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The Horyou Community has much to celebrate – from our global reach to our successful activities, we are proposing effective solutions for better times to come

SIGEF 2019 by Horyou

2020 is starting on a positive note: Horyou is growing bigger, more global, and it is spreading a positive message to the planet and its people. We have much to celebrate, and we would like to share with you the main highlights of the year that has passed:

  • HoryouToken, the digital currency for Inclusion and sustainability, was successfully launched worldwide and presented to the main global Blockchain audiences, in events including WSIS Forum 2019, Matinée Fintech, Blockchain Economic Forum and Chain Plus.

  • The 6th Edition of SIGEF took place last September in Tokyo, one of the worlds’ most innovative metropolis, covering critical global topics like Artificial Intelligence for Positive Change, Fintech and Blockchain, MedTech, SDGs, Sustainable Lifestyles, Sports for Good, Future Energy and Smart Mobility. Extensive converage and info on our SIGEF website.

  • Horyou community has expanded and strengthened its presence in Asia Pacific and Africa. Yonathan Parienti, Horyou’s Founder and CEO, and the Horyou team presented initiatives and shared inspiration in global events including the Future Here Summit, Oxygen 2050, Doing Good, Doing Well and many others.

  • Horyou media presence was stronger and much more diverse – from Asia to the Americas, in Japanese, English, French, Arabic and many more languages, we made our voice heard.

  • Horyou TV launched new documentaries and raised awareness about urgent causes such as Plastic Pollution and Refugees.

  • Our community has grown bigger, with more members, partners and personalities.

2020 full of surprises

The Horyou Team is now preparing its very first projects of 2020. We are proud of what we’ve achieved so far and we will bring even more visibility to our community and our projects this year through:

  • The Social Innovation and Global Ethics Forum – SIGEF – will have a special edition in Davos on January 22nd, during the World Economic Forum. Book your tickets and be part of one of the most important international gatherings fostering the UN SDGs, Sustainable Innovation and Blockchain for Good.

  • The next full edition of SIGEF will still take place in Dubai! Follow SIGEF 2020 Twitter account to know more.

  • Expect more partnerships, events and networking projects supporting the UN Sustainable Development Goals, economic inclusion and social entrepreneurship all around the world.

Follow our blog, our social media channels (TwitterLinkedIn and Youtube) and Horyou, the social network for social good. The Horyou Team wishes a Happy New Year to all of our members and partners around the world!

    in Tokyo to Shape a Smarter Future

    The Social Innovation and Global Ethics Forum is set to tackle some of the most critical contemporary issues in plenary sessions dedicated to Artificial Intelligence, FinTech, Sustainable Lifestyle, Health Technologies, Smart Technology and Smart Cities, Sports for Good, Renewable Future Energy and Opening New Roads for Sustainability.


    New York, September 13, 2019 —The path to fostering a better future for all implies the search for urgent appropriate solutions to the greatest challenges that humanity has faced since the beginning of time: namely, social inclusion and sustainability. And that path inevitably goes through designing a smarter future for all.

    This is the stance of SIGEF, a leading world forum on social innovation and global ethics, and the reason why “Together Shaping a Smarter Future” is the theme of its sixth edition. Its purpose is to promote private, public and citizen endeavors, in all areas of socio-economic activity, toward designing, developing and implementing smart environments, innovative solutions and devices that lead to that hopeful end. The exploration and promotion of smart solutions have thus logically led Horyou, the Social Network for Social Good and Horyou Foundation organizers of SIGEF2019, to pick Tokyo, Japan, home of Smart-Tech if ever there was one, to be its venue.

    In that respect, SIGEF2019 is set to tackle some of the most critical contemporary issues in plenary sessions dedicated to Artificial Intelligence, FinTech, Sustainable Lifestyle, Health Technologies, Smart Technology and Smart Cities, Sports for Good, Renewable Future Energy and Opening New Roads for Sustainability. Inspiring stakeholders, including world experts, will share their most effective experiences and visions with a global online, offline and on the spot audience, while solutions will be proposed and strategies will be deliberated.

    SIGEF2019 will be held on September 19 at the Tokyo Prince Hotel, after an opening reception conducted at the Swiss Residence of the Ambassador, on September 18. It will entail the active participation of an international array of government authorities, business executives, international organization representatives and academia, as well as representatives of civil society and a number of experts and proponents of the United Nations Sustainable Development Goals (SDG).

    “SIGEF has always exposed innovative and stimulating discussions about the social, economic and technological opportunities and challenges that reflect the most important needs of our society. In 2019, our Horyou Change-Maker Community is proud to organize SIGEF in Tokyo to discuss feasible strategies to reach the Sustainable Development Goals and to build a fairer future for the next generations. We truly believe that, together, we can shape a Smarter Future for All,” says Yonathan Parienti, Chairman of SIGEF Organizing Committee and Founder and CEO of Horyou.

