children

Transformar milhas de viagens em benefícios para projetos sociais de educação. Essa é a proposta do Milhas do bem, lançado pela Smiles este mês para estimular o voluntariado entre seus funcionários e a doação de milhas entre seus clientes. O objetivo do projeto é apoiar instituições parceiras que trabalham com educação de crianças e jovens e que atuam com projetos que vão desde capacitação para o trabalho até educação através do esporte. Entrevistamos o CEO da Smiles, Leonel Andrade, sobre o projeto.

Evento de lançamento do Milhas do Bem, com todas as instituições parceiras. Foto Denise Andrade
Evento de lançamento do Milhas do Bem, com todas as instituições parceiras. Foto Denise Andrade

Como surgiu o projeto de responsabilidade social e voluntariado da Smiles?

Com foco na missão da empresa de “transformar milhas em sorrisos”, percebemos que poderíamos ajudar a preparar as novas gerações para atuarem no desenvolvimento humano e social e diminuir as desigualdades, proporcionando a crianças e jovens em situação de risco, educação e alternativas de futuro, para que possam exercer sua cidadania e se sentir parte da sociedade. A partir daí contratamos um consultor para nos ajudar a desenhar o projeto, definir as causas e escolher as instituições participantes do Milhas do Bem.

Qual é o objetivo do projeto em seu primeiro ano?

Na verdade, não há um objetivo específico, mas o compromisso de disseminar essa semente entre colaboradores, clientes e parceiros da Smiles, para que juntos, realizemos o maior número de projetos possíveis. Por esse motivo, a Smiles participará ativamente das doações, oferecendo uma milha a mais a cada milha doada.

Quais são as instituições parceiras?

São seis instituições que atuam em projetos nas áreas de educação/ empreendedorismo/ gestão e uma instituição de voluntariado. São elas:
✓ Cruzada
✓ Instituto Reação
✓ Parceiros Voluntários
✓ Junior Achievement
✓ Fundação Dom Cabral
✓ ESPM Social
✓ CEPAC (voluntariado).

As atividades vão desde a capacitação de jovens para o mercado de trabalho, passando por oficinas de linguagem, teatro, atendimento psicológico, à iniciação aos esportes e capacitação.

Na sua opinião, por que o setor privado deve se envolver em projetos de responsabilidade social?

É responsabilidade dos empresários, empreendedores, gestores das empresas retribuírem e participarem do desenvolvimento da sociedade, não só gerando empregos, mas participando ativamente de projetos sociais. É importante capacitar as novas gerações para a entrada no mercado de trabalho, e de que forma poderíamos fazer isso, se não começar pela educação. O Milhas do Bem não é um projeto da Smiles, mas de toda a sociedade, que tem como objetivo auxiliar os menos favorecidos por meio da doação de milhas para os projetos voltados à educação e empreendedorismo ou, no caso do voluntariado, de horas dos colaboradores da Smiles durante o expediente, para dar aulas, trocar cartas com as crianças ou dar dicas de finanças pessoais, por exemplo.

Horyou é uma rede social para o bem social. Qual a importância estratégica da internet e das redes sociais para o projeto de responsabilidade social e voluntariado da Smiles?

A internet é democrática e pode ser alcançada de qualquer parte do mundo e para um projeto de responsabilidade social e voluntariado, precisamos que nossas crenças, nossas mensagens cheguem a todos os cantos, sem discriminação. A melhor forma de multiplicar nossas ideias é distribuí-las nos canais digitais, nas redes sociais. É importante que as empresas encorajem seus parceiros, clientes e colaboradores a compartilhar nossos sonhos de contribuir para que crianças e jovens tenham esperança de um futuro melhor. Além disso, a Smiles é 100% digital e baseada em transações pela internet, ou seja, esse canal é o nosso dia-a-dia, nosso meio de negócios.

Horyou apoia as iniciativas de inovação social que ajudam o mundo a alcançar os Objetivos de Desenvolvimento Sustentável, e é organizadora do SIGEF, o Fórum de Inovação Social e Ética Global. Seja a mudança, seja Horyou

A two-day event will discuss challenges faced by children in urban areas; they will include a Hackathon and roundtables on innovation.

