Mission in Geneva

«It is a great credit to our efforts to be given such a unique opportunity to share with this international audience the disruptive innovations we have been working on over the past few years at Horyou to further social good and to set up more harmonious conditions for economic inclusion», says Mr. Parienti. «Horyou, the social network for social good, has many stories to disclose about inspiring women, with our member organizations, whose initiatives lead by example in shaping a better future for their communities », he adds.

The Global Entrepreneurship Summit is one of the most important annual entrepreneurship gatherings in the world in that it showcases the efforts of both emerging and developed countries to answer the challenge of furthering joint business opportunities worldwide. GES 2017 aims to create an empowering environment for innovators, especially women, to take their ideas to the next level. The Right Honorable Prime Minister of India, Mr. Narendra Modi, is expected to inaugurate the Summit on 28 November 2017 and Mrs. Ivanka Trump, advisor to the President of the United States on advancing policies and initiatives for women empowerment, is due to lead the US delegation. As she recently reminded the World Assembly for Women in Tokyo: «Ensuring 50% of our population can fully participate in the workforce is critical to strengthen our communities and grow our prosperity».

Ivanka Trump at the World Assembly for Women in Tokyo

GES participants will be supported by mentors and coaches, through workshops and networking sessions, and will be provided with opportunities to meet funders, build partnerships and find their target customers. Plenary sessions will highlight businesses led by women and their stories while master classes will discuss innovative topics as Blockchain, Fintech and e-commerce. «It is an amazing ecosystem to be part of and feel inspired by, due to the diversity of its participants. We will be there to speak the language of social entrepreneurship to shape a better future for the generations to come», concludes Yonathan Parienti.

Horyou blog will provide regular GES updates! Be the change, be Horyou!

On the International Day of the World’s Indigenous Peoples, the UN warns about the vulnerability of native populations around the globe.

Native Americans, Indiana
Native Americans, Indiana

Forty UN agencies and other international organizations made a joint statement today, raising awareness on the critical situation of native populations on the 10th anniversary of the UN Declaration on the Rights of Indigenous People. Despite acknowledging the progress that has been made in terms of their formal recognition in several countries, the UN alerts that they continue to face discrimination, marginalization and lack of basic rights.

Indigenous Raramuris from Mexico
Indigenous Raramuris from Mexico

“While indigenous peoples have made significant advancements in advocating for their rights in international and regional fora, implementation of the Declaration is impeded by persisting vulnerability and exclusion, particularly among indigenous women, children, youth and persons with disabilities,” said the joint statement.

There are an estimated 370 million indigenous people in some 90 countries around the world. Practising unique traditions, they retain social, cultural, economic and political characteristics, bringing diversity and richness to the societies in which they live.

Indigenous people from Brazil
Indigenous people from Brazil

The United Nations Declaration on the Rights of Indigenous Peoples, from 13 September 2007, defends minimum standards for the well-being, survival and dignity of indigenous peoples. The document established their rights to self-determination, traditional lands, territories and resources, education, culture, health and development. The declaration took more than 20 years to negotiate and is a benchmark of rights and reconciliation. However, many challenges remain – violence and rights violations are, in some countries, more common now than decades ago.

Indigenous experts from Canada, Congo, Ecuador and Namibia will discuss the issue at a special event at UN Headquarters in New York, on Wednesday, 9 August, International Day of the World’s Indigenous Peoples. UN offices around the world are also celebrating the day with special events and activities, including in Australia, Brazil, Colombia and Mexico. In order to raise awareness and promote the anniversary on social media, the UN created a branded emoji for the hashtags #WeAreIndigenous and #IndigenousDay, that will be live from 8 August to 15 September on Twitter.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

O fotógrafo Tomás Cajueiro tem um projeto ousado – percorrer o Brasil mostrando as diferentes faces do país a seu próprio povo. O projeto Retratos Brasileiros, que faz uma edição especial pelo estado de São Paulo, é resultado de um trabalho de diferentes fotógrafos que viajaram pelo Brasil e pelo exterior desde 2014 em busca de brasileiros. Além das imagens, o projeto também conta com relatos sobre cada personagem retratado, exposições e palestras sobre fotografia. O Horyou blog entrevistou Tomás Cajueiro, que conta sobre a história do projeto e sua inspiração nas causas sociais.

Foto: Tomás Cajueiro
Foto: Tomás Cajueiro

Como surgiu a ideia do projeto Retratos Brasileiros?

Nasce como uma maneira de colocar um pouco em prática, diversas das reflexões teóricas que eu tive nos meus anos de estudo, sobretudo no mestrado, onde estudei muito identidade nacional e a função do jornalismo e do fotojornalismo como instrumentos de formação de identidade nacional. O brasileiro e o latinoamericano em geral tem uma identidade ainda muito fraca, ainda em construção. O Retratos surge como uma utopia de propiciar uma reflexão que faça o brasileiro pensar quem ele é, quem é o povo brasileiro.

Foto; Tomás Cajueiro
Foto; Tomás Cajueiro

O projeto está em fase de curadoria. Quais são os próximos passos e o plano de divulgação?

A edição 2017 do projeto, que é viabilizado com recursos do ProAC (Programa de Ação Cultural – Estado de São Paulo) está na fase final de curadoria para seleção das imagens que irão compor a exposição e seu catálogo. Serão escolhidas 100 imagens. Os próximos passos serão as exposições em si que devem acontecer em Sorocaba, Araçatuba e Santos. A divulgação acontece pelas redes sociais e assessoria de imprensa.