    “Some of the confirmed SIGEF 2019 speakers include H.E Mr. Jean-François Paroz, Swiss Ambassador to Japan, Hon. Takuya Hirai, former Minister of Information Technology, Science and Innovation, Hon. Kenzo Fujisue, Member of the House of Councillors Japanese Parliament, Ms. Rebecca Shaw, Chief Scientist of WWF, visionary Artist Akira Hasegawa, Lifestyle model and influencer Ms. Lee Levi, Fintech innovator Mr. Roger Ver, Artificial Life Researcher Mr. Takashi Ikegami, Sustainability advocator Ms. Raquel Blanc, Vice President External Affairs Philip Morris International, Sports for Good advocator Mr. Saud Alsubaie, Director of Social Responsibility Department at Al Hilal Football Club, Women Empowerment Champion Ms. Yaye Soukeyna Toure, Innovator Dr. Hideto Tomabechi, Public Diplomacy Professor Dr. Nancy Snow, Robotic and Liver Surgeon Dr. Dmitri Alden, Mr. Magnus Magnusson, UNESCO’s Director for Partnerships Social and Human Sciences (remote intervention), World Record owner of Jumping Box, Mr. Iketani Naoki, Social Entrepreneur Joseph Mercorella, CEO of Lumary and Mr. Masaya Mori, Global Head, Rakuten Institute of Technology Worldwide.

    “SIGEF has always exposed innovative and stimulating discussions about the social, economic and technological opportunities and challenges that reflect the most important needs of our society. In 2019, our Horyou Change-Maker Community is proud to organize SIGEF in Tokyo to discuss feasible strategies to reach the Sustainable Development Goals and to build a fairer future for the next generations. We truly believe that, together, we can shape a Smarter Future for All,” says Yonathan Parienti, Chairman of SIGEF Organizing Committee and Founder and CEO of Horyou.

    SIGEF2019 Organizers and Main Sponsors:

    Horyou, the Social Network for Social Good
    Philip Morris International
    Horyou Foundation
    Cognitive Research Labs, Inc

    Vivian Soares, Horyou Media Relations
    +41 (0) 22 321 98 20

    (Marcus Figueredo)

    There are 17 Sustainable Development Goals

    2030 é o prazo para todos os países do mundo implementarem os 17 Objetivos de Desenvolvimento Sustentável (ODS) da ONU. Isso quer dizer que os países têm pouco mais de dez anos para atingirem essas metas e, consequentemente, dar mais alguns passos rumo a um planeta mais justo e mais sustentável.

    Mas não são só os líderes políticos que precisam assumir esse desafio. Isso está também em nossas obrigações de cidadão. E mais do que isso, não basta ter empatia com os Objetivos, é preciso buscar alcançar essa mudança. Incluem nessa lista de responsáveis as empresas e seu comprometimento com o crescimento sustentável. Trata-se de uma tendência global: além da responsabilidade social, a sustentabilidade deve estar entre os objetivos do negócio.

    A boa notícia é que muitas empresas, de segmentos distintos, já estão colocando em prática políticas baseadas nos ODS. Apresento aqui alguns exemplos.

    A Cabify neutraliza as emissões de carbono. Isso quer dizer que, a empresa mede suas emissões de dióxido de carbono e as compensa financiando projetos que recompõem a mesma quantidade do gás na atmosfera. A iniciativa busca ajudar a proteger milhões de árvores, combatendo também o aquecimento global e preservando a biodiversidade.

    Uma das maiores companhias do mercado de bebidas do Brasil, a Ambev, oferece uma Aceleradora para empreendedores com soluções ambientais. Através dessa plataforma, desafios de ideias e tecnologias com objetivos sustentáveis serão solucionados. A Aceleradora está presente em todos os países onde a companhia atua. O projeto busca reunir ações de impacto positivo para além dos muros da cervejaria, que buscam construir um legado sustentável para a sociedade e o meio ambiente.

    Na Hi Technologies, o planejamento e o plano de negócios foram desenhados com base no 3º Objetivo: Assegurar uma vida saudável e promover o bem-estar para todos, em todas as idades. A startup, através do uso de tecnologia e inteligência artificial, busca oferecer acesso à saúde para todas as pessoas, independente de sua localização ou condição social, através do Hilab, laboratório portátil, qualquer um pode fazer um exame clínico com um preço muito baixo.

    Portanto, finalizo aqui dizendo que não importa a atuação ou o setor. No final do dia o que precisamos entender é que é necessário se preocupar um pouco mais e de que a sustentabilidade é uma necessidade nas empresas. São esses cuidados que garantirão nosso rumo ao planeta que queremos.

