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(Marcus Figueredo)

There are 17 Sustainable Development Goals

2030 é o prazo para todos os países do mundo implementarem os 17 Objetivos de Desenvolvimento Sustentável (ODS) da ONU. Isso quer dizer que os países têm pouco mais de dez anos para atingirem essas metas e, consequentemente, dar mais alguns passos rumo a um planeta mais justo e mais sustentável.

Mas não são só os líderes políticos que precisam assumir esse desafio. Isso está também em nossas obrigações de cidadão. E mais do que isso, não basta ter empatia com os Objetivos, é preciso buscar alcançar essa mudança. Incluem nessa lista de responsáveis as empresas e seu comprometimento com o crescimento sustentável. Trata-se de uma tendência global: além da responsabilidade social, a sustentabilidade deve estar entre os objetivos do negócio.

A boa notícia é que muitas empresas, de segmentos distintos, já estão colocando em prática políticas baseadas nos ODS. Apresento aqui alguns exemplos.

A Cabify neutraliza as emissões de carbono. Isso quer dizer que, a empresa mede suas emissões de dióxido de carbono e as compensa financiando projetos que recompõem a mesma quantidade do gás na atmosfera. A iniciativa busca ajudar a proteger milhões de árvores, combatendo também o aquecimento global e preservando a biodiversidade.

Uma das maiores companhias do mercado de bebidas do Brasil, a Ambev, oferece uma Aceleradora para empreendedores com soluções ambientais. Através dessa plataforma, desafios de ideias e tecnologias com objetivos sustentáveis serão solucionados. A Aceleradora está presente em todos os países onde a companhia atua. O projeto busca reunir ações de impacto positivo para além dos muros da cervejaria, que buscam construir um legado sustentável para a sociedade e o meio ambiente.

Na Hi Technologies, o planejamento e o plano de negócios foram desenhados com base no 3º Objetivo: Assegurar uma vida saudável e promover o bem-estar para todos, em todas as idades. A startup, através do uso de tecnologia e inteligência artificial, busca oferecer acesso à saúde para todas as pessoas, independente de sua localização ou condição social, através do Hilab, laboratório portátil, qualquer um pode fazer um exame clínico com um preço muito baixo.

Portanto, finalizo aqui dizendo que não importa a atuação ou o setor. No final do dia o que precisamos entender é que é necessário se preocupar um pouco mais e de que a sustentabilidade é uma necessidade nas empresas. São esses cuidados que garantirão nosso rumo ao planeta que queremos.

*Marcus Figueredo é CEO da Hi Technologies, Healthtech que tem como objetivo democratizar o acesso à saúde por meio de tecnologia. O carro-chefe da empresa é o Hilab, laboratório de “bolso” conectado à internet que usa inteligência artificial para acelerar o diagnóstico médico.

(English version)

How companies comply with the Sustainable Development Goals

(Marcus Figueredo)

2030 is the deadline for all countries in the world to implement the 17 UN Sustainable Development Goals (SDGs). This means that countries have a little more than ten years to reach these goals and, therefore, to take a few more steps towards a fairer and more sustainable planet.

But it is not just the leaders of the countries that need to take up this challenge. This is also our obligation as citizens. And more than that, it is not enough to have empathy with the Goals, we must seek to achieve this change. This includes companies that aim for sustainable growth. It’s a trend: in addition to social responsibility, sustainability must be among the business objectives.

The good news is that many companies, from distinct segments, are already putting into practice pillars based on SDGs. Here are some examples.

Cabify neutralizes carbon emissions. This means that the company measures how much carbon dioxide its activities emit to compensate via financing projects that take the same amount of gas out of the atmosphere. The initiative seeks to help protect millions of trees, combat global warming and preserve biodiversity.

One of the largest beverage companies in Brazil, Ambev, offers an Accelerator for entrepreneurs seeking environmental solutions. Through this platform, challenges of ideas and technologies with sustainable objectives will be solved. The Accelerator is present in all the countries where the company operates. The project seeks to bring together positive actions beyond the walls of the brewery, which seek to build a sustainable legacy for society and the environment.

