Most organizations involved in social good and humanitarian projects have experienced the challenge of finding capital to promote impactful actions within their communities. In this area, like in many others, we see money flowing from big companies and foundations to big NGOs and associations – and they are surely doing a good job – but we also see small and medium sized organizations who are tireless in their efforts to make a difference in the world through their humanitarian projects with lesser support and funding.
This unevenness has been of major concern to Horyou since its inception, when it begun building its social network for social good.
Horyou has since grown to embrace 180 countries with a community of 1,000 organizations and 220,000 users around the world, becoming an expression of the diversity of civil society at a global level. Horyou now has enough experience and means to take its mission to the next level by creating Spotlight, the First Global Social Currency.
In a world where social disparities are widening due to speculation and greed, technology is a powerful tool of citizen empowerment. Spotlight intends to bring inclusiveness to the ones who are bringing positive change to the world by reconciling capital and social media. Our goal is to connect great companies and people who want to leave a legacy to the world through positive actions with associations who are, in real life, doing good.
With the Global Social Currency, the first of its kind, Horyou’s goal is to connect innovative and CSR corporations with people and organizations who make great efforts to leave a positive legacy to the world through their involvement in social good.
In the past few years, we have seen a significant development of the concept of crowdfunding, whereby single contributions, however small, are important to the edifice under construction. Horyou’s aim is to go even further in the process of inclusive access to capital.
By connecting its members with committed organizations on its social network platform, Horyou seeks to broaden funding opportunities for social good.
Spotlight will be funded by Horyou’s individual members as well as by its partners: firms, corporate foundations, institutions and innovative start ups. Each Horyou member can provide and/or get support from any other member in the form of one or more Spotlights. The platform will include a proprietary algorithm that is set to redistribute a significant share of the capital received from Horyou’s partners to the most active users and organizations.
Associations and social actors can – and should – use the Horyou community at their own benefit, by communicating their projects and actions and sharing each other’s causes. Social media engagement and activity are keys to receive Spotlights from Horyou’s community members and algorithm.
Connect for good with Spotlight!
Contributions from the Horyou Team. Compiled by Vivian Soares.