6 histoires inspirantes sur l’entrepreneuriat, la liberté et le génie au féminin pour ponctuer le mois de la femme

‘L’Audace du Choix’ a été organisée par l’Union pour la Méditerranée, en partenariat avec le ministère français de l’Europe et des Affaires étrangères et l’Institut français de Barcelone

Ce sont des histoires de défi ; des histoires de six femmes de familles, origines, études et histoires complètement distinctes mais qui ont une chose en commun – l’audace de bousculer les préjugés et les stéréotypes courants sur leur rôle dans la société.

Durant le mois de la femme, six personnalités féminines ont partagé leurs expériences avec le public, dans une conférence organisée par l’Union pour la Méditerranée, en partenariat avec le ministère français de l’Europe et des Affaires étrangères et l’Institut français de Barcelone. Voici leurs histoires:

Linda Bortoletto, aventurière et auteure, France

Linda est née avec un rêve : être libre. Aimant l’aventure et l’action, elle débute sa carrière comme officier de l’Armée de l’air. Lorsque pour raisons médicales, son projet d’être pilote de chasse se brise, elle rejoint la Gendarmerie nationale. Était-elle libre? Non. Heureuse? Non plus. Elle décide donc de prendre le temps de chercher sa vraie vocation en travaillant comme haut fonctionnaire au ministère des Finances. La mort de son père va tout changer. Après une période de deuil, elle tournbe le dos à sa vie confortable et son mariage pour construire des projets que lui donnent une raison de vivre. Elle part dans une expédition en solitaire à la rencontre des peuples nomades de Sibérie, traverse seule l’Alaska à vélo et vit avec des nonnes bouddhistes au fin fond de l’Himalaya. « Aventurière et auteure, j’ai enfin trouvé la liberté et l’action que j’ai cherchées durant toute ma vie. »

Sonia Terrab, écrivaine, Maroc

Diplomée en sciences politiques et communication, Sonia a travaillé pour les magazines les plus prestigieux du Maroc. Menant une vie confortable – un bel appartement, un job de rêve -, elle ne comprenait pourtant pas pourquoi elle pleurait tous les soirs. Un jour, indignée par les contradictions de la jeunesse de son pays, elle se lance dans l’écriture. Son premier roman, Shamablanca (2011), devient la voix de sa génération. Après un deuxième roman et un documentaire, elle prépare une série web qui donne la parole à des femmes pour parler des tabous de la société marocaine. « Je me suis réconciliée avec mon pays et ma génération ».

Linda, Mihaela, Isabel, Sonia, Samira et Khedija avec les modératrices

Samira Negm, PDG et entrepreneure, Égypte

Samira a grandit en Arabie Saoudite et garde un beau souvenir de son enfance. « J’avais beaucoup de temps libre et j’aimais les puzzles ». Son talent pour résoudre des problèmes la conduit vers une carrière en ingénierie informatique. Lauréate du titre de 2ème meilleure start-up mobile du monde lors du Mobile World Congress 2016, elle travaille dans l’industrie du logiciel en Allemagne et en Égypte. Mais comme elle continuait d’aimer les puzzles, elle décide de passer à l’entrepreneuriat social pour résoudre un problème endémique de la vie quotidienne : la congestion du trafic routier qui force les travailleurs du Caire à gaspiller environ 5 heures quotidiennes. Elle lance Raye7, une application de covoiturage culturellement sensible qui offre un moyen de transport efficace, sûr et abordable, en particulier pour les femmes.

Mihaela Ganea, directrice artistique, Roumanie

« La musique m’a fait faire le tour du monde », dit Mihaela, une pianiste et professeure de piano. Diplomée de Bucarest, elle travaille dans plusieurs pays – Venezuela, Afrique du Sud, Nouvelle Zélande et Belgique –, en promouvant la culture roumaine. Durant plusiers années, elle organise des festivals de culture et de musique et, en 2018, elle est nommée une des 100 personnalités roumaines qui ont contribué à promouvoir la culture de la Roumanie dans le monde.

Isabel Castro Martinez, conseillère de l’European Women’s Audiovisual Network, Espagne

« Il n’y a pas assez d’espace pour les réalisatrices et productrices. En regardant les chiffres, on réalise qu’un problème existe ». Après toute une carrière comme juriste et experte-comptable, Isabel assume en 2006 la gestion administrative d’Eurimages, le fonds de soutien culturel du Conseil de l’Europe. Elle dirige alors le groupe de réflexion ‘Parité de genre’ et met en place un système de collecte de données de genre et élabore la Stratégie d’Eurimages pour l’égalité des genres dans l’industrie cinématographique européenne. Grâce a son travail, les fonds d’Eurimages ont doublé les chiffres de soutien aux oeuvres artistiques dirigées par des femmes.

