The Horyou Community has much to celebrate – from our global reach to our successful activities, we are proposing effective solutions for better times to come

SIGEF 2019 by Horyou

2020 is starting on a positive note: Horyou is growing bigger, more global, and it is spreading a positive message to the planet and its people. We have much to celebrate, and we would like to share with you the main highlights of the year that has passed:

  • HoryouToken, the digital currency for Inclusion and sustainability, was successfully launched worldwide and presented to the main global Blockchain audiences, in events including WSIS Forum 2019, Matinée Fintech, Blockchain Economic Forum and Chain Plus.

  • The 6th Edition of SIGEF took place last September in Tokyo, one of the worlds’ most innovative metropolis, covering critical global topics like Artificial Intelligence for Positive Change, Fintech and Blockchain, MedTech, SDGs, Sustainable Lifestyles, Sports for Good, Future Energy and Smart Mobility. Extensive converage and info on our SIGEF website.

  • Horyou community has expanded and strengthened its presence in Asia Pacific and Africa. Yonathan Parienti, Horyou’s Founder and CEO, and the Horyou team presented initiatives and shared inspiration in global events including the Future Here Summit, Oxygen 2050, Doing Good, Doing Well and many others.

  • Horyou media presence was stronger and much more diverse – from Asia to the Americas, in Japanese, English, French, Arabic and many more languages, we made our voice heard.

  • Horyou TV launched new documentaries and raised awareness about urgent causes such as Plastic Pollution and Refugees.

  • Our community has grown bigger, with more members, partners and personalities.

2020 full of surprises

The Horyou Team is now preparing its very first projects of 2020. We are proud of what we’ve achieved so far and we will bring even more visibility to our community and our projects this year through:

  • The Social Innovation and Global Ethics Forum – SIGEF – will have a special edition in Davos on January 22nd, during the World Economic Forum. Book your tickets and be part of one of the most important international gatherings fostering the UN SDGs, Sustainable Innovation and Blockchain for Good.

  • The next full edition of SIGEF will still take place in Dubai! Follow SIGEF 2020 Twitter account to know more.

  • Expect more partnerships, events and networking projects supporting the UN Sustainable Development Goals, economic inclusion and social entrepreneurship all around the world.

Follow our blog, our social media channels (TwitterLinkedIn and Youtube) and Horyou, the social network for social good. The Horyou Team wishes a Happy New Year to all of our members and partners around the world!

While world leaders are gathered in the climate change conference, there’s a general concern about discussions not going fast enough

UN Climate Change Conference, December 2019

Four years ago, the world celebrated one of the most important environmental treaties: the Paris Agreement. Besides all the differences, global leaders were able to sit together and decide that it was time for a bold action concerning climate change. By then, 195 countries signed the agreement that aims to limit global warming to less than 2 degrees Celsius above preindustrial temperatures.

In the following years, the global audience has seen the momentum created in Paris fade as the time passed: implementation, voluntary commitments and rules were hard challenges that didn’t find consensus. So, what’s the expectation for the COP 25? Held in Madrid, Spain, after Brazil and Chile having abandoned their candidacies, the 25th annual Conference of Parties to the United Nations Framework Convention on Climate Change is expected to be “The COP of Implementation”.

Representatives of the parties will discuss rules about the international carbon markets, climate finance. Their main objective is to finalize the details of the Paris Agreement, filling in legal and technical details. One of the main topics to be discussed is the set of rules for voluntary carbon emission markets, which would let nations meet their pledged emissions cuts by trading with other countries.

Climate finance for developing countries is also another issue on the table. Parties will negotiate details about how to support these countries as they adapt to climate change and reduce their carbon emissions.

What is happening now?

The first days of COP25 climate talks were marked by demonstrations and social discontent with the slowness of global leaders about climate change. Young activist Greta Thunberg is leading marchs in Madrid, saying the world hasn’t achieved anything, as carbon emissions continue to rise while debates are ongoing. A recently published report published by the Universal Ecological Fund shows that greenhouse gas emissions rose by 0.6% last year, even though the rate of increase has declined. It is not enough to represent a shift in climate action, as we must change it from increasing carbon to falling emissions.


How an EU directive – together with the will of consumers – is leading companies to change sourcing and manufacturing strategies

Plastic pollution in the ocean

How to live without plastic? The material has been increasingly present in our daily lives for many decades: according to the European Commission, its global production has increased twentyfold since the 1960’s. At the same time, it has become a vital material in our economy as it causes serious impacts in the environment, from its origin to its end of life.

