Barcelona is hosting its 8th annual Corporate Social Responsibility Week, an event which connects the public sector to companies and non-profit organizations to discuss the recent developments in CSR. Horyou team has visited the venue and reports on some success stories.

8th CSR Week Barcelona took place from 14th to 18th November

What can a food bank do about global warming? Why should a healthcare and beauty products industry career coach unemployed women? Those are merely signs that CSR is pushing companies to go beyond their backyard. We all find profit in a better world.

The 8th edition of the annual CSR Week in Barcelona was an indication that many companies are trying to run the extra mile through their environmental and social actions. On a panel titled «Conferencias Soc-Eco-Amb», held on Tuesday, four organizations from very diverse industries showcased their actions.

Miguel Ángel Trabado, Henkel Beauty and Healthcare regional head of Professional Partnership Services (PPS), shared the «Fundación Quiero Trabajo» experience inaugurated this year. The project provides hairdressing, clothing, styling and professional coaching to unemployed women, helping them to recover from a job loss and restore their self-confidence. So far, 53 women have received assessment and advice, and 71% have found a new job. «It’s important to notice that most of the work is done by volunteers, and the great majority are women as well», he said. It is a global project that has produced remarkable results in Spain, with a high rate of successful job placements.

Speaking for Metro de Madrid on its recently launched CSR Policy, in line with the 11th and 13th UN Sustainable Development Goals on Sustainable Cities and Climate Action respectively, Monica Mariscal insisted on the company’s commitment to invest in innovation and technology in order to deliver the best user travel experience. Metro de Madrid is thus reusing 80% of its consumed water and, in 2017, it will reduce by 25% its energy consumption. Insisting on the responsibility to cater for the vast diversity of its users, she disclosed that «From a social perspective, the company has a commitment to diversity, and is building accessible stations and training both employees and people with disability to better use the metro». The goal is to have 73% of all stations accessible to people with disability by 2030.

Ana Gonzales talks about the CSR and Environment projects in Caprabo

As for the national supermarket chain Caprabo and its microdonations program, it is striving to reduce food waste, as well as to support people in need. Hence, the company donate small quantities of its unsold products – a pack of eggs in which just one is broken, for instance -, to non-profit organizations or food banks. This sounds simple but it requires some logistics in relation to food preservation and employee training to send out only items that are safe for consumption. According to Ana Gonzales, in charge of CSR and Environment for Caprabo, «The program is a success as it helps to feed 788 families per year. It also reduces food waste by more than 2,000 tons».

Caprabo micro donations go to organizations like Banc dels Aliments de Barcelona, a food bank that provides 18,000 tons of food to 137,000 people in Catalonia. In addition to putting meals on needy families tables, the organization has recently signed an agreement with the public sector by which it is working on reducing CO2 emissions. According to Joan Bosch, Economic Resources Coordinator, it is an extra challenge they are happy to take. «We have changed all our lamps to LED and are looking forward to reducing our emissions by more than 2,300 tons of CO2 in 2017», he stated. It is all done thanks to volunteering work and donations, and we aim higher each year. «Poverty is more intense and chronic than ever. We cover only 27% of families in need, and we expect to improve this number and the quality of what people are eating», he added. It will be done, of course, with lower emissions and the tireless commitment to building a better society.

The 6th United Nation Sustainable Development Goal is about providing clean and safe access to the most precious liquid on earth for all.

Water and Sanitation for all. Photo: UNDP Philippines

Two years ago, a major environmental disaster struck Brazil – the liquid waste reservoir of the mining company Samarco burst, wiping out a village, killing 11 people and poisoning the waters of the Rio Doce, a water source that supplies two Brazilian states. The riverside population and fishermen have been facing difficult times since. The water is still unsafe to drink, and the iron contamination has exterminated the local fauna. Scientists predict it would take 100 years for the river to fully recover from the catastrophe. And what of the fundamental right to a safe source of water? The question remains unanswered and it’s an everyday struggle for all communities to exercise their right to satisfy this basic need.

The 6th UN Sustainable Development Goal aims to provide access to safe water and sanitation and sound management of freshwater ecosystems for all by 2030. Both are essential to human health, as well as to environmental sustainability and economic prosperity.

The UNDP reports that over 90 per cent of the world’s population uses improved drinking water sources and over two-thirds use improved sanitation facilities. Yet, most rural areas in underdeveloped countries have to cope with the lack of both, and the resulting bad health consequences. «Achieving universal access to basic sanitation and ending the unsafe practice of open defecation will require substantial acceleration of progress», says the report published in 2017.

