business

O que há em comum entre os grandes navegadores que descobriram novos continentes no século XV e os empreendedores de nossos dias? A inovação sempre esteve presente em projetos de ontem e de hoje, e é o que garante a sobrevivência e a sustentabilidade de um empreendimento. É sob essa premissa que o empreendedor Leandro Jesus discute a nova economia do século XXI no livro “Exploradores de um mundo em transformação”. Lançado em formato digital em março este ano, a obra está em processo de crowdfunding para ter sua versão impressa publicada. Leandro Jesus concedeu a seguinte entrevista ao Horyou:

Leandro Jesus

Qual é o principal foco de discussão do livro?

A transição para uma nova economia e seus impactos para os negócios e a sociedade como um todo. Estamos construindo, nesse início de século 21, as bases de um novo modelo que vai romper com os padrões do sistema econômico dominante nos últimos séculos e impactar na forma como vivemos, trabalhamos e nos relacionamos em sociedade. Um momento de profunda transformação, uma mudança de era, habilitada pelo uso intensivo de tecnologia. Acredito que momentos como esse demandam exploração, ou seja, busca por novos caminhos. É hora de assumirmos nosso espírito explorador e encontrarmos soluções para um mundo melhor, para nós e para as próximas gerações. Esse é o foco do livro.

O livro trata da nova economia. Quais são os aspectos mais marcantes dos negócios do futuro?

O ponto de partida é a capacidade de adaptação a um futuro volátil e incerto. Com o progresso tecnológico exponencial e a democratização da informação e conhecimento, aumentam as exigências por parte de consumidores e cidadãos. Acredito que os negócios do século 21 precisarão operar com um propósito que traga significado às pessoas, entregar experiências positivas para seus clientes, habilitar a realização de talentos e vocações no ambiente de trabalho e, ainda, gerar impacto positivo para sociedade e meio ambiente. Organizações tradicionais, com suas estruturas burocráticas e foco prioritário em crescimento e lucro, terão dificuldade nesse novo contexto. Por isso, estamos vendo o surgimento de uma infinidade de novos negócios de base digital que são ágeis, enxutos, descentralizados e orientados para causar impacto positivo ao seu redor.

Qual será a importância dos temas sociais e ambientais nessas empresas?

Está cada vez mais claro que não podemos pressupor crescimento econômico infinito num mundo com recursos naturais finitos. Hoje, no entanto, numa competição por espaço e escala, empresas de todo tipo estão degradando o meio ambiente numa velocidade sem precedentes. Da mesma forma, crescimento econômico não é suficiente sem progresso social – se nossa sociedade não consegue suprir necessidades básicas nem consegue garantir o bem-estar de todos seus cidadãos, não pode ser considerada bem-sucedida. É ingenuidade acharmos que esses problemas são apenas do Estado, pois as corporações são a base de sustentação da economia. Em todo o mundo, crescem movimentos de incentivo a negócios que estejam voltados para resolver problemas sociais e ambientais por meio de seus produtos e serviços. Penso então que veremos maior número de empresas conscientes, que busquem equilíbrio e integração de resultados financeiros com impacto ambiental e social. No fundo, precisaremos de organizações mais comprometidas com o bem-estar coletivo, que nos ajudem a construir a sociedade que desejamos – empresas que pensem apenas em si próprias não terão vida longa no século 21.

Livro já foi lançado em versão digital

Tecnologia e sustentabilidade podem trabalhar juntas?

Devem. A tecnologia está evoluindo num ritmo cada vez mais acelerado, que certamente vai viabilizar o surgimento de novos negócios e extinção de outros. Penso, no entanto, que a grande questão não é a evolução da tecnologia em si, mas o potencial que ela tem para mudar nossas vidas para melhor. É nisso que temos que focar. É possível que, em breve, a tecnologia nos permita abundância de energia limpa, transporte inteligente e recursos materiais, por exemplo. Talvez possamos migrar para uma era de produtos e serviços praticamente gratuitos, precipitando um crescimento meteórico da economia colaborativa e a ruína do Capitalismo tradicional. Particularmente, acredito que a revolução digital seja tão impactante para nós quanto foi o surgimento da energia elétrica ou da imprensa escrita, e acho até difícil visualizar agora a profundidade de suas consequências futuras para a sociedade.

