Let’s start with a true, harsh fact: money is not always going to who would use it to produce positive impact. Money, billions of it, is hoarded or being used for speculation, when it could be used for far more socially constructive purposes. Yet, it should.
Environmental organizations striving for the conservation of biodiversity and the limitation of the effects of climate change, small groups of people fighting against inequalities, devastating diseases or abuse, or again modest individuals using their weekends to provide assistance to their needy fellowmen, or project holders proposing positive and innovative answers to the many challenges of the global world we all live in – they are all developing meaningful, life-changing projects in their communities for which they all are in need of urgent funding.
Horyou has decided to face this problem by playing a totally distinctive game with a new set if uncommon of cards. The times are challenging and Horyou, who truly believes that inclusiveness and innovation are the best ways to promote social change, was inspired by the idea of creating a fair capital circulation using social media, one of the most powerful tools from our times. This is how Spotlight, the First Global Social Currency, came to life.
By acquiring Spotlights, any person or corporation can use the online platform to fund organizations and cause direct impact on projects they feel connected to. Horyou members can also earn Spotlights only by being empathic and engaged, and by promoting social good on the platform. They would also potentially earn even more from the community by giving back and circulating the currency.
The concept of Spotlight is not exactly the same as that of the traditional currencies. Of course it does have some of their features like a daily exchange rate defined by supply and demand. But by addressing some of the biggest challenges of capitalism – the inequality caused by unfair capital distribution and speculation -, it builds social impact on promoting meaningful and purposeful circulation of money. And when not used or treasured, Spotlight loses its value after a year. No speculation. That’s what makes it so innovative.
Horyou has found partners willing to bank on this major innovation. Spotlight is funded by CSR, companies, corporate foundations and other institutions, as well as by Horyou users and members. While supporting the community with their subscription, Horyou partners can share their own social initiatives and use Spotlight to directly fund sustainable projects, as well as artists and causes. As more partners and members around the world will embark on that unique adventure of the first truly global social currency, the Horyou community will get stronger for good.
Spotlight is rules-changing, collaborative, inclusive and transversal. It is a new way to use money, based on conscious capitalism and on the idea that investing in social good to build positivity is better than hording treasuries just for the sake of making even more money. As the first Global Social Currency, Spotlight opens a bright future for social inclusiveness: by the end of 2018, Horyou expects to benefit over 300 million people on all continents. It is challenging, but so is creating a new currency. Get on board and see for yourself!
To read more about the Spotlight, read our latest press release.