A fourth of global population lives in countries with water stress, meaning they are vulnerable to future water scarcity by not having enough renewable sources. Countries in Northern Africa and Western Asia already face severe water stress. This is a matter of public policy; however, the participation of other actors, including organizations and local communities, is key to effective water and sanitation management.

WESDE trains health agents to act within communities

Within our Horyou community, the organization WESDE – Water, Energy and Sanitation for Development is very active in providing integrated water resources management, sanitation and health education in Cameroon. WESDE acts in both rural and urban areas, supporting the most vulnerable populations with information and resources for development.

Another member of the Horyou platform, EAA Burundi, created in 1988, is active in more than 35 African countries, as well as in Israel. It helps supply drinking water, using innovative solutions like dry latrines and simplified sewer networks, while supporting the communities through agricultural, financial and development projects.

If you wish to support this SDG, you can do so through Horyou. Go to Horyou platform and choose an NGO or project that helps promote water and sanitation in your region or anywhere in the world. Your support can be made easier and more effective with Spotlight, our digital currency for impact. Check it out and start using it to engage in any cause you feel concerned about. Be the change, be Horyou!

O Brasil é o campeão mundial de violência contra as pessoas transgênero – além da gravidade das ameaças físicas, há outro tipo de violência menos visível. O preconceito contra essa parcela da população leva à marginalização e à falta de oportunidades de trabalho, estudo e integração à sociedade. Pensando nesse cenário, a empresa de bebidas Pernod Ricard Brasil fez uma parceria com as ONGs Transemprego e a Casal para lançar uma iniciativa de transformação e inclusão: um programa que oferece cursos profissionalizantes gratuitos na área de coquetelaria, já que essas pessoas encontram mais abertura no ambiente de bares e casas noturnas. Cinco turmas já foram organizadas e os participantes já vêm usando modernas técnicas nacionais e internacionais para preparação de coqueteis e atendimento ao público. No final, todas ganham um certificado da Drink Design, que é uma das empresas mais renomadas do Brasil nesse quesito. Entrevistamos Luana Iurillo, porta-voz da Pernod Ricard Brasil, sobre essa iniciativa de inclusão e profissionalização.

Alun@s do curso de profissionalização em coquetelaria

Quando e por que a Pernod Ricard decidiu lançar o projeto de formação do público transgênero?

O treinamento de bartenders para o público transgênero faz parte de uma campanha chamada Absolut Art Resistance. Essa campanha possui foco no público LGBTQ+, especialmente nos Transgêneros. Por isso, firmamos parceria com artistas renomadas como Mc Linn da Quebrada e As Bahias e a Cozinha Mineira, que permeiam este universo. Por outro lado, não temos como pensar em Transgêneros sem levar em consideração que essa parte da população ainda é muito vulnerável na sociedade por causa do preconceito e, por isso, enfrenta mais obstáculos do que o normal para ingressar no mercado de trabalho. A partir disso, pensamos em oferecer o curso de bartender e barback para gerar conhecimento a esses participantes para que eles possam ter qualificação para trabalharem em eventos e festas.

Já existia algo parecido no exterior ou foi uma iniciativa 100% local?

Absolut apoia a arte e a criatividade como motores do progresso no mundo todo desde a década de 70. Porém, por mais que a campanha Art Resistance retrate o posicionamento global da marca, este é um projeto idealizado pela Pernod Ricard Brasil. Estamos sempre apoiando produções do universo artístico e LGBTQ+. Um exemplo claro de que isso está no nosso DNA é que, recentemente, aqui no Brasil, Absolut foi uma das primeiras empresas a se posicionar publicamente em sua fanpage sobre a polêmica da “cura gay”. Além disso, no passado, a marca já firmou parceria com grandes nomes da arte, como Keith Haring, Andy Warhol, Joyce Tenneson, Ross Bleckner e entre outros.

Qual o potencial a empresa vê nesses alunos?

Os participantes estão enxergando nesse curso uma oportunidade de profissionalização. Tornar-se um bartender profissional exige muita disciplina e técnica. Todos eles conseguiram assimilar isso já no primeiro dia. Eles estão bastante animados e recebemos um retorno que ficaram muito felizes com essa chance que estão tendo. Para nós, é gratificante poder participar ativamente dessa formação e acompanhar de perto a evolução de cada um deles. Esperamos que eles sejam os primeiros a gerar uma consciência para o mundo sobre a grande oportunidade que existe de profissionalizar pessoas com um grau de energia e força de vontade para fazer a diferença. E que tudo isso não tem a ver com identidade de gênero ou orientação sexual.