    *Marcus Figueredo é CEO da Hi Technologies, Healthtech que tem como objetivo democratizar o acesso à saúde por meio de tecnologia. O carro-chefe da empresa é o Hilab, laboratório de “bolso” conectado à internet que usa inteligência artificial para acelerar o diagnóstico médico.

    (English version)

    How companies comply with the Sustainable Development Goals

    (Marcus Figueredo)

    2030 is the deadline for all countries in the world to implement the 17 UN Sustainable Development Goals (SDGs). This means that countries have a little more than ten years to reach these goals and, therefore, to take a few more steps towards a fairer and more sustainable planet.

    But it is not just the leaders of the countries that need to take up this challenge. This is also our obligation as citizens. And more than that, it is not enough to have empathy with the Goals, we must seek to achieve this change. This includes companies that aim for sustainable growth. It’s a trend: in addition to social responsibility, sustainability must be among the business objectives.

    The good news is that many companies, from distinct segments, are already putting into practice pillars based on SDGs. Here are some examples.

    Cabify neutralizes carbon emissions. This means that the company measures how much carbon dioxide its activities emit to compensate via financing projects that take the same amount of gas out of the atmosphere. The initiative seeks to help protect millions of trees, combat global warming and preserve biodiversity.

    One of the largest beverage companies in Brazil, Ambev, offers an Accelerator for entrepreneurs seeking environmental solutions. Through this platform, challenges of ideas and technologies with sustainable objectives will be solved. The Accelerator is present in all the countries where the company operates. The project seeks to bring together positive actions beyond the walls of the brewery, which seek to build a sustainable legacy for society and the environment.

    At Hi Technologies, the business plan was designed based on Goal 3: Ensure a healthy life and promote well-being for all, at all ages. The startup, through the use of technology and artificial intelligence, seeks to provide access to health for all people, regardless of location or social status; through the Hilab portable laboratory, anyone can do a clinical examination for a very low price.

    Therefore, I finish here saying that it does not matter the performance or the sector. At the end of the day, what we need to understand is that we need to worry a bit more and that sustainability is a necessity for companies. It will guarantee our path to the planet we want.

    * Marcus Figueredo is CEO of Hi Technologies, a Healthtech that aims to democratize access to health through technology. The flagship of the company is the Hilab, an internet-based “pocket” laboratory that uses artificial intelligence to accelerate medical diagnosis.

    Known for its ageing population as well as its disruptive technology, Japan is compelled to invest in MedTech

    MedTech is a promising revolution in Japan

    With a quarter of its nationals over 65 years old, Japan’s is the oldest world population; hence, the resulting demographic gap is a constant preoccupation for its government, as birth rates are steadily low and immigration is difficult due to cultural and administrative barriers. The ‘generational’ challenge has reached a key level: while in the foreseeable future a growing number of elderly people will require more care, there will just not be enough caretakers.

    As the healthcare system is facing ever-stronger financial and social pressure, the development of innovative MedTech alternative solutions is critical to address the issue. Which is why research in fields including artificial intelligence and virtual reality is topping the priority list of innovators, as well as corporations and investors.

    According to a recent McKinsey report, MedTech may not only help solve healthcare problems but also induce more competitivity and productivity in the country. After all, Japan is the third largest medical device producer globally, though it is still struggling to be among the most innovative technology-driven ones. Capital is available – Japanese companies hold an estimated US$ 2,4 trillion in cash, just waiting to find the right investment.

    Over three-quarters of the top 20 largest companies in Japan are already investing or making acquisitions in the sector. In the last few years, alongside the major automotive industry giants, blue chip corporations including Canon, Konica and Nikon have invested billions in healthcare technology.

    While the market has been moving, other stakeholders are pushing forward their Research and Development policies in order to build resources for the upcoming MedTech revolution. Initiatives like Japan Biodesign, a medtech fellowship program which gather universities to support aspiring innovators, and the Japan Organization for Medical Device Development (JOMDD), a private venture firm and incubator focused in medtech projects, are only two examples of the efforts that many actors are now putting into the sector.

    Yet, there are some challenges the MedTech revolution has to overcome before it turns into reality. Most importantly, Japan, where failure is not an option, must significantly foster and stimulate entrepreneurial spirit, without which no new business can survive and succeed.

    MedTech is one of the main topics of discussion at SIGEF, the Social Innovation and Global Ethics Forum, which will take place in Tokyo on 18-19 September, 2019. Want to know more about this game changing event? Click here to register!

