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    Shyla Nelson of One Earth. One Voice. Brings Her “Singing Revolution for the Planet” to SIGEF 2015

    The second edition of the Social Innovation and Global Ethics Forum will feature, internationally acclaimed operatic soprano and founder of the One Earth. One Voice. Campaign, Shyla Nelson.

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    New York, October 22, 2015 — The organizers of the second edition of the Social Innovation and Global Ethics Forum (SIGEF), Horyou the social network for social good, and the Horyou Foundation, will be welcoming a prominent lineup of speakers and NGOs including Shyla Nelson, founder of the One Earth. One Voice. Campaign.
    At SIGEF 2015, Nelson is scheduled to participate as a panelist during the Science – COP21 session which will take place on Saturday Oct. 24th. The following day, on Oct. 25th, she will inspire attendees, participants and viewers with a special keynote presentation where she will debut the campaign’s newest song for the climate. Conference attendees will become the lead voices of a massive global choir being created to sing a song to world leaders as they convene for the UN Climate Talks in Paris in December. Through their partnership with leading music app company Smule, the One Earth. One Voce. Campaign expects to rally millions of voices worldwide.
     
    Technology makes so much possible, and music moves the world. With nothing less than the planet’s future at stake, we believe the power of song can move us forward, and all voices are needed at this critical time.
    Shyla Nelson, One Earth. One Voice
     


    One Earth. One Voice. is an international campaign in over 75 countries raising environmental awareness through the power of song, social media, and mobile technology. The campaign has reached over 400 million people globally and has been endorsed/supported by Archbishop Desmond Tutu, Chief Oren Lyons, the late Pete Seeger, Sir Richard Branson, US Senator Bernie Sanders, and environmentalist Bill McKibben.

    “It’s a grassroots movement which touched hearts around the world,” says Nelson. “When we started in 2009, we had no idea it would reach so many people. But the simple idea of singing for Earth’s healing seems to have a universal appeal. It gives people an action to take – something to do to begin to respond to our planetary crisis. We are thrilled to be joining forces with the Horyou and SIGEF community, as their vision for a renewed, healed world is exactly what we’re singing for.”

    Honoring past examples of the power of song changing the course of history, Nelson believes that song is a primary catalyst in healing humanity’s relationship with the Earth. The campaign kicked off 2015 with a special event on Earth Day, April 22nd and will follow with a visit to the UN Climate Talks in Paris later in the year.

    “Horyou is pleased to have Shyla as one of our personalities utilizing their passion to connect-for-good, Yonathan Parienti, founder and CEO of Horyou mentions. Not only is Shyla a talented individual but she is also humane, using these qualities to change the world through music. We are delighted to have Shyla represent One Earth. One Voice by bringing her ‘Singing Revolution for the Planet’ to SIGEF 2015.”

    About One Earth. One Voice. is an international campaign in over 75 countries worldwide raising environmental awareness through the power of song, social media, and mobile technology.www.oneearth-onevoice.org
     

    About SIGEF

    The Social Innovation and Global Ethics Forum (SIGEF) is an annual international event that gathers non-profit organizations, speakers, social entrepreneurs and the general public for three days of dialogue and interaction. It features plenary sessions, cultural events and networking opportunities, as well as NGO and project showcases.

    SIGEF is a forum organized by Horyou and the Horyou Foundation. For more information visit www.sigef2015.com.

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    ryanscott_profile-2Ryan Scott is the CEO and Founder at Causecast, the leading cause integration company. The platform offers workforce matching donations, volunteering including dollars for doers, disaster response, and custom campaigns. He is the Founder of The Impact and Educational Sections of the Huffington Post. Ryan Scott has served as Board Member of the Taproot Foundation. He has been a game platform developer. Ryan also holds a patent from the NetCreations, Inc., a company he co-founded. — by Elena Tarassenko

    Can you please speak about the need you see present for improved employee engagement in volunteer work and corporate social responsibility?

    The world’s leading companies in 2015 understand the need for employee volunteer programs and the majority offer some sort of opportunities for their employees to give back. Engaging one’s employees in community impact isn’t just a nice thing to do; it’s an essential part of today’s bottom line. But it’s not enough to simply offer a program and assume that your employees will gratefully line up to get involved. Too many companies don’t put forth the effort to foster employee engagement in their programs, and the result is that participation rates are typically low. This is a lost opportunity with many ripples of consequences. Corporate volunteerism presents a powerful opportunity to transform the relationship that companies have with their communities, employees and stakeholders, and it’s vital that companies treat this part of their business with the same degree of care and thought as the rest of their operations.

