Barcelona - search results

If you're not happy with the results, please do another search

Una referencia en arte urbano en Barcelona, Nau Bostik tiene una historia que remite al pasado industrial de la ciudad – la nave abandonada de una antigua fábrica de pegamento se ha convertido en un centro cultural autogestionado. El proyecto creado hace tres años atrae una diversidad de públicos, de aficionados a fotografia a creadores de grafitti y se ha consolidado como uno de los espacios artísticos más modernos y innovadores de la capital catalana. Entrevista con Jorge Sánchez, del equipo gestor de la Nau Bostik.

Nau Bostik se ha convertido en un museo de arte urbano a cielo abierto

Qué es Nau Bostik? 

El proyecto NAU BOSTIK surge con la voluntad de impulsar y dar visibilidad a todo tipo de actividades relacionadas con la cultura y el ocio, manteniendo los principios de diversidad y sostenibilidad como líneas maestras. El proyecto se ha apropiado de una antigua fábrica de pegamento, ubicada en el barrio de La Sagrera, Barcelona.

Cuáles son vuestros principales proyectos?

Somos un espacio que acoge gran variedad de proyectos que tienen que ver con la creación y el arte. Entre los proyectos que tienen más proyección estan los del ámbito de la fotografia, siendo un espacio expositivo de referencia en Barcelona.

El otro ámbito en el que la Nau Bostik se ha vuelto un referente es el Bostik Murals, un proyecto que acoge a todas las disciplinas del arte urbano. La Bostik en si, se ha convertido en un lugar de referencia del arte urbano.

Cómo ha sido pensado el modelo de gestión de Nau Bostik como espacio de arte y cultura? Es posible sobrevivir de la autogestión cultural?

Mantenemos los valores de la diversidad y sostenibilidad, a través de una gestión cívica pòr parte de los colectivos que participan y que residen en la Nau Bostik. No recibimos, de momento, ningún tipo de subvención, y tenemos que generar, a través de algunas actividades, como alquiler de Naves para spots y rodajes de TV y cine, recursos propios con los que hacemos el proyecto sostenible.

Cuáles son vuestros principales retos?

Conservar la fabrica Bostik como patrimonio urbano reconvertida en un espacio de creación y difusión de la cultura y mantener una gestión comunitaria abriendo su participación y toma de decisiones a las entidades, colectivos y personas del barrio de la Sagrera.

Además de los proyectos culturales, cuál es la función social y ecológica de Nau Bostik en Barcelona?

De momento entendemos que el ser un espacio participado por todo tipo de entidades y colectivos del barrio y de la ciudad de Barcelona, eso genera que la Nau Bostik sea util socialmente. Muchas de la actividades que se realizan en la Bostik no se podrian producir en otros espacios de Barcelona, sobretodo en lo que tiene que ver con el arte urbano. A la vez en la Nau Bostik existe una sensibilidad ecológica y alojamos en uno de nuestros miradores un huerto urbano. A parte somos sede de una cooperativa agroecologica que distribuye alimentos una vez a la semana a sus asociados.

Cuáles son vuestros planes para el espacio cultural Nau Bostik?

Básicamente después de tres años de recuperación de la Nau Bostik, nuestro proyecto es consolidar la existencia misma de la Bostik en alianza con el Ayuntamiento para mantener la Nave como equipameinto de ciudad con una gestión comunitaria.

Barcelona is hosting its 8th annual Corporate Social Responsibility Week, an event which connects the public sector to companies and non-profit organizations to discuss the recent developments in CSR. Horyou team has visited the venue and reports on some success stories.

8th CSR Week Barcelona took place from 14th to 18th November

What can a food bank do about global warming? Why should a healthcare and beauty products industry career coach unemployed women? Those are merely signs that CSR is pushing companies to go beyond their backyard. We all find profit in a better world.

The 8th edition of the annual CSR Week in Barcelona was an indication that many companies are trying to run the extra mile through their environmental and social actions. On a panel titled «Conferencias Soc-Eco-Amb», held on Tuesday, four organizations from very diverse industries showcased their actions.