    To governments, international institutions and the scientific community, Artificial Intelligence represents hope for sustainability and quality of life for all. The 3rd edition of the AI For Good Global Summit, a yearly event organized by the International Telecommunication Union’s, a UN agency, will be held in Geneva on 28-31 May to discuss the role of AI for Social Development and Social Good. Horyou blog spoke with the Head of the Strategic Engagement Division of ITU, Frederic Werner, about the expected outcome of this initiative.

    AI for Good Summit will take place in Geneva from 28-31 May

    How can AI help society to achieve the Sustainable Development Goals?

    AI has enormous potential to help accelerate progress towards the United Nation’s Sustainable Development Goals by capitalizing on the unprecedented quantities of data being now generated in all areas, including human health, education, commerce, communications, migration and much more. Leaders in AI and humanitarian action are convening on the neutral platform offered by the United Nations to work towards AI improving the quality and sustainability of life on our planet.

    It’s the 3rd edition of the AI for Good Global Summit. What has changed since the first edition?

    The 2017 summit marked the beginning of a global dialogue on the potential of AI to act as a force for good. The action-oriented 2018 summit gave rise to numerous ‘AI for Good’ projects, including an ‘AI for Health’ Focus Group, now led by ITU and the World Health Organization (WHO). The 2019 summit will continue to connect AI innovators with public and private-sector decision-makers, building collaboration to maximize the impact of ‘AI for Good’.

    Could you mention some of the educational tools the Summit will offer to its participants?

    The AI for Good Learning day will take place on Friday 31 May. It is made up of workshops, tutorials, and educational sessions through three full-fledged tracks targeting businesses, the public sector and youth. The participants will learn about the latest AI trends, use cases and solutions to major societal challenges.

    Horyou is a media partner of AI for Good Global Summit.

    Artificial Intelligence means new perspectives for governments and corporations… and everybody else

    Technology has answered many humanitarian challenges, trying to foster inclusion at a pace that was unimaginable only a few decades back

    After years of covering some of the most important technology events in the world, I was happy to witness the rising of AI for Good. While 2018 saw a burgeoning approach to Artificial Intelligence as it became the central theme of a few panels in major global forums and conferences or a key resource in innovative projects developed by a still modest yet resilient number of blue chip corporations, 2019 has obviously given the subject its momentum. AI is a market expected to grow from USD 21.46 Billion in 2018 to USD 190.61 Billion by 2025, and AI for good seems to be the new frontier to explore, according to a McKinsey studyFrom startups to established tech operators and from governments to social entrepreneurs, it suddenly seemed like the whole tech industry was finally on the right launch pad to propose devices and services that improve both our lives and natural or manmade environments and, ultimately, preserve the planet.

    Education is one of the industries that have been positively impacted by AI and has potential to grow 38% per year, reaching an approximate market value of 2 billion USD by 2023. Gamification, along with assessment and tutoring programs are being widely implemented by corporations and governments to boost learning ratios, even in remote impoverished or isolated communities while reducing costs and, eventually, helping attain the related UN Sustainable Development Goal (SDG4). Now quality education seems indeed a reachable objective where it is most needed. Robots are taking center stage in educational projects, whether to teach students about coding and AI or to coach them, thus improving their level of interest in technology-related topics.

    For governments, AI has proven effective in security projects, helping cities to secure big events through improved surveillance, using connected devices including drones, Bluetooth and Wi-Fi devices to better control road traffic or the air quality. Cities like Barcelona and São Paulo have been forerunners in that regard, while making sure their policies meet the aims of the related UN Sustainable Development Goal (SDG11), specifically recommending the implementation of smart city policies.

    Another major concern relating to sustainable development being population welfare, especially regarding food security, smart farming strategies are at the center of many country agricultural sustainable improved productivity programs, one of the biggest concerns of our times. AI for farming, include IoT, is a promising market and, only in the US, is adopted by 250,000 farmers, who are collectively spending almost 1 billion USD. And that’s in line with the UN SDG2. Producing food for an ever-increasing population in times of dramatically severe climate change certainly is the ultimate challenge of our society – and AI is indeed offering a highly estimated contribution. Companies that monitor crops and livestock, and those that are in the business of optimizing the efficiency of health plans, are part of the same trend, which otherwise rely on complex microclimate predicting algorithms and communication tools reaching out to farmers, providing them with more accurate information.

    In a nutshell, AI for Good is good. In times when competitiveness, productivity and transparency are inevitably defined in terms of sustainability, they have no other option but to be intrinsically connected to smart, clean and socially impactful devices and services. Technology has answered many humanitarian challenges, trying to foster inclusion at a pace that was unimaginable only a few decades back. It is now the appropriate time to look at AI, as well as at its developers, and consider them as allies in the process of shaping a better world.

    Join us! If you want to showcase your product, service or project in AI for Good, apply to speak at SIGEF 2019.

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