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By Amma Aburam and Vincent Magnenat

Horyou met the warm and enthusiastic Colombian producers Juan José Lozano, Liliana Rincon and Sergio Mejia at the FIFDH (International Film Festival and Forum on Human Rights) in Geneva where they debuted a well-anticipated film: “Sabogal.” The movie is unique in many ways. First, it is an animated documentary series on Colombian history turned into an 80-minute film especially for this festival. Behind the animation lies a country’s history, a desire to make it known and an original approach that is gathering a lot of positive attention. Even though it delves into a dark part of the history of the country, the film is designed to awaken the knowledge of its youth. It seeks to teach them their history and consequently their legacy so the mistakes of the past do not become those of the future.

Screen Shot 2015-03-12 at 9.26.54 AM On “Sabogal,” Columbian youth and history:

Premiered at the FIFDH, “Sabogal” is a legal thriller inspired by a true story. It focused on a lawyer with many contradictions in his life. He is a different kind of hero – a drug lord hero hailed by popular Colombian television. The film is packed with Colombian history. “We did immense research on the socio-violence in the country in the past 10 years and plotted that from an animation angle because we had a specific audience reach in mind,” Lozano said. The producers had one target: the youth, from 25 to their 30s. Why? “Columbia has been in the same situation for about 50 years; we hear the same narrative, the same stories, and at some point we become immune to it. The youth become disconnected very easily,” he said. The goal is to connect them to their history through animation that tells a true story.

On using animation to change mentalities:

When asked if using animation was a way to soften the harsh history of Colombia, Mejia replied with a firm shaking of his head: “No. In fact it is a different way to present and dramatize reality,” he said. “The distancing that animation creates allows the public to see the situation completely differently. It’s disconnecting them to reconnect them in a new way.” In Colombia, creating a simple documentary would mean not reaching the audience they wanted. Screen Shot 2015-03-12 at 9.26.37 AM Popular television in the country is drowned in a sea of telenovelas (dramas and soap operas), where crime is glamorized and the message is that crime pays. The stories are focused on drug lords, bosses and people regular individuals cannot relate to. For the team, it’s about changing mentalities and pulling away from that criminal mindset: “We believe we can change minds through animation because we offer a documentary in drawings,” Mejia said. “We use the narration codes of thrillers, fiction, crime novels and suspense that engage people.” The series started two weeks ago in Columbia. “Every Sunday two chapters are shown. We’re at the forth episode and even now we can see the reactions are positive, especially on social media. It’s not easy, as it’s shown on a small channel and we are facing the giants of Colombian popular television,” Mejia said.

On Dreaming, Inspiring and Acting

The series was tailored to be shown at the FIFDH: from a 13-episode series of about 300 minutes to a film of 80 minutes. “For the public here at the festival, we took away the cultural references and jokes to tell more of an international story. We want the public to know Colombia’s story, to see it from a new angle,” Rincon said. Screen Shot 2015-03-12 at 9.26.26 AM “Our dream is for it to echo back to Columbia so that people can see that the world is talking about us.” The team’s true dream really lies in the youth of their country seeing their history in a different light. “We want them to analyze, take a step back and mostly we want to generate debate. We pushed ourselves to have a variety of subjects in the series so people will react and talk. The more the youth debate, the more they realize there’s an issue,” Rincon said. She added that what they do is dream of a better Colombia, which inspires them in turn to act by creating a series that will change the mentalities in their country.


Written by Amma Aburam

The International Film Festival and Forum on Human Rights (FIFDH) is held every year at various cinemas and cultural hubs across the city of Geneva. From Feb. 27 to March 8, the Humanitarian Film Festival will bring together producers from around the world as well as a new vision of the impact of films on social actions and good. Horyou got to sit with the director, Isabelle Gattiker, to find out what will make this year’s cinematic event one of a kind.