Khedija Lemkecher, réalisatrice, Tunisie

Après des études de cinéma à Paris, Khedija entame une carrière d’assistante réalisatrice avec plusieurs réalisateurs étrangers et tunisiens. Elle fonde une société de production audiovisuelle et dévient la plus jeune productrice de long-métrage de son pays avec la production du film « Bab El fella – Le cinémonde ». Militante de la cause des femmes et de l’image des femmes dans le cinéma, elle est invitée par l’ONU pour faire son plaidoyer. Ses derniers films sont sélectionnés dans plusieurs festivals internationaux. Actuellement, elle prépare un nouveau film tout en travaillant sur deux autres projets sur les libertés individuelles en Tunisie.

Tokyo will host the next SIGEF as it plans to become an example of sustainability by 2020

Tokyo is the host city of the 6th edition of SIGEF

Tokyo wants to set a good example for the world. As it braces to host the 2019’s edition of SIGEF, the Social Innovation and Global Ethics Forum, the city is aiming to reach the highest standards of sustainability by 2020, when it will also host the Olympic and Paralympic Games. With its ‘Be Better Together – For the Planet and For the People’ slogan, Tokyo is indeed committed to develop sustainable solutions and showcase them to the world.

The Olympics are not the only reason the city is heavily investing in sustainability. 2020 is indeed the final date for a 7-year plan whereby the Japanese government aims to make Tokyo the ‘world’s most environmentally-friendly low-carbon city’. Part of the transformation includes the revitalization of the urban area while surrounding the city with water and greenery.

The initiatives are broad and they resonate with the UN Sustainable Development Goals. In addition to promoting ideas like zero waste and reducing carbon consumption, the city shall otherwise rely on technology to make the 2020 Games a landmark in sustainable management. One of the projects includes fuel cell vehicles and renewable energy (see image). The city wants to equalize the greenhouse gas emissions by stimulating public transportation, reusing water and recycling not only waste but also buildings – the plan includes using existing venues and avoiding building new ones.

These are some of 2020 Tokyo Olympics goals

The 2020 plan also includes:

– Creating more than 500 hectares of new green space in the city

– Ending free distribution of plastic shopping bags

– Equipping metro facilities with 100% LED lighting

– Using recycled metal for the production of all the medals for the Olympic and Paralympic Games (Tokyo Medal Project)

– Equipping the Olympic stadium with solar-power and a rainwater retention system.

In order to promote so many changes in such a short time, the Japanese government is seeking partnerships with other countries, especially regarding public transportation, air pollution and waste management. Last year, the city hosted the Tokyo Forum for Clean City and Clean Air, gathering representatives from 22 cities around the world which shared their experiences in smart and sustainable management. Next September, Tokyo will host the 6th edition of SIGEF, the most important Social Innovation and Global Ethics forum in the world, organized by Horyou and covering the following topics:

  • Artificial Intelligence for Positive Change
  • Fintech and Blockchain
  • Sustainable Lifestyles
  • Technology and Life Extension
  • Sustainable Development Goals
  • Renewable and Future Energy

Over the next few weeks, Horyou blog will showcase all the initiatives that are being developed by the Japanese government to transform its capital – and the whole country – into an innovative, sustainable and peaceful society, inspired by the UN Sustainable Development Goals. 

While many companies are still pursuing blind profits, these businesses are following the path of circular economy, transparency and technology for good

Doing Good, Doing Well is Horyou’s Media Partner

Do you know what your clothes are made of? Maybe of cotton obtained from monoculture fields, full of pesticides, or of organic hemp or cotton more environmentally friendly? You would probably know if it’s the latter – companies that walk the ‘green’ walk are making an effort to communicate to customers about their sustainable practices.

Companies like Patagonia, the apparel industry that, for decades, has invested in fair trade, sustainable supply chain and recycling projects, are examples of a growing business trend where transparency and commitment to the planet are the rules, while good revenues are a natural consequence. Ryan Gellert, general manager of Patagonia for Europe, was one of the executives invited to share his experience during the Doing Good, Doing Well (DGDW) conference, Europe’s biggest event on responsible businesses. Organized by MBA students of IESE Business School, the event took place in Barcelona, Spain, on 4-5 March.