Como continuidade do projeto, o próximo passo é inscrevê-lo na Lei Rouanet, para que aconteça em nível nacional. Nosso objetivo é voltar o Retratos, a partir do ano que vem, para o Brasil todo, que foi como começarmos. Esperamos fazer isso agora com o financiamento da Lei Rouanet. O objetivo é termos um livro publicado com as próximas imagens, até 2019.

Foto: Érica Dezonne
Foto: Érica Dezonne

Você se sente engajado com questões sociais e de meio ambiente?

A fotografia é uma consequência desse engajamento. Meu engajamento se manifestou através de uma série de trabalhos voluntários que eu sempre fiz. A fotografia, na verdade, nos últimos anos tem se transformado num instrumento que dá voz a esse engajamento social, ela é a consequência. E a maneira através da qual eu acredito que eu consigo dar voz a pessoas que são forçadamente mudas. Sobretudo nesse sistema midiático que a gente vive hoje, bastante mercadológico, muita gente que não vende pauta (jornal) não tem voz.

Com quais causas sociais você se sente mais conectado?

Pessoalmente eu me interesso muito por desigualdade social e inclusão social. São duas causas que me interessam bastante. Gosto muito de trabalhar com pessoas marginais à grande massa da sociedade. Eu acho que o que a gente chama de minoria na verdade é a maioria, são pessoas que não estão no centro do debate sócio-político.

Foto; Daniel Arroyo
Foto; Daniel Arroyo

Na sua opinião, como a arte pode colaborar para construir uma sociedade mais justa?

Acredito que a arte empodera as pessoas, pois gera uma visão crítica, a partir do momento que as tira da zona de conforto. Mexe com um lado do cérebro que não é racional. Acho que faz com que a pessoa tenha a capacidade de pensar mais no abstrato, e a pessoa acaba tendo uma visão de mundo diferente, que não teria se ela ficasse vivendo aquele mundo muito cartesiano que a sociedade põe de frente pra gente. Vivemos em uma sociedade muito pragmática. Acho que a arte é uma maneira de acabar com esse pragmatismo. Assim, as pessoas se tornam mais críticas e fazemos com que a sociedade seja mais justa.

hermes-logo_750px

Hermes Investment Management is one of the UK’s largest institutional asset managers, advising in both the public and private sectors. What makes Hermes stand out in the crowded market of wealth management is its values or, more likely, the CEO that cultivates them.

On a preliminary search of Saker Nusseibeh, I came across words like ‘stewardship’ or ‘responsible capitalism’, or again statements like ‘We believe that better governed companies create a better society for our investors to live in’, all things often more associated with social enterprise than high finance. I was excited to meet him.

Nusseibeh studied medieval history to PhD level and I was intrigued as to whether this critical academic training gave him a pluralist attitude and the ability to see a situation from all angles and solve it? It was an unequivocal yes. He said it is essential for any leader to think and act rationally in any situation. He champions cross collaboration, saying that when recruiting, he is most interested in candidates with diverse profiles for ‘diversity helps nurture innovation in teams’.

Something that may well have been the deal breaker in winning the title of Global Investor CEO of the year is the culture that he cultivates among his staff that gets half of their bonus each year for ‘being nice’. As vague as this may sound, Nusseibeh assures that it’s simple: ‘we reward attitude. Kindness and care towards your colleagues and clients ensure that every day runs smoothly.’

I agree with him, mentioning my training in yoga that teaches that conflict and tension are wasted energy that does not serve us and is certainly no addition to any workplace.

On a more business note, Hermes have adopted a model that helps cultivate more sustainable behavior in the world of investing, as stated in their latest published survey ‘Responsible Capitalism’: ‘Investment decisions should be about outcomes that are not purely nominal but allow savers to retire into a stable social system’.

Horyou team member Dearbhla Gavin with Saker Nusseibeh
Horyou team member Dearbhla Gavin with Saker Nusseibeh

During the interview, Nusseibeh repeatedly referred to ‘holistic profits’. Intrigued, I asked him to clarify. ‘Reasonable, sustainable companies have a social license to exist; they are part of society, their presence impacts on society and has no right to impact negatively on the majority while benefiting just the few’ he says.

I asked him about his industry predictions for the short to medium term. More specifically, did he think that sustainable business possible? That profit can exist without social cost?

He says that he has never witnessed client demand for measured social impact and transparency like he has in the last twelve months: ‘a key part of Hermes’ strategy is ‘stewardship’, i.e. being completely accountable and responsible for all that they invest in’.

Nusseibeh predicts that attitudes to environmental and social governance will be a key measure of a company’s development and growth over the next year.

Tube-riding home, I read through their survey ‘Responsible Capitalism’.

Statistics peppered each page but in keeping with what I had witnessed at the event all day, they weren’t measures of company growth or consumer confidence in the brand, but social statistics; figures illustrating female representation on boards, or diversity in the workplace, or energy efficiency. In the same vein as Bloomberg hosting a day long conference dedicated to good business, it was a sign of the times to see social impact highlighted on every page of a global asset management survey.

It is no longer the economy at one end and society at the other. As Nusseibeh said himself: ‘we own the economy, we all have a stake, we benefit and we lose out, our fate is in our own hands’.

By Dearbhla Gavin

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