At Hi Technologies, the business plan was designed based on Goal 3: Ensure a healthy life and promote well-being for all, at all ages. The startup, through the use of technology and artificial intelligence, seeks to provide access to health for all people, regardless of location or social status; through the Hilab portable laboratory, anyone can do a clinical examination for a very low price.

Therefore, I finish here saying that it does not matter the performance or the sector. At the end of the day, what we need to understand is that we need to worry a bit more and that sustainability is a necessity for companies. It will guarantee our path to the planet we want.

* Marcus Figueredo is CEO of Hi Technologies, a Healthtech that aims to democratize access to health through technology. The flagship of the company is the Hilab, an internet-based “pocket” laboratory that uses artificial intelligence to accelerate medical diagnosis.

Focused on 3 Sustainable Development Goals, the Future Here Summit invited social good doers, innovators and artists to re-imagine a new Renaissance – one involving technology.

Horyou team presenting the social network for social good to the Future Here Summit audience. Image Credits to Anna Rosa Paladino for TIAC Academy.

Let’s fast forward and think of a world without inequalities, where innovation is a core element in all enterprises and society is built on partnerships for good. This is not Utopia – all the aforementioned scenarios actually come under three of seventeen United Nations’ Sustainable Development Goals.

The 3 SDGs – Reduced Inequalities; Industry, Innovation and Infrastructure and Partnership to Achieve the Goals – , were the main focus of the Future Here Summit, an event focused on re-imagining the next generations from a ‘Renaissance’ viewpoint. Unsurprisingly, Florence, birthplace of the eponymous artistic avant-garde movement, was the venue. While addressing issues including Augmented Intelligence, Energy, Nature, Sustainable Development and Education, the event had both on-site and virtual panels and sessions, whereby artists, entrepreneurs, visionaries and academics were invited to exchange ideas and expectations for the future.

Horyou, the social network for social good, contributed to one of the sessions with an inspiring presentation of its role in empowering change-makers. Speaking for Horyou, Sueyfer Velásquez, Social Media and Partnerships Manager, introduced the network to a diverse and curious audience. «It’s a very powerful experience to share our vision for a better world in the birthplace of Renaissance», she said. Seizing the opportunity, Sueyfer went on to introduce HoryouToken, the first digital currency for economic inclusion and advancement of the SDGs, along with HoryouTV and SIGEF, the Social Innovation and Global Ethics Forum, which will take place on 18-19 September, in Tokyo, Japan.

In addition to the conferences, the Future Here Summit incorporated Orbit, a dedicated incubator for the development of «experiential wisdom tools and businesses» where art, science and businesses were welcome to help promote inclusive growth.

Venture capital is looking more into your company’s sustainability performance

Impact investing: money with purpose

Sustainability in general, and The UN Sustainable Development Goals in particular, make for good business. And some investors have recognized that for quite some time – since 2004, to be precise. When the UN started conversations with a number of global stock exchange operators, corporate social responsibility hit the radars of listed corporations. In 2012, Nasdaq (USA), B3 (Brazil), Johannesburg Stock Exchange (South Africa), Borsa Istanbul (Turkey) and The Egyptian Exchange made a public commitment to advance sustainability in their markets. It was the first step in the Sustainable Stock Exchanges initiative (SSE), a UN-led global movement which now counts more than 80 members from all continents.

In the past few years, the SDGs have boosted the discussion on corporate sustainability and the role of companies in building a better business culture with a stronger positive impact on society. More importantly, the SDGs were eventually adopted by many companies to be an integral part of their sustainability plans as a major performance target. Since then, a number of studies have related SDGs to business performance, proving that gender equality, investments on education and fair wages lead to a more competitive society and, thus, to more sustainable businesses.

More recently, venture capitalists have been looking more closely into sustainability practices before deciding which companies to invest in. With the help of UN agencies, Social venture funds and social impact-driven investors networks were set up to prompt companies into improving their CSR practices while pursuing their profit-making operations. The recently launched UNDP SDG Impact program is a good example of how to channel private investment and capital to meet the SDGs, via providing funders with roadmaps and data on the best investment plans.

