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A recently launched documentary shows how a couple of artists is changing the landscape of the dying rural ‘pueblos’ in Spain

The documentary is directed by Alfonso Kint

After many years living in the city, Alfonso and Lucía were tired of the busy, dirty streets, the noise and the lack of connection that define virtually any metropolis in the world. Like all artists, they needed inspiration and space to create – also like most artists, they didn’t have much financial means. Then, Lucía has discovered herself pregnant and that changed everything. After little Greta was born, the couple moved to Torralba de Ribota, a 100 inhabitants’ town in Aragon, Spain and went to live in an old house that belonged to Lucía’s grandmother.

How many of us have a country side heritage?”, asks the recently launched documentary “Soñando un Lugar” (In English, Dreaming of a Place), presented this week to a selected audience in CCCB, in Barcelona. Through the 7-year filming and editing process, Alfonso has realized he was telling a bigger story than his family’s: the one of the dying pueblos, small rural Spanish towns that are almost deserted.

Fields are not worked anymore, as the young people moved on to more “reputable” jobs in the city. The dry earth is shown as a scar of old times, when the land provided all the food: potatoes, beans, nuts. Some of the remainders still breed bees and goats, but they are few. There are not enough hands anymore.

Full of empty houses and kept alive by the old neighbours’ memories, Torralba de Ribota had no children, though no future. The arrival of the small family started to shake things up – as Alfonso filmed the documentary, Lucía was creating an innovative project that aimed to transform the ancient pueblos in stages for artistic residencies and projects, while little Greta built her own fantasy world among hills, art and meaningful conversations with the elders. After them, many others came: musicians, performers, painters started to search for houses in the town. One of the biggest challenges was to find houses to buy: telephones didn’t work anymore, people were not reachable. Most buildings were kept closed and empty. Many of them remain so.

As the project “Pueblos en Arte” flourished, the life of the town has changed – connections between old and new started to be made, artists had space and time to create, children had access to nature and played ‘like the old times’. More towns were added to the project, that now has 6 ongoing projects, a patronage funding plan and high hopes for the future. “We want to start a dialogue between city and town”, said Alfonso, who’s now touring though Spain to promote his film.

Horyou, the social network for social good, promotes artistic projects with social impact related to the UN Sustainable Development Goals. The documentary “Soñando un Lugar” helps communities and cities to become more sustainable and self-sufficient (Goal 11).

A global claim has been echoing for many years: since 2000, when the UN launched the Millennium Development Goals, the world hasn’t seen such public debate about the need to commit to social and environmental targets. As the years have passed and global leaders have complied with the reviewed and renamed Sustainable Development Goals, society started to be bolder about expanding the commitment to a better future.

In the last few years, more companies have been vocal about their own actions thanks to an increased responsiveness of their stakeholders: investors, clients and civil society who demand more engaged action for the SDGs.

Clients and consumers are the first group to put pressure on the private sector, carefully choosing ecofriendly products and brands. Last September, 87 companies, including Danone, Amazon and IKEA, committed to set climate targets across their operations and value chains, setting zero net emissions by 2050. A recent Accenture survey shows that 80% of consumers believe it’s important or extremely important for companies to design environmentally conscious products. It affects the whole supply chain: from lighter and smaller packaging that will require less material to components that are recyclable and reusable.

Jobseekers are another important group that influences companies’ commitment to sustainable actions. MBA graduates are now able to see if corporate social responsibility strategies are legitimate or pure PR – and choose companies they want to work for accordingly. A 2015 survey covering more than 3,700 MBA graduates shows that 64% of them don’t think businesses are making enough efforts to address environmental challenges. Recruiters are getting used to questions about these CSR policies and are feeling the need to develop their employer’s branding, the capacity to attract talented people, investing in real sustainable actions.

Finally, there is the deciding factor for many businesses: money. Asset managers are increasingly taking sustainability into consideration when shaping their investment strategies, according to a recently published article in the Financial Times. Some of them, like Hermes, are launching SDG Equity Funds focused on small and medium-sized companies engaged with the UN Goals. Others, like the Scandinavian investment group Summa, are focusing on some sustainable development areas like infrastructure and innovation (goal 9). These initiatives follow the launch of UN Impact, a program that aims to channel funds to SDG-related projects and companies.