Miguel Ángel Trabado, Henkel Beauty and Healthcare regional head of Professional Partnership Services (PPS), shared the «Fundación Quiero Trabajo» experience inaugurated this year. The project provides hairdressing, clothing, styling and professional coaching to unemployed women, helping them to recover from a job loss and restore their self-confidence. So far, 53 women have received assessment and advice, and 71% have found a new job. «It’s important to notice that most of the work is done by volunteers, and the great majority are women as well», he said. It is a global project that has produced remarkable results in Spain, with a high rate of successful job placements.

Speaking for Metro de Madrid on its recently launched CSR Policy, in line with the 11th and 13th UN Sustainable Development Goals on Sustainable Cities and Climate Action respectively, Monica Mariscal insisted on the company’s commitment to invest in innovation and technology in order to deliver the best user travel experience. Metro de Madrid is thus reusing 80% of its consumed water and, in 2017, it will reduce by 25% its energy consumption. Insisting on the responsibility to cater for the vast diversity of its users, she disclosed that «From a social perspective, the company has a commitment to diversity, and is building accessible stations and training both employees and people with disability to better use the metro». The goal is to have 73% of all stations accessible to people with disability by 2030.

Ana Gonzales talks about the CSR and Environment projects in Caprabo

As for the national supermarket chain Caprabo and its microdonations program, it is striving to reduce food waste, as well as to support people in need. Hence, the company donate small quantities of its unsold products – a pack of eggs in which just one is broken, for instance -, to non-profit organizations or food banks. This sounds simple but it requires some logistics in relation to food preservation and employee training to send out only items that are safe for consumption. According to Ana Gonzales, in charge of CSR and Environment for Caprabo, «The program is a success as it helps to feed 788 families per year. It also reduces food waste by more than 2,000 tons».

Caprabo micro donations go to organizations like Banc dels Aliments de Barcelona, a food bank that provides 18,000 tons of food to 137,000 people in Catalonia. In addition to putting meals on needy families tables, the organization has recently signed an agreement with the public sector by which it is working on reducing CO2 emissions. According to Joan Bosch, Economic Resources Coordinator, it is an extra challenge they are happy to take. «We have changed all our lamps to LED and are looking forward to reducing our emissions by more than 2,300 tons of CO2 in 2017», he stated. It is all done thanks to volunteering work and donations, and we aim higher each year. «Poverty is more intense and chronic than ever. We cover only 27% of families in need, and we expect to improve this number and the quality of what people are eating», he added. It will be done, of course, with lower emissions and the tireless commitment to building a better society.

Barcelona is well-known for its tourist attractions – beautiful architecture, vibrant nightlife and great food -, which makes it one of the most visited places in the world. Yet, there is something more than attracting the occasional visitors that the Catalan capital wants to earn: the status of first Social Business big City. As a supporter of social businesses around the world, Horyou interviewed Anna Domenech, spokesperson for Social Business City Barcelona.

Barcelona Social Business City
Barcelona Social Business City

What does Social Business City Barcelona stand for?

Social Business City Barcelona (SBC Barcelona) is an International program of intervention, created by Professor Muhammad Yunus, Nobel Peace prize in 2006, known as the promoter of microcredit and social business concepts. The creation of this international initiative has the purpose of spreading the concept of social business around the world, at a time when an international social business movement is arising worldwide that involves people, organizations and societies. This movement aims to promote and support social entrepreneurship and social business as a tool to deal with and solve the social needs and challenges of the city. From this global ecosystem, a new concept on how to solve social problems in a territory emerges, in a holistic and collaborative way: Social Business City (SBC). In order to reach that objective, SBC Barcelona has created a huge alliance between different actors in the city to work together for a social and economic change. Currently, SBC Barcelona is supporting the creation of new social enterprises, accompanying NGOs to create social businesses, undertaking social business communication campaigns, training sessions and workshops for students, and boosting university research and teaching. An important thing to consider is what we mean by social business: organizations whose main objective is to achieve a positive social impact, using the sale of a product or a service as a tool. The profits are reinvested in their own activity (no-dividend), to make more effective and enduring its main goal: to create impact and generate social change.

You have a very bold mission – to transform Barcelona into the first big social business city in the world. What is your strategy and timeline to reach this goal?

