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(Marcus Figueredo)

There are 17 Sustainable Development Goals

2030 é o prazo para todos os países do mundo implementarem os 17 Objetivos de Desenvolvimento Sustentável (ODS) da ONU. Isso quer dizer que os países têm pouco mais de dez anos para atingirem essas metas e, consequentemente, dar mais alguns passos rumo a um planeta mais justo e mais sustentável.

Mas não são só os líderes políticos que precisam assumir esse desafio. Isso está também em nossas obrigações de cidadão. E mais do que isso, não basta ter empatia com os Objetivos, é preciso buscar alcançar essa mudança. Incluem nessa lista de responsáveis as empresas e seu comprometimento com o crescimento sustentável. Trata-se de uma tendência global: além da responsabilidade social, a sustentabilidade deve estar entre os objetivos do negócio.

A boa notícia é que muitas empresas, de segmentos distintos, já estão colocando em prática políticas baseadas nos ODS. Apresento aqui alguns exemplos.

A Cabify neutraliza as emissões de carbono. Isso quer dizer que, a empresa mede suas emissões de dióxido de carbono e as compensa financiando projetos que recompõem a mesma quantidade do gás na atmosfera. A iniciativa busca ajudar a proteger milhões de árvores, combatendo também o aquecimento global e preservando a biodiversidade.

Uma das maiores companhias do mercado de bebidas do Brasil, a Ambev, oferece uma Aceleradora para empreendedores com soluções ambientais. Através dessa plataforma, desafios de ideias e tecnologias com objetivos sustentáveis serão solucionados. A Aceleradora está presente em todos os países onde a companhia atua. O projeto busca reunir ações de impacto positivo para além dos muros da cervejaria, que buscam construir um legado sustentável para a sociedade e o meio ambiente.

Na Hi Technologies, o planejamento e o plano de negócios foram desenhados com base no 3º Objetivo: Assegurar uma vida saudável e promover o bem-estar para todos, em todas as idades. A startup, através do uso de tecnologia e inteligência artificial, busca oferecer acesso à saúde para todas as pessoas, independente de sua localização ou condição social, através do Hilab, laboratório portátil, qualquer um pode fazer um exame clínico com um preço muito baixo.

Portanto, finalizo aqui dizendo que não importa a atuação ou o setor. No final do dia o que precisamos entender é que é necessário se preocupar um pouco mais e de que a sustentabilidade é uma necessidade nas empresas. São esses cuidados que garantirão nosso rumo ao planeta que queremos.

*Marcus Figueredo é CEO da Hi Technologies, Healthtech que tem como objetivo democratizar o acesso à saúde por meio de tecnologia. O carro-chefe da empresa é o Hilab, laboratório de “bolso” conectado à internet que usa inteligência artificial para acelerar o diagnóstico médico.

(English version)

How companies comply with the Sustainable Development Goals

(Marcus Figueredo)

2030 is the deadline for all countries in the world to implement the 17 UN Sustainable Development Goals (SDGs). This means that countries have a little more than ten years to reach these goals and, therefore, to take a few more steps towards a fairer and more sustainable planet.

But it is not just the leaders of the countries that need to take up this challenge. This is also our obligation as citizens. And more than that, it is not enough to have empathy with the Goals, we must seek to achieve this change. This includes companies that aim for sustainable growth. It’s a trend: in addition to social responsibility, sustainability must be among the business objectives.

The good news is that many companies, from distinct segments, are already putting into practice pillars based on SDGs. Here are some examples.

Cabify neutralizes carbon emissions. This means that the company measures how much carbon dioxide its activities emit to compensate via financing projects that take the same amount of gas out of the atmosphere. The initiative seeks to help protect millions of trees, combat global warming and preserve biodiversity.

One of the largest beverage companies in Brazil, Ambev, offers an Accelerator for entrepreneurs seeking environmental solutions. Through this platform, challenges of ideas and technologies with sustainable objectives will be solved. The Accelerator is present in all the countries where the company operates. The project seeks to bring together positive actions beyond the walls of the brewery, which seek to build a sustainable legacy for society and the environment.

