Cancer is still a taboo in many parts of the world. Especially in Asia, where there is an urgent need to raise awareness of the disease and to support people cannot afford to get the right treatment. For 10 years now, EMPOWERED – The Cancer Advocacy Society of Malaysia, has acted on these critical issues, helping and enlightening communities who are suffering from the lack of information and hope. In this interview with Wallance Cheong, project executive at EMPOWERED, a new member of our Horyou platform, shares the values and missions of this organization with our community.

Empowered team during Colorectal Cancer Awareness, Screening & Treatment Project

When was Empowered founded?

EMPOWERED was officially registered with the Registrar of Societies Malaysia in 2008 and is governed by an Executive Committee Board consisting of elected volunteers. It was founded by Dr. Christina Ng, a Consultant Medical Oncologist and our program started from year 2009 onwards. The organization is an ally of the poor who are afflicted with cancer.  EMPOWERED is committed to helping them to cope with cancer and life through the society’s many structured and personalized programs, and we bring these programs right into their homes. Our mission is to save lives, to prevent cancer and eliminate suffering amongst the poor.

Empowered’s Milestones

Your organization raises awareness of a condition that is considered taboo by many. How do you set the tone to discuss it with the general public?

The cancer awareness level, particularly in Asia, remains a challenge and some may perceive cancer as a taboo to be discussed. All the myths and misunderstandings about cancer are generally due to the lack of the right education and knowledge. Thus, we constantly raise public awareness and advocacy through our tailored campaigns and projects, educational exhibitions and talks, workshops etc. Furthermore, in accordance with society’s vision and mission, we actually bring these programs and supports right into the underprivileged communities home. We enable our EMPOWERED professionals to touch the hearts of the public.

Colorectal Cancer Awareness, Screening & Treatment Project

Do you have any plans and projects for 2018 that you would like to share?

We will carry out our annual signature campaign – Colorectal Cancer Awareness, Screening and Treatment Project (CCASTP) 2018. However, unlike previous practice, we would like to heighten public awareness level of cancer issues by organizing a Charity Run. The run is planned to be carried out in November, in conjunction with EMPOWERED’s 10th Anniversary and the Lung Cancer Month, and we are expecting about 2,000 people to join us.

You are a new organization in our Community. Tell us about your expectations and projects for Horyou.

We understand Horyou is an esteemed, established platform and action-oriented social network for the social good; EMPOWERED is honoured to join as a member of this big family. As time goes by, we expect to reach a wider public, raise public awareness and advocacy of cancer and generate funding and support for the sustainability of EMPOWERED’s projects with the aid of Horyou. 

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