    Explain the new pro-social model for capitalists and why this theory is important.

    In the past, creating economic value was purely the domain of corporations while social value creation was left to nonprofits, and never the twain shall meet. But what we’ve found is when corporations and nonprofits work together – combining a company’s unique ability to leverage capital with a nonprofit’s talents in working on social problems – we have something new, and we call it shared value. The magic of shared value is scale. We can finally get solutions at the scale that is required to actually solve those problems. I believe that by leveraging the power of capitalism in the service of causes and stretching the skills of your employees, we will see a historic shift to a world where, ultimately, businesses will compete with each other not only to make the most profit, but to do the most good. That’s the world we’re working toward.

    Screen Shot 2015-09-25 at 2.11.45 PM How does your platform succeed in engaging employees’ corporations?

    I think that only when companies demonstrate economic incentive to creating social value will we be able to reach the scale we need to solve our problems, and I’m honored to be a part of helping enable companies to craft and execute these programs. The economic incentive will not come without seeing real impact – within communities and within the companies themselves, and impact won’t happen without robust engagement. At Causecast, we believe that engagement in volunteering and giving comes from a social, mobile and interactive experience. That’s why we designed our platform to foster a real-time connection between employees and their peers, their community and the company. Everything is designed to be easy, highly secure, automated and engaging, making involvement so seamless, trusted and fun that employees want more. Ultimately, the volunteer experience needs to feel rewarding for employees, administrators and nonprofits – that’s how you build on positive experiences to create a corporate culture of giving back.

    If you could summarize what corporations have to gain from using a platform such as Causecast in a few phrases, what would they be?

    For innovative growth companies, Causecast provides giving and volunteering technology solutions to reach the highest levels of employee engagement and social impact. In contrast to the sluggish, forms-based, top-down administrator focus that has historically dominated employee giving and volunteering mindset, our unique technology and one-on-one support model enables companies to build high-impact employee-led programs that are globally meaningful, locally relevant, and easy to manage – for a far lower total cost of ownership than traditional solutions.

    Where do you believe senior executives have the most impact in terms of promoting social impact and investment within corporations?

    The more that senior leaders can point to the bottom line benefits of corporate social responsibility, the more investment they’ll see their companies making in these areas. What we’ve started to see happen is more and more of our clients realize they want to invest in our system for recruiting and retention purposes, not just for PR. Recruiting and retention are the real business needs they can measure and something all businesses are struggling with right now. Ultimately, because of financial incentives, retaining top-level employees who are involved with the company’s corporate social responsibility programs will increase giving and the impact they’re going to have on the world. It’s also very important that senior executives demonstrate their leadership and commitment to their philanthropy initiatives by participating in them alongside their employees.

    Causecast's team volunteer day for Enrich LA in May 2015.
    Causecast’s team volunteer day for Enrich LA in May 2015.

    What do you see as the connection between working on boards of nonprofits and the Causecast initiative?

    Board service offers unique advantages as a form of volunteering that should influence anyone interested in their personal and professional growth as well as their ability to make a difference. No matter what your professional field or expertise, everyone should step up to the experience of serving on a nonprofit board for its untold positive benefits. That’s why one project I’m particularly enthusiastic about is giving all of our clients’ employees the opportunity to get involved with nonprofit board service, which is typically an opportunity exclusive to VPs and executives. There’s an organization that we’re working with for this project called CariClub.

    What about Horyou’s Social Innovation and Global Ethics Forum (SIGEF) is most interesting to you?

    I’m very excited to see what strategic collaborations and powerful ideas emerge from SIGEF 2015, particularly within the “Technological Evolution for Social Good” theme. I’ve made that my life’s work, first as the co-founder of NetCreations, which paved the way for opt-in email marketing, and now as the CEO and founder of Causecast. It’s not easy to pull off an event like this on a global scale, but I think the world is in desperate need of it. I’m looking forward to the meaningful change that will inevitably result from this exciting social experiment.

    Rachel_Hutchisson

    Rachel Hutchisson is a corporate responsibility & philanthropy guru. 24 years at Blackbaud led her to grow a passion and true talent for developing and implementing strategic philanthropy and corporate social responsibility in her company. Then she took all that knowledge and experience to create “Business doing Good”, a website she started in order to give advice to businesses that wanted to build a give back function. Rachel believes that “good is for everyone” and that the public discourse and mindsets are being changed thanks to the growth of social good campaigns, initiatives and talks by leaders in many industries. Horyou got to ask her key questions about her career, growing a sustainable business culture and how she sees the future.