At Hi Technologies, the business plan was designed based on Goal 3: Ensure a healthy life and promote well-being for all, at all ages. The startup, through the use of technology and artificial intelligence, seeks to provide access to health for all people, regardless of location or social status; through the Hilab portable laboratory, anyone can do a clinical examination for a very low price.

Therefore, I finish here saying that it does not matter the performance or the sector. At the end of the day, what we need to understand is that we need to worry a bit more and that sustainability is a necessity for companies. It will guarantee our path to the planet we want.

* Marcus Figueredo is CEO of Hi Technologies, a Healthtech that aims to democratize access to health through technology. The flagship of the company is the Hilab, an internet-based “pocket” laboratory that uses artificial intelligence to accelerate medical diagnosis.

Known for its ageing population as well as its disruptive technology, Japan is compelled to invest in MedTech

MedTech is a promising revolution in Japan

With a quarter of its nationals over 65 years old, Japan’s is the oldest world population; hence, the resulting demographic gap is a constant preoccupation for its government, as birth rates are steadily low and immigration is difficult due to cultural and administrative barriers. The ‘generational’ challenge has reached a key level: while in the foreseeable future a growing number of elderly people will require more care, there will just not be enough caretakers.

As the healthcare system is facing ever-stronger financial and social pressure, the development of innovative MedTech alternative solutions is critical to address the issue. Which is why research in fields including artificial intelligence and virtual reality is topping the priority list of innovators, as well as corporations and investors.

According to a recent McKinsey report, MedTech may not only help solve healthcare problems but also induce more competitivity and productivity in the country. After all, Japan is the third largest medical device producer globally, though it is still struggling to be among the most innovative technology-driven ones. Capital is available – Japanese companies hold an estimated US$ 2,4 trillion in cash, just waiting to find the right investment.

Over three-quarters of the top 20 largest companies in Japan are already investing or making acquisitions in the sector. In the last few years, alongside the major automotive industry giants, blue chip corporations including Canon, Konica and Nikon have invested billions in healthcare technology.

While the market has been moving, other stakeholders are pushing forward their Research and Development policies in order to build resources for the upcoming MedTech revolution. Initiatives like Japan Biodesign, a medtech fellowship program which gather universities to support aspiring innovators, and the Japan Organization for Medical Device Development (JOMDD), a private venture firm and incubator focused in medtech projects, are only two examples of the efforts that many actors are now putting into the sector.

Yet, there are some challenges the MedTech revolution has to overcome before it turns into reality. Most importantly, Japan, where failure is not an option, must significantly foster and stimulate entrepreneurial spirit, without which no new business can survive and succeed.

MedTech is one of the main topics of discussion at SIGEF, the Social Innovation and Global Ethics Forum, which will take place in Tokyo on 18-19 September, 2019. Want to know more about this game changing event? Click here to register!

To governments, international institutions and the scientific community, Artificial Intelligence represents hope for sustainability and quality of life for all. The 3rd edition of the AI For Good Global Summit, a yearly event organized by the International Telecommunication Union’s, a UN agency, will be held in Geneva on 28-31 May to discuss the role of AI for Social Development and Social Good. Horyou blog spoke with the Head of the Strategic Engagement Division of ITU, Frederic Werner, about the expected outcome of this initiative.

AI for Good Summit will take place in Geneva from 28-31 May

How can AI help society to achieve the Sustainable Development Goals?

AI has enormous potential to help accelerate progress towards the United Nation’s Sustainable Development Goals by capitalizing on the unprecedented quantities of data being now generated in all areas, including human health, education, commerce, communications, migration and much more. Leaders in AI and humanitarian action are convening on the neutral platform offered by the United Nations to work towards AI improving the quality and sustainability of life on our planet.

It’s the 3rd edition of the AI for Good Global Summit. What has changed since the first edition?

The 2017 summit marked the beginning of a global dialogue on the potential of AI to act as a force for good. The action-oriented 2018 summit gave rise to numerous ‘AI for Good’ projects, including an ‘AI for Health’ Focus Group, now led by ITU and the World Health Organization (WHO). The 2019 summit will continue to connect AI innovators with public and private-sector decision-makers, building collaboration to maximize the impact of ‘AI for Good’.

Could you mention some of the educational tools the Summit will offer to its participants?