Other funding opportunities like HoryouToken, the utility token 100% dedicated to inclusion and sustainability, are also spotting projects and actions that resonate with the UN SDGs. Built on the concept of Blockchain with a purpose, HoryouToken supports and promotes social and economic inclusion while enhancing a positive circle of interactions benefiting civil society, social entrepreneurs and social good doers.

To know more about HoryouToken, click here.

L’humanité et la nature sont en péril et qu’en particulier les effets néfastes des changements climatiques, l’accélération de la perte de la biodiversité, la dégradation des terres et des océans, constituent autant de violations des droits fondamentaux des êtres humains et une menace vitale pour les générations présentes et futures.

– Gabriel TCHANGO, Maire de la Commune de Port-Gentil – LEPAGE Corinne, Ancienne ministre et Présidente de l’Association des Amis de la Déclaration Universelle des Droits de l’Humanité – PEISSE Michel, Président de l’OMECA – GIOVANNETTI Christophe, Vice Président OMECA – MEREHJ Julia , Vice Présidente OMECA – Prof TEHINDRAZANARIVELO Alain, Former Ministre de Madagascar – LASMARTRES Yves, Trésorier de l’OMECA – HUGLO Christian, Docteur en droit, Avocat au barreau de Paris – SWAGATH LEYOUBOU Ingrid Marina, 1er Adjoint au Maire du 1er Arrondissement de la Commune de Port-GENTIL ; – MOUVENGUI Serges, 2ème Adjoint au Maire du 4ème Arr ; – BABONGUI-NIANG OUMI Arielle, Conseillère Municipale 3ème Arr ; – MOUKIELOU Georges, Conseiller Municipal 2ème Arr ; – ONANGA Sylvestre, Secrétaire Général de la Mairie de la Commune de Port-Gentil ; – LEWOURRAH Patrick, Aide de CAMP Principale de Monsieur le Maire de la Commune de Port-Gentil. – BIAGGINI Amandine, Ambassadrice de la DDHu – SIQUILINI Jean Roger, Président de l’Institut Français de l’Intelligence Artificielle et de la Génétique (IFIAG) – PARIENTI Yonathan, Founder of Horyou and Expert OMECA

Constatant que l’extrême gravité de la situation, qui est un sujet de préoccupation pour l’humanité tout entière, impose la reconnaissance de nouveaux principes et de nouveaux droits et devoirs, rappelant son attachement aux principes et droits reconnus dans la Déclaration universelle des droits de l’homme, y compris à l’égalité entre les femmes et les hommes, ainsi qu’aux buts et principes de la Charte des Nations Unies, rappelant la Déclaration sur l’environnement de Stockholm de 1972, la Charte mondiale de la nature de New York de 1982, la Déclaration sur l’environnement et le développement de Rio de 1992, les résolutions de l’Assemblée générale des Nations Unies « Déclaration du millénaire » de 2000 et « L’avenir que nous voulons » de 2012, rappelant que ce même péril est reconnu par les acteurs de la société civile, en particulier les réseaux de personnes, d’organisations, d’institutions, de villes dans la Charte de la Terre de 2000.

Après Strasbourg, Paris, et de nombreuses villes partout dans le Monde, Port Gentil est la première ville d’Afrique à reconnaitre l’impérieuse nécessité de signer la DHHU. PortGentil est un port maritime du Gabon, pays situé sur la côte centrafricaine.

Cette ville à l’activité pétrolière importante se trouve sur le cap Lopez et possède un port abrité ainsi que plusieurs plages, notamment celle du Dahu. Édifiée en 1927, l’église Saint-Louis est l’un des monuments emblématiques de la ville.

Au bout de la péninsule se trouve le phare du cap Lopez, construit au XXe siècle. Au sud, le fleuve Ogooué est connu pour les nombreuses espèces de poissons qu’il renferme. Monsieur le Maire a souligné dans son discours la nécessité et le devoir de participer a cet élan Mondial pour protéger nos générations futures. L’OMECA qui soutient la DDHU depuis le 13 Fevrier 2018, date officielle de son engagement, était largement représenté à la signature officielle de Port Gentil et participe activement à la promotion de la DDHU dans le Monde. 90 Ambassadeurs, présents sur tous les continents et faisant partie des personnes influentes participent à cet élan de diplomatie environnementale.