Girl in a Turkish language class in a refugee camp in southern Turkey
Girl in a Turkish language class in a refugee camp in southern Turkey

The United Nations Children’s Fund (UNICEF) in Kazakhstan will host a two-day event on Innovation and Technology for Children at Astana EXPO 2017. On the 18th and 19th of August, international and local experts in technology, innovators and entrepreneurs will join thought leaders and members of the academia, along with public sector officials to discuss the challenges faced by children growing up in cities.

On the 18th of August, young programmers from Astana, Almaty and other Kazakhstan cities will compete in a hackathon entitled “Innovating for children in an Urban World”. Participants will offer prototype solutions to children’s challenges in urban areas that range from tackling air pollution and improving safety to providing accessible transportation and safer streets for children.

Adolescent girls use cellphones and tablets in the Za’atari camp for Syrian refugees
Adolescent girls use cellphones and tablets in the Za’atari camp for Syrian refugees

The 19th of August will organize talks on “Advancing the Rights of Children through Innovation” and will gather international speakers from UNICEF, Google.org (Google’s charitable arm), Project Connect (global mapping project on schools’ internet connectivity), the Cooper Union for the Advancement of Science and Art, and Youth Policy Labs (a global think-tank on youth) to share their expertise on expanding opportunities for children and youth through innovation.

UNICEF Talks will also feature promising change-makers, start-ups, corporate and public sector pioneers from Kazakhstan who will discuss challenges and opportunities in the country’s emergent innovation ecosystem.

UNICEF innovation for children at Astana Expo

Time: 09:30-18:00

Date: 18 – 19 August 2017

Place: Creative Energy Pavillion, Expo

Speakers: International speakers from UNICEF, Google.org (Google’s charitable arm), Project Connect (global mapping project on schools’ internet connectivity), The Cooper Union for the Advancement of Science and Art, and Youth Policy Labs (a global think-tank on youth).

The Horyou’s 4th Edition of SIGEF will take place during EXPO 2017 Astana, in Kazakhstan. The Social Innovation and Global Ethics Forum will discuss Future Energy, Smart Cities, SDGs, and lead official delegation to EXPO 2017 Astana. More information on www.sigef2017.com and consult agenda or register your attendance.

Forced marriage is still an issue that affects more than 700 million women globally – a third of them are less than 18. In order to raise awareness of this issue, the UNICEF partnered with major African artists to write a song against child marriage.

In Central and Western Africa, 41% of the girls above 18 are married (illustrative photo, source: UNICEF)
In Central and Western Africa, 41% of the girls above 18 are married (illustrative photo, source: UNICEF)

In Central and Western Africa, 41% of the girls above 18 are married – in countries like Benin, one in ten girls is married under the age of 15. More than depicting a social issue, these statistics are alarming from a health care standpoint as many of these girls are not able-bodied for childbearing and could face permanent physical and psychological damage.

As part of the Zero Tolerance Campaign against child marriage that the government launched last June, nine artists from Benin committed themselves to breaking the silence around child marriage. UNICEF’s Goodwill Ambassadors Angélique Kidjo and Zeynab Abib, supported by Danialou Sagbohan, Kalamoulaï, Don Métok, Sessimè, Dibi Dobo, Norberka and Olga Vigouroux, gathered to craft a deeply moving song and a video that call the population to act.

“A little girl is still a child. She cannot be a mother or a bride. Let her grow up to live a fulfilling life. Say NO to child marriage!”; so goes the song, co-written by Angelique Kidjo and Zeynab Abib.

The artists sing in a variety of languages, including Fon, Mina, Mahi, Sahouè, Yoruba, Goun, Bariba and French in order for the message to spread throughout the country and neighbouring countries.