Initiatives like HoryouToken are also a worthwhile alternative for all investors to consider, from big corporations to private investors, owing to its Blockchain technology which provides transparency and traceability with proof of impact, resonating with the UN Sustainable Development Goals

Sustainability is now. It’s profitable, it can help change the world and build better times for all.

Artificial Intelligence means new perspectives for governments and corporations… and everybody else

Technology has answered many humanitarian challenges, trying to foster inclusion at a pace that was unimaginable only a few decades back

After years of covering some of the most important technology events in the world, I was happy to witness the rising of AI for Good. While 2018 saw a burgeoning approach to Artificial Intelligence as it became the central theme of a few panels in major global forums and conferences or a key resource in innovative projects developed by a still modest yet resilient number of blue chip corporations, 2019 has obviously given the subject its momentum. AI is a market expected to grow from USD 21.46 Billion in 2018 to USD 190.61 Billion by 2025, and AI for good seems to be the new frontier to explore, according to a McKinsey studyFrom startups to established tech operators and from governments to social entrepreneurs, it suddenly seemed like the whole tech industry was finally on the right launch pad to propose devices and services that improve both our lives and natural or manmade environments and, ultimately, preserve the planet.

Education is one of the industries that have been positively impacted by AI and has potential to grow 38% per year, reaching an approximate market value of 2 billion USD by 2023. Gamification, along with assessment and tutoring programs are being widely implemented by corporations and governments to boost learning ratios, even in remote impoverished or isolated communities while reducing costs and, eventually, helping attain the related UN Sustainable Development Goal (SDG4). Now quality education seems indeed a reachable objective where it is most needed. Robots are taking center stage in educational projects, whether to teach students about coding and AI or to coach them, thus improving their level of interest in technology-related topics.

For governments, AI has proven effective in security projects, helping cities to secure big events through improved surveillance, using connected devices including drones, Bluetooth and Wi-Fi devices to better control road traffic or the air quality. Cities like Barcelona and São Paulo have been forerunners in that regard, while making sure their policies meet the aims of the related UN Sustainable Development Goal (SDG11), specifically recommending the implementation of smart city policies.

Another major concern relating to sustainable development being population welfare, especially regarding food security, smart farming strategies are at the center of many country agricultural sustainable improved productivity programs, one of the biggest concerns of our times. AI for farming, include IoT, is a promising market and, only in the US, is adopted by 250,000 farmers, who are collectively spending almost 1 billion USD. And that’s in line with the UN SDG2. Producing food for an ever-increasing population in times of dramatically severe climate change certainly is the ultimate challenge of our society – and AI is indeed offering a highly estimated contribution. Companies that monitor crops and livestock, and those that are in the business of optimizing the efficiency of health plans, are part of the same trend, which otherwise rely on complex microclimate predicting algorithms and communication tools reaching out to farmers, providing them with more accurate information.

In a nutshell, AI for Good is good. In times when competitiveness, productivity and transparency are inevitably defined in terms of sustainability, they have no other option but to be intrinsically connected to smart, clean and socially impactful devices and services. Technology has answered many humanitarian challenges, trying to foster inclusion at a pace that was unimaginable only a few decades back. It is now the appropriate time to look at AI, as well as at its developers, and consider them as allies in the process of shaping a better world.

Join us! If you want to showcase your product, service or project in AI for Good, apply to speak at SIGEF 2019.

    HoryouToken,
    The 1st Digital Currency for Inclusion and Advancement of the UN SDGs, Presented at the WSIS 2019 Forum

    The most prominent ICT Forum was the right setting for Horyou, the social network for social good, to establish the relevance and timeliness of its digital currency with a purpose

    PR_application-01_03

    Geneva, April 2019 — HoryouToken was introduced by Yonathan Parienti, founder and CEO of Horyou, the social network for social good, at the World Summit on the Information SocietyWSIS Forum 2019 -, the most prominent global ICT event co-organized by United Nation agencies ITU, UNESCO, UNDP and UNCTAD, which gathered industry representatives and government officials from 193 countries and took place from 8-12 April, in Geneva.