This is Gattiker’s first year directing the festival. We met her at the cinemas of Maison des Arts du Grütli, where we found a soft-spoken lady with a determined dream of what the festival will bring this time around. She was one of the founders of the festival in 2003 and was its deputy director before leaving to be a movie producer, then eventually returning to what she started. “I’ve always found the basic idea of the festival just very excellent, the idea of having a movie, a subject and a debate all happening in one place,” she said. Her passion is evident. Gattiker On the inspiration behind the selection of films:

The festival comprises fiction films and documentaries. These are divided into three sections for the competitions: fiction and human rights, creative documentaries and OMCT selection (OMCT is the world organization against torture in Geneva). There are a total of 48 films at the festival. “I wanted to have a tight selection that we could really frame correctly. Meaning, I wanted films for which we could have the producers at the festival,” Gattiker said. “I wanted international producers, a balance between the Northern and Southern hemispheres, as well as a variety in subjects. I wanted films that people know as well as some that would be pure discovery. Films such as ‘Citizenfour’ were selected way before we knew it would win an Oscar, for example. It’s a selection purely based on films that are simply good from producers with unique visions.”

On what will make this year’s festival different:

Despite it being her first year directing the festival, Gattiker as a co-founder has always had a hand in it. This year under her full reign, she wanted to focus on interactivity. “Something new this year are the discussion spaces. I included the café in that space so that there is a dedicated place for exchanging ideas and just chit-chatting,” she said. The debate times also help this interactivity. The audience gets to sit with a panel, the producers included, to discuss the film. Edward Snowden was even present via Skype at the debate for “Citizenfour.” The festival also involved social media like never before. “We are live-posting the event and debates on our various social media platforms. On Twitter, we have dedicated hashtags,” Gattiker said. “Even though these platforms are important, they should be complementary.” She emphasized that people need to meet in real life and interact – that’s the point of the debates and discussion spaces.

On engaging the younger generation through critical interaction:

Gattiker clearly has a passion for youth as well as for critical thinking. “We are really interested in young people, in engaging them. It’s hard, but we are able to. For one of our films, ‘Sunrise,’ we had at least 80% of the crowd that were young people,” Gattiker said. She also believes that success with the youth lies in the interactivity of the festival. Between social media and the discussions, young people feel concerned and engaged. They become a part of the creation process when they get to talk to producers in the discussions. “The film alone or the conference alone is of no interest to the young audience,” Gattiker said. “What they want is to discuss and be critical about what they see as much online as during debates.”

On taking the festival a step further:

The festival is not called humanitarian for nothing; it goes beyond the films and transforms thoughts into actions among the many who are inspired by seeing a movie or debating. How? The festival offers real options to act. “We talk about real actions that the audience can engage in after the movie or during debates. It’s during those moments that people have that rush, that desire to change things, so it’s the moment to offer them that possibility,” Gattiker said. For example, projects to house kids in need have been set in place through these action proposals.


On Dreaming, Inspiring and Acting:

“My dream really is to give meaning to things – I need to disturb order. Not in a total-rebellion sense; I just have a hard time with things that exist that shouldn’t. I need to question things, have critical thinking even though I believe in our systems, in democracy,” Gattiker said. “I also believe critical thinking helps it. Our motto here is watch, debate and act, so it’s quite similar to yours.”

Francois Maurel

Written by Amma Aburam. Read the French version here.

Malagasy photographer François Maurel is a world-traveling photojournalist. His work and career have become a humanitarian force for aiding underprivileged populations from around the world. Maurel’s photo projects have taken him to Africa, South America, Asia and more. Horyou spoke to him about his great initiatives, from the PERLE charity association to Studio Maurel and finally the 15 years photo project that will take him across the world capturing everyday lives. Unlike most of the world, Maurel has chosen to lead a life without technology and is adamant about it.

How did you start taking photos?

I was surrounded by a photographic culture. My brother, who is 30 years my elder, was a photographer for 10 years and I think he had a direct influence on me. The big turning point for me was in 2007 when I had a stroke. I was in perfectly good health when it happened. I got out of it disoriented, wondering what I was going to do next. And then I started taking photos in the music world (concerts, events, etc.) and that’s where it all began. Today everything has taken on a new life: I’m working on a photo project called “Ombres et Lumieres” (“Shadows and Lights”) spanning on 15 years that started in India with photo reporting on the nomadic peoples there. The goal is to work on “outcasts,” the relations between the Northern and Southern hemispheres, and the effect of globalization on a grand scale.

You eventually created Studio Maurel. What was the purpose behind that?

The idea was that I wanted to live off my work as a photographer; however, that is difficult as a photojournalist. The studio work is specialized for events photography, and that allows us to finance projects and travel. It’s more of a corporate aspect of what I do. People in photography say it’s an embarrassment to work in wedding photography, for example, but it is part of the art and helps toward bigger ideas and projects. Also we bring photojournalism into the weddings we cover, which is a touch of originality. I also travel with my wife to work on the grounds, so we both rely on the support of the Studio Maurel project. Of course, if I had to choose, I would be doing photojournalism 100%.