    Have you always wanted to be an advocate for Corporate Citizenship & Philanthropy? How did it come about?

    When I joined the workforce with a master’s degree in journalism, I thought I was headed to a career in communications, perhaps for a college or a healthcare center (which is interesting because these are some of the kinds of organizations my company serves). I ended up meeting some interesting people from Blackbaud, a then 130-person technology company providing software to nonprofit organizations, and was offered a job which I thought would be an interesting challenge for a few years. Over the past 24 years, the company has grown tremendously, and I with it, taking on a series of newly formed roles and ultimately formally establishing our strategic philanthropy and corporate social responsibility function. I describe my role as working at the intersection of nonprofits and corporate good, which is especially meaningful for a company where we power the business of philanthropy through the solutions we offer. I walked in the door so many years ago not realizing the incredible power and reach of the philanthropic sector. Now, I look back realizing that my parents raised me to be a part of this world of social good, modeling volunteerism and compassion through their own work in the community, work that I didn’t realize could lead to a profession. Now, my life and my work are intertwined.

    How did the idea for Business doing good come about and what is its purpose?

    Business Doing Good, the website I launched on #GivingTuesday 2013 to offer advice to small businesses interested in building a give back function into their firms, was born out of my own experiences. When I took on the challenge of building the philanthropy and corporate social responsibility function at Blackbaud, I looked to the broader business world to learn the best practices. However, the examples and resources I found were mainly for very large corporates with operations around the world. So I pieced together my own plans and learned along the way. With a really good operation now in place, I thought it was important to give back by sharing insights and experience, making it easier for those who followed. It’s also important to know that I have a fundamental belief that “good is for everyone,” (individuals, nonprofits, government, small businesses or corporates). So I was seeking, by making the advice on the site clear and easy to understand, to empower anyone in business who wanted to give back.

    What are your best/favorite success stories from creating and building give back programs?

    My favorite success stories over the years are always about people, whether they are our employees who are engaging in the community or the people we are serving through our philanthropy. I am hugely proud of Camp Blackbaud, a STEM-focused camp where staff from our Products team introduce disadvantaged middle school kids to programming and careers in tech. They walk in the door thinking technology is something unreachable to them and leave saying they’ll be back to work for us after they graduate from college. That’s the goal, to help Charleston Promise Neighborhood (our nonprofit partner) open these kids’ eyes to education and the role it can play in changing their lives. The kids are great, smart, lively and so enthusiastic. Our people love leading the camp, especially how they can share their skills (programmers, usability designers, quality assurance, etc., not being skills nonprofits typically ask for in volunteers).

    Camp Blackbaud
    ]7 Camp Blackbaud

    What in your opinion are the three building blocks for a company to establish solid corporate citizenship and philanthropic practice?

    1) Vocal CEO Support – Having vocal support from the very top of the company is essential to building a solid corporate social responsibility practice. There is absolutely nothing that compares to a CEO’s ability to make citizenship, service and giving a priority from a corporate level, across the management team and with individual employees. Your CEO needs to be your strongest advocate and be willing to open doors or ensure you are involved in the conversations where your work can truly make a difference.

    2) Partnerships with key leaders in the company – corporate social responsibility teams are traditionally small but span across entire operations and locations. For this reason, you will need strong partnerships with people who understand how your collective work will deepen their success. Key leaders should include those leading talent acquisition, HR, culture, corporate marketing, business units or company sites. Working together to determine how what you can offer will help them succeed is at the heart of corporate social responsibility.

    3) Engaging employees as advocates and a key audience – corporate social responsibility is important inside and outside the company, and employees are both key agents of telling the story and a key audience to engage. Design your program to be one that helps bring good people to the company who want to engage and who, by engaging, are more likely to stay and thrive, telling their own stories. Make your giving and service a differentiator that makes you an employer of choice, one your people are proud to speak about.

    We live in a culture of consumerism as opposed to a giving back culture, how do we slowly change that mindset? Is it really possible to combine the two?

    goodtakesover_in-article

    Yes, I not only believe but see every day at Blackbaud that it is possible to combine a culture of doing good with doing well. We can change those with a purely consumer mindset by what we do as people, how we give back and the priorities we set, and how we lead the organizations where we pursue our careers. Also, there are many positive messages in the world about how to advance good. I like to say that my kids are hearing from their president, their priest, their teachers and their parents that they should give back, and these messages are sinking in. The number of degrees available in nonprofit management, philanthropy and social innovation are a sign of this positive shift, as is the growing understanding that you can bring socially minded philosophies into the business world.