Artists from Benin are engaged in the cause
Artists from Benin are engaged in the cause

“The impact on these girls is terrible. Once married, they no longer go to school, they are raped, they get pregnant, which puts their health and that of their baby in danger. We artists are saying NO to all these injustices! Girls are not the property of anyone; they have the right to choose their own destinies”, says Beninese pop star Zeynab Abib, who was able to mobilise Benin’s greatest artists around this cause.

Early marriage prevents girls from getting proper education and leads them to poverty, while enforcing the prevalence of traditions and belief systems that are tied to the continued practice of child marriage.

“We need all the strength and weapons we can muster to fight the scourge of child marriage. Art, especially music, is a powerful weapon. As Nelson Mandela said, ‘politics can be strengthened by music, but music has a potency that defies politics’. This power must be harnessed!” says Dr Claudes Kamenga, UNICEF Representative in Benin.

Watch the video [English subtitles] [SAY NO TO CHILD MARRIAGE]1 Watch the video [French subtitles] [DISONS NON AU MARIAGE DES ENFANTS]2

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

The UN Refugee Agency, in partnership with UNICEF and the International Rescue Committee, issued a document today to improve the situation of refugee and migrant children who arrive in Europe without their relatives or caregivers.

Aziz Jabarkheil, 8, is Afghan and waits for the return of his uncle in an abandoned warehouse in Belgrade.
Aziz Jabarkheil, 8, is Afghan and waits for the return of his uncle in an abandoned warehouse in Belgrade.

Called The Way Forward to Strenghten Policies and Practices for Unaccompanied and Separate Children in Europe, the document is a roadmap which recommends policies to be put into practice to effectively protect and support these children. The organizations recognize that regional and national laws in Europe are a good framework on this matter, but through consultations with more than 100 specialists, including psychologists, social workers and lawyers, have discovered that the current bureaucratic procedures are resulting in severe consequences for the children’s well-being and future.

“Many of these children have experienced terrible violence, sexual abuse, trafficking and emotional and psychological pressure not only during their journey but in Europe itself. They deserve better protection and care from Europe. All actions and decisions must have the child’s best interests at heart. We can all make this happen and the Roadmap shows us how,” says Diane Goodman, Deputy Director of UNHCR’s Europe Bureau.

Since the increase of migrant and refugee arrivals in Europe, in 2015, the situation for unaccompanied and separated children has worsened. They’ve faced detention and large scale institutional care, limited family reunification opportunities, and rising concerns over deportations.

Aziz kicks around a deflated football to keep warm in sub-zero conditions in Belgrade.
Aziz kicks around a deflated football to keep warm in sub-zero conditions in Belgrade.

As David McLoughlin, UNICEF’s Deputy Director for Europe and Central Asia puts it, “refugee and migrant children travelling alone to Europe have taken paths marked by danger, bureaucratic backlogs and uncertainty at every step of the way – even at their destination. This Roadmap plots the way forward for these children to be given the same level of care, trust and protection as national children.”

For one thing, the roadmap recommends that governments identify and register children through adequate and friendly procedures, ensuring them to a guardian and protecting them from smugglers or traffickers.

South Sudanese refugee, Emmanuel is 10 years old
South Sudanese refugee, Emmanuel is 10 years old

The organization also recommends stronger emphasis on providing proper care arrangements and services, and long-term solutions to these children based on their specific needs. The importance of different actors, as guardians, cultural mediators and community members is also key.

“The children that we interviewed clearly stated the importance of being heard and empowered,” confirms Annalisa Brusati, the IRC’s Child Protection Senior Technical Advisor. “These children have hopes, dreams and an incredible energy to fulfil them. Through education, peer groups, sports and training, they can start their own projects and overcome the hardships they’ve endured, if supported and given the chance.”

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

Aos sete anos de existência, o CTC Digital não para de se transformar. A então escola de audiovisual e tecnologia, que nasceu em São Paulo dentro da Casa Taiguara como projeto de capacitação de jovens de rua, hoje é um centro reconhecido de formação 100% gratuita, cada vez mais independente e que está de olho nas mudanças do mercado de trabalho e da sociedade. Nesta entrevista, a diretora executiva do CTC Digital, Rachel Carneiro de Souza, fala ao Horyou blog sobre seus projetos e desafios:

Formandos do CTC Digital
Formandos do CTC Digital

– O que é o CTC Digital e qual a sua história?