Vale ressaltar ainda, que, este ano, Absolut promoverá uma festa como parte das ativações da campanha Art Resistance. Nesse evento nós vamos convidar os melhores alunos do curso para já atuarem profissionalmente, colocando em prática todo o aprendizado que foi adquirido. Além disso, vamos indicá-los para toda nossa rede de fornecedores que atuam nesse universo de festas, bares e mixologia. Uma ótima notícia é que até os sócios da Drink Design já sinalizaram interesse em chamar alguns alunos para fazerem parte do staff da empresa.

Horyou apoia as iniciativas de inovação social que ajudam o mundo a alcançar os Objetivos de Desenvolvimento Sustentável, e é organizadora do SIGEF, o Fórum de Inovação Social e Ética Global. Seja a mudança, seja Horyou!

The Global Entrepreneurship Summit (GES), an event co-organized by the United States Government and the Republic of India, will take place in Hyderabad, India, on 28-30 November. This year, it will highlight the theme Women First, Prosperity for All, and focus on supporting women entrepreneurs and fostering economic growth globally.

Acting Assistant Secretary for South and Central Asian Affairs Alice Wells delivers opening remarks at the U.S.-India Business Council Road to GES Entrepreneurship Conclave, U.S. Chamber of Commerce, Washington, D.C. (Photo: U.S. Chamber of Commerce)

A strong group of entrepreneurs, government officials and impact investing actors will attend the event, reflecting the GES diversity of cultures and expertise. The Summit aims to foster the conditions that empower innovators to take their ideas to the next level. Horyou will present aspects of its experience as a social network for social good, in resonance with this inspiring social innovation initiative. Yonathan Parienti, founder and CEO of Horyou, has been invited by the US State Department and its Permanent Mission to the United Nations in Geneva to attend the GES and speak for the network on the topic of “Go For It: Tapping Alternative Financing Solutions”. Before the international attendees, he will share his vision and perspective around the launch of Spotlight, the first digital currency for impact that supports philanthropy and economic inclusion.

With Spotlight, as well as its many other events and initiatives, and Foundation, Horyou supports the implementation of the 2030 Agenda of the United Nations Sustainable Development Goals, while aiming to provide philanthropic support to millions of social entrepreneurs, women, youth and social good projects.

Horyou founder and CEO Yonathan Parienti with members of the US State Department from the US Mission in Geneva

«It is a great credit to our efforts to be given such a unique opportunity to share with this international audience the disruptive innovations we have been working on over the past few years at Horyou to further social good and to set up more harmonious conditions for economic inclusion», says Mr. Parienti. «Horyou, the social network for social good, has many stories to disclose about inspiring women, with our member organizations, whose initiatives lead by example in shaping a better future for their communities », he adds.

The Global Entrepreneurship Summit is one of the most important annual entrepreneurship gatherings in the world in that it showcases the efforts of both emerging and developed countries to answer the challenge of furthering joint business opportunities worldwide. GES 2017 aims to create an empowering environment for innovators, especially women, to take their ideas to the next level. The Right Honorable Prime Minister of India, Mr. Narendra Modi, is expected to inaugurate the Summit on 28 November 2017 and Mrs. Ivanka Trump, advisor to the President of the United States on advancing policies and initiatives for women empowerment, is due to lead the US delegation. As she recently reminded the World Assembly for Women in Tokyo: «Ensuring 50% of our population can fully participate in the workforce is critical to strengthen our communities and grow our prosperity».

Ivanka Trump at the World Assembly for Women in Tokyo

GES participants will be supported by mentors and coaches, through workshops and networking sessions, and will be provided with opportunities to meet funders, build partnerships and find their target customers. Plenary sessions will highlight businesses led by women and their stories while master classes will discuss innovative topics as Blockchain, Fintech and e-commerce. «It is an amazing ecosystem to be part of and feel inspired by, due to the diversity of its participants. We will be there to speak the language of social entrepreneurship to shape a better future for the generations to come», concludes Yonathan Parienti.

Horyou blog will provide regular GES updates! Be the change, be Horyou!

The 5th Sustainable Development Goal concerns nearly half of global population – girls and women are still far from having the same opportunities and privileges as men

Photo: UNDP

Internet and social media are full of hashtags concerning women’s challenges in our society. The most recent one was #metoo, in which women shared their personal stories about harassment. The idea was to prove a grim reality – believe me if you are a man, almost every female on the planet has a sad story to tell about it. If you are a woman, you already know how it feels.