    Where do you see yourself in the next 5 to 10 years? Any ideals?

    In five to ten years, I see myself working in the middle of a cause and an organization that I’m proud to champion and feel driven to help succeed. There is so much more to do, and the idea of how social good can help drive positive change brings much promise.

    You joined Horyou, what does our mantra Dream, Act and Inspire mean to you personally and professionally?

    I never dared to dream that I would end up with such a wonderful, fulfilling career focused on good. But now that I am here and looking at how else I can add value, I see this mantra as a responsibility, a charge to make sure I do dream, I continue to act, and I always take the time to inspire. Finally, I would say that it reminds me of my personal commitment to mentor as many women in my community as I can. There are a few people who helped me immeasurably on my own journey, and I strongly believe it is my duty to pay that forward.

    By Amma Aburam

      Almir-Surui1

      In 2007, it hit the worldwide media that Google was supporting an Amazonian tribe to track illegal deforestation using technology and the Internet. It was a first and impressive move for this autochthon people, as no tribe had yet used the Internet and technology to speak up or defend its forest. The tribe is the Surui people and today its leader, Almir Surui, travels the world to conferences and Forums to speak about the state of deforestation in Brazil, his home. Horyou sat with him and talked about his humble mission to change attitudes and promote environmental, social and economic responsibility.

      Version Francaise disponible ici Versão em português disponível aqui

      The image of autochthon communities around the world is evolving. Where would you like to see it heading in 20 – 30 years?

      Our role is to improve the public’s awareness so that we can move towards a world that progresses responsibly. This implies environmental, social and economic responsibility by way of using technology as a tool to construct and modify the development models that we have today. I advocate a development that puts humanity first, before quality of life. With our work, I would like that in 20 years the world has started following the steps we put in place today.

      In our modern western society, selfish individualism is a source of motivation, a reason to live. What is your perspective on that attitude?

      I believe that individualism is a factor that can and is destroying society. From my cultural vision, I think that collective thinking, collective rights, collective respect can save us from this mentality. I don’t see any other way, if we have varying opinions, we should at least be able to reach a consensus, find a device that can show us the way to work with each other, each with his own capacity.

      Almir Surui (right)
      ]4 Almir Surui (right)

      More concretely, within the Surui tribe, if a child or an adult for example acts selfishly what is the response of the clan?

      Back home, a child would never act selfishly (laughs); we don’t have that misfortune. If I, the father, am selfish, then my child would learn from me to be selfish too (laughs). As parents, we need to set examples in terms of home education. If my son sees me act in a nonsensical manner, he won’t understand and will want to do the same thing. We are generally easily influenced by the examples and advice of our parents, which is why we must be careful with the way we act.

      As far as adults are concerned, everyone chooses their own problems; that is how we approach things in my society. If I do something wrong, this fault will come back to haunt me. Whatever one chooses to be, there will be consequences. Those who harm others for example, it is not up to us to enact justice, time will take care of that. If I myself punish this person, I will be staining myself with his crime and I will be an accomplice to his crime. The person who does a lot of harm will not be applauded during an assembly; everyone will ask “Who is this man” and his own shame will be the death of him.

      I believe that nothing is engraved in granite; what we must do or say is not pre-defined. Consensus is our indicator on what must change and be corrected to reach our objectives. If I disagree and turn my back on negotiating, we will never be able to correct our mistakes and progress towards a better future together.

      You are known for having allowed the Surui tribe to transition into the modern world, more specifically through the internet, can you tell us about this?

      In the past few years, I have analyzed and observed the suffering of my people. I then decided that my people, the Surui, will not be victim to these modern procedures, that we would get involved in discussions, as well as concerns and solutions offered by the rest of the world in regards to our forest and our knowledge of it. I then needed to define the method by which to do this and so we needed technology and the Internet. Firstly, people had to know who we were and where we live, be acquainted with our occupations and aware of our solutions to this common problem. Information started to flow from a place it had never come from: namely the people living in these forests. We began to understand how we could express ourselves in international debates. For example, when we participate in an event, the people we were invited by, we often meet them at another forum; thanks to the Internet, this is a network that we have to maintain to come up with and share responsible solutions.

      Almir-Surui3

      In 2007, an article published in various media, disclosed that an Amazon tribe had the support of Google to track illegal deforestation; this was your tribe. Do you believe it worked?