You also do associative work through your project PERLE. What exactly is that about?

I actually created this association in 2005 before starting photography. What we do is help build a structure for associations in different places, to grant help logistically and help with microprojects. For example, we took medical materials to Benin, helped in places in Ghana, Ivory Coast and more. Today we try to generate financial support for projects for associations, such as building farms in different countries. What we also do is, when we are taking photos, we go the extra mile and help in other aspects, we find out about the people we photograph, help them where needed and more.

You have always been a photojournalist. What are some of your most fond memories of your career?

Beyond the actual photos lies an adventure – adventure in the discomfort of being in foreign places, in eliminating prejudice because photography breaks down walls, it allows the immortalisation of moments. Everything I do is often through feeling and instinct. Moments I remember the most would be one time in Brazil where we tried to work with outcasts who ended up being drug traffickers, and the police were heavily involved with them. We got mugged over there. Sometimes these are the downsides of working in these conditions. Another experience was in Madagascar, where we took a boat out to sea and ended up there for nine hours because it broke down and we were stranded. It was really a near-death experience. What’s the positive in all this? Well, we are still alive today! It’s magical – we return from such experiences and everything is just fine.

You are on Horyou, the Social Network for Social Good. What does to Dream, Act and Inspire mean to you?

These three words are simply essential to my personal convictions. You have to go to the ends of your dreams. Inspiration is the fuel of creation, and to act is materializing that creativity. Horyou grants an interesting visibility; it’s dynamic and allows you to create connections. When I arrived on Horyou, I realized one of my photographic idols, Christian Holl, was on there and I got to connect with him. That man is a legend – he goes beyond photos, and he’s a true humanitarian.

Horyou Geneva

On Feb. 27, the Horyou Geneva team spent an afternoon at the local children’s hospital. The afternoon was spent entertaining the kids through various activities such as face painting, storytelling and origami. This was Horyou’s second time helping out at the hospital, and similar to the first time, we split up into groups and headed to the different waiting rooms.

On the ground floor, Anna and Alejandra were in charge of face painting. As expected, the kids were very shy at first, so Alejandra decided to get flowers painted on her face. As soon as she was finished, the kids were impressed and started to line up for their turn. Anna painted an array of tigers, butterflies, flowers and cats on the children’s faces. They were all very happy and left with big smiles. One boy was so excited that every time he looked at himself in the mirror, he started giggling. Face Painting

The rest of the Horyou Geneva girls were spread out on the first floor of the hospital. Amma and Laurie were in charge of the arts and crafts. Using cardboard, colored pencils and other arts-and-crafts materials, they made animals and crowns for the kids. These children, including the parents, were all very happy with the results. The origami team consisted of Mariko and Rui. The most popular origami among the kids was the crane and the hat. Mariko taught some of the parents so that they could make them at home.

Inigo, Matthew and Lucas entertained the children in the waiting room on the second floor of the hospital. They started off by playing board games they had brought. The kids were again very shy and did not talk much, but as soon as the games got going and they started winning, they began smiling and really enjoying themselves. Once the board games were over, Lucas teamed up with a little girl and played a game of foosball against Inigo and Matthew. The little girl raised her arms in celebration as she and Lucas won the game.

Storytellers Mamy and Vincent spent time going from room to room reading stories to the children. To Mamy’s surprise, one of the books had a song in it, so he took a deep breath and started singing. This not only entertained to kids but Vincent as well. They left the rooms leaving behind smiles on the kids faces.

All in all, it was a very heartwarming experience and is definitely something the Geneva team will be doing again.


Projects on the Horyou platform are a key component in the promotion of social good. By starting an individual or group Project on Horyou, you can gain exposure, recognition, support and much more.

We recently interviewed Hector Alvarez from beyondBeanie, the winner of the SIGEF 2014 Call for Projects People’s Choice Award. Horyou believes in bringing visibility to projects that positively affect their communities. This is the case with beyondBeanie.

*Let’s first talk about this idea. How did it happen?