Horyou é a rede social para o bem social. Qual o papel das redes na nova economia?

Nesse mundo digital, no qual estamos todos informados e conectados, veremos grandes instituições e suas hierarquias serem cada vez mais questionadas por redes de indivíduos conectados. O futuro está nas redes e na colaboração. Juntos somos mais fortes e podemos fazer a diferença ao nosso redor.

Horyou apoia as iniciativas de inovação social que ajudam o mundo a alcançar os Objetivos de Desenvolvimento Sustentável, e é organizadora do SIGEF, o Fórum de Inovação Social e Ética Global. Seja a mudança, seja Horyou!

During the week of September 18 to 24, New York City hosted an annual Climate Week, which has been taking place since 2009. This year it happened simultaneously with the 72nd session of the UN General Assembly. This event is devoted to debate the scale of global climate action and how to ensure jobs and prosperity for all segments of the society. It attracts attention of the most influential leaders from United States, cities, businesses and non-governmental organizations from all over the world. Various activities have been taking place in the course of the week. One of the most notable events is the Media for Social Impact Conference, which took place at United Nations Headquarters, on 14 September 2017.

The Media for Social Impact Summit took place in New York
The Media for Social Impact Summit took place in New York

The Media for Social Impact Conference 2017 gathered a diverse group of speakers, artists, celebrities and even astronauts. The speakers were, among others, Dan Thomas, Media for Social Impact 2017 Master of the Ceremony, Liba Rubenstein, Social Impact at 21st Century Fox, Christie Marchese, CEO of Picture Motion, Ahmed Musiol, Executive Producer at Wayfarer Entertainment, Jill Cress, CMO at National Geographic Partners and Ariana Stolarz, Global Chief Strategy Officer at MRM/McCann. They took the podium to discuss how the United Nations Sustainable Development Goals could be achieved by 2030. Indeed, with 169 targets, the SDGs may be seen as an ambitious agenda. However, most speakers noted that some progress had already been made in the world for reaching these goals.

The Conference focused on ways to move forward in implementing SDGs by encouraging various stakeholders, such as NGOs, Corporations and Media Companies to adopt social good campaigns incorporating the SDGs. Many speakers believed that with sustainable development goals we could re-frame the larger context of our future, the image of which we always have to keep in mind. Many expressed optimism that by 2030 there would be notable improvements in health metrics and innovation in technology, among other fields.

However, the progress achieved so far is uneven. There is a dire need to lift people out of poverty. According to statistics from DoSomething.org, over 1.3 billion people live in extreme poverty and subsist on less than $1.25 a day. Furthermore, UNICEF determined that almost 1 billion children worldwide are in poverty and 22,000 children are dying every day due to poverty’s acute negative effects. Providing everyone with sanitary and safe water, clean and affordable energy sources will contribute to attenuating poverty. As Dan Thomas, spokesperson of the UN General Assembly indicated, the resources are available, but we have to be mindful of the planetary limitations that we have while encouraging sustainable consumption. Echoing the main theme of the climate week, many speakers voiced strong concerns about climate change and urged world leaders, states, businesses and private individuals to be actively involved in addressing this major problem.

Perspectives of businesses with regard to SDGs were also discussed. Some participants noted progress that certain businesses have made in contributing to the sustainable development agenda. For example, progress could be seen in relation to industry, innovation, and infrastructure (SDG 9), sustainable cities and communities (SDG 11), as well as responsible consumption and production (SDG 12). Businesses were urged to inspire customers to engage in social good causes with a view to contributing to sustainable consumption. This could be done through call-to-action in social good campaigns and investments in advertisements focused on social good. The close alignment between business and consumer preferences may be more tangible for the youth subcategory of consumers. The youth segment was noted as particularly influential for the sustainable development agenda. The causes that the brands support, many thought, are important for consumption of the brand’s products by youth.