Before Barcelona, Wiesbaden (Germany), Pistoia (Italy) and Fukuoka (Japan) got involved in the SBC initiative. The latest incorporation has been Ipoh, in Malaysia. These initiatives are being developed in very different realities, especially regarding the size of the cities which are taking part. In Pistoia, for example, the program is carried out by the University of Florence. In Barcelona, we have four public universities and a large number of private universities and business schools. We have obtained the commitment of all the public universities and four private universities. So, the initiative in Barcelona requires the articulation of an extensive city; it also calls to deal with the multiplicity and complexity of all the actors involved. On the other hand, it should be noted that Barcelona presents a great, strong and rooted civil society where many alternative forms of production and consumption have developed throughout the years; forms such as cooperatives are traditionally very powerful in Catalonia. In this sense, there’s a big task of including, cooperating and interacting with all the actors. Social entities and social businesses, universities, private entities, the third sector and the Barcelona city council are involved in the project since its inception.

Lab 'co-creating social business'
Lab “co-creating social business”

What are your main challenges today?

Our main objective now is to spread the concept of social business, to make visible other ways of doing business where economic activity becomes a potential and sustainable tool to face the social needs and challenges. It is necessary to give support and awareness to civil society that there are many initiatives and entrepreneurs that are creating business from a critical, transformative and committed social perspective. With SBC, we are supporting and promoting the creation of these companies that are based on social, environmental and cultural view, which allow the introduction of transformative perspectives and relationship to change the rules, and the type of thinking required for a radical transformation of the economic system. In order to achieve that, on the one hand, we’re doing a lot of training activities in universities and schools; we grant several awards for the best social business projects to university and professional training students, and we’re launching communication campaigns and activities that involve civil society. On the other hand, we’re carrying out the Lab Co-Creating Social Business, which offers support to social entrepreneurs: an intensive workplace, workshops, support and advice in the process of creation a new social business.

Are you engaged with the Sustainable Development Goals?

We’re engaged with SDG because we think it’s totally necessary to adopt this set of goals as a part of a new sustainable development global agenda. We think in a global way and consider that all these goals should be intrinsic to all activities of all organizations, in the common world we’re living in. However, we’re working from a territorial vision, through the identification of different social challenges which must be faced in Barcelona. The first main challenge identified was to reduce youth unemployment in the city, an unsustainable situation which requires to be approached immediately, by the cooperation and implication of all the city’s agents. To revert this problem will take time and effort. That is why we need sustainable and coordinated solutions, focused towards the reduction of youth unemployment, but guaranteeing sustainability and maximization of its social impact in the future, and counting on the youth community as agents who can transform a reality that affects them directly. Some of other challenges we are working on are high pollution rates, migrations, negative tourism effects in the city, right to housing, or education.

In your opinion, are civil society and private sector more aware and committed to social businesses?

In the recent years, we have witnessed a series of events, both locally and globally, which have shaken the dominant socio-economic structures, demonstrating the need to re-think and transform the system. We grew up in a context where the hegemonic economic actors have shown to prioritize growth measured in personal profits at the expense of the interests based on people and common welfare, where business relations have strengthened poverty, exclusion, social inequality, and environmental devastation. But for a long time, different and alternatives ways of doing business have been raised, showing that other forms of production, exchange and consumption is not only possible, but a reality. One way of doing business is where economic activity becomes a potential tool to face challenges and social needs. In a distressing global reality, we believe that people are becoming more aware of the importance of betting for sustainable and responsible ways of life; and we believe that it’s absolutely necessary for a committed and aware civil society to generate new public policies favourable to this socio-economic change.

Teaching
Teaching a course of social economy at the university

Horyou is a social network for the social good. How important is to have social networks engaging and promoting social businesses?

We think it’s crucial to place the new forms of communication, of sharing information and knowledge at the service of social and sustainable proposals. It’s evident that social networks present new opportunities, intensifying the connections and the possibilities of cooperation. So we think it’s necessary to redirect this innovative tools towards new ways of collaboration in order to co-create and build collective knowledge and experience around social enterprises and social economy.

Horyou is the Social Network for Social Good, which connects, supports and promotes social initiatives, entrepreneurs, and citizens who help the implementation of the Sustainable Development Goals to build a more harmonious and inclusive world. We invite you to Be the Change, Be Horyou!

