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The Horyou community embraces more than 1,000 organisations and 220,000 users from more than 180 countries.

Most organizations involved in social good and humanitarian projects have experienced the challenge of finding capital to promote impactful actions within their communities. In this area, like in many others, we see money flowing from big companies and foundations to big NGOs and associations – and they are surely doing a good job – but we also see small and medium sized organizations who are tireless in their efforts to make a difference in the world through their humanitarian projects with lesser support and funding.

This unevenness has been of major concern to Horyou since its inception, when it begun building its social network for social good.

Horyou has since grown to embrace 180 countries with a community of 1,000 organizations and 220,000 users around the world, becoming an expression of the diversity of civil society at a global level. Horyou now has enough experience and means to take its mission to the next level by creating Spotlight, the First Global Social Currency.

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Engaged and active organisations on Horyou platform will increase their chances to receive Spotlights from Horyou proprietary algorithm.

In a world where social disparities are widening due to speculation and greed, technology is a powerful tool of citizen empowerment. Spotlight intends to bring inclusiveness to the ones who are bringing positive change to the world by reconciling capital and social media. Our goal is to connect great companies and people who want to leave a legacy to the world through positive actions with associations who are, in real life, doing good.

With the Global Social Currency, the first of its kind, Horyou’s goal is to connect innovative and CSR corporations with people and organizations who make great efforts to leave a positive legacy to the world through their involvement in social good.

In the past few years, we have seen a significant development of the concept of crowdfunding, whereby single contributions, however small, are important to the edifice under construction. Horyou’s aim is to go even further in the process of inclusive access to capital.

By connecting its members with committed organizations on its social network platform, Horyou seeks to broaden funding opportunities for social good.

Spotlight will be funded by Horyou’s individual members as well as by its partners: firms, corporate foundations, institutions and innovative start ups. Each Horyou member can provide and/or get support from any other member in the form of one or more Spotlights. The platform will include a proprietary algorithm that is set to redistribute a significant share of the capital received from Horyou’s partners to the most active users and organizations.

Associations and social actors can – and should – use the Horyou community at their own benefit, by communicating their projects and actions and sharing each other’s causes. Social media engagement and activity are keys to receive Spotlights from Horyou’s community members and algorithm.

Connect for good with Spotlight!

Contributions from the Horyou Team. Compiled by Vivian Soares.

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Spotlight – the first global social currency

Let’s start with a true, harsh fact: money is not always going to who would use it to produce positive impact. Money, billions of it, is hoarded or being used for speculation, when it could be used for far more socially constructive purposes. Yet, it should.

Environmental organizations striving for the conservation of biodiversity and the limitation of the effects of climate change, small groups of people fighting against inequalities, devastating diseases or abuse, or again modest individuals using their weekends to provide assistance to their needy fellowmen, or project holders proposing positive and innovative answers to the many challenges of the global world we all live in – they are all developing meaningful, life-changing projects in their communities for which they all are in need of urgent funding.

Horyou has decided to face this problem by playing a totally distinctive game with a new set if uncommon of cards. The times are challenging and Horyou, who truly believes that inclusiveness and innovation are the best ways to promote social change, was inspired by the idea of creating a fair capital circulation using social media, one of the most powerful tools from our times. This is how Spotlight, the First Global Social Currency, came to life.

By acquiring Spotlights, any person or corporation can use the online platform to fund organizations and cause direct impact on projects they feel connected to. Horyou members can also earn Spotlights only by being empathic and engaged, and by promoting social good on the platform. They would also potentially earn even more from the community by giving back and circulating the currency.

The concept of Spotlight is not exactly the same as that of the traditional currencies. Of course it does have some of their features like a daily exchange rate defined by supply and demand. But by addressing some of the biggest challenges of capitalism – the inequality caused by unfair capital distribution and speculation -, it builds social impact on promoting meaningful and purposeful circulation of money. And when not used or treasured, Spotlight loses its value after a year. No speculation. That’s what makes it so innovative.

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“The Horyou community will get stronger for good.”

Horyou has found partners willing to bank on this major innovation. Spotlight is funded by CSR, companies, corporate foundations and other institutions, as well as by Horyou users and members. While supporting the community with their subscription, Horyou partners can share their own social initiatives and use Spotlight to directly fund sustainable projects, as well as artists and causes. As more partners and members around the world will embark on that unique adventure of the first truly global social currency, the Horyou community will get stronger for good.

Spotlight is rules-changing, collaborative, inclusive and transversal. It is a new way to use money, based on conscious capitalism and on the idea that investing in social good to build positivity is better than hording treasuries just for the sake of making even more money. As the first Global Social Currency, Spotlight opens a bright future for social inclusiveness: by the end of 2018, Horyou expects to benefit over 300 million people on all continents. It is challenging, but so is creating a new currency. Get on board and see for yourself!

To read more about the Spotlight, read our latest press release.

By Vivian Soares

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