16-year-old Swedish Climate activist Greta Thunberg speaks at the 2019 United Nations Climate Action Summit at U.N. headquarters in New York City, New York, U.S., September 23, 2019. REUTERS/Carlo Allegri – HP1EF9N1AIFX9

I must confess that I was disturbed by Greta Thunberg’s speech at the UN Climate Action Summit, which took place last September at the UN Headquarters in New York. I’ve seen many teenagers angry for whatever reason, but never for such a genuine and clear purpose as the future of their own kind. It’s not about the planet anymore, it’s about the hundreds of thousands of climate refugees, it’s about the species that are under threat and whose disappearance could unbalance the environment só strongly that it would cause famine and chaos. It’s about us, the ones who have a few more decades ahead to live.

Although I’ve seen many angry teenagers before, I’ve never seen a 16-year-old be so disruptive with her words and receive so much criticism for being too «bold and pessimistic». But I know I’ve never seen such mobilization of so many young people. It was beautiful to see millions of children going on strike for the climate just a few days later, inspired by a clear message that said we must create other rules because the current ones are no longer working. I saw it as a call to re-create capitalism and rethink our consumption and production system, as well as our way to reassess national growth and wealth. Isn’t there a better way to be rich than to always seek to produce more and more?

It was the first time than I saw such anger coming from someone so young and, yet, so right that she strokes hearts all over the world. She disturbed some, angered others, inspired and caused strong emotion on many – I haven’t heard of nobody say they were not touched by her words.

A few days later, surrounded by business people from an industry that is marked by their not-too-sustainable methods, all I’ve heard was: we need to change the way we work, the raw materials we use, our waste management. Greta was right, they say, and Greta is the future: she is the angry face of new consumers who are not happy about how the current system goes and demand change now. Greta’s generation might not have the smooth personality we expect from our children, but they know what they will face if we don’t act now. And we don’t dare not to.

    in Tokyo to Shape a Smarter Future

    The Social Innovation and Global Ethics Forum is set to tackle some of the most critical contemporary issues in plenary sessions dedicated to Artificial Intelligence, FinTech, Sustainable Lifestyle, Health Technologies, Smart Technology and Smart Cities, Sports for Good, Renewable Future Energy and Opening New Roads for Sustainability.


    New York, September 13, 2019 —The path to fostering a better future for all implies the search for urgent appropriate solutions to the greatest challenges that humanity has faced since the beginning of time: namely, social inclusion and sustainability. And that path inevitably goes through designing a smarter future for all.

    This is the stance of SIGEF, a leading world forum on social innovation and global ethics, and the reason why “Together Shaping a Smarter Future” is the theme of its sixth edition. Its purpose is to promote private, public and citizen endeavors, in all areas of socio-economic activity, toward designing, developing and implementing smart environments, innovative solutions and devices that lead to that hopeful end. The exploration and promotion of smart solutions have thus logically led Horyou, the Social Network for Social Good and Horyou Foundation organizers of SIGEF2019, to pick Tokyo, Japan, home of Smart-Tech if ever there was one, to be its venue.

    In that respect, SIGEF2019 is set to tackle some of the most critical contemporary issues in plenary sessions dedicated to Artificial Intelligence, FinTech, Sustainable Lifestyle, Health Technologies, Smart Technology and Smart Cities, Sports for Good, Renewable Future Energy and Opening New Roads for Sustainability. Inspiring stakeholders, including world experts, will share their most effective experiences and visions with a global online, offline and on the spot audience, while solutions will be proposed and strategies will be deliberated.

    SIGEF2019 will be held on September 19 at the Tokyo Prince Hotel, after an opening reception conducted at the Swiss Residence of the Ambassador, on September 18. It will entail the active participation of an international array of government authorities, business executives, international organization representatives and academia, as well as representatives of civil society and a number of experts and proponents of the United Nations Sustainable Development Goals (SDG).

    “SIGEF has always exposed innovative and stimulating discussions about the social, economic and technological opportunities and challenges that reflect the most important needs of our society. In 2019, our Horyou Change-Maker Community is proud to organize SIGEF in Tokyo to discuss feasible strategies to reach the Sustainable Development Goals and to build a fairer future for the next generations. We truly believe that, together, we can shape a Smarter Future for All,” says Yonathan Parienti, Chairman of SIGEF Organizing Committee and Founder and CEO of Horyou.