Startups hold the power to bring positive disruptions to the world. In this interview for Horyou blog, Pere Duran, 4YFN (4 Years From Now) Director, talks about the global interest of investors for startups opportunities, social innovation and Blockchain technologies.

Pere Duran, 4YFN Director

Every year, 4YFN is gaining more attention and visibility and it’s conquered the status of a mandatory place to be among Mobile World Congress (MWC) visitors. Could you tell us about the growing importance of the event throughout the years?

The astronomical growth of 4YFN in the last few years reflects the increased appetite by investors and corporations to see growth stage companies, and the robust health of the startup ecosystem which is keen to be seen. Each year we see an uptick in attendance from all quarters and each edition we see the key technologies evolve. We are continuing to grow in Barcelona and are now spreading our wings in LA and Shanghai too. Shanghai, for instance, is expected to double in size this year showing that the appetite for startup opportunities is global.

What are the plans to come for 4YFN – to become an autonomous event or to be intrinsically connected to MWC?

4YFN is more closely linked to MWC than ever, having been recently fully acquired by the GSMA, which owns both events. It means that we are even more inextricably linked than we were before, but of course we have our own identity and purpose. We run the events in separate venues and put together a specific program for our audience. Our goal is to give as much visibility to the startups as we can and keep them at the centre of everything we do. We also continue to grow in other ways and other geographies, for instance, we recently had an event in Buenos Aires with Mobile 360 and will do something similar in Mexico in June.

What is the importance given to social entrepreneurs and sustainability projects?

Social entrepreneurs and sustainability projects are intrinsic to the startup ecosystem and what we do. Tech4good is a key theme of 4YFN19 and we are seeing a whole host of social projects among our startups this year. If entrepreneurs don’t change the world, then no one will. We are extremely happy to welcome great speakers from the social sector, to mention a few, Mariamme Jamme, her goal is to empower 1 million young women and girls globally to become coders by 2030 and the President of Spain of the Red Cross, who will be running a competition for technological innovation aimed at humanitarian purposes.

 

4YFN will take place in Barcelona from 25-27 February

Do you think funders and investors are aware of and convinced about the importance of the Sustainable Development Goals? How?

Yes, I believe that people are fully invested in the Sustainable Development Goals and you see many organisations, like GSMA, putting a lot of resource behind achieving them. The problems they address are very big and very complex. Any progress is a step in the right direction but we have a very long way to go! I’m hopeful that the mSchools challenge at 4YFN this year that invites students to hack a Sustainable Development Goal will bring some radical thinking to move us in the right direction.

Horyou has recently launched HoryouToken to support social inclusion and the UN Sustainable Development Goals. Do you see more Blockchain projects rising among the startups and entrepreneurs who are part of 4YFN?

Blockchain is another key theme of this year’s conference. What we are seeing is a more lateral approach to Blockchain technologies that moves them beyond cryptocurrencies. Blockchain became very over-hyped on the back of bitcoin mania, so we might not be seeing a rise in the actual numbers of Blockchain startups, but certainly a rise in the quality of the technologies and a much deeper understanding of the possibilities Blockchain offers.

4YFN is a Horyou Media Partner

4YFN, an innovation lab for the future and entrepreneurship event stemming from the Mobile World Congress, is shaping the world the way you’d like it to be four years from now

4YFN will take place in Barcelona on 25-27 February

4YFN, the ‘younger brother’ of the Mobile World Congress, the world’s largest mobile technology event which takes place annually in Barcelona, was created to give a glimpse of how the world would be four years from now. It is a place for entrepreneurs and start-ups to showcase their companies and projects. As such, it has attracted thousands of visitors each year and is now the most influential global business platform startup.

The forum for entrepreneurship aims to change the public’s attitude to technology by drawing attention to the people who are changing it. This is why 4YFN has grown into a hub for investors and major corporations seeking to purchase and commercialize early-stage innovations from its more than 600 startups.

From February 25th to 27th, participants will have the opportunity to attend master classes on topics including Robotics and Futurism, participate in a Datathon, attend startup pitches, or network with founders and funders. Tickets are on sale and early birds get 20% off the official rate; 50 free tickets are given to the best answers about the 4YFN mission.