    During a high-level policy session on inclusiveness and access to information, as well as in a workshop around HoryouToken*, Yonathan Parienti, initiator of the concept of a Blockchain with a Purpose, elaborated on the relevance and timeliness of a socially inclusive digital currency. His contribution to the forum, especially in the ‘Technology for Sustainable Development and Impact in an Ever-Changing World’ workshop, highlighted the role of HoryouToken to support social good actions, information and projects, echoing the UN Sustainable Development Goals. While making it possible for any person to support social good, HoryouToken also provides access to a redistribution service called Proof of Impact, a traceable, transparent system that will monetize daily transactions and fund real-world social good projects, people and organizations around the world.

    Many entrepreneurs, citizens and members of the youth are waiting for the extra push for their projects and social good actions, which can be made through visibility but also funding. This is the reason why we developed a currency for inclusion – a transparent, decentralized way to impact people, leveraging a global community of changemakers”, said Mr. Parienti during the high-level policy session.

    Yonathan Parienti highlighted the power of social networks like Horyou, which promotes meaningful connectivity amongst its global community, spreading to more than 180 countries. “These citizens are shaping tomorrow’s world and sharing initiatives that touch their hearts. They represent culture, art, diversity and advance innovation“, he added.

    The WSIS Forum has traditionally promoted cutting-edge discussions about disruptive innovations thanks to its crowdsourced agenda, which has put topics such as Big Data, AI and Blockchain at the center stage, gathering from innovative corporations and startups, government officials to members of the youth and social entrepreneurs. ”Being among such important actors in this ecosystem is a mere proof that we are following the right path for social innovation and technology for good”, declared Mr. Parienti.

    *HoryouToken (HYT) is listed on CoinTiger and LATOKEN.

    Contact:
    Vivian Soares, Horyou Media Relations
    media@horyou.com
    +41 (0) 22 321 98 20

    The Alpine winter was not hard enough to cool off the world’s most important economic forum

    Horyou team was in Davos, Switzerland

    Every year, the World Economic Forum is a most awaited event – the freezing Swiss town of Davos is the place where world leaders and their finance ministers take the stage to ‘seduce’ investors and commercial partners. 2019 WEF was no different as it set the tone for all conversations and debates for the year to come. And Horyou team was there. As for some of the main outcomes of Davos:

    1. The ubiquitous AI – Artificial Intelligence has been a hot topic for some years at the WEF, but in 2019 it is a star. Its technology is everywhere – in our homes and our workplaces, and it is helping shape the world we live in and how we see it. For some firms, like Reuters and Majid Al Futtaim’s shopping mall, the forum was a platform to launch their AI solutions.

    2. Clean energy now – Even oil-based economies agree that it is important to consider alternatives. Climate change and investor pressure are pushing companies to re-think their strategies and invest in the production of cleaner energy with help from more technology.

    3. Blockchain is the name of the game – Speaking at the Blockchain Economic Forum, Horyou’s founder and CEO, Yonathan Parienti, presented the concept of Blockchain with a Purpose and HoryouToken. As a disruptive decentralized technology, Blockchain is impacting not only the financial system but also the healthcare, philanthropy, and insurance industries among others. And the World Economic Forum gave it an important exposition.

    The Blockchain Economic Forum took place in Davos from 24-26 January

    4. The future of work – It’s already happening. Humans and machines now coexist at the workplace. Companies and countries are discussing the possibility of designing strategies to make this transition smooth and collaborative, without threatening jobs and incomes.

    5. Environment matters – The WEF opened its stage to Sir David Attenborough, who was awarded for his lifetime contribution to the promotion of the protection of animal life, as well as Prime Ministers Jacinda Ardern, from New Zealand, and Mark Rutte, from the Netherlands, who spoke about the urgent need to protect the environment. The private sector also showed its engagement with the cause of the planet – a group of 50 CEOs working across 150 countries met to discuss ways to reduce emissions.

    6. SDGs in the Spotlight – Besides setting a dedicated area for the UN Sustainable Development Goals, the WEF nurtured many debates around them. On the Forum’s platform for public-private cooperation, business projects were presented on topics including sustainable consumption and production, mental health, youth empowerment and disability inclusion.

    Want to know more about HoryouToken and how Horyou supports the SDGs? Follow us on our social media channels and on Horyou, the social network for social good.
    Be the change, be Horyou.

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