The AI for Good Learning day will take place on Friday 31 May. It is made up of workshops, tutorials, and educational sessions through three full-fledged tracks targeting businesses, the public sector and youth. The participants will learn about the latest AI trends, use cases and solutions to major societal challenges.

Horyou is a media partner of AI for Good Global Summit.

Artificial Intelligence means new perspectives for governments and corporations… and everybody else

Technology has answered many humanitarian challenges, trying to foster inclusion at a pace that was unimaginable only a few decades back

After years of covering some of the most important technology events in the world, I was happy to witness the rising of AI for Good. While 2018 saw a burgeoning approach to Artificial Intelligence as it became the central theme of a few panels in major global forums and conferences or a key resource in innovative projects developed by a still modest yet resilient number of blue chip corporations, 2019 has obviously given the subject its momentum. AI is a market expected to grow from USD 21.46 Billion in 2018 to USD 190.61 Billion by 2025, and AI for good seems to be the new frontier to explore, according to a McKinsey studyFrom startups to established tech operators and from governments to social entrepreneurs, it suddenly seemed like the whole tech industry was finally on the right launch pad to propose devices and services that improve both our lives and natural or manmade environments and, ultimately, preserve the planet.

Education is one of the industries that have been positively impacted by AI and has potential to grow 38% per year, reaching an approximate market value of 2 billion USD by 2023. Gamification, along with assessment and tutoring programs are being widely implemented by corporations and governments to boost learning ratios, even in remote impoverished or isolated communities while reducing costs and, eventually, helping attain the related UN Sustainable Development Goal (SDG4). Now quality education seems indeed a reachable objective where it is most needed. Robots are taking center stage in educational projects, whether to teach students about coding and AI or to coach them, thus improving their level of interest in technology-related topics.

For governments, AI has proven effective in security projects, helping cities to secure big events through improved surveillance, using connected devices including drones, Bluetooth and Wi-Fi devices to better control road traffic or the air quality. Cities like Barcelona and São Paulo have been forerunners in that regard, while making sure their policies meet the aims of the related UN Sustainable Development Goal (SDG11), specifically recommending the implementation of smart city policies.

Another major concern relating to sustainable development being population welfare, especially regarding food security, smart farming strategies are at the center of many country agricultural sustainable improved productivity programs, one of the biggest concerns of our times. AI for farming, include IoT, is a promising market and, only in the US, is adopted by 250,000 farmers, who are collectively spending almost 1 billion USD. And that’s in line with the UN SDG2. Producing food for an ever-increasing population in times of dramatically severe climate change certainly is the ultimate challenge of our society – and AI is indeed offering a highly estimated contribution. Companies that monitor crops and livestock, and those that are in the business of optimizing the efficiency of health plans, are part of the same trend, which otherwise rely on complex microclimate predicting algorithms and communication tools reaching out to farmers, providing them with more accurate information.

In a nutshell, AI for Good is good. In times when competitiveness, productivity and transparency are inevitably defined in terms of sustainability, they have no other option but to be intrinsically connected to smart, clean and socially impactful devices and services. Technology has answered many humanitarian challenges, trying to foster inclusion at a pace that was unimaginable only a few decades back. It is now the appropriate time to look at AI, as well as at its developers, and consider them as allies in the process of shaping a better world.

Join us! If you want to showcase your product, service or project in AI for Good, apply to speak at SIGEF 2019.

Tokyo will host the next SIGEF as it plans to become an example of sustainability by 2020

Tokyo is the host city of the 6th edition of SIGEF

Tokyo wants to set a good example for the world. As it braces to host the 2019’s edition of SIGEF, the Social Innovation and Global Ethics Forum, the city is aiming to reach the highest standards of sustainability by 2020, when it will also host the Olympic and Paralympic Games. With its ‘Be Better Together – For the Planet and For the People’ slogan, Tokyo is indeed committed to develop sustainable solutions and showcase them to the world.

The Olympics are not the only reason the city is heavily investing in sustainability. 2020 is indeed the final date for a 7-year plan whereby the Japanese government aims to make Tokyo the ‘world’s most environmentally-friendly low-carbon city’. Part of the transformation includes the revitalization of the urban area while surrounding the city with water and greenery.