The conference is devoted to debate global climate action and how to ensure jobs and prosperity for all segments of the society.
The conference is devoted to debate global climate action and how to ensure jobs and prosperity for all segments of the society.

In this context, Jill Cress, CMO of National Geographic, stressed the importance of constantly reinventing and reinvigorating brands. The panel “Documentaries Impacting the World” discussed National Geographic as an example of a brand that has been present for many decades and is most followed in social media. Indeed, more than 60 million people worldwide viewed the documentaries created by National Geographic. These films reinvigorate the brand by telling smart and compellingly bold stories that have strong impact on people. Thus, National Geographic has been able to establish a diverse group of devoted viewers.

Brands are seeking to launch social good campaigns of their own to engage with the world more thoughtfully and more strategically. They do so for the purpose of building up not only larger audiences, but also more receptive and influential ones. The participants of the conference encouraged the audience to speak up to SDGs and connect closer with consumers that increasingly demand social justice. Targeted marketing campaigns, surveys, and polls could be several of the many ways of achieving this improved connection between the consumer and the brand.

Several speakers were of the view that some business models could be re-oriented around health-related qualities of products, as health appears to be one of the themes that resonate with certain audiences in relation to sustainable development goals.

In the panel on digital transformation of social impact, it was noted that a social good campaign should be moving “in the right direction” rather than “in some direction.” Such campaigns could be beyond impressions count and should incorporate concrete decision making based on data analytics. In addition, communication is important in not only achieving commercial success, but also in terms of helping people understand the social good causes that the brand is supporting. This is why comprehensive examining of consumer behavior becomes crucial. Accountability and measurability are both significant for companies to have an influence on their clients.

Partnerships in general are crucial for reaching target audiences to more effectively communicate the stories and see a much larger impact. They help a social media campaign reach a much larger audience than it would have reached independently. Creativity in delivering global issues and creating action around such issues was also stressed at the conference. In this respect, Horyou, the social network for social good, could be seen as a good example for a platform to channel creativity within its members.

Using the platform to amplify musicians’ works was also highlighted. Music can inspire a large and diverse audience to take action for social good. Moreover, art plays a vital role in the story and thus has the capacity to change and shift perspectives. For example, well known singers Aria and Miou along with other famous artists, regularly post about their art pieces for social good on the Horyou website.

Immediate and concrete action on the SDGs was called for. Bringing people together and motivating them around the SDGs is a very important step. For instance, presenting the SDGs in unique and captivating manner was considered useful. The example of using comic books for this purpose was highlighted by Sean Southey, co-founder of Comics Uniting Nations who pointed out that “comics play a significant role because we can reach people in a very engaging way.”

The ultimate goal of the modern society is to prepare the world for the next generation. Dan Thomas in his opening speech said: “It’s all about the future.” Many participants of the Conference explored ways and means to inspire the next generation to adopt the causes that we feel strongly about. All agreed that driving next generation to play an active role in supporting social good was crucial at this time. Leadership is important, both in the family, as well as in the community. Certainly the Media for Social Impact Conference was a very interesting event, and it was worth attending.

Written by Elena Tarrassenko

The social entrepreneur Ilaina Rabbat co-founded Amani Institute with the wish to address one of the biggest challenges of our times: education for social change. Based in Nairobi, Kenya, the institute offers courses on social innovation management, short term courses for professionals on leadership and management, and tailored programs for companies and educational institutions, all focused on the social sector. In this interview to Horyou blog, Ilaina talks about her motivations to work with social innovation, Sustainable Development Goals and her wishes for the next 20 years:

Interactive classes at Amani Institute
Interactive classes at Amani Institute

When and why have you decided to become a social entrepreneur?

It was in 2010 when I was working at Ashoka, where I met Roshan Paul (my current co-founder). We were discussing the importance of training professionals to solve the world’s gaps, as opposed to market gaps. Education and social change have always been my passions. I had already had experiences in both sectors. Now was the time to put those passions to the service of a project that I deeply believe in. Amani Institute was that. In 2012 Roshan and I moved to Nairobi, Kenya, leaving behind comfort and security to start something that almost no one believed could work!

What’s the social or environmental impact of your project?