Launched in 2018, the European Strategy for Plastics in a Circular Economy is an ambitious document that aims to transform the way businesses and consumers use this resource. The lifecycle of the products that use plastic in their manufacturing is a big concern – from design to disposal, companies should be aware of the impact they cause on the environment. It means that more businesses and consumers are looking for more sustainable options, like recyclable plastic, refillable or reusable options and post-consumption traceability.

The document sets bold targets for Europe by 2030. The 10-single use plastic products that today constitute 70% of marine litter are in the spotlight and should be banned by then. Also, all plastic packaging placed on the EU markets should be either reusable or recyclable in a cost-effective manner.
Following the directive, manufacturers of plastic have joined in a big movement lead by PlasticsEurope, a Pan-European association that aims to change the face of this not very well reputed industry. In this spirit, they designed the ‘Plastics 2030 – Voluntary Commitment’, focusing on increasing the reuse and recycling of plastic, and preventing plastic leakage into the environment, as well as accelerating resource efficiency. It will lead to a 60% rate of reusing and recycling plastic packaging by 2030, and a 100% rate in 2040.

In this scenario, new materials are gaining popularity among consumers – ocean waste plastic, post-consumer recycling and bio-based plastic made from coffee beans, sugar cane and other non-carbon sources, are rising as alternatives to traditional plastic.

Global players like Unilever – that will cut by half their use of virgin plastic by 2025 – and sustainable trendsetters like Lush – that started launching free-packaging stores earlier this year – are committing to the strategy to offer more eco-conscious alternatives to consumers.

Lead by consumers’ demand, governments’ commitments and businesses’ efforts, sustainable innovation is rising as an alternative to the “plastic problem”.

Gender equality is not only a matter of fair pay or of more representation in power roles: it’s a matter of development, peace and a positive future for all. The role of cities and regions when it comes to building a better future for both women and men is a hot topic in 2019: while new studies and reports are being launched, more initiatives are becoming visible and gaining strength, raising the debate about how to include the Sustainable Development Goal 5 into municipal policies.

The city of Barcelona, in Spain, launched a program which supports the creation and growth of women-led businesses

Launched earlier this year, the EU’s Gender Equality Monitor (GEM) is one of the tools that measure women’s disadvantage relative to men in many regions. The early conclusions already point to a clear direction: countries, regions and cities that invest in gender equality are richer and less corrupt than the ones that don’t. The Monitor shows that GDP is higher in regions where women are less disadvantaged and that a government is of a higher quality when more women are involved. A research conducted by the University of Gothenburg, in Sweden, presents evidence that female representation is strongly negatively associated with both grand and petty corruption.

Creating space for women’s voices and needs is then an essential step towards building better cities and regions – governments with more women involved can perform better by investing wisely in minimizing inequality. Be it deconstructing damaging stereotypes, changing budget allocation or supporting female entrepreneurs, there are many ways cities can support gender equality. The new report Gender Equal Cities, published by the EU, highlights innovative initiatives that are simple to replicate and have already been implemented in several European cities.

For example, in Cascais, Portugal, the city council provided training for all public staff in its communications department on how to avoid reproducing traditional, outdated gender stereotypes in their digital and print materials.

Yet, these projects are not only about direct gender discrimination – they plan to include more women in community projects and help them occupy more urban spaces. In Bologna, Italy, the city recruited, trained and empowered young women to act as ambassadors against minorities discrimination, namely Roma, Sinti and Camminanti communities, while in Romania, the city of Râmnicu Sărat took inexpensive measures to include more women into their municipal sports facilities, which were disproportionally used by men: After consulting female citizens, they changed the way they advertise the services and provided women-only sessions to make them feel more welcome.

By its very nature, gender equality is a long-term goal. Rather than offering ready-made solutions, it’s a starting point: a trigger for the right questions to be posed to support all urban policymakers in improving gender equality in Europe.’ says report co-author Sally Kneeshaw.

City leaders

While making up for more than half of the population, women are underrepresented in regional assemblies (28,6%) and municipal councils (36%) in Europe, which only has 15% female mayors. The traditional gender equality issues continue to raise attention: women are paid 16% less than men, perform more unpaid work and experience more gender-related violence. By working with city leaders, the EU has been transforming existing knowledge into clear recommendations that drive the gender-equality agenda with 5 pillars: Representation & Participation, Governance, Economic Equality, Public Services, Planning & Public Space and Migrant Integration.

Regarding Economic Equality, for instance, the city of Barcelona, in Spain, launched Lidera31, a program which supports the creation and growth of women-led businesses, as well as empowers women to reach more senior roles in their professional careers. The initiative has trained over 1000 women in skills development, business support and networking, aiming to close both the entrepreneurship gap and the pay gap.