O CTC Digital nasceu em 2009 dentro da Casa Taiguara e inicialmente atuava como uma escola de audiovisual e tecnologia para os jovens dos abrigos gerenciados pela organização e que proporcionava uma melhoria na formação dos educadores que cuidavam desses jovens. Ao longo do tempo, o CTC Digital passou a ser procurado por alunos da rede pública que moravam no entorno de sua sede e percebeu o potencial de ampliar suas atividades para atender a esses jovens. Com isso, houve um aumento da grade de cursos que eram oferecidos e, no ano seguinte, as primeiras turmas começaram a ser oferecidas para esse público. Em 2012, nossas atividades e cursos ficaram mais focados em tecnologia e audiovisual, e a metodologia também foi revista. A partir daí o CTC Digital estruturou seu modelo de gestão dos cursos em três pilares: processo seletivo, desenvolvimento e empregabilidade. O processo seletivo passou a ser baseado em conhecimento técnico, em vez de ordem de chegada. Além disso, foi agregado ao modelo um esforço para encaminhar os jovens formandos ao mercado de trabalho. Com o passar dos anos esse modelo vem sendo aprimorado e reavaliado. O CTC Digital ganhando independência, criando uma nova organização social específica para cuidar de sua gestão. Com isso, acreditamos que conseguiremos realizar um trabalho muito mais focado e alinhado com as melhores práticas de gestão do terceiro setor, trazendo resultados mais expressivos do ponto de vista de impacto social.

– O marketing digital é uma carreira bastante jovem. A ideia da escola é formar mão de obra qualificada para esse mercado em ascensão?

O marketing digital é um dos focos de atuação dos cursos do CTC Digital, mas não o único. Nesse âmbito temos cursos como Facebook Adwords, Google Adwords, Google Analytics e Mídias Sociais. No entanto, atuamos também com diversos outros cursos na área de tecnologia, de carreiras também em ascensão, e ainda mantivemos nosso braço de audiovisual. Atualmente, o CTC Digital conta com um comitê que congrega profissionais das áreas de tecnologia e mercado de trabalho e que nos ajuda a definir quais cursos ofereceremos a cada semestre, considerando as formações que estão sendo mais procuradas pelas empresas. O objetivo do CTC Digital não se propõe a ser um curso profissionalizante. Entendemos que nosso diferencial de atuação está em ajudar o jovem a definir seu caminho profissional e agregar valor à sua formação, buscando desenvolver habilidades e conhecimentos para além da ferramenta técnica.

Jovens formandas do CTC Digital
Jovens formandas do CTC Digital

– Como o CTC Digital se financia e como tem sido a recepção dos parceiros e doadores com os projetos da associação?

Nosso modelo de financiamento até hoje está baseado na doação de empresas, a maioria por meio de incentivos fiscais. O CTC Digital vem sendo, ao longo dos anos, muito bem recebido pelas empresas que nos apoiam e muitas portas ainda estão se abrindo. Existe, inclusive, um reconhecimento quanto à importância e à qualidade do trabalho que desenvolvemos nos cursos oferecidos. Além disso, contamos também com alguns doadores individuais – pessoas engajadas na causa do CTC Digital. No entanto, estamos buscando aprimorar nosso modelo de financiamento, na medida em que precisamos garantir a entrada mais perene de recursos financeiros. Até então havia um foco muito grande e uma dependência na atração de recursos por meio de projetos aprovados em leis de incentivo, o que traz uma fragilidade para o projeto, pois há costumeiros atrasos no repasse por parte do Governo.

A ideia a partir de agora é construir um novo planejamento de desenvolvimento institucional, focar em esforços que garantam resultados de longo prazo, pensar na organização com um todo e diversificar as fontes de recursos. Para isso, estamos ampliando os esforços para obter doações de pessoas físicas e, inclusive, faremos nossa primeira experiência com crowdfunding em breve. Outras fontes para as quais estamos nos direcionando serão fundações familiares e parcerias com empresas privadas, para além dos incentivos fiscais. Esse é um caminho que está em construção.