Our mission is to develop professionals who produce social impact by creating new models of education and training that enable people to develop new practical skills and experiences for their professional toolkit, as well as a personal understanding of their own leadership journey, and the global networks necessary for long-term career success. All this while simultaneously reducing the high cost of a world-class global education. As a result, we build much-needed talent and capacity in organizations addressing social problems, thus enabling more effective operations across the entire social sector.

Field trips
Field trips

Which Social Development Goals does your project address?

We directly address the “Quality Education” goal but indirectly all of them, since our mission is to train people to contribute to these goals.

What is the biggest challenge for a social entrepreneur?

To never give up! There are many moments when you think your idea is not realistic. Those are hard moments. You have to stick to your long-term vision to go through the ups and downs of an entrepreneurial journey.

Classes at Amani Institute
Classes at Amani Institute

What inspires you to face everyday’s challenges?

What inspires me is hope! To believe that it is possible to have a better world and that we, human beings, can make it happen.

What’s the importance of social networks to your project? Within our social network for social good Horyou.com, we host more than 1000 social entrepreneurs who advocate their impact-driven projects. To what extent do you consider the role of the Internet and social platforms in fostering social entrepreneurship and, by extension, social impact?

At Amani Institute, social media is central to our goals because we are a global organization that wants to attract people that want to live a life of meaning and impact from all around the world. It would be almost impossible to do it without the force of the Internet and social media.

Interactive Social Innovation classes
Interactive Social Innovation classes

How do you see the future of social entrepreneurship? Where do you see your project in 20 years

I think social entrepreneurship will be the norm. We see at Amani Institute that more and more people want to have a meaningful life where they can have a real impact in the world and in someone else’s life. Not necessarily through starting a social venture but through bringing new solutions to social problems in different sectors such as the private and public ones. That is what we call them social Intrapreneurs.

I hope to see my project dying in 20 years because we are not needed anymore. I hope that by 2037 it will be the norm in education and training to talk about social impact and meaning. That everyone who wants will be able to have a life where they are aligned with themselves and with the world. I see a world full of social innovators and a much better world for all.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

Barcelona is well-known for its tourist attractions – beautiful architecture, vibrant nightlife and great food -, which makes it one of the most visited places in the world. Yet, there is something more than attracting the occasional visitors that the Catalan capital wants to earn: the status of first Social Business big City. As a supporter of social businesses around the world, Horyou interviewed Anna Domenech, spokesperson for Social Business City Barcelona.

Barcelona Social Business City
Barcelona Social Business City

What does Social Business City Barcelona stand for?

Social Business City Barcelona (SBC Barcelona) is an International program of intervention, created by Professor Muhammad Yunus, Nobel Peace prize in 2006, known as the promoter of microcredit and social business concepts. The creation of this international initiative has the purpose of spreading the concept of social business around the world, at a time when an international social business movement is arising worldwide that involves people, organizations and societies. This movement aims to promote and support social entrepreneurship and social business as a tool to deal with and solve the social needs and challenges of the city. From this global ecosystem, a new concept on how to solve social problems in a territory emerges, in a holistic and collaborative way: Social Business City (SBC). In order to reach that objective, SBC Barcelona has created a huge alliance between different actors in the city to work together for a social and economic change. Currently, SBC Barcelona is supporting the creation of new social enterprises, accompanying NGOs to create social businesses, undertaking social business communication campaigns, training sessions and workshops for students, and boosting university research and teaching. An important thing to consider is what we mean by social business: organizations whose main objective is to achieve a positive social impact, using the sale of a product or a service as a tool. The profits are reinvested in their own activity (no-dividend), to make more effective and enduring its main goal: to create impact and generate social change.

You have a very bold mission – to transform Barcelona into the first big social business city in the world. What is your strategy and timeline to reach this goal?