What can your city do?

The report ends on a provocative note to all policymakers: what can cities do to move forward with the gender equality agenda? The answer lies in exchanging experiences; promoting open dialogues that respect different perspectives; raising awareness, bringing marginalised women’s experiences to the fore and continuing to identify, capture and share why gender equality is important and what actions can drive change.

Gender Equal Cities must continue to be addressed and communicated as a fundamental right, and then makes cities good places for all.

Les Fintech sont un nouveau modèle de la finance et un grand créateur d’emplois grâce à l’innovation technologique, notamment numérique. Quelle place occupent-elles dans l’économie lémanique ? Quelles sont les opportunités qu’elles fournissent ? Telles sont les questions débattues dans la Matinée Fintech, un événement organisé de l’Union Lémanique des Chambres de Commerce coordonné par BusinessIn, dont Horyou est media partner, en collaboration avec divers acteurs de la finance. La Matinée précède le Chambers Day, Convention des Chambres Internationales de Commerce en Suisse, qui se tiendra à Genève le 26 novembre prochain. Nous avons interviewé Suzanne Hraba-Renevey, organisatrice de la Matinée Fintech.

Last BusinessIn Fintech event took place in Geneva

Quel est le panorama fintech en Suisse ? Est-ce que l’écosystème est développé par rapport au financement et au développement du marché ?

Les fintechs sont en plein développement en Suisse et apportent une seconde vie au monde de la finance helvétique qui est passé par des re-positionnements majeurs. Elles font en effet souffler un vent nouveau sur l’industrie et apportent une visibilité internationale à la place financière, notamment avec des organisations telles que la Crypto Valley à Zoug et des services qui permettent d’accéder à des outils de financement, de gestion de fortune, trading, sécurité, impact social et comptabilité, affectant non seulement les banques mais également les entreprises et les individus.

Qu’est-ce que vous espérez de Matinée Fintech en termes de public et de qualité des débats ?

L’objectif de cette matinée est la visibilité de la place financière lémanique dans le contexte international du Chamber’s Day. Avec la diversité des outils présentés l’objectif est de montrer que les fintech ont un impact sur la place économique lémanique dans son ensemble, et d’encourager les entreprises à utiliser ces nouveaux outils pour booster leur business. 

Être un entrepreneur est devenu un rêve pour les nouvelles générations. Qu’est-ce qu’il y a derrière cette tendance ?

Les nouvelles générations aspirent à avoir un impact, plus qu’une carrière bien rémunérée garantissant un positionnement dans la société. Avoir de l’impact est plus à portée de main des entrepreneurs – dont c’est souvent la première motivation – avec la possibilité d’être créatif et de gérer sa propre vie professionnelle sans être intégré dans une grande structure qui ne respecte pas forcément vos propres valeurs. Bien entendu être entrepreneur cela signifie également être courageux, persévérant, assidu au travail, curieux et surtout servir les clients, et non se faire plaisir, une face cachée que ne voient pas forcément tous ceux qui se lancent dans cette aventure.

Vous organisez un speed dating et un espace pitch pour les startups – quelle est l’importance du networking et de la visibilité pour les entrepreneurs ?

Le réseautage et la visibilité sont clé pour les entrepreneurs, qui ont parfois tendance à sous-estimer cette partie de leur activité. D’où l’importance de s’entourer dès le début, et dans la mesure du possible, de personnes qualifiées dans le domaine du marketing et du business development.

Comment voyez-vous le futur des fintech en Suisse et en Europe ?

La Suisse est très bien positionnée dans le domaine des fintech, notamment grâce au track record d’acteur international de la finance qui est basé sur des valeurs tels que la confiance. la discrétion, l’efficacité, combinés à l’essor des technologies notamment issues des excellents hubs académiques tels que l’EPFL, et soutenus par un régulateur ouvert à mettre en place des bacs-à-sable permettant l’exploration de nouveaux outils tels que les crypto-monnaies.

Les fintechs ont cependant un essor majeur hors d’Europe notamment en Asie, et plus spécifiquement en Chine ou dans des pays en développement où des outils de paiements virtuels par exemple facilitent l’accès aux échanges économiques de personnes n’ayant pas accès à des comptes bancaires.

Le fondateur et PDG d’Horyou, Yonathan Parienti, sera un intervenant de la Matinée Fintech dans un débat moderé par Joan Plancade, journaliste Bilan, à 11h45. Inscriptions sur le site :

Estudo bioclimático, um olhar necessário na arquitetura

* Marcos Cardone

O foco da arquitetura bioclimática é a relação com o fatores climáticos e as peculiaridades da natureza

Integrar o homem ao meio ambiente, causando o menor dano aos recursos naturais, tem sido um desafio para diversos setores, e com a Arquitetura não é diferente.