    “Some of the confirmed SIGEF 2019 speakers include H.E Mr. Jean-François Paroz, Swiss Ambassador to Japan, Hon. Takuya Hirai, former Minister of Information Technology, Science and Innovation, Hon. Kenzo Fujisue, Member of the House of Councillors Japanese Parliament, Ms. Rebecca Shaw, Chief Scientist of WWF, visionary Artist Akira Hasegawa, Lifestyle model and influencer Ms. Lee Levi, Fintech innovator Mr. Roger Ver, Artificial Life Researcher Mr. Takashi Ikegami, Sustainability advocator Ms. Raquel Blanc, Vice President External Affairs Philip Morris International, Sports for Good advocator Mr. Saud Alsubaie, Director of Social Responsibility Department at Al Hilal Football Club, Women Empowerment Champion Ms. Yaye Soukeyna Toure, Innovator Dr. Hideto Tomabechi, Public Diplomacy Professor Dr. Nancy Snow, Robotic and Liver Surgeon Dr. Dmitri Alden, Mr. Magnus Magnusson, UNESCO’s Director for Partnerships Social and Human Sciences (remote intervention), World Record owner of Jumping Box, Mr. Iketani Naoki, Social Entrepreneur Joseph Mercorella, CEO of Lumary and Mr. Masaya Mori, Global Head, Rakuten Institute of Technology Worldwide.

    “SIGEF has always exposed innovative and stimulating discussions about the social, economic and technological opportunities and challenges that reflect the most important needs of our society. In 2019, our Horyou Change-Maker Community is proud to organize SIGEF in Tokyo to discuss feasible strategies to reach the Sustainable Development Goals and to build a fairer future for the next generations. We truly believe that, together, we can shape a Smarter Future for All,” says Yonathan Parienti, Chairman of SIGEF Organizing Committee and Founder and CEO of Horyou.

    SIGEF2019 Organizers and Main Sponsors:

    Horyou, the Social Network for Social Good
    Philip Morris International
    Horyou Foundation
    Cognitive Research Labs, Inc

    Vivian Soares, Horyou Media Relations
    +41 (0) 22 321 98 20

    Por Pedro Meduna*

    Night traffic lights in Tokyo

    (English version below)

    A mobilidade urbana tem se transformado de forma acelerada e significativa em todo o mundo. As atuais demandas, tendências e exigências dos usuários têm impulsionado o surgimento de novas soluções tecnológicas em um mercado cada vez mais dinâmico e competitivo. Somado à velocidade desse ecossistema, temos o desafio da mobilidade urbana sustentável, que exige a adoção de novos modelos, capazes de trazer soluções para urbanização contemporânea e para o aumento da frota de veículos nas cidades, aliando isso à ações sustentáveis.

    Em grandes centros como São Paulo, Rio de Janeiro ou qualquer outra metrópole mundial, o trânsito gerado pelo alto número de veículos individuais dificulta a locomoção das pessoas, afeta o meio ambiente e compromete a qualidade de vida pelas condições estressantes dos engarrafamentos, concentrados, principalmente, nas regiões de maior densidade populacional. A grande missão das empresas de mobilidade é a de buscar alternativas reais e inovadoras, o que não significa apenas inventar novas tecnologias, mas também criar soluções inteligentes de deslocamento para um público que disputa espaço com outros passageiros nos transportes coletivos ou com outros carros nas ruas.

    Hoje podemos perceber que a tecnologia vem mudando a maneira com que as pessoas consomem e que essa tendência irá transformar a cultura da mobilidade urbana. Influenciadas pela economia colaborativa – conceito de rede na qual as pessoas acessam a bens e serviços através do compartilhamento, ao invés da aquisição – já podemos notar um movimento no comportamento das pessoas que passaram a basear seus hábitos de consumo em escolhas inteligentes e sustentáveis, focados no coletivo. “Compartilhar a possuir”, essa é a megatendência global e secular.

    Muitas pessoas, por exemplo, estão deixando de comprar carros particulares ou até mesmo vendendo os seus próprios para optarem por novas formas de deslocamento. No entanto, trocar o veículo individual pelo transporte compartilhado ou optar por formas de locomoção mais sustentáveis é ainda uma atitude que exige mais do que boa vontade e trazer o diferencial em uma sociedade que há décadas valoriza o carro como principal meio de transporte se torna a chave para esse processo de transformação.