Before Barcelona, Wiesbaden (Germany), Pistoia (Italy) and Fukuoka (Japan) got involved in the SBC initiative. The latest incorporation has been Ipoh, in Malaysia. These initiatives are being developed in very different realities, especially regarding the size of the cities which are taking part. In Pistoia, for example, the program is carried out by the University of Florence. In Barcelona, we have four public universities and a large number of private universities and business schools. We have obtained the commitment of all the public universities and four private universities. So, the initiative in Barcelona requires the articulation of an extensive city; it also calls to deal with the multiplicity and complexity of all the actors involved. On the other hand, it should be noted that Barcelona presents a great, strong and rooted civil society where many alternative forms of production and consumption have developed throughout the years; forms such as cooperatives are traditionally very powerful in Catalonia. In this sense, there’s a big task of including, cooperating and interacting with all the actors. Social entities and social businesses, universities, private entities, the third sector and the Barcelona city council are involved in the project since its inception.

Lab 'co-creating social business'
Lab “co-creating social business”

What are your main challenges today?

Our main objective now is to spread the concept of social business, to make visible other ways of doing business where economic activity becomes a potential and sustainable tool to face the social needs and challenges. It is necessary to give support and awareness to civil society that there are many initiatives and entrepreneurs that are creating business from a critical, transformative and committed social perspective. With SBC, we are supporting and promoting the creation of these companies that are based on social, environmental and cultural view, which allow the introduction of transformative perspectives and relationship to change the rules, and the type of thinking required for a radical transformation of the economic system. In order to achieve that, on the one hand, we’re doing a lot of training activities in universities and schools; we grant several awards for the best social business projects to university and professional training students, and we’re launching communication campaigns and activities that involve civil society. On the other hand, we’re carrying out the Lab Co-Creating Social Business, which offers support to social entrepreneurs: an intensive workplace, workshops, support and advice in the process of creation a new social business.

Are you engaged with the Sustainable Development Goals?

We’re engaged with SDG because we think it’s totally necessary to adopt this set of goals as a part of a new sustainable development global agenda. We think in a global way and consider that all these goals should be intrinsic to all activities of all organizations, in the common world we’re living in. However, we’re working from a territorial vision, through the identification of different social challenges which must be faced in Barcelona. The first main challenge identified was to reduce youth unemployment in the city, an unsustainable situation which requires to be approached immediately, by the cooperation and implication of all the city’s agents. To revert this problem will take time and effort. That is why we need sustainable and coordinated solutions, focused towards the reduction of youth unemployment, but guaranteeing sustainability and maximization of its social impact in the future, and counting on the youth community as agents who can transform a reality that affects them directly. Some of other challenges we are working on are high pollution rates, migrations, negative tourism effects in the city, right to housing, or education.

In your opinion, are civil society and private sector more aware and committed to social businesses?

In the recent years, we have witnessed a series of events, both locally and globally, which have shaken the dominant socio-economic structures, demonstrating the need to re-think and transform the system. We grew up in a context where the hegemonic economic actors have shown to prioritize growth measured in personal profits at the expense of the interests based on people and common welfare, where business relations have strengthened poverty, exclusion, social inequality, and environmental devastation. But for a long time, different and alternatives ways of doing business have been raised, showing that other forms of production, exchange and consumption is not only possible, but a reality. One way of doing business is where economic activity becomes a potential tool to face challenges and social needs. In a distressing global reality, we believe that people are becoming more aware of the importance of betting for sustainable and responsible ways of life; and we believe that it’s absolutely necessary for a committed and aware civil society to generate new public policies favourable to this socio-economic change.

Teaching
Teaching a course of social economy at the university

Horyou is a social network for the social good. How important is to have social networks engaging and promoting social businesses?

We think it’s crucial to place the new forms of communication, of sharing information and knowledge at the service of social and sustainable proposals. It’s evident that social networks present new opportunities, intensifying the connections and the possibilities of cooperation. So we think it’s necessary to redirect this innovative tools towards new ways of collaboration in order to co-create and build collective knowledge and experience around social enterprises and social economy.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

Contar histórias emocionantes para promover mudanças positivas na sociedade. Esse é o propósito do publicitário Marco Iarussi, que promove campanhas digitais na internet com o objetivo de arrecadar fundos para projetos de cunho social e humanitário. Fundador do projeto “Curta a Ideia – Vídeos que Mobilizam”, Marco é um membro ativo da nossa plataforma e um dos concorrentes ao SIGEF Project Awards. Ele falou com o nosso blog sobre suas conquistas, planos para o futuro e sobre a proposta de fazer “marketing pelo bem”.