– Como a escola seleciona os seus alunos? Há prioridades para pessoas com algum perfil específico?

Atualmente, o processo seletivo é iniciado com uma prova de conhecimentos gerais, envolvendo conteúdos de matemática, português e lógica, e outra de conhecimentos específicos, sobre a área do curso para o qual o aluno está se candidatando. Em uma segunda etapa, o aluno passa por uma entrevista com o professor, quando é analisada a afinidade que tem com a área do curso para o qual ele está se candidatando. Nesse momento, também são informadas todas as regras de participação e assiduidade para que ele confirme seu interesse em participar. Todo esse cuidado na seleção do aluno é importante, considerando que os cursos do CTC Digital são gratuitos e a demanda é muito superior à disponibilidade de vagas, o que faz ser necessário buscar garantir que o aluno tenha um bom aproveitamento, afinal, ele está ocupando a vaga de outras pessoas interessadas em participar da iniciativa.

Laboratório do CTC Digital
Laboratório do CTC Digital

– Quais são as principais realizações do CTC Digital no ano de 2016?

Em 2016, o CTC Digital abriu vagas para nove turmas nos cursos de Game Designer, Google Adwords, Google Analytics, Facebook Adwords, Mídias Sociais, Produção Audiovisual, Redes de Computadores, Programação Web e Arte Digital. Ao todo, 133 alunos foram selecionados para os cursos e as aulas irão até dezembro.

– A filosofia do Horyou, a rede social para o bem social, é Sonhar, Inspirar e Agir. O que essas palavras significam para vocês?

O CTC Digital tem o propósito de dar asas às aspirações profissionais dos jovens que atendemos, oferecendo novos conteúdos, inclusive inspiracionais, para que eles possam seguir seu caminho a partir dali. Não somos um curso de capacitação. Pretendemos ajudar no desenvolvimento de suas habilidades e competências, agregando ferramentas tecnológicas, de forma a abrir portas para que esses jovens possam continuar em uma linha ascendente de crescimento, mostrando seu valor para a sociedade. O CTC Digital quer inspirar esses jovens para que eles possam transformar seus sonhos em realidade.

Por Vívian Soares

Education is key, and the young people are the future. This is the motto of the  Society for Academic Development from Serbia. Let’s have a closer look at this young and dynamic NGO that is a perfect example of the new generation!

Alisa Kockar and Milan Simonovic were interviewed by Horyou blog
Alisa Kockar and Milan Simonovic were interviewed by Horyou blog

1) Could you please present to us briefly Society for Academic Development?

Society for Academic Development is a small NGO from Serbia, founded on 16th April 2013. Most of our members are young people, so problems that we deal with are usually tailored for youth, but not always. So far we got engaged in promotion and preservation of cultural heritage in Serbia, as well as corporate and social responsibility, cultural diplomacy, anti-corruption actions, etc. We truly believe that every human being has a unique gift or talent that they need to share with the world. If they do, amazing things can happen and we are trying to show everyone that kind of results. We are setting an example and we motivate others to do the same.

The main line that separates us from most NGOs in Serbia is a lack of hierarchy in the decision making process. It basically means that we do have official leadership, but only for external presentation of our Society. In internal affairs we have a unique decision making process – every member has equal vote and equal legitimacy to express his or her opinions. Our rewarding system is based on meritocracy – how much effort you put in the benefit of Society is how much you will receive credit for it. We think that NGOs must be different from corporations, so we tend to apply that strategy everywhere we can. We appreciate every member we have and try to nurture them.

2) What are your memorable exploits / projects and what are the biggest challenges you faced since the Society for Academic Development was created?