      Yes, it worked: the Surui territory is today mapped out in 3D on Google Earth. In addition to this, they help and train us to use their tools: create a map, post on Youtube, etc. And it is we who went looking for them, not the other way round. It helps us better communicate with the Brazilian government and the whole world about deforestation (through precise and documented complaints). If the government would play its part, we would not have to be doing this.

      If you had a message of hope to give to the world, what would it be?

      You have to believe you are important; we have to believe we are important. You have to believe that you are the one that will change the world because it does not change on it’s own. It is a path to change that we must build together so that we can hope to build a better world for all.

      Written by Vincent Magnenat Translated by Amma Aburam

      Nature&Wildlife1

      Written by Amma Aburam

      In the gardens of Le Grand Hotel, Horyou Village brought arts, culture and diversity to the forefront of the Cannes Film Festival.

      At the center of the shiny white Village was the interview stage. It was the heart of our camera-documented encounters with truly inspiring characters: from producers to actors to entrepreneurs and innovators in diverse fields of expertise.

      The interviews allowed these various actors in social good to speak of their passion for creating a better world. The interview stage welcomed over 100 guests and hosted more than 60 interviews.

      On the first day, Horyou interviewed Eric Schmidt, executive chairman of Google. Horyou CEO Yonathan Parienti spoke with him about innovative technology and how social media is leading the way forward. “Horyou gets people to talk to each other and connect to funders. I can’t think of anything better to getting people to work together,” Schmidt said. Watch the interview here.

      Authors Igor and Grichka Bogdanoff were also a highlight at the Village with an interview about the knowledge of science in connection with the universality of love: “We need to be marveled and live passionately … we are all connected,” Grichka Bogdanoff said. Watch the interview here.

      Horyou also interviewed Jacques Attali, a French economist, writer and senior civil servant who is using his positive-economy movement to create a better world: “Diversity is key to the survival of humanity,” he stated. Watch the interview here.

      The various panel discussions on our Global Causes Days sparked debates about protecting Nature and Wildlife, Education for All, Innovation for Good and many more topics.

      Hosted by Ushuaïa TV creator Christine Oberdorff, the Nature and Wildlife panel on May 17 focused on the importance of cinema as a voice for indigenous people and their environment. The panel included Christian Holl, a nature sound chaser and composer who is on the Horyou platform. Watch the panel here.

      Six female standouts in the film industry participated in our Women Empowerment panel on May 19. They discussed women’s leadership in their respective industries. The panel included Carla Ortiz, a Bolivian actress, producer and director, and was led by Vincent Magnenat of the Horyou team. Watch the panel here.

      The Innovation for Good panel on May 20 discussed the progress made so far for man to enter space, the development of space tourism and where that will lead humanity. Airbus engineer Garrett Smith was included on the panel led by Manon Barthélemy of Horyou. Watch the panel here.

      Associations from the Horyou platform present at the Village also voiced their projects on the interview stage. Among many others, ASPOBRIR founder Rosine Totureau was interviewed about how the organization is bringing libraries to rural areas in Cameroon (watch here). Keep a Breast foundation founder Shaney Jo Darden and her team also spoke of the foundation’s fight against breast cancer (watch here). Action Against Hunger external-relations director Alex Cottin explained how the group is saving the lives of malnourished children in the world (watch here).

      The interview stage gave a voice to all of these promoters of social good – all living proof that together, by sharing our ideas and visions, we can create a better world. Find all the interviews here.

      Collision Conference 2015

      May 5—6; Las Vegas, Nevada

      Collision Conference, located in Downtown Las Vegas, NV, was exceptionally executed by the creators of Web Summit. Web Summit is now known as Europe’s largest tech conference drawing over 20,000 attendees total. At Collision this year, there were roughly 7,500 attendees and 89 countries represented.

      This two-day event is critical for many start-ups—this was the place to put their branding and marketing skills to the test. With several stages and separate designated spaces for media, partners, investors and more, Collision appealed to all outlets.

      Horyou’s first day was spent hosting their own booth at the event located between the Center Stage and Pitch Stage 2. In a sea of start-ups focusing on ecommerce, development, education, marketing and many others, Horyou stood out as the leading social good oriented corporation. While there were one or two similar to Horyou, none seemed as developed. Horyou was delighted to see that many companies are starting to use technology for the greater good.

      With Horyou Village well underway, there was plenty of information to give attendees and other start-ups about how Horyou is bringing social good to the forefront of the Cannes Film Festival.

      There were so many wonderful start-ups present at the event and lovely speakers sharing their knowledge on tech, development and the future of technology. We were happy to be a part of this wonderful event and thank Paddy Cosgrave. He and his team did an amazing job getting so many magnificent companies together.

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