Curta a Ideia apresentando o seu projeto no SIGEF
Curta a Ideia apresentando o seu projeto no SIGEF

1. Qual é a história do Curta a Ideia?

Sou publicitário e conheci a jornalista Tati Vadiletti quando trabalhávamos em um programa de televisão, na cidade de São Paulo. Apesar de sermos apaixonados pela comunicação e o audiovisual, sentíamos que aquele trabalho não despertava uma transformação na vida das pessoas. Nós acreditamos que a comunicação é uma ferramenta poderosa para transformar realidades, por isso fomos em busca do nosso sonho: contar histórias através de vídeos que mobilizam.

Foi por isso que em 2011 surgiu o ‘Curta a Ideia’ com a proposta de ser um canal de vídeos na internet que promove iniciativas e profissionais que oferecem o seu talento para transformar realidades. Nossa intenção sempre foi registrar histórias de pessoas que conectadas com seu coração, que serviam ao próximo ou defendiam uma causa. Por conta disso, o trabalho teve uma grande aceitação com organizações do terceiro setor; foi então que encontramos o nosso propósito: colocar nossa expertise com comunicação e audiovisual a serviço de grande causas, impulsionando iniciativas na internet com um video envolvente, que convida a uma transformação. É isso que sempre fizemos: vídeos que mobilizam! Nosso slogan é o que melhor nos define: “luz, câmera e coração”!

2. Um trabalho paralelo que você desenvolve são as campanhas de marketing digital para pessoas carentes. O que motivou a criação desse projeto?

Nosso propósito sempre foi usar a comunicação para promover o bem e nós acreditamos no poder da internet para gerar bondade. Embora o propósito das redes sociais seja conectar pessoas, o ambiente tecnológico muitas vezes distancia o homem das relações humanas. Nossa intenção com as campanhas sociais é criar a oportunidade para quebrar esse gelo, gerar conexões, oferecer ao usuário das redes a chance de praticar a empatia e, quem sabe, transformar uma vida.

3. Uma das campanhas mais bem-sucedidas que você desenvolveu foi para uma paciente que necessitava de células-tronco. Como você conheceu a história da Gigi e o que te mobilizou a trabalhar nessa campanha voluntariamente?

A campanha da Gigi foi extraordinária. Um caso que veio para comprovar a nossa missão de vida. Conhecemos a Gigi no Centro Espiritual do João De Deus, um médium brasileiro conhecido internacionalmente. Ela estava lá em busca da cura e o caso dela nos chamou muita atenção, por isso sabíamos que as pessoas na internet poderiam se engajar naquela causa. O curioso é que ela estava há muito tempo pedindo ajuda de porta em porta e sua presença na internet era quase inexistente, por isso havia muita dificuldade na arrecadação e o valor de 30 mil dólares era um objetivo quase impossível, mas por obra do acaso, ela encontrou justamente um casal que trabalha com marketing digital para causas sociais. Foi então que começou uma linda história de amor, boas ações e generosidade. Em poucos dias a campanha rodou o mundo e a Gigi recebeu doações do Japão, Finlândia, Austrália, Suiça, entre outros países. Em vinte dias, a campanha teve que ser finalizada, pois já tinha atingido múltiplas vezes o valor necessário, o que possibilitou o pagamento do mesmo tratamento para outras duas pessoas. Essa ação se tornou a maior campanha solidária do Brasil em 2016. Foi muito emocionante receber mensagens de pessoas nos agradecendo por ter dado a elas oportunidade de ajudar o próximo.

