Barcelona is hosting its 8th annual Corporate Social Responsibility Week, an event which connects the public sector to companies and non-profit organizations to discuss the recent developments in CSR. Horyou team has visited the venue and reports on some success stories.
What can a food bank do about global warming? Why should a healthcare and beauty products industry career coach unemployed women? Those are merely signs that CSR is pushing companies to go beyond their backyard. We all find profit in a better world.
The 8th edition of the annual CSR Week in Barcelona was an indication that many companies are trying to run the extra mile through their environmental and social actions. On a panel titled «Conferencias Soc-Eco-Amb», held on Tuesday, four organizations from very diverse industries showcased their actions.
Miguel Ángel Trabado, Henkel Beauty and Healthcare regional head of Professional Partnership Services (PPS), shared the «Fundación Quiero Trabajo» experience inaugurated this year. The project provides hairdressing, clothing, styling and professional coaching to unemployed women, helping them to recover from a job loss and restore their self-confidence. So far, 53 women have received assessment and advice, and 71% have found a new job. «It’s important to notice that most of the work is done by volunteers, and the great majority are women as well», he said. It is a global project that has produced remarkable results in Spain, with a high rate of successful job placements.
Speaking for Metro de Madrid on its recently launched CSR Policy, in line with the 11th and 13th UN Sustainable Development Goals on Sustainable Cities and Climate Action respectively, Monica Mariscal insisted on the company’s commitment to invest in innovation and technology in order to deliver the best user travel experience. Metro de Madrid is thus reusing 80% of its consumed water and, in 2017, it will reduce by 25% its energy consumption. Insisting on the responsibility to cater for the vast diversity of its users, she disclosed that «From a social perspective, the company has a commitment to diversity, and is building accessible stations and training both employees and people with disability to better use the metro». The goal is to have 73% of all stations accessible to people with disability by 2030.
As for the national supermarket chain Caprabo and its microdonations program, it is striving to reduce food waste, as well as to support people in need. Hence, the company donate small quantities of its unsold products – a pack of eggs in which just one is broken, for instance -, to non-profit organizations or food banks. This sounds simple but it requires some logistics in relation to food preservation and employee training to send out only items that are safe for consumption. According to Ana Gonzales, in charge of CSR and Environment for Caprabo, «The program is a success as it helps to feed 788 families per year. It also reduces food waste by more than 2,000 tons».
Caprabo micro donations go to organizations like Banc dels Aliments de Barcelona, a food bank that provides 18,000 tons of food to 137,000 people in Catalonia. In addition to putting meals on needy families tables, the organization has recently signed an agreement with the public sector by which it is working on reducing CO2 emissions. According to Joan Bosch, Economic Resources Coordinator, it is an extra challenge they are happy to take. «We have changed all our lamps to LED and are looking forward to reducing our emissions by more than 2,300 tons of CO2 in 2017», he stated. It is all done thanks to volunteering work and donations, and we aim higher each year. «Poverty is more intense and chronic than ever. We cover only 27% of families in need, and we expect to improve this number and the quality of what people are eating», he added. It will be done, of course, with lower emissions and the tireless commitment to building a better society.