It all started during a trip to Bolivia in summer of 2013 in which I went to visit Paty, a friend whom I had gotten to know some years earlier in California. While traveling, my friend and I were talking about the hardships faced by the women artisans of Bolivia who struggle to make a living through selling their creations to tourists and passersby in the streets of La Paz and Uyuni. I really liked their knitted creations, especially the beanies! I went ahead and got myself a few of my favorite ones back to Europe. Once winter started to set in Switzerland, I showed around my Bolivian beanies to my friends to get their feedback. I was very pleased to see that they liked them too, and even more once I showed them the pictures of my trip as well as pictures of the artisans and local people whom I had met. What happened next was that I told my Bolivian friend to send me some products that I would try to sell through my friends. Paty went back to La Paz from her hometown Cochabamba (a six-hour drive), organized a few artisans and made some sample products for me. It was important for us to let my friends know who made their products. Therefore, every product includes the name of the artisan who made it, whom my friends could meet through photos. While talking to Paty, we also realized that there was a great need to help street and orphan children in Bolivia, and that is how the idea to have every product attached to a help of children came to be. Our project finally came life in March 2014 and I said to myself: “I’m ready for this!”

How is bB making a difference?

We are making a difference by creating sustainable local jobs for women artisans so that they no longer have to go out on the streets and leave their children unattended, as well as continuing to help children in need with every item sold (one beanie = five meals, one bag = one set of school supplies, one poncho = one school uniform).

Something we find very interesting is your approach to bB: “BeyondBeanie is a lifestyle brand.” Can you give us your insight on this?

What we mean by lifestyle is that we do not just want to be a brand which sells products but which also educates people about how their everyday life choices can make a positive impact to the world. We believe that by combining fashion with solidarity, we can create a brand that can create sustainable change – a brand which conscious-minded consumers not just appreciate but also “live,” as opposed to just “wear.”

There are many people involved in this process: artisans, local organizations and communities, the bB team, among others. How does the entire process work?

Yes, it is indeed a very large and complex process in which there are lots of parts and people involved.

First of all, it all starts with the idea that even though we do charitable work, it is our goal to position ourselves as a fashion brand so that we can make our social enterprise sustainable over the long run (the idea is to have people want to shop our products first and foremost because they are catchy and cool while having the added value of giving back, instead of simply buying because they feel sorry about street children and shop simply to support, but just wear our products once or maybe twice in their whole lives).

In order to come up with great looking and trendy products, we spend a whole lot of time studying and following fashion trends, which is mostly done by Paty and her assistant, Renee. In addition, we do also work in close collaboration with top fashion bloggers and bloggers such as Depeches Mode in France, or Braided Bliss, Victoria Moronta and Lisa Marie Prang in the USA, who all evaluate and try our products and submit feedback to us.

Once the products’ prototypes are approved and OK’d by our sample population, Paty will indicate to the artisans their specifications, such as required texture and wool, lengths and diameters, etc. This process is not always easy, as the product making can have some variations from person to person (our items are not industrially made but rather individually crafted, knitted, weaved and sewn by our talented artisans.

Even though most of our artisans whom we support already have good knowledge and experience in knitting and weaving, they still require training to understand how to master the making and specifications of our products. Therefore, we have learned that it is important to prepare everything several months in advance.


Fortunately, the part of forming collaboration with children centers to support has been relatively easy since Paty already had some connections with children’s centers that needed help and were eager to accept our support. The main problem was mainly in the beginning to try to understand what are the centers’ greatest needs, but once we understood them, the rest has been relatively easy.

Then the process that relates to the team, interns and volunteers helping in the project, we have a global team, which is divided, in two continents (Bolivia in Latin America and Switzerland, Germany and the UK in Europe, and most recently in the USA). The first few months when we got established were definitely difficult. In short, we all had to put lots of effort to deal with time differences, learn each other’s tasks, etc. Anyhow, everyone who has gotten on board has always felt a strong commitment and interest in the success of the project. Therefore, this has been a very powerful ingredient that has kept us together, even when things have gotten rough along the way.

I hope this gives a good overview about how everything works and flows. 🙂

What is your vision for bB? What do you think it can become?

It’s my dream to become a brand of choice for people who care about social good, as well as to hopefully serve as an example to other projects.
In the future, we would like to continue to expand our presence into other countries and online presence, as well as to continue to form collaborations with other awesome organizations that promote and “live” social good, such as Horyou.

Finally: What is your Dream? What is you Inspiration? What does the word “Action” mean for bB?