Gellert’s keynote about Climate Crisis and the Role of Businesses went about the importance of being socially responsible not only as a business but about providing good quality jobs for employees and vendors, promoting thoughtful consumption among clients and pursuing carbon neutrality. It also went as a committed promoter of change. Besides the main apparel business, Patagonia has invested in documentaries about nature, has set a venture capital to support green businesses and has a project for grassroots environmental activists, among other social good actions. Gellert stressed the importance of consumers, employees and civil society to make changes through decisions like purchasing a product or applying for a job. “Individuals need to act and not only be someone who just falls into a path that was designed for them”, he said.

Another company that has shown its commitment to the future was Schneider Electric, represented by its Chief Strategy Officer, Emmanuel Lagarrigue. The company has developed many clean energy projects throughout the years, providing green, affordable solutions to big cities big or small communities in rural Africa or the Amazon rainforest. In his presentation “Better Businesses for a Better Planet”, he stated that the world has no space for greenwashing, or companies faking sustainable practices. “There are many recent examples of businesses lying about their commitment to the planet. At the age of digitization and transparency, it’s not allowed anymore. People are becoming more conscious and companies with these fake practices will be short-lived”, said Mr. Lagarrigue.

Isabel Garro, Special Adviser for the Agenda 2030, Spanish High Commission, gave an inspirational talk about how businesses should keep reinventing the future of our planet. “Every entrepreneur is a superhero because they work with purpose and passion. We have no right to be pessimistic”, she said.

The DGDW, a Horyou media partner, covers a range of topics like Future of Work. Feeding a 10 Billion World, Entrepreneurship and Innovation. Follow DGDW and keep informed about their activities, and about Horyou’s coverage of the conference on Twitter.

A new movement seeks to convene entrepreneurs for a sustainable 21st century

Oxygen2050 conference takes place in Helsinki

Exactly how would you imagine the world in 30 years? At the pace technology is advancing, the world as we know it is bound to transform completely. But will it cope with the current challenges our society is faced with?

A global group of entrepreneurs believe they can offer some answers to those questions and, more importantly, propose solutions for the next decades. Oxygen 2050 is a grassroots movement that aspires to transform the 21st Century society through inclusion and sustainability.

Hence, on the 15th of February, the group is bringing together entrepreneurs, investors and stakeholders in Helsinki, to consider the establishment of new ventures for a new world. For that purpose, Oxygen 2050 is re-inventing the traditional conference format and proposing an alternative to panels and roundtables in the form of ‘jam sessions’ whereby everyone is invited to bring their notes. It’s called Transformative Business Unconference (TBU), and it’s got no agenda other than the main theme, embracing the idea of crowd-sourced content. Schedules aren’t immutable and may be rewritten any time, and inspiration is the rule.

Invited speaker Yonathan Parienti, founder and CEO of Horyou, the social network for social good, will elaborate on the Horyou’s mission, as well as on HoryouToken and the concept of Blockchain with a Purpose. Says Yonathan: «We are humbled to be part of this group of entrepreneurs working together and exchanging ideas for better times. Horyou is here to support the UN Sustainable Development Goals and the Agenda 2030 by sharing its experience within the ecosystem of social entrepreneurship».

It is worth noting that Oxygen 2050 gathering resonates with Horyou’s mission, which is to introduce a new approach to valuing creation. In the words of its organizers, “growth and profit are important, but motivation derives from purpose, while the challenges that the world is faced with call entrepreneurs, investors, customers and stakeholders at large to determine the mission and the purpose of their institutions”.

Keep tuned for more news from Oxygen 2050, an Horyou Media Partner.

 

Startups hold the power to bring positive disruptions to the world. In this interview for Horyou blog, Pere Duran, 4YFN (4 Years From Now) Director, talks about the global interest of investors for startups opportunities, social innovation and Blockchain technologies.

Pere Duran, 4YFN Director

Every year, 4YFN is gaining more attention and visibility and it’s conquered the status of a mandatory place to be among Mobile World Congress (MWC) visitors. Could you tell us about the growing importance of the event throughout the years?

The astronomical growth of 4YFN in the last few years reflects the increased appetite by investors and corporations to see growth stage companies, and the robust health of the startup ecosystem which is keen to be seen. Each year we see an uptick in attendance from all quarters and each edition we see the key technologies evolve. We are continuing to grow in Barcelona and are now spreading our wings in LA and Shanghai too. Shanghai, for instance, is expected to double in size this year showing that the appetite for startup opportunities is global.

What are the plans to come for 4YFN – to become an autonomous event or to be intrinsically connected to MWC?

