action oriented

Barcelona is hosting its 8th annual Corporate Social Responsibility Week, an event which connects the public sector to companies and non-profit organizations to discuss the recent developments in CSR. Horyou team has visited the venue and reports on some success stories.

8th CSR Week Barcelona took place from 14th to 18th November

What can a food bank do about global warming? Why should a healthcare and beauty products industry career coach unemployed women? Those are merely signs that CSR is pushing companies to go beyond their backyard. We all find profit in a better world.

The 8th edition of the annual CSR Week in Barcelona was an indication that many companies are trying to run the extra mile through their environmental and social actions. On a panel titled «Conferencias Soc-Eco-Amb», held on Tuesday, four organizations from very diverse industries showcased their actions.

Miguel Ángel Trabado, Henkel Beauty and Healthcare regional head of Professional Partnership Services (PPS), shared the «Fundación Quiero Trabajo» experience inaugurated this year. The project provides hairdressing, clothing, styling and professional coaching to unemployed women, helping them to recover from a job loss and restore their self-confidence. So far, 53 women have received assessment and advice, and 71% have found a new job. «It’s important to notice that most of the work is done by volunteers, and the great majority are women as well», he said. It is a global project that has produced remarkable results in Spain, with a high rate of successful job placements.

Speaking for Metro de Madrid on its recently launched CSR Policy, in line with the 11th and 13th UN Sustainable Development Goals on Sustainable Cities and Climate Action respectively, Monica Mariscal insisted on the company’s commitment to invest in innovation and technology in order to deliver the best user travel experience. Metro de Madrid is thus reusing 80% of its consumed water and, in 2017, it will reduce by 25% its energy consumption. Insisting on the responsibility to cater for the vast diversity of its users, she disclosed that «From a social perspective, the company has a commitment to diversity, and is building accessible stations and training both employees and people with disability to better use the metro». The goal is to have 73% of all stations accessible to people with disability by 2030.

Ana Gonzales talks about the CSR and Environment projects in Caprabo

As for the national supermarket chain Caprabo and its microdonations program, it is striving to reduce food waste, as well as to support people in need. Hence, the company donate small quantities of its unsold products – a pack of eggs in which just one is broken, for instance -, to non-profit organizations or food banks. This sounds simple but it requires some logistics in relation to food preservation and employee training to send out only items that are safe for consumption. According to Ana Gonzales, in charge of CSR and Environment for Caprabo, «The program is a success as it helps to feed 788 families per year. It also reduces food waste by more than 2,000 tons».

Caprabo micro donations go to organizations like Banc dels Aliments de Barcelona, a food bank that provides 18,000 tons of food to 137,000 people in Catalonia. In addition to putting meals on needy families tables, the organization has recently signed an agreement with the public sector by which it is working on reducing CO2 emissions. According to Joan Bosch, Economic Resources Coordinator, it is an extra challenge they are happy to take. «We have changed all our lamps to LED and are looking forward to reducing our emissions by more than 2,300 tons of CO2 in 2017», he stated. It is all done thanks to volunteering work and donations, and we aim higher each year. «Poverty is more intense and chronic than ever. We cover only 27% of families in need, and we expect to improve this number and the quality of what people are eating», he added. It will be done, of course, with lower emissions and the tireless commitment to building a better society.

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If you read the blog post about it, you’re aware that the Horyou Team was about to take part in “The Meal.” This very concrete initiative had several goals. On a local scale, it allowed the different organizations to meet and exchange ideas. A was kind of a cocktail party for non-profits with a real coherence. The event occurred in 54 cities the same day.

Michel Baumann is the founder of this initiative, and the Horyou Team Geneva had the opportunity to meet him while volunteering at the event. What a guy! “Thanks Life” was his favorite phrase when it came to speak about the happy coincidence of his meeting us. An interview of Mr. Baumann will be available online soon – stay tuned.

The Horyou Team volunteered from 8 a.m. to 4 p.m., and it was a great pleasure to build our team that way. Meeting all those various local organizations in person, instead of speaking only through email or by phone, was also refreshing.

In Yaoundé, our dear Blaise-Pascal Tanguy took over the participation of Horyou and recruited several members of the Cameroon contingent. In Paris, several members of our team participated as well. The common impression about the event was that it was truly interesting It comprised making lot of contacts and many talks, and it provided a better understanding of who’s doing what and where.

This is reflected on the Horyou platform, which familiarizes understanding of the non-profit sector and facilitates contact between non-profits.

Next step for Horyou Team: SIGEF 2014. Can’t wait!

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Breaking News!

The Horyou Team is happy to announce that the final deadline for “Call for Projects” is October 10, 2014. Spread the word! We welcome all social entrepreneurs with positive projects to participate.

If you are interested, register your project at Horyou and apply online at: SIGEF 2014 Projects

Once the application is complete, share your project with your friends, family, supporters and the whole world.

Two awards will be granted:

  • Prix du Public will be chosen by SIGEF 2014 attendees and participants. The selected project will receive CHF 8,000.
  • Coup d’Coeur will be chosen by the SIGEF 2014 organizing team. The selected project will receive CHF 2,500.

Let us know if you have any questions. See you at SIGEF 2014!

Cheers. The Horyou Team

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