My dream for bB is to continue to develop our social brand, to keep establishing partnerships with similar-minded organizations, to keep promoting social good, all while educating consumers and impacting lives. Our inspiration here at bB is the happy faces and see how lives get changed to the about 80 children in two centers and 17 artisans that we support. The word “action” means to go out of one’s box and dare to do things in a different way to create positive change not just for oneself but to those around us too.

Thank you to Hector and all of the people from the beyondBeanie team for taking the time to share their vision with Horyou and for the video bB dedicated to us! We wish your 2015 to be full of many more accomplishments in the promotion of arts and education by strengthening the communities you directly support.

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    Horyou Sucessfully Launches the Social Innovation & Global Ethics Forum
    logo-canal2 October, 23th 2014
    Horyou, le réseau social
    logo-Red-Innova October, 14th 2014
    Innovación Social y Ética Global: ya llega SIGEF 2014
    logo-237 October 2014
    Horyou est un réseau social pour l’action solidaire
    logo-wazabuzz September, 2nd 2014
    Quand le digital devient solidaire avec Horyou
    logo-lemanbleu September, 3rd 2014
    Horyou, le réseau social des ONG
    logo-socialetic August, 21st 2014
    Nueva red social Horyou: Prepárate a Soñar, Inspirar y Actuar
    logo-ecopreneurist August, 12th 2014
    Action-Oriented Social Network for Social Good Seeks Social Entrepreneurs
    logo-vanksen August, 4th 2014
    Horyou, le réseau social humaniste. Le digital côté solidarité
    logo-bilan July, 29th 2014
    Horyou, le Réseau Social de l’humanitaire lance un forum à Genève
    logo-igihe July, 25th 2014
    Horyou, urubuga ruhuza abagamije kuzamura imibereho y’abantu
    logo-stephanie July, 18th 2014
    Yonathan Parienti: “Horyou permet un mieux vivre ensemble”
    logo-onefm July, 16th 2014
    Horyou le réseau social des associations
    logo-gimmesocialweb July, 16th 2014
    Yonathan Parienti, CEO de Horyou
    logo-nvvision July, 10th 2014
    Horyou est un réseau social pour l’action solidaire
    logo-agefi July, 7th 2014
    Horyou: projection d'”Histoire de vie” à Genève
    logo-harperz July, 7th 2014
    Horyou, le 1er réseau social humanitaire
    logo-CBNews July 2014
    Horyou rêve d’un autre web
    logo-mosaiques July 2014
    Horyou permet un mieux vivre ensemble
    logo-digipedia June, 26th 2014
    Horyou, reteaua de socializare a binelui
    logo-hormiga June, 26th 2014
    Conoce a Horyou la red social con sentido SOCIAL
    logo-ecofin June, 20th 2014
    Un réseau social pour la solidarité internationale
    logo-yoda June, 18th 2014
    “Reteaua sociala a binelui” are tot mai multi adepti. Ce este Horyou
    logo-leTemps June, 12th 2014
    Le Facebook des ONG s’appelle “Horyou”
    logo-RTS May, 23th 2014
    Le projet Horyou
    logo-yaounde-info May, 15th 2014
    Cameroun: Internet: Voici Horyou, le nouveau réseau social qui soutient des acteurs de la solidarite
    logo-safesi May, 12th 2014
    Horyou: druzabno omrezje, ki spodbuga dejavnost in skupno dobro
    logo-mybigGeneva May, 14th 2014
    Qui es-tu?
    logo-courleux May, 6th 2014
    The action oriented social network for the social good… interview with the CEO
    logo-radioEthic April, 29th 2014
    logo-ITR April, 22th 2014
    Internet: I have a dream…
    logo-TalentiranSi April, 18th 2014
    Horyou novo globalno socialno omrezje v Sloveniji
    logo-vecer April, 17th 2014
    Horyou – novo socialno omrezje za skupno dobro
    logo-GHI April, 15th 2014
    Un réseau social éthique
    logo-tribune-geneve April, 14th 2014
    Horyou rassemble les acteurs de la solidarité
    logo-ondacro January, 28th 2014
    Nagidmy Màrquez nos presenta Horyou, une herramienta para conseguir nuestros objetivos
    logo-buzzparadise January, 14th 2014
    Un social network per il bene comune: Horyou
    logo-agoravox January, 11th 2014
    Horyou: il social network per il bene comune
    logo-slarue December, 25th 2013
    HORYOU, le nouveau réseau social annonce la sortie de sa version bêta publique

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