The initiatives are broad and they resonate with the UN Sustainable Development Goals. In addition to promoting ideas like zero waste and reducing carbon consumption, the city shall otherwise rely on technology to make the 2020 Games a landmark in sustainable management. One of the projects includes fuel cell vehicles and renewable energy (see image). The city wants to equalize the greenhouse gas emissions by stimulating public transportation, reusing water and recycling not only waste but also buildings – the plan includes using existing venues and avoiding building new ones.

These are some of 2020 Tokyo Olympics goals

The 2020 plan also includes:

– Creating more than 500 hectares of new green space in the city

– Ending free distribution of plastic shopping bags

– Equipping metro facilities with 100% LED lighting

– Using recycled metal for the production of all the medals for the Olympic and Paralympic Games (Tokyo Medal Project)

– Equipping the Olympic stadium with solar-power and a rainwater retention system.

In order to promote so many changes in such a short time, the Japanese government is seeking partnerships with other countries, especially regarding public transportation, air pollution and waste management. Last year, the city hosted the Tokyo Forum for Clean City and Clean Air, gathering representatives from 22 cities around the world which shared their experiences in smart and sustainable management. Next September, Tokyo will host the 6th edition of SIGEF, the most important Social Innovation and Global Ethics forum in the world, organized by Horyou and covering the following topics:

  • Artificial Intelligence for Positive Change
  • Fintech and Blockchain
  • Sustainable Lifestyles
  • Technology and Life Extension
  • Sustainable Development Goals
  • Renewable and Future Energy

Over the next few weeks, Horyou blog will showcase all the initiatives that are being developed by the Japanese government to transform its capital – and the whole country – into an innovative, sustainable and peaceful society, inspired by the UN Sustainable Development Goals. 

The Mobile World Congress (MWC) and its side event 4YFN, have some successful experiences to share with the social good sector

The Mobile World Congress took place from 25-28 February, 2019

Until a few years ago, the social good world was considered as a unique entity, completely separated from the regular businesses. Although it had common goals with the public sector, it was then clear that the ‘charitables’ or ‘non-profits’ shared few traits with the for-profit industries. The good news is, these times are over. Last week, as I dug in two most disruptive conferences, the MWC and 4YFN, I learned not only that social businesses have never been more interesting to the tech industries, but that they have many lessons to learn about them. Here are some the tech industry takeaways for social entrepreneurs:

They want to invest in social businesses – Regardless of industry, many big corporations have substantial open innovation budgets to invest in startups that bring positive change in their businesses. Clean energy, sustainable mobility, simplified and accessible payment projects, affordable healthcare, all of these are examples of areas that are in the radar of big companies. There was never a better time for social businesses to be funded and supported by for-profit businesses.

Accountability and Traceability are the future – As we’ve been seeing with the many Blockchain projects that have been developed in the last few years – going from cryptocurrencies like HoryouToken with its Proof of Impact to Smart Contracts that bring transparency to documents – traceability is key and, luckily, more accessible than ever. The future lies in trustworthy information, as consumers want to know more about the supply chain of their food, clothes, medicines…

Don’t be afraid of Artificial Intelligence – One of the most awaited events of the MWC was a live medical procedure – a live surgery performed by a surgeon on the stage of MWC, while the patient was at the Hospital Clinic in Barcelona. The new technologies will allow exchanges that were almost impossible in the past, due to geographic barriers, distances and broadband limitations.

Internet of Bodies and Biohacking – I witnessed, shocked, a volunteer had a chip implanted in his own hand, live on stage. It now allows him to make payments or open doors with his ‘intra-device’, but the possibilities of the biohacking technology go far beyond that. It can help disabled people to be less dependent on carers, for example, and has a huge potential in developing solutions for dementia patients.

The Industry of Care – As populations are becoming long-lived in many countries, the industry of care has brought promising technological solutions. From apps that connect healthcare workers with families, providing traceable and monitored care to non-invasive procedures for chronic patients that use wearable devices to prevent hospitalizations, there is a range of affordable MedTech solutions that were developed by successful, social-good-oriented startups.

Do you want to share your social innovation solution with the world? Horyou, the social network for social good, is the perfect platform to do so. Be the change, be Horyou.

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