One of the biggest challenges is maintaining the NGO. We are doing our best to stay out from political influence. Corruption is a big problem in Serbia and it goes all the way through the system, so there is a big chance to bump on one of its roots when you are dealing with some social problems. When you want to get an office for your NGO headquarters, to have proper funding for your projects, to develop quick actions for the common people, we run into it. We are desperetly trying to make our initiatives work their way through municipalities without getting stuck between the interests of the major political parties there. For example, we’ve submited our initiative to name one of the streets in our capital city, Belgrade, after a famous French statesman and a true friend of our country who helped our grandfathers during the WWI, Aristide Briand. A few months later we got the reply from our City Council that praised our idea, but we are still waiting for it, and two years have passed since then.

However, the biggest project that we have ever done and that we are very proud of is «Kultura na DAR» (Culture as a gift) – a campaign for the preservation and promotion of cultural heritage in Serbia. It was our first project ever and we are currently preparing its fourth round. The basic idea is that everyone should get engaged in promoting the cultural heritage in their community. Kids, young people, mothers, fathers, teachers, folks, students… everyone can make a three minute video about their favourite place, person or event that has something to do with culture. We also organize a big award ceremony where we praise the best ones, but also award everyone who dedicated their time into joining our cause, as a sort of motivation to keep doing a good job. This year we will make a change and include a photography contest. Thanks to this project, during the last three years, the public got to know about 100 sites or people and events that did not enjoy any fame, but are important to our culture.

"Corruption is (not) an option" seminar
“Corruption is (not) an option” seminar

3) Is there any project, action, realisation that had a specific impact or importance for your organization over the past years?

Every two years, we choose new types of goals for our organization and last summer we decided to get involved in anti-corruption projects, because we saw them as an opportunity to help solving this problem in Serbia. «Korupcija (ni)je opcija» (Corruption is (not) an option) was a complex project, but at the end of it we got better results than we hoped. After six months of various activities, including seminars, meetings, group sessions and outdoor activities, we formed a partnership against political employment in which many individuals, organizations and even some political parties signed in. Our hope is to upgrade Partnership in the near future and to involve more social actors, so that this topic can be seen and talked about in the media. That’s how we’ll make some real progress.

4) Do you have any project that you want to develop in the near future that you want to tell us more about?

Society for Academic Development is preparing a project that targets young women in Serbia, aged between 15 and 17, by teaching them about their rights. This social group has many issues and very little support in society, which makes it so hard to see. It is a kind of a hidden problem that just waits around the corner and emerges every time when it’s too late to do something. That is also a reason why it is very hard to raise funds for it. We would like to teach girls that they have rights that they really need to use: such as the right to education from elementary to universities. Also they have the right to be equally paid for the same job position as men, and also they must have an equal opportunity to be elected for available job positions. They must know that they should never be victims of violence or any kind of torture, the same as every human being, and also to have their voice be heard in politics. They need motivation and mentorship, so we made a plan in order to provide it.

Society for Academic Development team
Society for Academic Development team

5) What do you think about Horyou and its community which you are an active member of? What does it bring to you and to your organization?

Since we first heard about Horyou, we thought that it is a very smart idea – to connect people from all over the world via a network so that they could exchange their ideas and thoughts. Making changes in one place is a very productive way to impact the world. Online and a few months later physically in Geneva in 2014, we met so many extraordinary people and exchanged so many ideas. Hey, after all, we are all wearing Beyond Beanie bracelets now!

We are eager to continue our journey with the Horyou community and even willing to make it even bigger, as big as possible. We talked about it with many of our fellow countrymen and they are getting to know how awesome Horyou really is. It doesn’t mean it can’t become even more awesome, but we all have to make it work. Only joint actions worldwide can have a real impact on the lives of communities all over the globe, and we think that Horyou has a capacity to initiate them.

6) What is your message for the Horyou community?

Every time you think about Serbia, or the Balkans, remember that there are young people living there, joined in a Society that is always ready to work with you and help you, so that our community can benefit from our joint actions. Let’s make a world worth living for..now!

Written by Hannah Nunes

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Transformar milhas de viagens em benefícios para projetos sociais de educação. Essa é a proposta do Milhas do bem, lançado pela Smiles este mês...