4YFN is more closely linked to MWC than ever, having been recently fully acquired by the GSMA, which owns both events. It means that we are even more inextricably linked than we were before, but of course we have our own identity and purpose. We run the events in separate venues and put together a specific program for our audience. Our goal is to give as much visibility to the startups as we can and keep them at the centre of everything we do. We also continue to grow in other ways and other geographies, for instance, we recently had an event in Buenos Aires with Mobile 360 and will do something similar in Mexico in June.

What is the importance given to social entrepreneurs and sustainability projects?

Social entrepreneurs and sustainability projects are intrinsic to the startup ecosystem and what we do. Tech4good is a key theme of 4YFN19 and we are seeing a whole host of social projects among our startups this year. If entrepreneurs don’t change the world, then no one will. We are extremely happy to welcome great speakers from the social sector, to mention a few, Mariamme Jamme, her goal is to empower 1 million young women and girls globally to become coders by 2030 and the President of Spain of the Red Cross, who will be running a competition for technological innovation aimed at humanitarian purposes.

 

4YFN will take place in Barcelona from 25-27 February

Do you think funders and investors are aware of and convinced about the importance of the Sustainable Development Goals? How?

Yes, I believe that people are fully invested in the Sustainable Development Goals and you see many organisations, like GSMA, putting a lot of resource behind achieving them. The problems they address are very big and very complex. Any progress is a step in the right direction but we have a very long way to go! I’m hopeful that the mSchools challenge at 4YFN this year that invites students to hack a Sustainable Development Goal will bring some radical thinking to move us in the right direction.

Horyou has recently launched HoryouToken to support social inclusion and the UN Sustainable Development Goals. Do you see more Blockchain projects rising among the startups and entrepreneurs who are part of 4YFN?

Blockchain is another key theme of this year’s conference. What we are seeing is a more lateral approach to Blockchain technologies that moves them beyond cryptocurrencies. Blockchain became very over-hyped on the back of bitcoin mania, so we might not be seeing a rise in the actual numbers of Blockchain startups, but certainly a rise in the quality of the technologies and a much deeper understanding of the possibilities Blockchain offers.

4YFN is a Horyou Media Partner

The Alpine winter was not hard enough to cool off the world’s most important economic forum

Horyou team was in Davos, Switzerland

Every year, the World Economic Forum is a most awaited event – the freezing Swiss town of Davos is the place where world leaders and their finance ministers take the stage to ‘seduce’ investors and commercial partners. 2019 WEF was no different as it set the tone for all conversations and debates for the year to come. And Horyou team was there. As for some of the main outcomes of Davos:

1. The ubiquitous AI – Artificial Intelligence has been a hot topic for some years at the WEF, but in 2019 it is a star. Its technology is everywhere – in our homes and our workplaces, and it is helping shape the world we live in and how we see it. For some firms, like Reuters and Majid Al Futtaim’s shopping mall, the forum was a platform to launch their AI solutions.

2. Clean energy now – Even oil-based economies agree that it is important to consider alternatives. Climate change and investor pressure are pushing companies to re-think their strategies and invest in the production of cleaner energy with help from more technology.

3. Blockchain is the name of the game – Speaking at the Blockchain Economic Forum, Horyou’s founder and CEO, Yonathan Parienti, presented the concept of Blockchain with a Purpose and HoryouToken. As a disruptive decentralized technology, Blockchain is impacting not only the financial system but also the healthcare, philanthropy, and insurance industries among others. And the World Economic Forum gave it an important exposition.

The Blockchain Economic Forum took place in Davos from 24-26 January

4. The future of work – It’s already happening. Humans and machines now coexist at the workplace. Companies and countries are discussing the possibility of designing strategies to make this transition smooth and collaborative, without threatening jobs and incomes.

5. Environment matters – The WEF opened its stage to Sir David Attenborough, who was awarded for his lifetime contribution to the promotion of the protection of animal life, as well as Prime Ministers Jacinda Ardern, from New Zealand, and Mark Rutte, from the Netherlands, who spoke about the urgent need to protect the environment. The private sector also showed its engagement with the cause of the planet – a group of 50 CEOs working across 150 countries met to discuss ways to reduce emissions.

6. SDGs in the Spotlight – Besides setting a dedicated area for the UN Sustainable Development Goals, the WEF nurtured many debates around them. On the Forum’s platform for public-private cooperation, business projects were presented on topics including sustainable consumption and production, mental health, youth empowerment and disability inclusion.

Want to know more about HoryouToken and how Horyou supports the SDGs? Follow us on our social media channels and on Horyou, the social network for social good.
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6 histoires inspirantes sur l’entrepreneuriat, la liberté et le génie au féminin pour ponctuer le mois de la femme Ce sont des histoires de défi...