Marco Iarussi em uma das gravações para o Curta a Ideia
Marco Iarussi em uma das gravações para o Curta a Ideia

4. Conte quais foram os principais destaques do ano de 2016 e seus planos para 2017.

Além da campanha da Gigi, promovemos também outras três ações, sendo que a do Lucas José pode ser considerada a segunda maior campanha solidária do ano. Atualmente estamos com a campanha ‘Ame a Fernanda’, uma brasileira de 34 anos que foi aceita em pesquisas para a cura da AME – Atrofia Muscular Espinhal nos Estados Unidos. Ela tem grandes chances de sair da cadeira de rodas e voltar a andar, embora o tratamento seja gratuito ela precisa de fundos para custear sua permanência por um ano e meio no país. Estamos empenhados em conseguir mobilizar pessoas que apoiem essa causa, mas é uma corrida contra o tempo, pois ela tem somente até o mês de janeiro para entrar no programa de pesquisas. Para 2017 queremos ampliar a nossa atuação com o marketing pelo bem. Sabemos que muitas pessoas precisam de uma chance para transformar sua vida e que, por outro lado, muitas outras podem praticar a generosidade e olhar para o próximo.

5. Quais são os seus principais desafios e o que te motiva a superá-los?

Nosso maior desafio é nos tornarmos um canal de confiança, onde as pessoas possam realizar doações na certeza de que farão para uma iniciativa transparente, ética e comprometida. Infelizmente, existe uma certa desconfiança com projetos sociais na internet, mas nosso compromisso é com a prestação de contas e transparência das ações, pois devemos estimular a cultura da bondade e da colaboração no ambiente online. Quando as pessoas descobrirem o poder das redes sociais para promover boas ações, elas conseguirão mudar o mundo.

6. Você é um membro ativo de nossa comunidade e, este ano, participou com o seu projeto no SIGEF. Como avalia essa experiência?

Apresentar o nosso projeto no SIGEF2016 foi uma oportunidade de compartilhar com iniciativas globais o nosso propósito de promover o bem na internet. No evento, pessoas do mundo inteiro puderam trocar experiências, aumentar o seu repertório e certamente voltaram com muito mais vontade de fazer acontecer suas melhores intenções. Foi assim com a gente!

7. Qual mensagem você deixaria para a nossa comunidade Horyou?

Dizem que os bons são a maioria e que os querem mudar os mundo são muitos, mas eles estão espalhados por aí… Eu digo que a Horyou é o canal onde essas pessoas se encontram. Sempre que estou na plataforma, me encho de esperança vendo tantas iniciativas incríveis. O que tenho a dizer aos membros da comunidade é que o amor nos conecta e que eu acredito que conseguiremos mudar esse planeta, através deste amor.

Entrevista: Vívian Soares

From September 22-24, the University of Central Lancashire Cyprus will be the stage for the 2016 Grand Jury to share their expertise and experience and to select this year´s Winners of the European Youth Award (EYA)

European Youth Award selects innovative projects made by young entrepreneurs
European Youth Award selects innovative projects made by young entrepreneurs

On that occasion, 20 international experts will meet in Larnaca, Cyprus, to select one to three winners in each of the eight European Youth Awards Categories, from a shortlist of 49 digital projects out of 167 submissions from students and entrepreneurs.

“This year again, the European Youth Award offers an outstanding selection of innovative digital projects using digital communication and IT to improve society and tackle pressing challenges. The passion and willingness to drive positive change of these young people is remarkable. The international experts of the Grand Jury will provide their time and expertise to select the best projects in the eight categories for #EYA16“, says Peter Bruck, founder of EYA.

A highlight of the EYA Grand Jury meeting will be the Expert Forum, held on September 23rd and open to the general public. During the Forum, the EYA Grand Jury experts will discuss current challenges for digital entrepreneurship. The Grand Jury and Expert Forum in Cyprus are hosted by the Ministry of Energy, Commerce, Industry and Tourism, the Digital Champion of the Republic of Cyprus and the University of Central Lancashire Cyprus.

The selected one to three best digital projects per category of 2016 will be invited to the winners event, the EYA Festival, which will take place in Graz from November 30 to December 3. During the event, they will present their projects and solutions on stage and have the opportunity to gain knowledge and prime contacts through a special mentorship program lasting from September till December. The dedicated mentors are business personalities like Anna Wypior (SAP, Germany), who will coach the winning teams and provide business know-how, entrepreneurial expertise and experience.

European Youth Award is a Horyou partner with SIGEF 2016.

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