Encontrar soluções eficazes de sistemas construtivos, que levem em conta a sustentabilidade, ganha espaço nos conceitos de Arquitetura Sustentável, Verde ou Eficiente, que procuram realizar esta conexão com o meio ambiente, mas nem sempre seguem o mesmo caminho. E, neste contexto, temos uma grande oportunidade de fazer alterações impactantes, na maneira como projetamos e construímos instalações de assistência à saúde.

A Arquitetura Bioclimática é um bom exemplo desta diversidade. Seu principal foco é  a relação com os fatores climáticos e com as peculiaridades da natureza, em determinada localização geográfica. A ideia é respeitar e agregar esses elementos à construção, para assegurar maior conforto para as pessoas e menores prejuízos para o meio ambiente. É encontrar o equilíbrio num projeto que considera os mecanismos naturais, aliados às técnicas e tecnologias que potencializam seus efeitos, a favor do bem-estar do indivíduo.

Esta linha de trabalho surgiu na década de 60, com os irmãos Victor e Aladar Olgyay, precursores dessas discussões e responsáveis pelas primeiras referências da área, os livros “Design with Climate” e “Architecture and Climate” e também criadores do termo bioclimatism. Há, porém, controvérsias nos que defendem que o termo se limita apenas a algumas características do projeto e não à sua essência.

Marcos Cardone

Impasses à parte, hoje há ótimos exemplos, no mundo, da aplicabilidade e bons resultados da Arquitetura Bioclimática. Em sua maioria, são obras funcionais, contemporâneas e que se adaptam ao meio ambiente de forma ímpar, respeitando a projeção de espaços, visando sempre propiciar conforto e qualidade de vida.

Uma das metas é se valer dos recursos que a natureza oferece, para reduzir o consumo de energias não renováveis ou poluentes e encontrar maneiras de aproveitar estes fatores para ampliar a eficiência na obra. Quando se pensa em lixo há outro desafio: o de diminuir o desperdício e sua geração.

Ao se traçar um projeto de Arquitetura Bioclimática deve sempre se optar por materiais que não agridam o meio ambiente. Neste cenário, a tecnologia entra como uma aliada, na hora de definir soluções que podem contribuir para eficiência do próprio projeto e a redução de custos do empreendimento.

Esta harmonização do ambiente externo natural ao interno, ao ser construído, tem exigido dos profissionais mais estudos e conhecimento de áreas, que vão além do seu dia a dia, como meteorologia, por exemplo. Na Arquitetura em Saúde, os projetos que se valem dos conceitos da Arquitetura Bioclimática, as exigências são ainda maiores, pelas peculiaridades dos hospitais, logística de atendimento, fluxo de trabalho do corpo clínico e bem-estar do paciente.

A expansão de um hospital, por exemplo, deve, primeiramente, ser pensada na melhor adequação do edifício ao meio ambiente, considerando a eficiência energética e condições ideais de iluminação e sombreamento.

A topografia do terreno é outro aspecto que pode contribuir na construção de um projeto, com foco na sustentabilidade do edifício, ao se ter como meta a menor movimentação de terra, uma solução que contribuiu para a redução do custo da obra, ao mesmo tempo em que propicia melhores resultados estéticos, uma vez que tornou a edificação mais integrada ao perfil natural do lote.

A variabilidade ou estabilidade do clima é fundamental, por se ter mais ou menos horas de incidência de Sol na edificação ou em um dos seus lados, pois pode ser determinante no melhor aproveitamento da captação de luz natural e ventilação, com o uso de amplos panos de vidro, como uma das alternativas. Cores claras na fachada também contribuem no conforto térmico, pois estas tonalidades absorvem menos irradiação solar. A vegetação no entorno é outro fator positivo neste aspecto. Tudo sempre avaliado com cautela, dentro das necessidades e viabilidade da obra.

É importante se ter em mente que os projetos que se norteiam pela Arquitetura Bioclimática respeitem as características do local, e potenciais ações da natureza, como a circulação dos ventos, que interferem no resfriamento ou calor dos ambientes do edifício; a posição do Sol e sua influência no conforto térmico, aquecimento natural e iluminação, além da diversidade do clima nas diferentes regiões: montanhosas, vales ou centros urbanos.

O desafio é adotar soluções nem sempre caras ou inacessíveis, mas inteligentes, numa busca contínua da harmonização das construções com o meio ambiente.

Marcos Cardone arquiteto titular da Cabe Arquitetos

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