From corporations in the developed world to slums in the poorest countries, we share the same vulnerability. Since we’re born, our gender defines our challenges – we are going to face more difficulties to access education; if we get into the job market, our salaries will be lower; we are more exposed to violence and forced marriages; we have poorer access to health services. Women empowerment is urgent, and we, regardless of gender, should work together to promote it.

We need more representation: according to the UNDP, in 46 countries, women hold 30% or more in national parliament seats. Globally, women’s participation in single or lower houses of national parliaments reached 23.4 percent in 2017, just 10 percentage points higher than in 2000. It’s not enough.

We need more education: in sub-Saharan Africa, Oceania and Western Asia, girls still face barriers to entering both primary and secondary school.

We need equal opportunities: in the corporate world, women are underrepresented in managerial positions. In the majority of the 67 countries with data from 2009 to 2015, fewer than a third of senior- and middle-management positions were held by women.

We need liberty: only half of women in reproductive age make their own decisions about consensual sexual relations and use of contraceptives and health services.

We deserve respect: A fifth of women of reproductive age have suffered physical and/or sexual violence by an intimate partner in the 12 months prior to the survey, made in 2016.

Association El Khir promotes cooking workshops for women in Morocco

The SDG 5 defends the end of all forms of discrimination against all women and girls everywhere. In 2014, the UN Women launched the campaign He for She, inviting men to join the fight for equal opportunities – since then, the discussion has improved and many debate spaces were opened in media, companies, governments and civil society. Many organizations have been working towards the same goal. The Horyou community has great examples of NGOs and projects that support women and create an empowering environment for them to overcome difficulties and thrive personally and professionally.

One of the active members of our platform is Association Féminine de Bienfaisance El-Khir, based in Morocco, which promotes better life condition for women in the country, supporting their independence by providing them with legal assistance and career opportunities through education.

One of the activities of Fundação Laço Rosa during Pink October

In Brazil, Fundação Laço Rosa, yet another active nonprofit organization in our platform, empowers women with breast cancer, by helping them with self-image issues and to create bonds to overcome the disease.

If you wish to support this SDG, you can do so through Horyou. Go to Horyou platform and choose an NGO or project that helps promote women empowerment in your region or anywhere in the world. Your support can be made easier and more effective with Spotlight, our digital currency for impact. Check it out and start using it to engage in any cause you feel concerned about. Be the change, be Horyou!

Written by Vivian Soares

A filosofia de trabalho da ONG Frutos do Amanhã é a solidariedade humana. Com atuação em comunidades em vulnerabilidade social, a organização usa a cultura, educação, respeito e cidadania para modificar as vidas de crianças e famílias em situação de risco. Membro ativo da nossa comunidade Horyou, a fundadora da ONG Heloisa Morais falou com o nosso blog sobre suas iniciativas e planos para o futuro.

Atividade promovida pela ONG Frutos do Amanhã

Quais são as principais inspirações para o trabalho da organização?

Temos um lema que vem inspirando e servindo de mantra para que possamos seguir em frente: Educação, Respeito e Disciplina.

Quais foram os projetos mais bem-sucedidos de 2017?

Executamos vários projetos como oficina de idiomas, capacitação escolar, danças culturais, capoeira, oficinas e ballet. Posso destacar dois como os mais bem-sucedidos, que foram as oficinas de Artesanato e Geração de Renda e o Ballet Sonho de Menina.

Ballet Sonho de Menina

Quais são os principais projetos da ONG Frutos do Amanhã para 2018?

Queremos ampliar nosso projeto educativo, melhorar e ampliar nosso espaço físico e buscar apoio para poder atender a famílias que se encontram na fila de espera para participar de nossas atividades.

Que tipo de impacto a organização deseja causar para o mundo?

Transformar crianças que vivem em situação de risco em cidadãos através da educação e cultura.

Oficina realizada pela ONG

Qual a importância de participar de uma rede social do bem social como a Horyou?

Fomos convidados em 2015 pela Horyou, que nos esclareceu sobre o funcionamento da rede, e desde então estamos ativos na plataforma buscando apoio para os projetos.

Vivemos em uma era de constante transformação. Quais são as mudanças positivas que você deseja para a sua comunidade e para as gerações futuras?

Estamos em uma região carente como muitas espalhadas pelo mundo, se com nossas ações conseguirmos livrar algumas crianças do tráfico de drogas, que hoje está sendo o primeiro emprego de crianças e adolescentes, será uma grande vitória.

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Barcelona is hosting its 8th annual Corporate Social Responsibility Week, an event which connects the public sector to companies and non-profit organizations to discuss...