    A mobilidade como serviço ou Mobility as a Service (Maas), caracterizada pela oferta de transporte personalizado, integrando os mais diversos modais em uma mesma plataforma com o objetivo de ampliar as alternativas de deslocamento das pessoas é, sem dúvida, o caminho para a construção da mobilidade urbana mais sustentável e harmoniosa nas grandes cidades. O centro crucial dessa solução está em buscar a “viagem mais eficiente”, considerando toda jornada do passageiro, desde da saída de casa até o seu destino final, com segurança, pontualidade, rapidez e economia.

    Transformar as cidades em um melhor lugar para viver deve ser o principal propósito de uma empresa do setor de mobilidade. Para atingir este objetivo, é extremamente importante uma estreita colaboração entre os mais diversos operadores do setor e o poder público, buscando, não somente as novas tecnologias, mas também inovação, criação de valor e a transformação desse serviço, com a disponibilização de um sistema inteligente e conectado, capaz de interligar as cidades.

    Assim, mais do que dar opções – desde táxi aéreos, passando por carros compartilhados “peer to peer” e táxis e chegando até a opções de micromobilidade, como os patinetes ou as bicicletas, chamados de “última milha”, aquela última pernada em áreas com alta densidade de trânsito – será possível sugerir qual o meio de transporte mais eficiente para o usuário, de acordo com a sua necessidade naquele momento específico. Ser capaz de processar diferentes dados e informações para lhe oferecer essa informação na interface de um aplicativo é, realmente, entregar o que chamamos hoje de mobilidade como serviço. Esse é o futuro que precisamos construir hoje.

    *Pedro Meduna é Country Manager da Cabify Brasil


    Make cities better places to live in
    By Pedro Meduna *

    Urban mobility has been rapidly and significantly changing around the world. Current user demands have driven the emergence of new technology solutions in an increasingly dynamic and competitive market. In addition to the speed of this ecosystem, we have the challenge of sustainable urban mobility, which requires the adoption of new models, capable of bringing solutions for contemporary urbanization and the increase of the vehicle fleet in cities, combined with sustainable actions.

    In large cities such as São Paulo, Rio de Janeiro or any other global metropolis, the traffic generated by the high number of individual vehicles makes it difficult for people to move around, affects the environment and compromises the quality of life due to the stressful conditions of traffic jams, mainly concentrated in the most densely populated regions. Mobility companies’ great mission is to look for real and innovative alternatives, which not only means inventing new technologies but also creating intelligent travel solutions for a public that fights for space with other commuters or other cars on the street.

    Today we can see that technology is changing the way people consume and that this trend will transform the culture of urban mobility. Influenced by the collaborative economy – the concept of networking in which people access goods and services through sharing rather than acquisition – we can already see a movement in the behavior of people who have come to base their spending habits on smart, sustainable, focused choices.

    Many people are no longer buying private cars or even selling their own to opt for new forms of travel. However, exchanging the individual vehicle for shared transport or opting for more sustainable forms of transportation is still an attitude that requires more than goodwill and is disruptive in a society that for decades has valued ​​the car as the main means of transport becomes the key.

    Mobility as a Service (Maas) is characterized by personalized transport, integrating the most diverse modes in one platform with the objective of expanding the alternatives of people displacement. It is undoubtedly the path to sustainable and harmonious urban mobility in large cities. This solution lies in pursuing the “most efficient journey,” taking into account every passenger journey from home to their final destination, safely, on time, quickly and economically.

    Making cities better places to live must be the primary purpose of a mobility business. To achieve this goal, close collaboration between diverse operators in the sector and the government is extremely important, seeking not only new technologies but also innovation, value creation and the transformation of this service, with the provision of a system smart and connected, able to connect cities.

    So more than giving options – from air charter to peer to peer shared cars and taxis, to micro-mobility options like scooters or bikes – it will be possible to suggest the most efficient means of transportation for the user, according to their needs at that specific time. Being able to process different data and information to offer it in an application interface is really delivering what we now call mobility as a service. This is the future we need to build today.

    * Pedro Meduna is Country Manager of Cabify Brasil

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