4YFN 2018

To help to promote the idea of better times to come, 4YFN is collecting people’s resolutions for the future. The answers will be sent to the stratosphere!

Horyou team will be there. Stay tuned as we bring you more news!

4YFN is an Horyou Media Partner.

Cities which use technology to provide a better quality of life to its people are following the right path to become smart and prosperous.

Barcelona, Spain

A few months on the first 5G networks started operating in the United States and China, the technology market is already gearing up for the massive impact of hypervelocity networks and the Internet of Things (IoT) in everyday life in cities. For many experts, the revolution has already started: we have reached the era of 5G cities where smartphones, drones, cars and connected industries will be the tools for governments to predict the future. Most cities’ main goal is to create an environment where people can thrive to face less inequality and bureaucracy, and have more access to information regarding their rights and the public services they are entitled to.

“The age of connectivity has been reached and will benefit billions of citizens around the world,” says Mats Granrys, general director of the GSM Association, the European trade body which represents mobile operators. In practice, while 5G is still waiting for organizations and governments’ approval of technical specifications, top US and European phone operators have entered an aggressive race to turn cities into technological hubs.

Vodafone, which is doing 5G tests in Milan, Italy, aiming at providing the city with 80% coverage, is one of them. The project is to transform Milan into a data lab, using interconnected drones and fixed cameras to oversee mobility and security. Vittorio Colao, CEO of Vodafone Group, foresees technologies such as digitally-integrated ambulances with hospitals, where remote consultations and vital data exchange will help to make the rescue process more efficient and speedy. Cameras and drones also improve event management and act as support for city security by allowing authorities to create alternative traffic routes in real time, for example. Together with the local government, Vodafone is also working with small entrepreneurs on the project. “The idea is to create an ecosystem of experimentation. Technology can be the great solution to generate more productivity, business and jobs in cities”, he says.

Jean Pierre Bienaime, general secretary of the European infrastructure association 5GIA, says cities like Barcelona in Spain and Bristol in the United Kingdom, are the next smart 5G cities. “From measuring the environmental impact of pollution to digital monitoring and automatic management of ports, there will be a radical transformation in public and private management”, he affirms. Bienaime believes that cities must focus on Public/Private Partnerships to ensure the success of the initiatives.

Companies, in particular telephone operators, are taking the first steps in regional data analytics initiatives with the potential to become smarter with technology. Telefonica, for example, inaugurated a project in São Paulo, Brazil, that uses traffic data to predict high levels of air contamination up to 48 hours in advance. The system uses the signals emitted by smartphones to draw a matrix of mobility and understand the pattern of people’s displacement. “As urban traffic is a key predictor of pollution, we have been able to identify the problem before it happens,” says Pedro Alarcon, Head of Telefonica in the Big Data for Social Good area. He adds that the project was born as a sustainability action but ended up becoming a marketable product, thanks to the government’s interest in acquiring the service. “The next steps with the arrival of the 5G networks will be to implement the IoT to be even more precise,” he says.

One of the benefits of the new generation of Internet, according to 5GAI’s Bienaime, is the wide coverage of networks and the minimization of service failures. In Brazil, for example, the association is developing international cooperation projects in remote regions, with the goal of bringing connectivity and the internet of things to benefit sectors such as agriculture.

In a speech in February this year at the Mobile World Congress, World Bank President Jim Yong Kim highlighted the role of the mobile industry in economic growth and the end of inequality. “Smartphones are dream accelerators,” he says. The presence of mobile networks and connected devices in communities in poor countries, he explains, enables communities to access new business, as well as education and autonomy.

Yong Kim cites such examples as Manila in the Philippines where a public-private initiative for open data was launched to monitor traffic, which generates daily losses of more than $ 60 million, or India, where data points to the regions of cities most affected by pollution and allow institutions to invest in housing and the environment. “The internet of things can unite us to reduce extreme poverty,” he says.

Many of these social innovation projects are laboratories for operators to work with broader solutions in cities and regions with different profiles, regardless of the degree of economic development. “By combining mobility data with other sources, operators can create a business case to support decision making and planning by governments and NGOs,” says Granrys from GSM Association.

More Stories

A new movement seeks to convene entrepreneurs for a sustainable 21st century Exactly how would you imagine the world in 30 years? At the pace...