Six years ago, Lovern Gordon, a lady social entrepreneur, decided to give hope to many women victims of domestic abuse. Instigated by her own personal and family story, she set up Love Life Now Foundation in the US, an organization which, throughout the years, has helped collect thousands of dollars for shelters and raise awareness about domestic violence worldwide. In this interview for the Horyou blog, Lovern shares her thoughts on feminism and social media as an awareness tool, as well as her hopes for the future.
Briefly, tell us a little about the beginning of Love Life Foundation and its main advances.
Love Life Now Foundation, Inc. was established in November, 2011.
I worked tirelessly to promote Awareness Against Domestic Violence as a platform after winning 2 beauty pageants (locally in Boston and nationally in Los Angeles in 2010), but did not want to stop there with advocacy, so Love Life Now was formed.
I am a survivor of abuse from a 2 year relationship, and was also a child witness to it…my mother was abused at the hands of our father throughout their marriage. My mother and I were unaware at the time of the tremendous and valuable resources available to victims and survivors that help save lives daily, and is the reason I seek to spread awareness on a daily basis today through the Foundation’s work.
Through the formation of the Love Life Now and its initiatives, we have been able to donate thousands of dollars to shelters statewide, raise awareness about resources available nationwide and assist victims and survivors in finding the necessary help as it relates to this issue.
What are the main inspirations for your work?
My mother. For all that she has endured, never letting it break her spirit and still coming out on top…she’s my hero.
What kind of impact does the organization want to make in the world?
When Love Life Now was formed, all I sought to do was help anyone that needed it. Over the years I have observed that our initiatives leave folks with a desire to do more as bystanders when it comes to this issue. If we can continue to help change the narrative while continuing to inspire, that will be more than I could have ever asked for.
Horyou is the social network for social good. How do social networks and technology influence the day-to-day running of the foundation?
I’d say it’s literally the bread and butter of Love Life Now. Our reach via social networks and technology has proven to be limitless. For instance, our newly launched digital domestic violence awareness magazine Love Life Magazine (www.lovelifemag.org), reaches folks in as far as Spain, Africa and the Caribbean. The same goes for our almost daily posts about what we’re doing to foster change…which in turn enables others to let them know they can do the same in their corner of the world.
Feminism is a movement that has gained momentum and has helped people to be aware openly about domestic violence. Do you see the change in women empowerment throughout the years?
Absolutely! Across the world, no matter where you lived…domestic violence was looked upon as a taboo subject, accepted by some cultures, or shameful all around. Though we still have a long, long way to go, I believe it’s no longer business as usual when it comes to women being abused. More women are standing in solidarity with those affected by it. One in every four women will be touched by this issue and in the age of social media where you can show support to other women who no longer want to be silent about it, the empowerment level has been raised up significantly.
We live in an age of constant transformation. What are the positive changes you want for women’s lives and for future generations?
A big hope is that the laws surrounding domestic violence and sexual assault are continuously tightened and enforced.
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